Are you not seeing the engagement numbers you’d hoped for after putting your business on Facebook? If you’re aiming to catapult your brand awareness and increase the likes, comments and shares on your page, attracting the attention of your target audiences can be difficult.
Facebook algorithms are constantly changing, but the good news is there are always numerous strategies that are proven to work. We’ve listed five ways to increase engagement on your Facebook Business page:
- Ask Questions
One of the main goals of Facebook ads and content is to attract customers by getting the conversation started. Facebook is a platform where people go to be entertained, educated, and interact. By using thought-provoking questions that are current and industry relevant, your fans are going to want to chime in.
For example, let’s say you’re a fitness based business. You should be asking questions about your Facebook community. What types of workouts do they like? When do they exercise? (Morning, afternoon or night?) Which nutritional supplements do they recommend? Do they have a “go to” cardio machine? Don’t be afraid to get personal. Your page should be an open portal for communication and your community should see tips not only from you, but from your fans as well.
- Post About Relevant Current Events
- Valuable Content
No matter what business you’re in, you have the knowledge and expertise to be an informational resource to your fans. Be transparent with your content and give your audience bundles of useful information. By doing this, you will become a trustworthy, authoritative source.
If you went to the Facebook page of Beauty Company X and you didn’t see any posts about the benefits of their products or questions for their fans, would you really be inclined to like their page or engage? You boost engagement by posting informative content. Start featuring how-to videos, product tutorial videos, DIY videos, and useful tips that hold high value in your sphere.
Videos have shown to be some of the most successful posts in the last 3 years. It’s no wonder “92% of mobile video consumers share videos with others” and ”after watching a video, 64% of users are more likely to buy a product online” according to a report found on hubspot.com. In fact, social videos generate about 1,200% more shares than pictures and image combined, according to Slideshare!
We know this sounds scary. Why would you share other people’s content on your own Facebook page? The real question to ask yourself is — why not? Many marketers tend to avoid sharing content for no good reason. They’re missing out on a huge opportunity for growth and engagement. In reality, any interesting, relevant content is an easy way to get the attention of industry leaders.“Sharing the love” shows that you’re focused on your fans and not solely posting for your own financial benefits. Additionally, on social media, sharing others’ content often leads to them reciprocate by sharing yours as well. If you give a little, you’ll often get a lot back in return.
- Organization and Time Optimization
Creating a monthly or weekly content calendar of posts and ad content will help save time and make sure your posts are going out at the optimal time for engagement. Through Facebook Insights, you can find the most popular days and times your community is browsing the social media site. By using this data as a baseline for scheduling your posts, you should see an increase in activity on your page.
After this, perform A/B testing with some of the other popular times and adjust appropriately. Within a couple of months, you should be able to find an ideal time. Although, this is always subject to change as you gain more fans. It is best practice to keep track of your insights and adjust throughout the year.
Need help boosting your engagement on social media? Efferent Media’s social media staff are experts and can help your community and customer base grow. Contact us today.