SEO Copywriter /
A self-proclaimed “geek” and a lover of comics, movies and other arts, Beth has a wealth of experience as a writer, editor and social media manager, which she brings to Efferent Media.
A graduate of Muhlenberg College in Pennsylvania, Beth began her career in publishing, serving as an assistant editor with the Baltimore Sun. She moved on to Long Island where she worked as a copy editor at Network Computing Magazine before becoming the arts & entertainment editor and columnist for the Long Island Voice, a suburban Village Voice spinoff. Beth then became editor-in-chief of NextPlanetOver.com, an E-commerce website specializing in science fiction, comic book and fantasy collectibles. Her freelance work has appeared in The Seattle Post-Intelligencer, Wizard: The Guide to Comics, City Book VII, The Island Ear and 5th Epoch.
Beth lists her stints at LI Voice and NextPlanetOver as career highlights. She’s also proud to have served as a judge for the Eisner Awards, the highest honor in the comic book industry. She’s also enjoyed being a film critic and a comic book columnist.
“What can I say? I’m a geek,” she says. “Seriously, though, I love movies, comic book and tabletop games so working professionally in those fields is a dream come true.”
In recent years, Beth has transitioned into SEO copywriting as well as being a social media expert. She prides herself in creating successful strategies and achieving goals. As Social Media Marketing Manager at Deer Park based Barron Designs, she grew the company’s Facebook Page from 350 likes to more than 84,000 likes in 18 months. Site traffic was increased by 17 percent.
She comes to Efferent as an SEO copywriter. “Switching to SEO copywriting and other aspects of marketing allowed me to use my writing experience in a new arena that helped companies better compete in an ever-changing marketplace.”
Beth also says helping clients inspires her. “First impressions count,” she says. “And too many good businesses make a poor impression by having a bad web site. I love helping a company capture the essence of what it does best and use that to capture its best audience.”
Each new employee of Efferent Media is required to read the office copy of “Raving Fans: A Revolutionary Approach to Customer Service” by Kenneth H. Blanchard & Sheldon Bowles. This delightful book, written as a fable, stresses three key principles for business success: Integrity, Passion, and Over-Delivering. All of us at Efferent — including interns and part-timers — must read this book and absorb its message. It’s a pact with the company — and even with ourselves — that we will never settle for simply “satisfying” customers.