Email Marketing Manager
Lead Generation & Nurturing
Tom enjoys combining the technical and the creative, which he now uses as the Email Marketing / Lead Nurturing for Efferent Media. He graduated with a 4.0 in Audio Engineering from the Institute of Audio Research, and Com Laude in Communications at St. John’s University.
Prior to his current role, Tom managed lead generation and paid ad campaigns for multiple industries including: auto, construction, hospitality, online education, software, music, and live events.
Focusing on sustained, measurable growth has given Tom the ability to plan, project, and deliver results for any type of client. “It started with music,” he says, “but there’s fun in a challenge! Could I use my marketing efforts to sell a car through paid ads? What about drive downloads for a mobile app? These changes in landscape have been prime opportunities to further my skills, and learn what translates across industries.”
Tom’s specialization is building communication touchpoints with top-of-funnel prospects — retaining users who were not ready to make an immediate purchase, and would have otherwise left a client’s reach. Through various lead nurturing techniques, he helps businesses highlight their unique selling proposition, and communicate it in their audience’s language as they continue through the education process. When it comes time to purchase, many of them feel they have built a strong relationship with the business and convert to paying customers.
Outside of work, Tom is a classic overachiever. In past lives, he was a tournament level martial artist, and achieved the #1 global ranking in a popular Japanese strategy game. For several years, he hosted his own club night in downtown Manhattan — booking & promoting Billboard #1 artists.
Currently, Tom is a multiple Top 100 electronic music producer, with radio play from Grammy-nominated DJ’s. His insights on DJ’ing have been published, covering the topic extensively in the 4th edition of the world renown “Dance Music Manual” by Rick Snowman.
He is currently annoyed he is only the #2 caffeine consumer at Efferent Media.
Each new employee of Efferent Media is required to read the office copy of “Raving Fans: A Revolutionary Approach to Customer Service” by Kenneth H. Blanchard & Sheldon Bowles. This delightful book, written as a fable, stresses three key principles for business success: Integrity, Passion, and Over-Delivering. All of us at Efferent — including interns and part-timers — must read this book and absorb its message. It’s a pact with the company — and even with ourselves — that we will never settle for simply “satisfying” customers.