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  • BOOK A MEETING
  • Solutions
    • for Business Owners
    • for Sales Managers
    • for Marketing Managers
    • for Medical Professionals
    • SERVICES
    • Lead Generation
    • Lead Nurturing
    • Website Design
    • Content Marketing
    • SEO
    • Paid Search
    • Social Media
  • Company
    • About Us
    • Meet The Team
    • Google Partners
    • Join Our Team
    • Contact
  • Resources
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  • Blog
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Google Partner

Efferent Media is Honored to be a Google Partner

Efferent Media is an expert in the field of online advertising and marketing and we have an important certification to prove it. We’re proud of our status as a Google partner.

Having a Google Partner badge means that Efferent Media meets the company’s stringent Ad product certification requirements. In order to receive accreditation, an organization must demonstrate proficiency in Ads, Google’s online advertising program which allows clients to promote their products and services and increase traffic to their website.

To get the badge, Efferent was required to take four steps.
Efferent Media

Create and complete a Partners company profile

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Have a member of our company earn the AdWords certification.

Efferent Media

Meet Google’s spending threshold requirements across our managed accounts.

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Demonstrate our performance by delivering strong client and agency growth.

Did you know?

Efferent Media offers a 100% Non-Compete Policy to all of our clients!

Click Here To Learn More!

The Google Partner program also administers several tests to those seeking AdWords certification. In order to meet the requirement, applicants need to pass at least two tests. (A passing score on the exam is valid for one year.) Efferent’s Search Engine Marketing Manager, Eileen McGovern, has passed all six of the tests that are administered:

  • AdWord Fundamentals, which, according to Google, covers basic and intermediate concepts and best practices for managing and optimizing Ads campaigns.
  • Search Advertising, which covers basic and advanced concepts and best practices for creating managing, measuring, and optimizing search ad campaigns.
  • Display Advertising, which covers advanced concepts and best practices for creating, managing, measuring, and optimizing display campaigns.
  • Mobile Advertising, which covers basic and advanced concepts of mobile advertising, including ad formats, bidding and targeting, and campaign measurement and optimization.
  • Video Advertising, which covers basic and advanced concepts, and best practices for creating, managing, measuring, and optimizing video advertising campaigns across YouTube and the web.
  • Shopping Advertising, which covers basic and advanced concepts, including creating a Merchant Center account and product data feed, and creating and managing shopping campaigns.
Being a Google partner shows Efferent’s expertise and helps us make connections with Google and with more new clients. It gives Efferent the ability to do promotions and campaigns for all of our customers. In short, it helps us to do the job right.

“It attributes to the company’s goal of ethics and over-delivering to our clients,and adhering to all the policies, guidelines and standards of Google.” – Efferent President and CTO, Joe Garraffo.

We want to be the best, so we learn from the best. Efferent is honored to be a Google Partner and we want to pass our expertise on to you.

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Paid Search

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Display Ads and Rich Media

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Remarketing

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Landing Page Optimization

Mobile Content

What is Content Marketing?

While the term may sound self-explanatory, many people are reluctant to admit that they’re not sure what content marketing actually is. Content marketing is defined as a form of marketing which focuses on creating, publishing, and distributing content for a targeted online audience. Seems simple, right? However, this simple concept is multi-faceted and strengthens a […]
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Intro to Pay-Per-Click

PPC 101 – Introduction to Ad Buying

PPC campaigns can provide an excellent return on investment and generate high quality leads for your business. If you are considering a pay-per-click (PPC) campaign with either Google or Microsoft, it’s important to understand what you’re getting involved with before you spend a single dollar. Dozens of variables are involved when optimizing ad campaigns and […]
Read More
RULES

Facebook Is Killing Its Less Than 20% Text in Image Rule for Ads

Facebook is notoriously secretive and that can even apply to rules and best practices for Facebook ads. The latest example of this is the Facebook 20% text rule, which appears to be dead – for the moment.
Read More

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