After all the hard work that is put in to getting your clients to visit your webpage, how do you now convert them into leads? Landing pages are a great start!
A landing page is a web page that allows you to capture a visitor’s information through a conversion form. The pages are effective in that they convert a higher percentage of visitors into leads by removing distractions that may exist on your website. Landing pages have the ability to target a very specific goal to your audience — either from e-mail or ad campaigns via social media — and include a call-to-action (CTA) that you want potential clients to take while on the page. Landing pages are underestimated by some, but here are a few reasons you should consider implementing them:
- They Generate Leads (Easily!) As mentioned, often business’ don’t consider the power of the leads that can be generated from landing pages. By targeting specific audiences and sending them to a landing page with a direct call-to-action, you quickly capture leads at a much higher rate.
- Engaged Your Customers to Share Information You Want! With landing pages, you will be able to collect specific data and information about potential customers. Understanding your customers and capturing their information allows you to build a solid relationship with them.
- They Aid other Marketing Outlets: Let’s be real, what makes marketing great is the strategy and creativity put behind it. Landing pages should aid to a marketer’s pile of tools, not replace them. Used hand-to-hand with e-mail and social media, landing pages can be linked in PPC ads to be found organically with reach.
Landing pages are effective in that they’re specifically focused on converting visitors to leads. Whether it’s through contact forms in exchange for free merchandise, or a video promoting a specific product or deal — a landing page will most definitely increase conversions.