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Take Hair Restoration Before & After Photos

June 1, 2022 by Lindsey Juehrs

If you’re looking to elevate your practice, entice prospective customers, and gain authority in your field, this blog is for you.

by Lindsey Juehrs

If you’re looking to elevate your practice, entice prospective customers, and gain authority in your field, this blog is for you.

Taking hair restoration photos to show your client’s real progress and results is a crucial part of ensuring your business succeeds. In today’s world of being able to compare and contrast medical practices at the touch of a button, it’s important to stand out and show prospective patients that you are confident and authoritative in your practice. 

What customers really want to see is the result. Since we know hair restoration is a procedure that requires patience as the transplanted hair follicles heal and start a new growth cycle, it can be hard for some people to visualize their results. While it may take a bit more time, the result of capturing before-and-after photos is well worth the effort for you and your customers. But don’t worry; fancy equipment isn’t necessary. Your iPhone or Android phone is sufficient to get the job done.

It goes without saying that your photos should be high quality, but what does this really mean? There are a few factors to consider but don’t worry; none of them require you to be a photography expert. Let’s dive into our top tips for taking before-and-after photos to showcase your practice and skills to your customers.

1. Choose a Consistent / Plain Background

The best thing about a picture is that it never changes, even when the people in it do.

– Andy Warhol

Clean and crisp is the name of the game. You want to make sure when you’re taking progress photos to direct the eye to the focus of the photo. That means avoiding the patterned backgrounds and spaces with items in the background. This is distracting to the eye, creates bad reflecting effects, and compromises the overall quality of your result. 

You’ll want to use a solid background in a light neutral color (white, beige, light blue, etc). A backdrop is easy to DIY! You can attach a backdrop to a wall with double-sided tape and roll it up after each use. The goal is to keep the focus on the head and hair, so the less background noise the better.

💡 Tip: Try to have the same person in your office take all your before-and-after photos to ensure that all pictures are taken at the same height. Have the photographer stand in the same position by marking an X on the floor, and have your clients do the same.

2. Lighting Is Key

If your photos aren’t good enough, then you aren’t close enough.

-Robert Capa

You might be thinking, “Okay, lighting, that means the more light, the better right?” Not necessarily. When it comes to lighting and hair restoration photos, there are some key elements to remember:

  • Do not use the flash on your camera. Using a flash on hair restoration patients can actually make some areas of the hair look thinner while making other areas look thicker, giving the illusion of an inconsistent result. 
  • Use natural lighting if possible to avoid any visual distortion in your photos. 
  • Place your backdrop in a well-lit area that’s not in direct sunlight. 
  • Situate your patients with the light coming from behind the camera and toward them while taking the photos. 

💡 Tip: Do not zoom in! Using digital zoom will ultimately reduce the resolution of your image. Instead of zooming in, simply move closer to maintain the integrity of your results. 

3. Positioning Your Patient

I don’t trust words. I trust pictures.

-Gilles Peress

Getting the right angle is important to showcase your work as authentically as possible. But even more important is consistency with your before-and-after photos. Make sure you are positioning your patient so that their entire scalp is in frame and at an angle (we suggest holding the camera about 18 inches away at a 45° angle). Assuming all your progress photos will be taken in the same room, give your patients an object to look at in the room to ensure their head is at the same angle in each photo. 

For example, you can mark a small X on the floor with a bit of electrical tape or put small push pins on the wall. If you’re taking a frontal shot, the head should be tilted forward. For rear photos, the head should be tilted slightly backward toward the camera. Vertex shots should be taken directly from above (wheel out the step stools!). Whichever shots you are taking, make sure they are positioned consistently. 

💡 Tip: Turn on the gridlines in your phone’s camera settings for enhanced photo composition. This allows you to center your subject perfectly every time. 

  • iPhone: Go to “Settings,” choose “Photos & Camera,” and switch “Grid” on.
  • Samsung: Launch the camera app, go to “Settings,” scroll down and switch the “gridlines” option to “on.”

Get Inspired with Efferent Media

Trust your medical practice to a marketing company that has been successfully servicing small and large practices all across the country. If you are ready to take your medical practice to the next level, contact our experts today by calling (631) 204-3150. We look forward to hearing from you!

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Filed Under: Hair Restoration Marketing, HR Education

3 Tips for Using TikTok for Business

January 7, 2022 by Lindsey Juehrs

You might be wondering; why is TikTok so popular? It’s simple. In a world filled with increased professionalism behind every video to make social media posts appear more like mini movies, a lot of people are missing that real and raw feel that social media used to have.

TikTok is refreshing since it is real people shooting quick videos on their cell phones to show the gritty snapshots of their lives. It’s fun and entertaining.

Love it or hate it, TikTok is the perfect place for your business to reach a potential audience of millions. From starting off as an app that many people were weary of and claiming it as a “Gen-Z powerhouse app” to now being known as the most popular app  with millions of users from all walks of life and generations, it’s safe to say that anyone and everyone should be taking advantage. We want to share our top tips for using TikTok for business to help your company potentially “go-viral”.

Our Top Tips for Success:

  1. Throw What You Know Out The Window
    • If you want to truly engage your audience, you need to think about TikTok much differently than your standard platform. The way to reel people in on TikTok is by, simply put, creating TikTok’s and NOT ads. Think of TikTok as a different language. If you’re not speaking it correctly or with the right dialect then you won’t be able to hold a conversation. Have a goal that you want to achieve and then use TikTok’s ever changing culture to work toward that goal. Hop on trends, be carefree and funny, show behind the scenes, and have fun. Some companies who have taken this approach head on and have been successful have been Duo Lingo, McDonalds, and Scrub Daddy.
  2. Hook In Your Viewers Quickly
    • If you’ve been on TikTok, you know how easy it is to keep scrolling up, up, and away past anything that doesn’t seem interesting. This is why it’s important to hook people in at the very beginning of your video. Make sure to make your point clearly & directly by asking a question that leads people wanting more. Quick facts give people a bit of brain satisfaction and scratch that itch of wanting to learn something new among all the baby and dog videos.
      • Extra tip: Take advantage of popular filters or music to show your audience you’re well seasoned and have more to offer. By adding viral sounds to your video, even if they are on low, your video will be picked up by the algorithm and be shown to a wider audience.  
  3.  Don’t Assume People Won’t Care
    • You would be surprised about what people find interesting. A great trick to getting more eyes on your business is by showing anything and everything you can. The behind the scenes and the in’s and out’s of what you do. It shows transparency, authenticity, and realness separating you from the business world. (We know, it sounds contrary to what is ‘normal’. But remember, TikTok is a different language.) Many small businesses have gone this route on TikTok, and let’s just say the results were incredible. Not only will it beef up the amount of content you have, but it might spark a lot more interest than you thought.

Efferent Can Help You Keep Your Social Media Followers Engaged

Are you ready to upgrade to professional digital marketing that generates results? Our social media specialists are skilled in using both major and emerging social networking platforms to listen, engage, and build new relationships with your audience. Contact the experts at Efferent Media today to discuss your marketing needs. We can’t wait to chat!

Filed Under: SOCIAL MEDIA

Online Reputation Management for the Healthcare Industry

June 10, 2021 by Lindsey Juehrs

“Just Google It”. The most common three words heard around the world. What a prospective customer finds on Google will determine if they make the call, send the email, or walk through the door. This is because nearly 80% of people choose their doctor based on having 4 stars or more on Google My Business.

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Filed Under: Medical Professionals, SEO, SOCIAL MEDIA

Your Website is a Form of Reputation Management

January 7, 2021 by Lindsey Juehrs

What is reputation management? Essentially, it’s making sure that your brand is squeaky clean (or as much as possible) in the eyes of your prospective customers. This doesn’t only involve your Google and Facebook reviews though; in fact, a major component to your brand’s online reputation is your website.

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Filed Under: SEO, SOCIAL MEDIA

It’s Not Too Late! 5 Social Media Strategies for the 2018 Holiday Season

November 13, 2018 by Lindsey Juehrs

workers wearing Christmas hats working on their computers and tablets
It’s the most wonderful (and stressful) time of the year! As businesses of all sizes gear up for the 2018 holiday season, it’s time to review your company’s social media strategy for the holiday season. What? Your business doesn’t have a plan? Don’t worry! It’s okay and it’s not too late to implement a social media plan. The social media elves at Efferent Media are here to deliver social strategies designed to bring in customers and grow your brand.

[Read more…]

Filed Under: SOCIAL MEDIA

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