The importance of posting content is often overlooked. Let me reword that: the importance of strategically posting content is often overlooked. It’s important to remember that you’re posting on behalf of a business – this isn’t your personal Facebook Page. That means you have to take all bias out of your decision-making on what and to post, and what not to post. Here are some tips to start posting strategic content: [Read more…] about How to Strategically Create Content for Your Facebook Page.
The Holiday season is here. Advertisers have saved a lot of their annual budgets for this very moment. Businesses of all shapes and sizes are looking for increased profit this very second. While many of them will turn to Social Media, not all of them will be successful. In fact, advertising on Facebook and Instagram is more complicated this time of year than any other. Let me explain.
Don’t get me wrong, advertising on Social Media is the way to go. In fact, there’s nobody that can target better than Facebook and Instagram besides the post office. However, it’s easy to get confused in the process if you don’t understand the way Facebook and Instagram ads actually work. [Read more…] about Run Last Minute Social Ads This Holiday
As a designer creating micro-content, it can be difficult to capture one’s full artistic expression using just one advertisement or design. With the release of Facebook’s new Carousel Ads, this now changes! Facebook released carousel Ads last year in order to allow advertisers to showcase both multiple images and links in a single ad. Advertisers have seen Carousel Ads create 30-50% lower cost-per-conversion and 20-30% lower cost-per-click, which is a huge improvement compared to standard ads. [Read more…] about 3 Reasons Designers Love Carousel Ads
The Instagram platform is arguably one of the most effective Social Media outlets for businesses to reach audiences and engage with their following. Without a set strategy, gaining the momentum and traffic you need to reach goals will be extremely difficult. The best way to achieve your goals as quickly as possible is to incorporate an effective hashtag strategy. This is so much more than adding a few #words to your posts and hoping for likes. There’s a science behind it, and mastering it proves highly favorable to your business goals. [Read more…] about Tips for Strategically using Hashtags on Instagram
So your business has started running ads on Facebook and Instagram — congratulations! That’s a great first step; but as with any other marketing effort, you’ll want to achieve the best Return on Investment that you can. When it comes down to it: this means optimizing. In laymen’s terms, all optimizing boils down to is keeping what works and getting rid of what does not. There’s no exact science behind this, and you’re not going to get it right your first try — but you will get it. Optimizing is a continuous process of testing, tweaking, and retesting. That being said, we do have some tips to give you a starting point. [Read more…] about Optimize Your Facebook and Instagram Ads with 3 Tips
Conversion pixels can get messy – especially when you’re tracking multiple conversion event types. Can you relate to this problem? Well, you’re in luck: a few weeks ago, Facebook announced the new Facebook Pixel. The Facebook Pixel combines both the Custom Audience pixel and conversion pixel into one. This new pixel will handle audience retargeting, lookalike audiences, conversion tracking, conversion optimization, dynamic product ads, and custom conversions. [Read more…] about Four Reasons to Be Excited About the New Facebook Pixel
Likes and Followers mean nothing if your community is not engaging – period. Creating a Facebook, Twitter, and Instagram page for your brand is a great step into current day marketing; but they serve no purpose when your community is silent. I’ve put together three secrets to creating an engaging fan base and hope it helps you elevate your online community. [Read more…] about 3 Secrets for Building an Engaging Audience
It’s getting to be that time of year again. The holidays are around the corner and people are gearing up to get all of their shopping done. In the past, that used to mean a mad dash to the nearest department store to deal with the chaos of large crowds and long lines. Lucky for us, we can now shop online in our pajamas from the comfort of our couch. With e-commerce accounting for 53.3 billion dollars of U.S. sales during the holiday season last year, it seems to be a viable option for a lot of people. Pinterest is hoping to take advantage of e-commerce traffic by making Buyable Pins available to thousands of more businesses. [Read more…] about 3 Tips to Make Your Buyable Pins More Effective
Facebook ads allow you to reach your most interested customers, and send them to your website. In fact, on average, Facebook ads reach 89% of an advertiser’s intended audience. This means you’re only reaching the people who matter to you.
Building a Facebook ad campaign can take a significant amount of time during the initial start up period. You’ll have to work with a strategy team to define targeting, then coordinate with a graphic designer to build creative, and finally program the campaign once you have all of your assets. As a Social Media Content Creator at Efferent Media, I spend a lot of time building creative for ads. It can be a lot of fun, but there are a few rules in place that I need to follow in order to execute creative for any of our campaigns. [Read more…] about Winning Your Match in the Ring Against Facebook’s 20% Text Rule
Getting the most out of your advertisements is crucial to success. With that in mind, how does one really measure the success of their ads? Facebook provides conversion pixels to ensure you’re getting your message across, and your business goals are met. Conversion pixels allow you to track when users end up on the website page you want them to, like your purchase confirmation page.
So, what is a conversion pixel? In short, a conversion pixel is a bit of HTML code that presents a 1×1 pixel on the landing page of your choice on your website. When someone clicks on your ad and ends up on the page containing the code, it will show you the conversion on your Ads Manager page. [Read more…] about Tracking Your Instagram and Facebook Ads with Conversion Pixels