Facebook is notoriously secretive and that can even apply to rules and best practices for Facebook ads. The latest example of this is the Facebook 20% text rule, which appears to be dead – for the moment.
Marketing a healthcare practice involves special considerations. That made many medical practitioners cautious about social media in the beginning, yet it’s where your target audience is. In fact, more than half of adults in the United States get their news from social media. This goes beyond the social media platforms that may come to mind first like Facebook, Twitter, or LinkedIn; it includes Instagram, YouTube, Snapchat, Reddit, and more.
Social media not only helps us all keep on top of national news and trends, but local as well. In fact, social media marketing to a local audience has special advantages. That’s why so many local businesses, chains, and franchises have an active social media presence in your area that helps them get the word out to current and potential clientele. Even medical practices can use social media to improve their business.
For SEO, staying up to date with Google’s recommendations is the name of the game, and while the EAT guidelines aren’t new, they’re taking on increased importance. In regards to SEO, EAT stands for Expertise, Authoritativeness, and Trustworthiness. It was first referenced in leaked documents from Google in 2008. Then in 2015, it was mentioned in the Search Quality Evaluator Guidelines, a 160-page document that provides guidance for creating quality web content. Its most recent update was July 2018, shortly before the so-called medic update the week of August 1, 2018. [Read more…] about E-A-T: What Is It and Why Is It So Important For SEO?