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Google Loosens Restrictions for Some Medical Ads

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In recent months, Google Ads has implemented substantial changes to its platform and policies. The advertising juggernaut eliminated Expanded Text Ads, updated Smart Shopping campaigns to Performance Max, updated ad accounts to data-driven attribution, and announced that the much-feared, often talked about cookie-less browsing world won’t arrive until 2024.

One of the less-talked-about changes was the May 9th announcement that Google would alter the Healthcare and Medical policy and that beginning on July 11, 2022, cell and gene therapy ads would be allowed. This update was noted by many marketers who had run headlong into Google’s strictures on medical advertising, which only became stricter during the Covid pandemic. But was this new policy going to relieve a long-time headache for medical ads?

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Google Display Advertising – Is It Right for You? Reasons Why

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Google uses several different networks to distribute its ads. There are two overall primary networks – Search and Display, and each network has a particular way of targeting an end-user. Knowing which network to use for your campaign goals can make your financial investment go further, be more effective, and get a higher return. This blog will examine the Google Display Network, compare it to the Google Search network, and explain the reach, targeting ability, and benefits for advertisers of display ads. 

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Filed Under: SEM

Why Can’t I Find Myself/Ads/Site on Google? A Quick FAQ…

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As a Search Engine Optimization team, we spend most of our time improving a client’s profile so users can find it for specific keywords on search engines – and by search engines, we mean Google. As the default browser for most Internet users, Google controls the lion’s share of search traffic, about 90-93%, depending on who you ask.

So, we understand why when clients search for themselves or their ads and fail to find their website… they are concerned.

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Why Google Marketing Is Important for Your Medical Practice

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When looking to expand your medical practice, there are many possible avenues to take for your marketing efforts. The most obvious and common option is Google, incorporating two primary channels – paid advertising using Google Ads and local SEO using Google Business Profile (formerly known as Google My Business).

Most medical practice owners will acknowledge that Google marketing is essential for growth, and incorporating all three networks can be critical to your efforts. But a truly comprehensive plan will integrate all of your marketing efforts, including email marketing, lead generation, and lead nurturing, combining them into one cohesive plan.

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UX and Healthcare Websites – Balancing Form and Function

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In digital marketing, when a new website design is proposed, a battle typically occurs between the internal departments of design, development, and SEO. The team must execute a design that will balance design and development or form and function. However, when a website is intended for medical purposes, the user experience needs to change, and the design now has a different set of objectives.

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(631) 867-0900

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