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2021
STARTUP
1/15

Thank You

Thank you for your submission. We will reach out to you shortly.
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1/14

Why You Need to Write P.S. in Your Marketing Emails

Email Marketing Strategy
You’ve probably noticed “P.S.” at the end of many marketing materials. Is it a cliché? An old-fashioned writing habit? A tactic to improve your results? How about all of the above? The term P.S. is an abbreviation for “postscript”, which
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1/7

Your Website is a Form of Reputation Management

Online Reputation Management
What is reputation management? Essentially, it’s making sure that your brand is squeaky clean (or as much as possible) in the eyes of your prospective customers. This doesn’t only involve your Google and Facebook reviews though; in fact, a major
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2020
11/20

Google My Business Hijacking – What to Know and How to Prevent It

GMB Map Location Listing
Google My Business (GMB) pages are a vital component of local and overall SEO. When GMB pages are optimized, they provide critical information to customers including contact information, reviews, service catalog, and more. As the pandemic continues, the value of
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11/13

What is Content Marketing?

Mobile Content
While the term may sound self-explanatory, many people are reluctant to admit that they’re not sure what content marketing actually is. Content marketing is defined as a form of marketing which focuses on creating, publishing, and distributing content for a
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11/6

PPC 101 – Introduction to Ad Buying

Intro to Pay-Per-Click
PPC campaigns can provide an excellent return on investment and generate high quality leads for your business. If you are considering a pay-per-click (PPC) campaign with either Google or Microsoft, it’s important to understand what you’re getting involved with before
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10/30

5(ish) Tips for SEO Blog Post Writing from an SEO Blogger

Blogging from the laptop desk
Blogs are a key component of a website’s overall SEO. A blog can be an integral component for link building, helpful when establishing authority and trust with Google and your website visitors, and can serve as a platform to discuss
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10/23

Is Lead Generation Considered Sales Or Marketing?

Glowing Generate Leads button
Lead generation is a multi-step process that is crucial to gain new customers and expand your company’s reach. While years ago lead generation was often considered solely the responsibility of the sales department, it has more recently been shown to
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10/16

Facebook Is Killing Its Less Than 20% Text in Image Rule for Ads

RULES
Facebook is notoriously secretive and that can even apply to rules and best practices for Facebook ads. The latest example of this is the Facebook 20% text rule, which appears to be dead – for the moment.
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10/9

Tips for Creating your Brand “Voice” on Social Media

Man in suit yelling into giant megaphone
In today’s day in age, the key for businesses to be successful on social media is to establish and maintain an authentic brand “voice.” What exactly does this mean and how do you go about implementing your own unique voice
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10/2

Should you install a Heatmap before a Redesign?

Redesign Word Cloud
Website heatmaps are an incredibly useful and often under-utilized tool when it comes to understanding your website and its traffic. While heatmapping is not a panacea for all the issues you might be having, it will improve your perception of
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9/25

Does Social Media Matter For Your Healthcare Practice?

Doctor touching medical icon
Marketing a healthcare practice involves special considerations. That made many medical practitioners cautious about social media in the beginning, yet it’s where your target audience is. In fact, more than half of adults in the United States get their news
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9/18

Major Changes Shake Up Google Ads and What They Mean

Changes at Google
Despite the ongoing turbulence currently engulfing the world, Google Ads has rolled out several new changes to the Internet’s largest ad distribution system in recent months.
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9/11

Why Local Search is Critical for Health and Medical Sites

Medical Map Icon
The importance of website search engine optimization (SEO) is widely acknowledged, but the significance of local search still tends to be overlooked – especially for health and medical websites. Medium and large businesses can dedicate the resources for full-scale SEO
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9/4

Local SEO Benefits of Google My Business Posts

"Act Local" Sign
Every business owner is looking for ways to show up higher in Google searches for relevant local search terms. For this reason, your local business’s posts on Google My Business are more important than ever.
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3/26

10 Tips for Successfully Working from Home

Woman working on her laptop in her home.
Switching to remote work because of the Covid-19 outbreak was probably a bit of a shock. Typical office camaraderie may have disappeared with social distancing, everyone is worried, and your usual discipline and focus might be lagging. Here at Efferent
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2019
6/24

E-A-T: What Is It and Why Is It So Important For SEO?

eat for seo
For SEO, staying up to date with Google’s recommendations is the name of the game, and while the EAT guidelines aren’t new, they’re taking on increased importance. In regards to SEO, EAT stands for Expertise, Authoritativeness, and Trustworthiness. It was
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6/14

Favicons and Changes to Google’s Search Results Page

The Internet Has Come a Long Way Remember the dial-up days when your internet connection was a continuous phone call between the internet company and your computer? Dropped connections, downloads taking several hours, and picking up the phone only to
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5/24

In Case You Missed It: Pressure on Facebook, Monetizing GMB, and Italian Regulators Look at Google

icymi header image
Pressure on Facebook Grows Facebook co-founder Chris Hughes wrote a long opinion piece in the New York Times calling for Facebook to be broken into smaller, separate companies. Hughes is far from the first to do so. Presidential candidate Senator
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4/24

In Case You Missed It: Instagram Hiding Likes, Pinterest’s IPO and more

icymi header image
TechCrunch tipster and reverse engineering expert Jane Manchun Wong discovered a design change test in Instagram’s code for Android that would hide likes on Instagram posts. TechCrunch asked Instagram about the test and a spokesperson confirmed it. “We want your
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3/21

How To Boost SEO Using Schema Markup

how to boost seo using schema markup
Schema markup has been in existence for years. Yet it’s still one of the least used optimization techniques in SEO. Search engines understand it, but do you? If not, we’re here to explain how incorporating schema into your SEO processes
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3/20

In Case You Missed It: Instagram Adds In-App Checkout, Facebook Agrees to Change Targeting System, and more

icymi header image
Instagram Adds In-App Checkout for Brands Instagram has added a “Checkout on Instagram” button on the product page for certain retailers, allowing customers to purchase items without ever leaving the Instagram app. Checkout is currently being viewed as an attempt
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3/8

How to Optimize Your Facebook Page for Business

Facebook business page
If you have a business and you have a Facebook business page, congratulations! This is a vital step in ensuring your business is found when people search for your particular service or product. Just having a Facebook business page isn’t
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2/28

In Case You Missed It: Facebook Hiring, Google Ad Testing and More

icymi header image
Facebook Sets Its Sights on Washington, D.C. Facebook is on a hiring spree in the nation’s capital and it appears to be directly geared to fighting off privacy legislation, and possible fines and antitrust actions against the company. Facebook is
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2/15

9 Tips for Creating Google-Friendly Content

Man performing a google search on his laptop
As anyone who makes any part of their living by writing will tell you, it’s imperative that you write for your intended audience. You wouldn’t write at a doctoral level for a children’s book, and you wouldn’t leave out industry-specific
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1/29

In Case You Missed It: Facetime Bug, Twitter Fail & More

icymi header image
Facetime Bug Lets People Eavesdrop on Friends A bug in iOS 12.1 allows people to hear and possibly even see the people they call on Facetime even if the recipient doesn’t accept the call. The recipient has no indication that
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1/15

Get Your Website in Shape for 2019

website design
Happy New Year from Efferent Media! Now that the holidays are over, it’s time to focus on your business goals for 2019. One of the first places that you should start is your website. It can be an expensive overhaul,
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2018
12/20

Another Facebook Data Breach, Orchestrated by Facebook and Its Partners

facebook
A New York Times investigation shows that Facebook gave other tech giants access to users’ personal data, exempting them from Facebook’s publicly disclosed privacy policy. The special arrangements gave companies access to data without the users’ knowledge and even, in
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12/19

ICYMI: Google Faces Congress, YouTube Ad & Paywall Changes, VidCon Hires CMO & More

In case you missed it header efferent media
Report Exposes Reach of Russian Campaign to Influence 2016 U.S. Election A U.S. Senate report exposing the wide reach of the Russian disinformation campaign to influence the 2016 election said that its reach was far beyond Facebook, Google, search results
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12/17

Gutenberg by WordPress – What You Need to Know

gutenberg
With all of the usual madness around the beginning of the holiday season, it’s understandable if you missed the most recent WordPress event. On November 27, WordPress officially unveiled the Gutenberg builder as part of the upcoming WordPress 5.0 core
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11/27

In Case You Missed It: A Monthly Roundup of Digital Marketing News

In case you missed it header efferent media
Pinterest Names Chief Marketing Officer Via Pinterest Pinterest has named Andréa Mallard as its first Chief Marketing Officer (CMO). Mallard was hired away from the Gap-owned Athleta, a line of athleisure clothing, where she also served as CMO. Mallard will
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11/13

It’s Not Too Late! 5 Social Media Strategies for the 2018 Holiday Season

holiday social media strategy meeting
It’s the most wonderful (and stressful) time of the year! As businesses of all sizes gear up for the 2018 holiday season, it’s time to review your company’s social media strategy for the holiday season. What? Your business doesn’t have
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11/2

Verifying Your Google My Business Listing

google my business verification postcard
!!! Please note that an online marketing company in California is placing ads to recruit people to receive Google My Business verification postcards. When applicants ask questions, they’re given the link to this article. Efferent Media is NOT associated with any
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10/29

SMX East Recap

Efferent Media attends SMX East
On October 24 and 25th, members of the Efferent Media team headed into New York City, this time to the annual SMX East SEO/SEM Marketing Expo, whose programming is directed by Search Engine Land. At SMX East, representatives from over
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10/22

Transformation of Search Summit Recap

On October 19, 2018, several members of the Efferent Media team headed into New York City for the inaugural Transformation of Search Summit, which was sponsored by Search Engine Watch, one of the leading sources of online information for all
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5/17

GDPR For Your Business

GDPR
NOTE: The information in this document is for guidance only. It’s not meant as a substitute for a consultation with an attorney for your specific business needs and circumstances. The General Data Protection Regulation (GDPR) takes effect May 25, 2018,
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5/17

The Essentials You Need to Know About GDPR

GDPR
NOTE: The information in this document is for guidance only. It’s not meant as a substitute for a consultation with an attorney for your specific business needs and circumstances. See our full breakdown of GDPR for additional information. What is
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2017
5/15

What Is a Relevance Score & Why Is It Important?

Stay on top of relevance scores to improve overall growth & engagement versus cost.
Facebook marketing campaigns are more complicated than advertised. The plug-and-play interface in Facebook ads manager, which is designed to work without user intervention, makes running ads a quick and simple task, but understanding why or why not your ads are
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5/8

The Questions to Ask Your Digital Marketing Company

Efferent Media
There are many reasons why you need a digital marketing company for your business. Technology is constantly changing and algorithms on search engines and social media sites are often updated. Making sure your business ranks well on desktops and mobile
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4/24

5 Steps to Building an Online Community as a Community Manager

community management
Community Management has quickly become an integral part of fostering successful, long-term relationships with your customers and a wonderful marketing strategy. According to Forbes, a study done by Bain & Company, hows that increasing customer retention rates by just 5%
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4/17

How to Generate a Direct Link to Google Reviews

5 star google reviews
If you’re a business owner, then its a good idea to have a Google My Business listing. It’s here customers can leave their star ratings and written reviews that help Google to determine where you rank on the local spectrum.
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4/12

15 Things to Do for SEO Before Launching Your WordPress Site

seo website launch checklist
So you’ve finally launched that site your web developers have been frantically working on for what seems like ages. As a Search Engine Optimization (SEO) Specialist what do you do to help? Here at Efferent we have an SEO site
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4/4

What is Quality Score? 7 Tips on How to Improve It and Save Money

7 Tips on How to Improve Your Quality Score
Advertising on Google It’s no secret that Google dominates the search engine market share. As their share continues to grow month over month, companies are buying more ads, and people are increasingly clicking on those ads. According to The Wall
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3/27

The Importance of Filtering Spam from Analytics

The Importance of Filtering Spam from Analytics
Whether you call it referral spam, ghost spam, fake traffic, or just plain old spam; filtering out bogus traffic from your Google Analytics data will help ease a few headaches and give you a better idea of the legitimate traffic
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3/21

Why Branding is So Important for Pay-Per-Click Campaigns

Why Branding is So Important for Pay-Per-Click Campaigns
How Branding Can Affect Your PPC Campaign Today, with a little organization and know-how, it’s easier than ever to run a well-targeted PPC campaign online and land your ad right in front of your ideal buyer. And by leveraging the
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3/16

5 Ways to Boost Engagement on Your Facebook Business Page

5 Ways to Boost Engagement on Your Facebook Business Page
Are you not seeing the engagement numbers you’d hoped for after putting your business on Facebook? If you’re aiming to catapult your brand awareness, increase post likes, comments, and shares on your page, attracting the attention of your target audiences
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3/9

What You Need to Know About Website Accessibility and the ADA

What You Need to Know About Website Accessibility and the ADA
Website Accessibility is an issue that’s on the front lines for persons with disabilities, and it could effect how everyone, including Efferent, does business going forward. Businesses and other organizations around the country are addressing how to make their websites
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2/3

Efferent’s Social Media Campaign Earns Client Prestigious Award

Develop a Winning Strategy
When Tragar Home Services asked Efferent to plan a social media campaign for them, they knew they were putting their marketing in the hands of a quality team. After all, Tragar has been a client since 2012. What they might
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1/26

Social Media Intern

Media blog default job posts
We’re on the hunt for driven and tech-savvy college students (or recent graduates) who are hungry to learn with our Social Media Marketing division. Efferent Media is a full scale digital marketing company based in Lindenhurst, New York. Why This
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1/26

Digital Media Sales Representative

Media blog default job posts
Our team is growing and we are looking for experienced, energetic Digital Media Sales Representatives. You will be a key member of a growing team focused on the execution of innovative digital advertising campaigns that drive revenue. As a Digital
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2016
7/12

Amped about AMP: Accelerated Mobile Pages

Accelerated Mobile Pages
Nowadays, mobile is king. According to Search Engine Land, traffic on mobile devices surpassed desktop in 2015. If your page takes more than a couple seconds to load, chances are the viewer is going to get annoyed and give up,
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6/16

SEO in a Nutshell

Search Engine Optimization in a Nutshell
For more information about our SEO services please use the navigation above.
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3/11

How to Use Your Newsletter Email List for Facebook Ads

How to Use Your Newsletter Email List for Facebook Ads
You’ve spent years building your email list, but the open rate just isn’t as high as it used to be. What happened? The quick answer is over saturation. Over time, consumers have grown and shared their email address with more
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3/3

What You Need to Know Before Making Your Snapchat On-Demand Geofilters

What You Need to Know Before Making Your Snapchat On-Demand Geofilters
Last week Snapchat announced on-demand geofilters. This is huge news for marketers, especially those with smaller budgets that can’t afford to shell out five or six figures on a 24-hour campaign.
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2/18

3 Reasons You Need Landing Pages

3 Reasons You Need Landing Pages
After all the hard work that is put in to getting your clients to visit your webpage, how do you now convert them into leads? Landing pages are a great start! A landing page is a web page that allows
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2/15

The Snapchat “Secret” You Need to Understand

The Snapchat “Secret” You Need to Understand
Snapchat has gone from that “inappropriate sexting app” to one of the most engaging apps of 2016. It is fair to say you’ve heard about Snapchat, but probably aren’t doing anything about it at this time for your business. There’s
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2/12

How to Build an Effective Like Campaign

how to build an effective like campaign
A common objective for all businesses on Facebook is to grow their Community. That doesn’t mean businesses should try to get as many random Like’s as possible. You still want to be strategic when building your Community. One of the
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2015
12/24

How to Strategically Create Content for Your Facebook Page.

Facebook Content Strategy
The importance of posting content is often overlooked. Let me reword that: the importance of strategically posting content is often overlooked. It’s important to remember that you’re posting on behalf of a business – this isn’t your personal Facebook Page.
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12/11

Run Last Minute Social Ads This Holiday

Run Last Minute Social Ads This Holiday
The Holiday season is here. Advertisers have saved a lot of their annual budgets for this very moment. Businesses of all shapes and sizes are looking for increased profit this very second. While many of them will turn to Social
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11/20

3 Reasons Designers Love Carousel Ads

3 reasons designers love carousel ads
As a designer creating micro-content, it can be difficult to capture one’s full artistic expression using just one advertisement or design. With the release of Facebook’s new Carousel Ads, this now changes! Facebook released carousel Ads last year in order
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11/13

Tips for Strategically using Hashtags on Instagram

Tips for Strategically using Hashtags on Instagram
The Instagram platform is arguably one of the most effective Social Media outlets for businesses to reach audiences and engage with their following. Without a set strategy, gaining the momentum and traffic you need to reach goals will be extremely
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11/6

Optimize Your Facebook and Instagram Ads with 3 Tips

3 tips for optimizing facebook and instagram ads
So your business has started running ads on Facebook and Instagram — congratulations! That’s a great first step; but as with any other marketing effort, you’ll want to achieve the best Return on Investment that you can. When it comes
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11/2

Four Reasons to Be Excited About the New Facebook Pixel

Four Reasons to Be Excited About the New Facebook Pixel
Conversion pixels can get messy – especially when you’re tracking multiple conversion event types. Can you relate to this problem? Well, you’re in luck: a few weeks ago, Facebook announced the new Facebook Pixel. The Facebook Pixel combines both the
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10/23

3 Secrets for Building an Engaging Audience

Secrets for Building an Engaging Audience
Likes and Followers mean nothing if your community is not engaging – period. Creating a Facebook, Twitter, and Instagram page for your brand is a great step into current day marketing; but they serve no purpose when your community is
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10/8

3 Tips to Make Your Buyable Pins More Effective

Buyable pins
It’s getting to be that time of year again. The holidays are around the corner and people are gearing up to get all of their shopping done. In the past, that used to mean a mad dash to the nearest
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10/6

Winning Your Match in the Ring Against Facebook’s 20% Text Rule

Facebook's 20% Text Rule
Facebook ads allow you to reach your most interested customers, and send them to your website. In fact, on average, Facebook ads reach 89% of an advertiser’s intended audience. This means you’re only reaching the people who matter to you.
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9/18

Tracking Your Instagram and Facebook Ads with Conversion Pixels

Instagram ads
Getting the most out of your advertisements is crucial to success. With that in mind, how does one really measure the success of their ads? Facebook provides conversion pixels to ensure you’re getting your message across, and your business goals
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6/9

How to Track Calls to Your Business from Facebook

Call Now Facebook ad
You’re running an ad on Facebook and hoping it’ll result in phone calls to your office. The campaign is running, you’ve spent hundreds, and you’re still not sure how to measure the success of your campaign. You could send your
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4/24

What’s up with Videos on Facebook?

Facebook Video Graphic
The way we interact with content continues to change as technology and social networks evolve. Although each Facebook user experiences the same social network, their experience with content on the platform is tailored to their interactions and interests. Over the
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4/15

Are You Using Emojis to Speak to Millennials Yet?

Emojis Blog
As marketers, we are always searching for the next best way to communicate to the coveted millennial generation. We jump on trends that are “cool” and we try to seamlessly stitch ourselves into our target audience’s culture. It’s what we
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4/13

New on Twitter: Quote Tweets!

Twitter ad template
Twitter has just stepped up its game with revamping quote tweets! Quote tweets are tweets that are retweeted and have a comment attached. The updated quote tweet feature allows users to say more with each retweet comment. Small updates like
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3/13

What the Houzz Is Houzz and Why Should My Company Be Using It?

Houzz
Houzz is awesome. Seriously. If you’re in the home improvement industry, but don’t use Houzz yet, it’s time to sign up and create a profile for your business. What is Houzz? In short, Houzz is an online binder for all
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3/12

Goodbye Facebook Like Box, Hello New Page Plugin

Facebook Likebox
In case you missed it, Facebook quietly announced that they’d be getting rid of the old version of the Like Box plugin. This is the embedded Like Button that allows you to Like a Facebook page directly from a company’s
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3/10

Why Your Facebook Business Page Could Lose Likes This Month

Loss of Facebook likes
Last week Facebook announced in a blog post that they would be updating Page like counts. While some Page Admins may be upset to hear this news, any page that notices a dip in overall Likes shouldn’t be too concerned.
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3/9

Instagram Announces Carousel Ads: 6 Instagram Facts You Care About

Instagram facts
Last week Instagram announced a new way for brands and businesses to share images with their intended audience via carousel ads. As expected, following the announcement, many decided it was time to get active on Instagram in preparation for the
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3/6

5 Snapchat Hacks to Help You Improve Your Content

5 Snapchat Hacks
It’s no secret that Snapchat is THE place for millennials right now. If your targeted audience includes them and you’re not there right now, you’re missing out big time! Below are five Snapchat tricks to help you build better creative
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3/2

Your Monday Morning Social Media Checklist

Monday Morning checklist
Wake up! It’s Monday morning and it’s time to get the ball rolling again. Whether you’re a business owner who runs the show alone or a social media manager, these are six things you should be doing every Monday morning
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2/20

How to Setup Your Business on Snapchat

How to Get Your Business on Snapchat
With more than 100 million active users each month, it’s not shocking that Snapchat is quickly becoming one of the largest and most frequently used social networks. If you’re not thinking about signing up for Snapchat yet, especially if your
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2/18

Three Reasons You Should Be Using Video on Twitter

Reasons to use video on twtiter
Video is becoming more and more predominant in social media. When you think video, you think of YouTube, Vine, Instagram, Snapchat and now Facebook. Chances are, you don’t usually think about Twitter. Why? Because Twitter hasn’t allowed video uploads –
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2/12

Your Non-mobile Friendly Website and SEO

Mobile usage has taken over as leader for total web usage. I remember hearing that prediction in 2008 and thinking, “That’s just insane!”. In 2008, Mary Meeker, an analyst at Kleiner Perkins Caufield & Byers said that mobile would surpass
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1/14

What Pinterest Advertising Means for Businesses

Pinterest Ads
Everyday social media giants like Facebook, Twitter, LinkedIn, and now Pinterest, are moving into the world of paid advertising, some with more success than others. It’s hard to monetize these websites because they’re social in nature. With no clear ROI,
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1/12

3 Ways to Get Likes on Facebook Now That Like Gates Are Banned

Like gates
As of November 5th Facebook has banned the like gates. This means businesses can no longer require people to “Like” a page before entering a contest or to receive a coupon. This was a common practice among marketers to gain
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2014
7/17

Why Your Business Should Use Instagram

Instagram
In celebration of Efferent Media passing 1,000 followers on Instagram this week, we wanted to take the time and share with you why we believe your business should be using Instagram too! Small businesses are taking advantage of Social Media
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6/11

7 Things You’re Doing Wrong on Social Media

What your doing wrong on Social Media
There isn’t a strict formula or set of rules on how you use social media, but there are certain things that you should NOT be doing. If you’re doing any of these things, you’re doing it wrong.
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6/2

Let’s Talk Twitter: Stop Tweeting Boring Sh*t!

Social Media Efferent Media
As you may have noticed by now, the social media world never sleeps. Hope you have a coffee machine or energy drink nearby to keep up with the updates! With continuous updates lately, Facebook has been in the spotlight for
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4/21

Facebook’s Organic Reach Ends the Relationship

Facebook's Organic Reach Ends the Relationship
As the largest social networking platform on the Web, Facebook has become the place to be for anyone and everyone involved with social media. Marketers are making their way to social media platforms overnight to reach their target audience… and
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4/1

Organic Reach for Brand Pages on Facebook Down to 1-2%

Facebook's Brand Pages' Organic Reach
It’s been slowly decreasing for a while now. Long Island Marketing Agency; CGT Marketing reported on it in their December post, “Facebook Tweak Means Less Traffic For Brand Pages”. And now it’s at the lowest ever: organic reach on Facebook
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2/13

Will Spelling Errors Hurt My SEO?

Spelling Errors in SEO
This week, Matt Cutts (@mattcutts) released a quick 1-minute video on YouTube, answering the question, “Should I correct the grammar of comments on my blog?” While the focus of the video is about misspelled comments or comments that use bad
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2013
12/10

Should I Register My Web Address Under My Name?

Web Registery
OK, I know the title should be written: “Should I register my domain name under my name?” The answer is yes. It’s always yes. Over the past fifteen plus years, I’ve lived horror stories with clients and friends trying to
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Our Next Goals
11/27

Efferent Media, Local SEO Leader, Expands Client List

Develop a Winning Strategy
FOR IMMEDIATE RELEASE Long Island, NY; November 27, 2013 Efferent Media, continuing to emerge as a leading Long Island Search Engine Optimization company, announces its move to new and larger offices to meet the needs of a growing client list
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