Andrea’s passion for the Internet began at an early age. She was the one of the first to join AOL and browsed the World Wide Web daily back in the days of dial-up modems.
It’s this passion that later led her to complete a certificate program in digital media marketing at NYU’s School of Continuing and Professional Studies after spending some time in California.
There, Andrea got her first taste of marketing at Universal Studios, starting in its international marketing and public relations departments. She later held coordination positions with several major production companies, including MTV Networks, Dick Clark Productions and Bob Bain Productions, where she worked closely with talent.
She also single-handedly raised more than $20,000 for Let Them Play – a non-profit organization committed to providing underprivileged children with opportunities to play sports – by coordinating and auctioning “celebrity experiences” on eBay. She also conceptualized and produced a promotional video for Let Them Play that received YouTube honors with more than 100,000 views and ranked number one on the non-profit video category.
All of that experience, along with her love of search engine optimization (SEO) and digital media marketing, is now assisting her with her work as a Search Engine Marketing Manager for Efferent Media.
She now specializes in analyzing website metrics and helping Efferent’s clients optimize their Web pages and Pay-Per-Click (PPC) campaigns. She’s also excited to be immersed back in the online world and be part of the Efferent team.
Outside of work, Andrea is a student of the martial arts, and has been studying Ninjutsu since 2007. She’s currently a member of the International Bugei Society and studies many traditional Japanese arts including Aikijujutsu, Jodo, Iaido and Kenjutsu.
Andrea has also lent her SEO expertise outside the office, most recently handling a very specific SEO request for her Sensei: to have his website outperform a specific competitor for the phrase, International Bugei Society. She achieved that, with the site currently ranked number one for that term.
If she’s not practicing martial arts, helping others or raising money for non-profits groups, then she can be found working out at the gym, spending time at the beach or rooting for the New York Giants.