Her love of fusing technical coding and creative design is what sparked Heather’s interest in Web development and design. The more Heather learned about Web dev, the more she fell in love with it – so much so that she decided to expand her skill set and design horizons by eventually leaving her home state of Idaho, coming to New York and joining Efferent Media as a Web developer.
Prior to becoming part of the Efferent team, Heather was a freelance Web designer while also working in the Digital Publishing Department of Bodybuilding.com as a content coder. There, Heather created responsive Web content with provided assets via HTML coding and a custom, in-house CMS, biweekly updated two highly trafficked category pages with new content solely using HTML, and worked with editors and designers to create SEO-friendly content pages.
Heather quickly found she had an affinity for producing complete Web packages that provide aesthetically pleasing, practical, easy-to-use and engaging user experiences.
She now applies her Web design talents to creating attractive landing pages for our SEO, SEM, and Social Media departments that move our clients’ potential and existing customers to action. She also seamlessly works with our Web Development Department to create beautifully designed, user-friendly and mobile-responsive pages for our clients’ websites.
When she’s not at work designing and coding for Efferent Media’s clients, you can find Heather watching football, snowboarding, enjoying the beach, watching HGTV and trying to emulate the DIY projects shown on the channel, reading, and going to hard rock concerts where the unspoken dress code is black.
Heather also loves playing with her three-year-old rescue dog, Jessiebear, who, according to Heather, is the cutest, sweetest pup with a “disproportionately large head.” With the help of Heather’s best friend, Jessiebear made the trip with Heather to Long Island so she could join her now fiance and become a member of the Efferent team.
In addition, Heather likes to stay fit, having graduated from Boise State University in Idaho with a Bachelor of Science in Health Science and a focus on Kinesiology and Exercise Physiology and having grown up in Idaho hunting and camping regularly. She and her fiance also help promote and organize bodybuilding shows in New York, New Jersey, and New England.