Why You Need to Write P.S. in Your Marketing Emails
You’ve probably noticed “P.S.” at the end of many marketing materials. Is it a cliché? An old-fashioned writing habit? A tactic to improve your results? How about all of the above? The term P.S. is an abbreviation for “postscript”, which
2020
Google My Business Hijacking – What to Know and How to Prevent It
Google My Business (GMB) pages are a vital component of local and overall SEO. When GMB pages are optimized, they provide critical information to customers including contact information, reviews, service catalog, and more. As the pandemic continues, the value of
PPC 101 – Introduction to Ad Buying
PPC campaigns can provide an excellent return on investment and generate high quality leads for your business. If you are considering a pay-per-click (PPC) campaign with either Google or Microsoft, it’s important to understand what you’re getting involved with before
5(ish) Tips for SEO Blog Post Writing from an SEO Blogger
Blogs are a key component of a website’s overall SEO. A blog can be an integral component for link building, helpful when establishing authority and trust with Google and your website visitors, and can serve as a platform to discuss
Is Lead Generation Considered Sales Or Marketing?
Lead generation is a multi-step process that is crucial to gain new customers and expand your company’s reach. While years ago lead generation was often considered solely the responsibility of the sales department, it has more recently been shown to
Should you install a Heatmap before a Redesign?
Website heatmaps are an incredibly useful and often under-utilized tool when it comes to understanding your website and its traffic. While heatmapping is not a panacea for all the issues you might be having, it will improve your perception of
Major Changes Shake Up Google Ads and What They Mean
Despite the ongoing turbulence currently engulfing the world, Google Ads has rolled out several new changes to the Internet’s largest ad distribution system in recent months.
Why Local Search is Critical for Health and Medical Sites
The importance of website search engine optimization (SEO) is widely acknowledged, but the significance of local search still tends to be overlooked – especially for health and medical websites. Medium and large businesses can dedicate the resources for full-scale SEO
Local SEO Benefits of Google My Business Posts
Every business owner is looking for ways to show up higher in Google searches for relevant local search terms. For this reason, your local business’s posts on Google My Business are more important than ever.
10 Tips for Successfully Working from Home
Switching to remote work because of the Covid-19 outbreak was probably a bit of a shock. Typical office camaraderie may have disappeared with social distancing, everyone is worried, and your usual discipline and focus might be lagging. Here at Efferent
2019
E-A-T: What Is It and Why Is It So Important For SEO?
For SEO, staying up to date with Google’s recommendations is the name of the game, and while the EAT guidelines aren’t new, they’re taking on increased importance. In regards to SEO, EAT stands for Expertise, Authoritativeness, and Trustworthiness. It was
Favicons and Changes to Google’s Search Results Page
The Internet Has Come a Long Way Remember the dial-up days when your internet connection was a continuous phone call between the internet company and your computer? Dropped connections, downloads taking several hours, and picking up the phone only to
In Case You Missed It: Pressure on Facebook, Monetizing GMB, and Italian Regulators Look at Google
Pressure on Facebook Grows Facebook co-founder Chris Hughes wrote a long opinion piece in the New York Times calling for Facebook to be broken into smaller, separate companies. Hughes is far from the first to do so. Presidential candidate Senator
In Case You Missed It: Instagram Hiding Likes, Pinterest’s IPO and more
TechCrunch tipster and reverse engineering expert Jane Manchun Wong discovered a design change test in Instagram’s code for Android that would hide likes on Instagram posts. TechCrunch asked Instagram about the test and a spokesperson confirmed it. “We want your
How To Boost SEO Using Schema Markup
Schema markup has been in existence for years. Yet it’s still one of the least used optimization techniques in SEO. Search engines understand it, but do you? If not, we’re here to explain how incorporating schema into your SEO processes
In Case You Missed It: Instagram Adds In-App Checkout, Facebook Agrees to Change Targeting System, and more
Instagram Adds In-App Checkout for Brands Instagram has added a “Checkout on Instagram” button on the product page for certain retailers, allowing customers to purchase items without ever leaving the Instagram app. Checkout is currently being viewed as an attempt
In Case You Missed It: Facebook Hiring, Google Ad Testing and More
Facebook Sets Its Sights on Washington, D.C. Facebook is on a hiring spree in the nation’s capital and it appears to be directly geared to fighting off privacy legislation, and possible fines and antitrust actions against the company. Facebook is
9 Tips for Creating Google-Friendly Content
As anyone who makes any part of their living by writing will tell you, it’s imperative that you write for your intended audience. You wouldn’t write at a doctoral level for a children’s book, and you wouldn’t leave out industry-specific
In Case You Missed It: Facetime Bug, Twitter Fail & More
Facetime Bug Lets People Eavesdrop on Friends A bug in iOS 12.1 allows people to hear and possibly even see the people they call on Facetime even if the recipient doesn’t accept the call. The recipient has no indication that
Get Your Website in Shape for 2019
Happy New Year from Efferent Media! Now that the holidays are over, it’s time to focus on your business goals for 2019. One of the first places that you should start is your website. It can be an expensive overhaul,
Gutenberg by WordPress – What You Need to Know
With all of the usual madness around the beginning of the holiday season, it’s understandable if you missed the most recent WordPress event. On November 27, WordPress officially unveiled the Gutenberg builder as part of the upcoming WordPress 5.0 core
In Case You Missed It: A Monthly Roundup of Digital Marketing News
Pinterest Names Chief Marketing Officer Via Pinterest Pinterest has named Andréa Mallard as its first Chief Marketing Officer (CMO). Mallard was hired away from the Gap-owned Athleta, a line of athleisure clothing, where she also served as CMO. Mallard will
Verifying Your Google My Business Listing
!!! Please note that an online marketing company in California is placing ads to recruit people to receive Google My Business verification postcards. When applicants ask questions, they’re given the link to this article. Efferent Media is NOT associated with any
SMX East Recap
On October 24 and 25th, members of the Efferent Media team headed into New York City, this time to the annual SMX East SEO/SEM Marketing Expo, whose programming is directed by Search Engine Land. At SMX East, representatives from over
Transformation of Search Summit Recap
On October 19, 2018, several members of the Efferent Media team headed into New York City for the inaugural Transformation of Search Summit, which was sponsored by Search Engine Watch, one of the leading sources of online information for all
GDPR For Your Business
NOTE: The information in this document is for guidance only. It’s not meant as a substitute for a consultation with an attorney for your specific business needs and circumstances. The General Data Protection Regulation (GDPR) takes effect May 25, 2018,
The Essentials You Need to Know About GDPR
NOTE: The information in this document is for guidance only. It’s not meant as a substitute for a consultation with an attorney for your specific business needs and circumstances. See our full breakdown of GDPR for additional information. What is
The Questions to Ask Your Digital Marketing Company
There are many reasons why you need a digital marketing company for your business. Technology is constantly changing and algorithms on search engines and social media sites are often updated. Making sure your business ranks well on desktops and mobile
How to Generate a Direct Link to Google Reviews
If you’re a business owner, then its a good idea to have a Google My Business listing. It’s here customers can leave their star ratings and written reviews that help Google to determine where you rank on the local spectrum.
15 Things to Do for SEO Before Launching Your WordPress Site
So you’ve finally launched that site your web developers have been frantically working on for what seems like ages. As a Search Engine Optimization (SEO) Specialist what do you do to help? Here at Efferent we have an SEO site
What is Quality Score? 7 Tips on How to Improve It and Save Money
Advertising on Google It’s no secret that Google dominates the search engine market share. As their share continues to grow month over month, companies are buying more ads, and people are increasingly clicking on those ads. According to The Wall
The Importance of Filtering Spam from Analytics
Whether you call it referral spam, ghost spam, fake traffic, or just plain old spam; filtering out bogus traffic from your Google Analytics data will help ease a few headaches and give you a better idea of the legitimate traffic
Why Branding is So Important for Pay-Per-Click Campaigns
How Branding Can Affect Your PPC Campaign Today, with a little organization and know-how, it’s easier than ever to run a well-targeted PPC campaign online and land your ad right in front of your ideal buyer. And by leveraging the
What You Need to Know About Website Accessibility and the ADA
Website Accessibility is an issue that’s on the front lines for persons with disabilities, and it could effect how everyone, including Efferent, does business going forward. Businesses and other organizations around the country are addressing how to make their websites
Efferent’s Social Media Campaign Earns Client Prestigious Award
When Tragar Home Services asked Efferent to plan a social media campaign for them, they knew they were putting their marketing in the hands of a quality team. After all, Tragar has been a client since 2012. What they might
Social Media Intern
We’re on the hunt for driven and tech-savvy college students (or recent graduates) who are hungry to learn with our Social Media Marketing division. Efferent Media is a full scale digital marketing company based in Lindenhurst, New York. Why This
Digital Media Sales Representative
Our team is growing and we are looking for experienced, energetic Digital Media Sales Representatives. You will be a key member of a growing team focused on the execution of innovative digital advertising campaigns that drive revenue. As a Digital
2016
Amped about AMP: Accelerated Mobile Pages
Nowadays, mobile is king. According to Search Engine Land, traffic on mobile devices surpassed desktop in 2015. If your page takes more than a couple seconds to load, chances are the viewer is going to get annoyed and give up,
SEO in a Nutshell
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3 Reasons You Need Landing Pages
After all the hard work that is put in to getting your clients to visit your webpage, how do you now convert them into leads? Landing pages are a great start! A landing page is a web page that allows
Your Non-mobile Friendly Website and SEO
Mobile usage has taken over as leader for total web usage. I remember hearing that prediction in 2008 and thinking, “That’s just insane!”. In 2008, Mary Meeker, an analyst at Kleiner Perkins Caufield & Byers said that mobile would surpass
Will Spelling Errors Hurt My SEO?
This week, Matt Cutts (@mattcutts) released a quick 1-minute video on YouTube, answering the question, “Should I correct the grammar of comments on my blog?” While the focus of the video is about misspelled comments or comments that use bad
2013
Should I Register My Web Address Under My Name?
OK, I know the title should be written: “Should I register my domain name under my name?” The answer is yes. It’s always yes. Over the past fifteen plus years, I’ve lived horror stories with clients and friends trying to
Our Next Goals
Efferent Media, Local SEO Leader, Expands Client List
FOR IMMEDIATE RELEASE Long Island, NY; November 27, 2013 Efferent Media, continuing to emerge as a leading Long Island Search Engine Optimization company, announces its move to new and larger offices to meet the needs of a growing client list