Social Media Content Manager
Jillian is a Social Media Content Manager at Efferent Media where it is her duty to stay up-to-date with the latest digital technologies and social media trends. Jillian is responsible for writing and scheduling social media posts, monitoring popular topics, and communicating effectively to express the goals of Efferent’s clients creatively.
Jillian – who graduated from St. Joseph’s College with a Bachelor of Arts in English language and communications – brings her originality, love of words, strong work ethic, and desire to connect people to Efferent. Jillian works closely with the rest of the Social Media team to create content that actively engages our clients’ audiences. The content Jillian creates encourages customers to share and interact with our clients on a daily basis. Her content strategies continuously boost brand engagement, social media presence, and following on various platforms.
Jillian also writes blog content for Efferent clients that she then promotes on their social media platforms. She enjoys the opportunity to use her passion for writing to bring a client’s views to life and to provide more opportunities through her writing to engage targeted audiences. “Not only is it professionally exciting, but it demands creativity,” she says. “Social media is always changing and having to be adaptive to this is something that will always keep this profession interesting.”
When Jillian is not helping to expand the social media presence of Efferent’s clients, she enjoys reading, cuddling with her dog Clyde, and decorating her new home with her husband.
Each new employee of Efferent Media is required to read the office copy of “Raving Fans: A Revolutionary Approach to Customer Service” by Kenneth H. Blanchard & Sheldon Bowles. This delightful book, written as a fable, stresses three key principles for business success: Integrity, Passion, and Over-Delivering. All of us at Efferent — including interns and part-timers — must read this book and absorb its message. It’s a pact with the company — and even with ourselves — that we will never settle for simply “satisfying” customers.