Search Engine Optimization is an ever-changing landscape… but the more things change, the more they stay the same. With that in mind, we will look at a few tips for SEO in 2022. Some are tried and true methods that many of us have been implementing (or at least watching) for – potentially – years. Others are logical progressions of how the search landscape and SEO have changed through consistent algorithms updates and best practices over the past few years.
Google Ads vs. Facebook Ads – Which is Better for Business?
As a business owner, you need to be careful about where to spend your money. Very few companies (especially small businesses) have the luxury of no holds barred spending. When it comes to spending your money on online advertising, there are hundreds […]
How to Keep Your Social Media Fans Engaged and Attract New Followers
Why is engagement on social media important? Having an engaged following on one or more social media platforms allows companies, brands, and organizations the ability to connect on a deeper level with their audiences, raise awareness, and […]
Why Can’t I Find Myself/Ads/Site on Google? A Quick FAQ…
As a Search Engine Optimization team, we spend most of our time improving a client’s profile so users can find it for specific keywords on search engines – and by search engines, we mean Google. As the default browser for most Internet users, Google controls the lion’s share of search traffic, about 90-93%, depending on who you ask.
So, we understand why when clients search for themselves or their ads and fail to find their website… they are concerned.
Why Google Marketing Is Important for Your Medical Practice
When looking to expand your medical practice, there are many possible avenues to take for your marketing efforts. The most obvious and common option is Google, incorporating two primary channels – paid advertising using Google Ads and local SEO using Google Business Profile (formerly known as Google My Business).
Most medical practice owners will acknowledge that Google marketing is essential for growth, and incorporating all three networks can be critical to your efforts. But a truly comprehensive plan will integrate all of your marketing efforts, including email marketing, lead generation, and lead nurturing, combining them into one cohesive plan.
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