{
  "version": "https://jsonfeed.org/version/1.1",
  "title": "Efferent Media: Consumer Brands",
  "home_page_url": "https://efferentmedia.com/blog/for/consumer-brands/",
  "feed_url": "https://efferentmedia.com/blog/for/consumer-brands/feed.json",
  "language": "en-US",
  "items": [
    {
      "id": "https://efferentmedia.com/blog/clicks-or-customers-agency-reporting/",
      "url": "https://efferentmedia.com/blog/clicks-or-customers-agency-reporting/",
      "title": "Is Your Agency Reporting Clicks or Customers",
      "summary": "A report full of impressions and clicks is a report about the platform. Five questions that force it to be about your revenue instead, and what a straight answer to each one sounds like.",
      "date_published": "2026-09-10T09:00:00-05:00",
      "authors": [
        {
          "name": "Joshua Falken",
          "url": "https://efferentmedia.com/author/jfalken/"
        }
      ],
      "tags": [
        "measurement",
        "running-a-business"
      ],
      "image": "https://efferentmedia.com/assets/blog/clicks-or-customers-agency-reporting.png"
    },
    {
      "id": "https://efferentmedia.com/blog/five-minutes-lead-response-long-island/",
      "url": "https://efferentmedia.com/blog/five-minutes-lead-response-long-island/",
      "title": "Five Minutes: The Window Where Most Long Island Leads Are Won or Lost",
      "summary": "The chance of reaching a new lead falls steeply and early, and most of that loss happens before anyone in the office has seen the form. What a business can actually do about it without hiring.",
      "date_published": "2026-08-20T09:00:00-05:00",
      "authors": [
        {
          "name": "Jennifer Marlowe",
          "url": "https://efferentmedia.com/author/jmarlowe/"
        }
      ],
      "tags": [
        "lead-follow-up",
        "running-a-business"
      ],
      "image": "https://efferentmedia.com/assets/blog/five-minutes-lead-response-long-island.png"
    },
    {
      "id": "https://efferentmedia.com/blog/next-year-budget-without-last-year-numbers/",
      "url": "https://efferentmedia.com/blog/next-year-budget-without-last-year-numbers/",
      "title": "Building Next Year's Budget When You Do Not Know What This Year Produced",
      "summary": "Most owners planning a year have spend by channel and revenue in total, and nothing connecting the two. You can build a defensible number from what you already have, this week, without waiting for better tracking.",
      "date_published": "2026-08-06T09:00:00-05:00",
      "authors": [
        {
          "name": "Nicole Garraffo",
          "url": "https://efferentmedia.com/author/ngarraffo/"
        }
      ],
      "tags": [
        "running-a-business",
        "measurement"
      ],
      "image": "https://efferentmedia.com/assets/blog/next-year-budget-without-last-year-numbers.png"
    },
    {
      "id": "https://efferentmedia.com/blog/debunking-seo-myths/",
      "url": "https://efferentmedia.com/blog/debunking-seo-myths/",
      "title": "Debunking SEO Myths",
      "summary": "Search Engine Optimization and Digital Marketing are industries that have spawned their fair share of misinterpretations and myths. Years of interacting with esoteric rules, invisible algorithms, and surface explanations for website ranking phenomena\u2026 it has led to various beliefs and answers for.",
      "date_published": "2023-09-28T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "content",
        "seo"
      ],
      "image": "https://efferentmedia.com/assets/blog/debunking-seo-myths.png"
    },
    {
      "id": "https://efferentmedia.com/blog/what-you-should-know-about-company-branding/",
      "url": "https://efferentmedia.com/blog/what-you-should-know-about-company-branding/",
      "title": "What You Should Know About Company Branding",
      "summary": "Company branding is the process of creating a unique name, tone of voice, and image for a company that identifies and differentiates it from its competitors. A strong brand can help a company attract customers, build loyalty, and increase sales. Famous examples are McDonald\u2019s golden arches and the.",
      "date_published": "2023-09-14T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "branding",
        "websites"
      ],
      "image": "https://efferentmedia.com/assets/blog/what-you-should-know-about-company-branding.png"
    },
    {
      "id": "https://efferentmedia.com/blog/5-tips-for-advertising-on-linkedin/",
      "url": "https://efferentmedia.com/blog/5-tips-for-advertising-on-linkedin/",
      "title": "5 Tips for Advertising on LinkedIn",
      "summary": "LinkedIn, known for its professional and business-oriented users, provides a unique opportunity for businesses and brands to target a niche audience. As with any platform, however, success on LinkedIn requires a hyper-focused strategy tailored to a specific audience. Here are five key tips for.",
      "date_published": "2023-08-24T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "social-media"
      ],
      "image": "https://efferentmedia.com/assets/blog/5-tips-for-advertising-on-linkedin.png"
    },
    {
      "id": "https://efferentmedia.com/blog/design-tips-for-ppc-ads-and-landing-pages-in-2023/",
      "url": "https://efferentmedia.com/blog/design-tips-for-ppc-ads-and-landing-pages-in-2023/",
      "title": "Design Tips for PPC Ads and Landing Pages in 2023",
      "summary": "Designing PPC ads and landing pages can significantly impact your business, influencing the quantity and quality of leads. Your landing pages and PPC ads form the first impression potential clients have of your company. Creating designs that inspire confidence and comfort is essential, encouraging.",
      "date_published": "2023-08-10T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "branding",
        "content",
        "lead-follow-up"
      ],
      "image": "https://efferentmedia.com/assets/blog/design-tips-for-ppc-ads-and-landing-pages-in-2023.png"
    },
    {
      "id": "https://efferentmedia.com/blog/difference-between-inbound-outbound-marketing/",
      "url": "https://efferentmedia.com/blog/difference-between-inbound-outbound-marketing/",
      "title": "What Is the Difference Between Inbound and Outbound Marketing?",
      "summary": "A lot of marketing terms get tossed around as if everyone knows what they mean. If you\u2019re a business owner (especially for a new or expanding business), being absolutely clear will help you make better decisions \u2013 including when it comes to expanding marketing to grow your business. Let\u2019s start.",
      "date_published": "2023-07-27T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "branding",
        "content",
        "seo",
        "social-media"
      ],
      "image": "https://efferentmedia.com/assets/blog/difference-between-inbound-outbound-marketing.png"
    },
    {
      "id": "https://efferentmedia.com/blog/where-did-my-google-analytics-go/",
      "url": "https://efferentmedia.com/blog/where-did-my-google-analytics-go/",
      "title": "Where Did My Google Analytics Go?",
      "summary": "Its July 1st, 2023\u2026 do you know where your analytics are? By now, if you follow any Google industry news, marketing & SEO channels, blogging platforms, or a variety of other industries\u2026 then you have likely seen the continual reminders that Universal Analytics is going away. And if you\u2019ve had a UA.",
      "date_published": "2023-07-13T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "seo"
      ],
      "image": "https://efferentmedia.com/assets/blog/where-did-my-google-analytics-go.png"
    },
    {
      "id": "https://efferentmedia.com/blog/google-changes-e-a-t-to-e-e-a-t/",
      "url": "https://efferentmedia.com/blog/google-changes-e-a-t-to-e-e-a-t/",
      "title": "Google Changes E.A.T. to E.E.A.T.",
      "summary": "In SEO, E.A.T. isn\u2019t about food. It\u2019s Google\u2019s guidelines for quality content and website ranking factors. However, Google recently updated its guidelines and the name so now its \u201cE.E.A.T.\u201d. Besides making the term more distinctive, it\u2019s also adding additional considerations and nuance to how.",
      "date_published": "2023-05-25T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "seo"
      ],
      "image": "https://efferentmedia.com/assets/blog/google-changes-e-a-t-to-e-e-a-t.png"
    },
    {
      "id": "https://efferentmedia.com/blog/no-one-can-guarantee-google-rankings/",
      "url": "https://efferentmedia.com/blog/no-one-can-guarantee-google-rankings/",
      "title": "Why No One Can Guarantee Google Ranking Results",
      "summary": "If you\u2019re a business owner, you might be looking for ways to improve your website presence and search engine rankings. With many companies promising guaranteed SEO results, it\u2019s important to understand that no one can truly guarantee keyword rankings. Let\u2019s explore why you should be wary of anyone.",
      "date_published": "2023-05-11T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "seo"
      ],
      "image": "https://efferentmedia.com/assets/blog/no-one-can-guarantee-google-rankings.png"
    },
    {
      "id": "https://efferentmedia.com/blog/top-5-social-media-platforms-for-businesses/",
      "url": "https://efferentmedia.com/blog/top-5-social-media-platforms-for-businesses/",
      "title": "Top 5 Social Media Platforms for Businesses",
      "summary": "Having a presence on the most popular and effective social media platforms has become crucial for companies to promote their products and services and connect with their customers. With an overwhelming number of choices available today, you may be asking yourself, \u201cwhich social media platforms do I.",
      "date_published": "2023-03-30T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "social-media"
      ],
      "image": "https://efferentmedia.com/assets/blog/top-5-social-media-platforms-for-businesses.png"
    },
    {
      "id": "https://efferentmedia.com/blog/what-is-duplicate-content-and-why-is-it-bad/",
      "url": "https://efferentmedia.com/blog/what-is-duplicate-content-and-why-is-it-bad/",
      "title": "What Is Duplicate Content and Why Is It Bad?",
      "summary": "If you\u2019ve looked into search engine optimization (SEO) at all, you\u2019ve probably heard the term \u201cduplicate content.\u201d It also might have been mentioned during a website update. But do you know what it really is? Let\u2019s dig into the topic and why it matters. What Is Duplicate Content? Duplicate Content.",
      "date_published": "2023-03-16T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "content",
        "seo"
      ],
      "image": "https://efferentmedia.com/assets/blog/what-is-duplicate-content-and-why-is-it-bad.png"
    },
    {
      "id": "https://efferentmedia.com/blog/why-do-you-need-google-ads/",
      "url": "https://efferentmedia.com/blog/why-do-you-need-google-ads/",
      "title": "Why Do You Need Google Ads?",
      "summary": "You want to promote your business\u2026 but with ads everywhere, it\u2019s hard to decide what to use. Not only are there Google Ads, Facebook ads, and conventional print and TV ads \u2013 but you can also find ads inside apps of all kinds and even at the pump while getting gas. With all of these",
      "date_published": "2023-02-23T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "paid-media",
        "seo"
      ],
      "image": "https://efferentmedia.com/assets/blog/why-do-you-need-google-ads.png"
    },
    {
      "id": "https://efferentmedia.com/blog/running-an-seo-audit-why-its-important/",
      "url": "https://efferentmedia.com/blog/running-an-seo-audit-why-its-important/",
      "title": "Running an SEO Audit & Why It\u2019s Important",
      "summary": "Search ranking algorithms are complex mathematical formulas that Google, Bing, and other search engines use to determine the relevance and importance of web pages \u2013 and determine their ranking in the search engine results pages (SERPs). These algorithms take into account a wide range of factors.",
      "date_published": "2023-02-09T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "seo"
      ],
      "image": "https://efferentmedia.com/assets/blog/running-an-seo-audit-why-its-important.png"
    },
    {
      "id": "https://efferentmedia.com/blog/how-to-market-in-a-downturn/",
      "url": "https://efferentmedia.com/blog/how-to-market-in-a-downturn/",
      "title": "How to Market in a Downturn?",
      "summary": "Economists often disagree but 2023 is being especially thorny for predictions about the American economy, which makes business strategy more difficult than usual. While the global economy is troubled and some American economists are predicting a recession, U.S. inflation dropped in November to 7.1%.",
      "date_published": "2023-01-26T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "running-a-business",
        "paid-media",
        "seo",
        "social-media"
      ],
      "image": "https://efferentmedia.com/assets/blog/how-to-market-in-a-downturn.png"
    },
    {
      "id": "https://efferentmedia.com/blog/top-5-tips-on-website-design-for-2023/",
      "url": "https://efferentmedia.com/blog/top-5-tips-on-website-design-for-2023/",
      "title": "Top 5 Tips on Website Design for 2023",
      "summary": "Website design is one of the most important aspects for your growing business. From presenting who you are to a potential client to supplying important information that can convert a potential lead, making sure that your website is fully functional and visually pleasing can make or break your.",
      "date_published": "2023-01-12T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "branding",
        "websites"
      ],
      "image": "https://efferentmedia.com/assets/blog/top-5-tips-on-website-design-for-2023.png"
    },
    {
      "id": "https://efferentmedia.com/blog/what-are-backlinks-and-how-do-they-work/",
      "url": "https://efferentmedia.com/blog/what-are-backlinks-and-how-do-they-work/",
      "title": "What Are Backlinks and How Do They Work?",
      "summary": "Simply put, backlinks are links from one website to another. They are generally used for supplemental information purposes and to support written content. As an important ranking factor on the search engine results pages (Google, Bing, etc.), you\u2019ll want to gain as many high-quality, genuine links.",
      "date_published": "2022-12-22T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "seo"
      ],
      "image": "https://efferentmedia.com/assets/blog/what-are-backlinks-and-how-do-they-work.png"
    },
    {
      "id": "https://efferentmedia.com/blog/navigating-the-google-business-profile-dashboard/",
      "url": "https://efferentmedia.com/blog/navigating-the-google-business-profile-dashboard/",
      "title": "Navigating the Google Business Profile Dashboard",
      "summary": "One of Google\u2019s best-known tools for businesses across the world and local marketing efforts is Google Business Profiles. But you might better remember this as \u201cGoogle My Business.\u201d Though, in actuality, this tool has changed its name numerous times\u2026 starting out as Google Local Business Center.",
      "date_published": "2022-12-01T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "seo"
      ],
      "image": "https://efferentmedia.com/assets/blog/navigating-the-google-business-profile-dashboard.png"
    },
    {
      "id": "https://efferentmedia.com/blog/how-to-use-dynamic-creative-in-your-facebook-ads/",
      "url": "https://efferentmedia.com/blog/how-to-use-dynamic-creative-in-your-facebook-ads/",
      "title": "How to Use Dynamic Creative in Your Facebook Ads",
      "summary": "As many social media advertisers know, finding the most successful combinations of creative and messaging is essential to running an optimal Facebook campaign. Questions you might ask yourself include: which ad creative size will bring in the most video views? What headline will help increase.",
      "date_published": "2022-11-24T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "social-media"
      ],
      "image": "https://efferentmedia.com/assets/blog/how-to-use-dynamic-creative-in-your-facebook-ads.png"
    },
    {
      "id": "https://efferentmedia.com/blog/why-is-digital-marketing-essential-to-your-pest-control-business/",
      "url": "https://efferentmedia.com/blog/why-is-digital-marketing-essential-to-your-pest-control-business/",
      "title": "Why Is Digital Marketing Essential to Your Pest Control Business?",
      "summary": "Pest control marketing used to be very different. You bought the biggest Yellow Pages ad that you can afford. Maybe you bought a billboard ad. If you were very successful, you made a TV ad. Modern pest control marketing can deliver more effective, targeted results for the same or less money than.",
      "date_published": "2022-11-10T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "seo"
      ],
      "image": "https://efferentmedia.com/assets/blog/why-is-digital-marketing-essential-to-your-pest-control-business.png"
    },
    {
      "id": "https://efferentmedia.com/blog/why-you-need-to-switch-to-ga4/",
      "url": "https://efferentmedia.com/blog/why-you-need-to-switch-to-ga4/",
      "title": "Why You Need to Switch to GA4",
      "summary": "For as long as most people can remember, we\u2019ve been using Google Analytics to track website data, visits, sessions, geolocation, demographics, and so on. Google Analytics has undergone various changes over the years\u2026 and GA4 is no different. In October 2020, GA4 (or Google Analytics 4) was.",
      "date_published": "2022-09-29T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "paid-media",
        "seo",
        "social-media"
      ],
      "image": "https://efferentmedia.com/assets/blog/why-you-need-to-switch-to-ga4.png"
    },
    {
      "id": "https://efferentmedia.com/blog/googles-helpful-content-update/",
      "url": "https://efferentmedia.com/blog/googles-helpful-content-update/",
      "title": "Google\u2019s Helpful Content Update",
      "summary": "In Mid-August 2022, Google announced that they would be rolling out the \u201cHelpful Content\u201d update. This appeared to be a reasonably positive idea based on the name alone. But what is \u201cHelpful Content,\u201d and how will it affect the internet landscape? In Danny Sullivan\u2019s Google blog post, he expressed.",
      "date_published": "2022-09-22T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "content",
        "paid-media",
        "seo"
      ],
      "image": "https://efferentmedia.com/assets/blog/googles-helpful-content-update.png"
    },
    {
      "id": "https://efferentmedia.com/blog/how-to-use-hashtags-on-facebook-to-increase-your-organic-reach/",
      "url": "https://efferentmedia.com/blog/how-to-use-hashtags-on-facebook-to-increase-your-organic-reach/",
      "title": "How to Use Hashtags on Facebook to Increase Your Organic Reach",
      "summary": "In July 2020, Facebook started to push the use of hashtags in posts. In fact, Facebook sent out notifications to business owners saying that you can increase your organic reach by including popular hashtags in the copy of your posts. The notification looked like the one below: On platforms like.",
      "date_published": "2022-07-28T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "social-media"
      ],
      "image": "https://efferentmedia.com/assets/blog/how-to-use-hashtags-on-facebook-to-increase-your-organic-reach.png"
    },
    {
      "id": "https://efferentmedia.com/blog/how-to-handle-negative-reviews/",
      "url": "https://efferentmedia.com/blog/how-to-handle-negative-reviews/",
      "title": "How to Handle Negative Reviews",
      "summary": "Negative reviews come and go for any business. But, it\u2019s about how you handle them that makes the biggest impact on your business\u2019s bottom line. Reviews and your responses to them play a major part in your online presence and can even do a few positive things for your business: Fun fact from Bright.",
      "date_published": "2022-07-14T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "seo",
        "social-media"
      ],
      "image": "https://efferentmedia.com/assets/blog/how-to-handle-negative-reviews.png"
    },
    {
      "id": "https://efferentmedia.com/blog/buyer-persona-and-the-ideal-customer-profile-how-they-help-your-sales/",
      "url": "https://efferentmedia.com/blog/buyer-persona-and-the-ideal-customer-profile-how-they-help-your-sales/",
      "title": "Buyer Persona and the Ideal Customer Profile: How They Help Your Sales",
      "summary": "\u201cYou can\u2019t understand someone until you\u2019ve walked a mile in their shoes.\u201d To connect with your potential customer base, it\u2019s a smart move to step into their shoes to understand who they are and what they want. But how do you understand the perspective and needs of someone you haven\u2019t even met\u2026 yet?.",
      "date_published": "2022-06-30T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "lead-follow-up",
        "paid-media"
      ],
      "image": "https://efferentmedia.com/assets/blog/buyer-persona-and-the-ideal-customer-profile-how-they-help-your-sales.png"
    },
    {
      "id": "https://efferentmedia.com/blog/the-pros-and-cons-of-plugins/",
      "url": "https://efferentmedia.com/blog/the-pros-and-cons-of-plugins/",
      "title": "The Pros and Cons of Plugins",
      "summary": "Over the years, WordPress has evolved from a structure for blogging websites to a full-blown content management system (CMS) that can be used for virtually any type of website \u2013 including ecommerce websites. Plugins are a key component that improve the functionality of WordPress websites and.",
      "date_published": "2022-05-26T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "websites"
      ],
      "image": "https://efferentmedia.com/assets/blog/the-pros-and-cons-of-plugins.png"
    },
    {
      "id": "https://efferentmedia.com/blog/what-you-need-to-know-about-facebook-protect/",
      "url": "https://efferentmedia.com/blog/what-you-need-to-know-about-facebook-protect/",
      "title": "What You Need to Know About Facebook Protect",
      "summary": "Meta, Facebook\u2019s parent company, accidentally scared a number of users recently by sending an email telling users to sign up for \u201cFacebook Protect.\u201d How? The problem was threefold: So, to say that Facebook Protect had an inauspicious debut is an understatement. Let\u2019s dig into the new Facebook.",
      "date_published": "2022-05-12T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "social-media"
      ],
      "image": "https://efferentmedia.com/assets/blog/what-you-need-to-know-about-facebook-protect.png"
    },
    {
      "id": "https://efferentmedia.com/blog/why-you-must-establish-a-brand-voice-on-social-media-and-how/",
      "url": "https://efferentmedia.com/blog/why-you-must-establish-a-brand-voice-on-social-media-and-how/",
      "title": "Why You Must Establish a Brand Voice on Social Media and How",
      "summary": "One of the most crucial factors to being successful in business in today\u2019s day and age is to build and maintain an authentic brand voice on social media. How does a brand ensure they are being authentic on social media? What is a brand voice and what does it mean to implement the same brand",
      "date_published": "2022-04-28T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "branding",
        "seo",
        "social-media"
      ],
      "image": "https://efferentmedia.com/assets/blog/why-you-must-establish-a-brand-voice-on-social-media-and-how.png"
    },
    {
      "id": "https://efferentmedia.com/blog/google-display-advertising-is-it-right-for-you-reasons-why/",
      "url": "https://efferentmedia.com/blog/google-display-advertising-is-it-right-for-you-reasons-why/",
      "title": "Google Display Advertising \u2013 Is It Right for You? Reasons Why",
      "summary": "Google uses several different networks to distribute its ads. There are two overall primary networks \u2013 Search and Display, and each network has a particular way of targeting an end-user. Knowing which network to use for your campaign goals can make your financial investment go further, be more.",
      "date_published": "2022-04-14T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "paid-media"
      ],
      "image": "https://efferentmedia.com/assets/blog/google-display-advertising-is-it-right-for-you-reasons-why.png"
    },
    {
      "id": "https://efferentmedia.com/blog/featured-snippets-3-things-that-digital-marketers-need-to-know/",
      "url": "https://efferentmedia.com/blog/featured-snippets-3-things-that-digital-marketers-need-to-know/",
      "title": "Featured Snippets: 3 Things that Digital Marketers Need to Know",
      "summary": "Featured snippets have become an essential SEO factor in increasing traffic to your website without having to pay for ads. This helps businesses stand out as an authority and leader in their industry. If you\u2019ve never heard of a featured snippet, don\u2019t worry. We\u2019ll dive into this more for you below.",
      "date_published": "2022-03-10T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "seo"
      ],
      "image": "https://efferentmedia.com/assets/blog/featured-snippets-3-things-that-digital-marketers-need-to-know.png"
    },
    {
      "id": "https://efferentmedia.com/blog/5-reasons-a-blog-is-still-important/",
      "url": "https://efferentmedia.com/blog/5-reasons-a-blog-is-still-important/",
      "title": "5 Reasons a Blog Is Still Important",
      "summary": "Marketing trends change constantly, so it\u2019s reasonable to wonder, \u201care blogs still relevant\u201d. The short answer is yes, absolutely. In fact, blogging is one of the best marketing initiatives to grow your business and build your brand.",
      "date_published": "2022-02-22T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "content",
        "seo"
      ],
      "image": "https://efferentmedia.com/assets/blog/5-reasons-a-blog-is-still-important.png"
    },
    {
      "id": "https://efferentmedia.com/blog/design-trends-to-consider-for-your-website-redesign/",
      "url": "https://efferentmedia.com/blog/design-trends-to-consider-for-your-website-redesign/",
      "title": "Design Trends to Consider for Your Website Redesign",
      "summary": "Design trends change every year as both taste and technology evolve. Think about the evolution from left side navigation to ribbon nav bars at the top of a website to hidden menus revealed when the three \u201chamburger\u201d lines are clicked. As trends change, designers can get creative with new and.",
      "date_published": "2022-02-10T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "branding",
        "websites"
      ],
      "image": "https://efferentmedia.com/assets/blog/design-trends-to-consider-for-your-website-redesign.png"
    },
    {
      "id": "https://efferentmedia.com/blog/seo-tips-for-2022/",
      "url": "https://efferentmedia.com/blog/seo-tips-for-2022/",
      "title": "SEO Tips for 2022",
      "summary": "Search Engine Optimization is an ever-changing landscape\u2026 but the more things change, the more they stay the same. With that in mind, we will look at a few tips for SEO in 2022. Some are tried and true methods that many of us have been implementing (or at least watching) for \u2013 potentially \u2013 years.",
      "date_published": "2022-01-21T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "seo"
      ],
      "image": "https://efferentmedia.com/assets/blog/seo-tips-for-2022.png"
    },
    {
      "id": "https://efferentmedia.com/blog/3-tips-for-using-tiktok-for-business/",
      "url": "https://efferentmedia.com/blog/3-tips-for-using-tiktok-for-business/",
      "title": "3 Tips for Using TikTok for Business",
      "summary": "You might be wondering; why is TikTok so popular? It\u2019s simple. In a world filled with increased professionalism behind every video to make social media posts appear more like mini movies, a lot of people are missing that real and raw feel that social media used to have. TikTok is refreshing since.",
      "date_published": "2022-01-07T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "social-media"
      ],
      "image": "https://efferentmedia.com/assets/blog/3-tips-for-using-tiktok-for-business.png"
    },
    {
      "id": "https://efferentmedia.com/blog/how-to-keep-your-social-media-fans-engaged-and-attract-new-followers/",
      "url": "https://efferentmedia.com/blog/how-to-keep-your-social-media-fans-engaged-and-attract-new-followers/",
      "title": "How to Keep Your Social Media Fans Engaged and Attract New Followers",
      "summary": "Why is engagement on social media important? Having an engaged following on one or more social media platforms allows companies, brands, and organizations the ability to connect on a deeper level with their audiences, raise awareness, and ultimately drive leads and business.",
      "date_published": "2021-12-27T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "social-media"
      ],
      "image": "https://efferentmedia.com/assets/blog/how-to-keep-your-social-media-fans-engaged-and-attract-new-followers.png"
    },
    {
      "id": "https://efferentmedia.com/blog/why-cant-i-find-myself-ads-site-on-google-a-quick-faq/",
      "url": "https://efferentmedia.com/blog/why-cant-i-find-myself-ads-site-on-google-a-quick-faq/",
      "title": "Why Can\u2019t I Find Myself/Ads/Site on Google? A Quick FAQ\u2026",
      "summary": "As a Search Engine Optimization team, we spend most of our time improving a client\u2019s profile so users can find it for specific keywords on search engines \u2013 and by search engines, we mean Google. As the default browser for most Internet users, Google controls the lion\u2019s share of search traffic.",
      "date_published": "2021-12-23T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "paid-media",
        "seo"
      ],
      "image": "https://efferentmedia.com/assets/blog/why-cant-i-find-myself-ads-site-on-google-a-quick-faq.png"
    },
    {
      "id": "https://efferentmedia.com/blog/9-ways-to-use-your-content-to-attract-leads/",
      "url": "https://efferentmedia.com/blog/9-ways-to-use-your-content-to-attract-leads/",
      "title": "9 Ways to Use Your Content to Attract Leads",
      "summary": "A good business website is more than just a digital Yellow Pages\u00ae listing. It provides information to help convert prospects into paying clients through lead nurturing. Good content can even attract customers through lead generation.",
      "date_published": "2021-11-25T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "content",
        "lead-follow-up"
      ],
      "image": "https://efferentmedia.com/assets/blog/9-ways-to-use-your-content-to-attract-leads.png"
    },
    {
      "id": "https://efferentmedia.com/blog/how-to-keep-your-social-media-fans-engaged-and-attract-new-followers-2/",
      "url": "https://efferentmedia.com/blog/how-to-keep-your-social-media-fans-engaged-and-attract-new-followers-2/",
      "title": "How to Keep Your Social Media Fans Engaged and Attract New Followers",
      "summary": "Why is engagement on social media important? Having an engaged following on one or more social media platforms allows companies, brands, and organizations the ability to connect on a deeper level with their audiences, raise awareness, and ultimately drive leads and business. But how do you keep.",
      "date_published": "2021-10-07T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "social-media"
      ],
      "image": "https://efferentmedia.com/assets/blog/how-to-keep-your-social-media-fans-engaged-and-attract-new-followers-2.png"
    },
    {
      "id": "https://efferentmedia.com/blog/google-ads-vs-facebook-ads-which-is-better-for-business/",
      "url": "https://efferentmedia.com/blog/google-ads-vs-facebook-ads-which-is-better-for-business/",
      "title": "Google Ads vs. Facebook Ads \u2013 Which is Better for Business?",
      "summary": "As a business owner, you need to be careful about where to spend your money. Very few companies (especially small businesses) have the luxury of no holds barred spending. When it comes to spending your money on online advertising, there are hundreds of different platforms and programs to consider..",
      "date_published": "2021-09-23T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "paid-media",
        "social-media"
      ],
      "image": "https://efferentmedia.com/assets/blog/google-ads-vs-facebook-ads-which-is-better-for-business.png"
    },
    {
      "id": "https://efferentmedia.com/blog/5-local-seo-strategies-for-your-business/",
      "url": "https://efferentmedia.com/blog/5-local-seo-strategies-for-your-business/",
      "title": "5 Local SEO Strategies For Your Business",
      "summary": "In the age of instant information and smartphones in every pocket, Local SEO rose to become one of the more powerful tools for businesses of all sizes. Everyone sees and understands the importance of Maps Listings and \u201cNear Me\u201d searches\u2026 but we still get a lot of questions concerning where to start.",
      "date_published": "2021-09-10T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "seo"
      ],
      "image": "https://efferentmedia.com/assets/blog/5-local-seo-strategies-for-your-business.png"
    },
    {
      "id": "https://efferentmedia.com/blog/continuing-the-conversation-creating-remarketing-campaigns-to-close-window-shoppers/",
      "url": "https://efferentmedia.com/blog/continuing-the-conversation-creating-remarketing-campaigns-to-close-window-shoppers/",
      "title": "Continuing the Conversation: Creating Remarketing Campaigns To Close Window Shoppers",
      "summary": "While business owners always hope that prospective customers will see their name or product and buy immediately, that is rarely the case. The sales and marketing term \u201cbuyer\u2019s journey\u201d is accurate \u2013 most consumers go through a process when selecting a service, product, or business.",
      "date_published": "2021-06-24T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "paid-media"
      ],
      "image": "https://efferentmedia.com/assets/blog/continuing-the-conversation-creating-remarketing-campaigns-to-close-window-shoppers.png"
    },
    {
      "id": "https://efferentmedia.com/blog/when-should-my-business-start-advertising-on-linkedin/",
      "url": "https://efferentmedia.com/blog/when-should-my-business-start-advertising-on-linkedin/",
      "title": "When Should My Business Start Advertising on LinkedIn?",
      "summary": "Are you thinking about advertising on LinkedIn but you\u2019re not sure whether it\u2019s a good marketing channel for your business? We already know about other social media platforms that offer advertising like Facebook, Twitter, Instagram, Pinterest, Snapchat, and of course, the latest, TikTok. Let\u2019s take.",
      "date_published": "2021-04-29T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "paid-media",
        "social-media"
      ],
      "image": "https://efferentmedia.com/assets/blog/when-should-my-business-start-advertising-on-linkedin.png"
    },
    {
      "id": "https://efferentmedia.com/blog/2021-google-algorithm-updates-and-their-impact/",
      "url": "https://efferentmedia.com/blog/2021-google-algorithm-updates-and-their-impact/",
      "title": "2021 Google Algorithm Updates and Their Impact",
      "summary": "Google has rolled out an unusual number of algorithm updates during the past few months, with alarming regularity. Beginning in September, updates were issued every month, ranging from minor to significant. Since August, many glitches have also caused headaches for search engine optimization.",
      "date_published": "2021-04-15T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "running-a-business",
        "seo"
      ],
      "image": "https://efferentmedia.com/assets/blog/2021-google-algorithm-updates-and-their-impact.png"
    },
    {
      "id": "https://efferentmedia.com/blog/5-tips-for-spring-cleaning-your-digital-marketing-efforts/",
      "url": "https://efferentmedia.com/blog/5-tips-for-spring-cleaning-your-digital-marketing-efforts/",
      "title": "5 Tips for Spring Cleaning Your Digital Marketing Efforts",
      "summary": "With spring right around the corner, scheduling some spring cleaning for your digital marketing is just as crucial as sprucing up your house. Digital marketing encompasses many techniques and strategies to increase your product\u2019s visibility or services, across a wide array of channels. Many online.",
      "date_published": "2021-04-08T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "content",
        "paid-media",
        "seo",
        "social-media"
      ],
      "image": "https://efferentmedia.com/assets/blog/5-tips-for-spring-cleaning-your-digital-marketing-efforts.png"
    },
    {
      "id": "https://efferentmedia.com/blog/5-ways-to-improve-your-website/",
      "url": "https://efferentmedia.com/blog/5-ways-to-improve-your-website/",
      "title": "5 Ways To Improve Your Website",
      "summary": "Your website is your digital business card and the first impression many prospects get. Fancy animations are pretty but are not necessary to grow your business. Instead, you need a website that is clear, easy to navigate, and pleasing to the eye with descriptions of your products and services that.",
      "date_published": "2021-03-25T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "seo",
        "websites"
      ],
      "image": "https://efferentmedia.com/assets/blog/5-ways-to-improve-your-website.png"
    },
    {
      "id": "https://efferentmedia.com/blog/google-guaranteed-everything-you-need-to-know/",
      "url": "https://efferentmedia.com/blog/google-guaranteed-everything-you-need-to-know/",
      "title": "Google Guaranteed \u2013 Everything You Need to Know",
      "summary": "We explained how Google Guaranteed is part of the recipe for optimal local SEO efforts in a prior blog post. In this post, we will explain more about Google Guaranteed itself, how it works, and its relationship to Local Services ads. One of the many Google services and products introduced over the.",
      "date_published": "2021-03-18T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "paid-media",
        "seo"
      ],
      "image": "https://efferentmedia.com/assets/blog/google-guaranteed-everything-you-need-to-know.png"
    },
    {
      "id": "https://efferentmedia.com/blog/why-is-inbound-so-important-during-the-pandemic/",
      "url": "https://efferentmedia.com/blog/why-is-inbound-so-important-during-the-pandemic/",
      "title": "Why is Inbound So Important During the Pandemic?",
      "summary": "COVID-19 has been brutal for a lot of businesses and some industries have been hit especially hard. The common response to revenue downturns is to stop or drastically curtail marketing. That is a big mistake and at Efferent Media we have the evidence to prove it. Our clients who have maintained and.",
      "date_published": "2021-03-11T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "content",
        "lead-follow-up",
        "paid-media",
        "social-media"
      ],
      "image": "https://efferentmedia.com/assets/blog/why-is-inbound-so-important-during-the-pandemic.png"
    },
    {
      "id": "https://efferentmedia.com/blog/mixing-evergreen-content-into-your-blogging-schedule/",
      "url": "https://efferentmedia.com/blog/mixing-evergreen-content-into-your-blogging-schedule/",
      "title": "Mixing Evergreen Content Into Your Blogging Schedule",
      "summary": "Evergreen content is an important part of any content marketing strategy. Yet people often misunderstand the meaning and purpose of \u201cevergreen\u201d content and accidentally sabotage their overall marketing strategy. So, let\u2019s take a look at the right way to mix evergreen content into your blog schedule.",
      "date_published": "2021-03-04T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "content",
        "paid-media",
        "seo"
      ],
      "image": "https://efferentmedia.com/assets/blog/mixing-evergreen-content-into-your-blogging-schedule.png"
    },
    {
      "id": "https://efferentmedia.com/blog/what-is-white-hat-seo-and-why-should-you-care/",
      "url": "https://efferentmedia.com/blog/what-is-white-hat-seo-and-why-should-you-care/",
      "title": "What is White Hat SEO and Why Should You Care?",
      "summary": "SEO and search engine marketing have existed in some fashion since the first website was published in the early 1990s. In its current form, SEO is a product of Google and how both it and smart phones have become ubiquitous in daily life. And, whether you know a lot or a little about SEO, you\u2019ve",
      "date_published": "2021-02-18T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "seo"
      ],
      "image": "https://efferentmedia.com/assets/blog/what-is-white-hat-seo-and-why-should-you-care.png"
    },
    {
      "id": "https://efferentmedia.com/blog/google-guaranteed-ppc-seo-100-local-marketing/",
      "url": "https://efferentmedia.com/blog/google-guaranteed-ppc-seo-100-local-marketing/",
      "title": "Google Guaranteed + PPC + SEO = 100% Local Marketing",
      "summary": "Marketing a local business can be stressful and difficult. As a business owner, you need to ensure that every dollar you spend on marketing is invested wisely. Hundreds of services \u201cguarantee\u201d an unbelievable ROI (return on investment) and an unprecedented new business volume. We would advise.",
      "date_published": "2021-02-04T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "paid-media",
        "seo"
      ],
      "image": "https://efferentmedia.com/assets/blog/google-guaranteed-ppc-seo-100-local-marketing.png"
    },
    {
      "id": "https://efferentmedia.com/blog/one-hour-diy-seo-audits-for-busy-people/",
      "url": "https://efferentmedia.com/blog/one-hour-diy-seo-audits-for-busy-people/",
      "title": "One Hour DIY SEO Audits for Busy People",
      "summary": "Do-it-yourself (DIY) projects are all the rage due to the current pandemic. For more people, these projects focus on organizing, cleaning, or building something to improve efficiency and maximize unused resources. The same approach can apply to your marketing. Instead of constructing a planter or.",
      "date_published": "2021-01-21T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "seo"
      ],
      "image": "https://efferentmedia.com/assets/blog/one-hour-diy-seo-audits-for-busy-people.png"
    },
    {
      "id": "https://efferentmedia.com/blog/why-you-need-to-write-p-s-in-your-marketing-emails/",
      "url": "https://efferentmedia.com/blog/why-you-need-to-write-p-s-in-your-marketing-emails/",
      "title": "Why You Need to Write P.S. in Your Marketing Emails",
      "summary": "You\u2019ve probably noticed \u201cP.S.\u201d at the end of many marketing materials. Is it a clich\u00e9? An old-fashioned writing habit? A tactic to improve your results? How about all of the above?",
      "date_published": "2021-01-14T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "lead-follow-up"
      ],
      "image": "https://efferentmedia.com/assets/blog/why-you-need-to-write-p-s-in-your-marketing-emails.png"
    },
    {
      "id": "https://efferentmedia.com/blog/your-website-is-a-form-of-reputation-management/",
      "url": "https://efferentmedia.com/blog/your-website-is-a-form-of-reputation-management/",
      "title": "Your Website is a Form of Reputation Management",
      "summary": "What is reputation management? Essentially, it\u2019s making sure that your brand is squeaky clean (or as much as possible) in the eyes of your prospective customers. This doesn\u2019t only involve your Google and Facebook reviews though; in fact, a major component to your brand\u2019s online reputation is your.",
      "date_published": "2021-01-07T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "seo",
        "social-media"
      ],
      "image": "https://efferentmedia.com/assets/blog/your-website-is-a-form-of-reputation-management.png"
    },
    {
      "id": "https://efferentmedia.com/blog/what-is-content-marketing/",
      "url": "https://efferentmedia.com/blog/what-is-content-marketing/",
      "title": "What is Content Marketing?",
      "summary": "While the term may sound self-explanatory, many people are reluctant to admit that they\u2019re not sure what content marketing actually is. Content marketing is defined as a form of marketing which focuses on creating, publishing, and distributing content for a targeted online audience. Seems simple.",
      "date_published": "2020-11-13T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "paid-media",
        "seo",
        "social-media"
      ],
      "image": "https://efferentmedia.com/assets/blog/what-is-content-marketing.png"
    },
    {
      "id": "https://efferentmedia.com/blog/ppc-101-introduction-to-ad-buying/",
      "url": "https://efferentmedia.com/blog/ppc-101-introduction-to-ad-buying/",
      "title": "PPC 101 \u2013 Introduction to Ad Buying",
      "summary": "PPC campaigns can provide an excellent return on investment and generate high quality leads for your business. If you are considering a pay-per-click (PPC) campaign with either Google or Microsoft, it\u2019s important to understand what you\u2019re getting involved with before you spend a single dollar..",
      "date_published": "2020-11-06T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "paid-media"
      ],
      "image": "https://efferentmedia.com/assets/blog/ppc-101-introduction-to-ad-buying.png"
    },
    {
      "id": "https://efferentmedia.com/blog/5ish-tips-for-seo-blog-post-writing-from-an-seo-blogger/",
      "url": "https://efferentmedia.com/blog/5ish-tips-for-seo-blog-post-writing-from-an-seo-blogger/",
      "title": "5(ish) Tips for SEO Blog Post Writing from an SEO Blogger",
      "summary": "Blogs are a key component of a website\u2019s overall SEO. A blog can be an integral component for link building, helpful when establishing authority and trust with Google and your website visitors, and can serve as a platform to discuss company products, provide company or industry updates, and serve.",
      "date_published": "2020-10-30T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "seo"
      ],
      "image": "https://efferentmedia.com/assets/blog/5ish-tips-for-seo-blog-post-writing-from-an-seo-blogger.png"
    },
    {
      "id": "https://efferentmedia.com/blog/is-lead-generation-considered-sales-or-marketing/",
      "url": "https://efferentmedia.com/blog/is-lead-generation-considered-sales-or-marketing/",
      "title": "Is Lead Generation Considered Sales Or Marketing?",
      "summary": "Lead generation is a multi-step process that is crucial to gain new customers and expand your company\u2019s reach. While years ago lead generation was often considered solely the responsibility of the sales department, it has more recently been shown to work best when sales and marketing are working.",
      "date_published": "2020-10-23T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "lead-follow-up"
      ],
      "image": "https://efferentmedia.com/assets/blog/is-lead-generation-considered-sales-or-marketing.png"
    },
    {
      "id": "https://efferentmedia.com/blog/facebook-is-killing-its-less-than-20-text-in-image-rule-for-ads/",
      "url": "https://efferentmedia.com/blog/facebook-is-killing-its-less-than-20-text-in-image-rule-for-ads/",
      "title": "Facebook Is Killing Its Less Than 20% Text in Image Rule for Ads",
      "summary": "Facebook is notoriously secretive and that can even apply to rules and best practices for Facebook ads. The latest example of this is the Facebook 20% text rule, which appears to be dead \u2013 for the moment.",
      "date_published": "2020-10-16T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "paid-media",
        "social-media"
      ],
      "image": "https://efferentmedia.com/assets/blog/facebook-is-killing-its-less-than-20-text-in-image-rule-for-ads.png"
    },
    {
      "id": "https://efferentmedia.com/blog/tips-for-creating-your-brand-voice-on-social-media/",
      "url": "https://efferentmedia.com/blog/tips-for-creating-your-brand-voice-on-social-media/",
      "title": "Tips for Creating your Brand \u201cVoice\u201d on Social Media",
      "summary": "In today\u2019s day in age, the key for businesses to be successful on social media is to establish and maintain an authentic brand \u201cvoice.\u201d What exactly does this mean and how do you go about implementing your own unique voice into your social media posts and responses? Read on for our tips and advice.",
      "date_published": "2020-10-09T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "social-media"
      ],
      "image": "https://efferentmedia.com/assets/blog/tips-for-creating-your-brand-voice-on-social-media.png"
    },
    {
      "id": "https://efferentmedia.com/blog/should-you-install-a-heatmap-before-a-redesign/",
      "url": "https://efferentmedia.com/blog/should-you-install-a-heatmap-before-a-redesign/",
      "title": "Should you install a Heatmap before a Redesign?",
      "summary": "Website heatmaps are an incredibly useful and often under-utilized tool when it comes to understanding your website and its traffic. While heatmapping is not a panacea for all the issues you might be having, it will improve your perception of how individuals are interacting with your content and.",
      "date_published": "2020-10-02T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "paid-media",
        "seo",
        "websites"
      ],
      "image": "https://efferentmedia.com/assets/blog/should-you-install-a-heatmap-before-a-redesign.png"
    },
    {
      "id": "https://efferentmedia.com/blog/major-changes-shake-up-google-ads-and-what-they-mean/",
      "url": "https://efferentmedia.com/blog/major-changes-shake-up-google-ads-and-what-they-mean/",
      "title": "Major Changes Shake Up Google Ads and What They Mean",
      "summary": "Despite the ongoing turbulence currently engulfing the world, Google Ads has rolled out several new changes to the Internet\u2019s largest ad distribution system in recent months.",
      "date_published": "2020-09-18T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "paid-media",
        "seo"
      ],
      "image": "https://efferentmedia.com/assets/blog/major-changes-shake-up-google-ads-and-what-they-mean.png"
    },
    {
      "id": "https://efferentmedia.com/blog/local-seo-benefits-of-google-my-business-posts/",
      "url": "https://efferentmedia.com/blog/local-seo-benefits-of-google-my-business-posts/",
      "title": "Local SEO Benefits of Google My Business Posts",
      "summary": "Every business owner is looking for ways to show up higher in Google searches for relevant local search terms. For this reason, your local business\u2019s posts on Google My Business are more important than ever.",
      "date_published": "2020-09-04T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "seo"
      ],
      "image": "https://efferentmedia.com/assets/blog/local-seo-benefits-of-google-my-business-posts.png"
    },
    {
      "id": "https://efferentmedia.com/blog/10-tips-for-successfully-working-from-home/",
      "url": "https://efferentmedia.com/blog/10-tips-for-successfully-working-from-home/",
      "title": "10 Tips for Successfully Working from Home",
      "summary": "Switching to remote work because of the Covid-19 outbreak was probably a bit of a shock. Typical office camaraderie may have disappeared with social distancing, everyone is worried, and your usual discipline and focus might be lagging. Here at Efferent Media, we have experience with remote work.",
      "date_published": "2020-03-26T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "running-a-business"
      ],
      "image": "https://efferentmedia.com/assets/blog/10-tips-for-successfully-working-from-home.png"
    },
    {
      "id": "https://efferentmedia.com/blog/e-a-t-what-is-it-and-why-is-it-so-important-for-seo/",
      "url": "https://efferentmedia.com/blog/e-a-t-what-is-it-and-why-is-it-so-important-for-seo/",
      "title": "E-A-T: What Is It and Why Is It So Important For SEO?",
      "summary": "For SEO, staying up to date with Google\u2019s recommendations is the name of the game, and while the EAT guidelines aren\u2019t new, they\u2019re taking on increased importance. In regards to SEO, EAT stands for Expertise, Authoritativeness, and Trustworthiness. It was first referenced in leaked documents from.",
      "date_published": "2019-06-24T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "seo"
      ],
      "image": "https://efferentmedia.com/assets/blog/e-a-t-what-is-it-and-why-is-it-so-important-for-seo.png"
    },
    {
      "id": "https://efferentmedia.com/blog/favicons-and-changes-to-googles-search-results-page/",
      "url": "https://efferentmedia.com/blog/favicons-and-changes-to-googles-search-results-page/",
      "title": "Favicons and Changes to Google\u2019s Search Results Page",
      "summary": "The Internet Has Come a Long Way Remember the dial-up days when your internet connection was a continuous phone call between the internet company and your computer? Dropped connections, downloads taking several hours, and picking up the phone only to hear those roaring staticky \u201cbleep-bloop\u201d sounds.",
      "date_published": "2019-06-14T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "running-a-business",
        "seo"
      ],
      "image": "https://efferentmedia.com/assets/blog/favicons-and-changes-to-googles-search-results-page.png"
    },
    {
      "id": "https://efferentmedia.com/blog/in-case-you-missed-it-pressure-on-facebook-monetizing-gmb-and-italian-regulators-look-at-google/",
      "url": "https://efferentmedia.com/blog/in-case-you-missed-it-pressure-on-facebook-monetizing-gmb-and-italian-regulators-look-at-google/",
      "title": "In Case You Missed It: Pressure on Facebook, Monetizing GMB, and Italian Regulators Look at Google",
      "summary": "Pressure on Facebook Grows Facebook co-founder Chris Hughes wrote a long opinion piece in the New York Times calling for Facebook to be broken into smaller, separate companies. Hughes is far from the first to do so. Presidential candidate Senator Elizabeth Warren also has a proposal for breaking up.",
      "date_published": "2019-05-24T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "running-a-business"
      ],
      "image": "https://efferentmedia.com/assets/blog/in-case-you-missed-it-pressure-on-facebook-monetizing-gmb-and-italian-regulators-look-at-google.png"
    },
    {
      "id": "https://efferentmedia.com/blog/in-case-you-missed-it-instagram-hiding-likes-pinterests-ipo-and-more/",
      "url": "https://efferentmedia.com/blog/in-case-you-missed-it-instagram-hiding-likes-pinterests-ipo-and-more/",
      "title": "In Case You Missed It: Instagram Hiding Likes, Pinterest\u2019s IPO and more",
      "summary": "TechCrunch tipster and reverse engineering expert Jane Manchun Wong discovered a design change test in Instagram\u2019s code for Android that would hide likes on Instagram posts. TechCrunch asked Instagram about the test and a spokesperson confirmed it. \u201cWe want your followers to focus on what you.",
      "date_published": "2019-04-24T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "running-a-business"
      ],
      "image": "https://efferentmedia.com/assets/blog/in-case-you-missed-it-instagram-hiding-likes-pinterests-ipo-and-more.png"
    },
    {
      "id": "https://efferentmedia.com/blog/how-to-boost-seo-using-schema-markup/",
      "url": "https://efferentmedia.com/blog/how-to-boost-seo-using-schema-markup/",
      "title": "How To Boost SEO Using Schema Markup",
      "summary": "Schema markup has been in existence for years. Yet it\u2019s still one of the least used optimization techniques in SEO. Search engines understand it, but do you? If not, we\u2019re here to explain how incorporating schema into your SEO processes will benefit your website. Marked up pages have shown direct.",
      "date_published": "2019-03-21T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "running-a-business",
        "paid-media",
        "seo",
        "websites"
      ],
      "image": "https://efferentmedia.com/assets/blog/how-to-boost-seo-using-schema-markup.png"
    },
    {
      "id": "https://efferentmedia.com/blog/in-case-you-missed-it-instagram-adds-in-app-checkout-facebook-agrees-to-change-targeting-system-and-more/",
      "url": "https://efferentmedia.com/blog/in-case-you-missed-it-instagram-adds-in-app-checkout-facebook-agrees-to-change-targeting-system-and-more/",
      "title": "In Case You Missed It: Instagram Adds In-App Checkout, Facebook Agrees to Change Targeting System, and more",
      "summary": "Instagram Adds In-App Checkout for Brands Instagram has added a \u201cCheckout on Instagram\u201d button on the product page for certain retailers, allowing customers to purchase items without ever leaving the Instagram app. Checkout is currently being viewed as an attempt to challenge Amazon, which is.",
      "date_published": "2019-03-20T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "running-a-business"
      ],
      "image": "https://efferentmedia.com/assets/blog/in-case-you-missed-it-instagram-adds-in-app-checkout-facebook-agrees-to-change-targeting-system-and-more.png"
    },
    {
      "id": "https://efferentmedia.com/blog/how-to-optimize-your-facebook-page-for-business/",
      "url": "https://efferentmedia.com/blog/how-to-optimize-your-facebook-page-for-business/",
      "title": "How to Optimize Your Facebook Page for Business",
      "summary": "If you have a business and you have a Facebook business page, congratulations! This is a vital step in ensuring your business is found when people search for your particular service or product. Just having a Facebook business page isn\u2019t enough though. You need to make sure that your page is.",
      "date_published": "2019-03-08T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "social-media"
      ],
      "image": "https://efferentmedia.com/assets/blog/how-to-optimize-your-facebook-page-for-business.png"
    },
    {
      "id": "https://efferentmedia.com/blog/in-case-you-missed-it-facebook-hiring-google-ad-testing-and-more/",
      "url": "https://efferentmedia.com/blog/in-case-you-missed-it-facebook-hiring-google-ad-testing-and-more/",
      "title": "In Case You Missed It:  Facebook Hiring, Google Ad Testing and More",
      "summary": "Facebook Sets Its Sights on Washington, D.C. Facebook is on a hiring spree in the nation\u2019s capital and it appears to be directly geared to fighting off privacy legislation, and possible fines and antitrust actions against the company. Facebook is hiring Beltway insiders with deep knowledge of and.",
      "date_published": "2019-02-28T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "running-a-business"
      ],
      "image": "https://efferentmedia.com/assets/blog/in-case-you-missed-it-facebook-hiring-google-ad-testing-and-more.png"
    },
    {
      "id": "https://efferentmedia.com/blog/9-tips-for-creating-google-friendly-content/",
      "url": "https://efferentmedia.com/blog/9-tips-for-creating-google-friendly-content/",
      "title": "9 Tips for Creating Google-Friendly Content",
      "summary": "As anyone who makes any part of their living by writing will tell you, it\u2019s imperative that you write for your intended audience. You wouldn\u2019t write at a doctoral level for a children\u2019s book, and you wouldn\u2019t leave out industry-specific terminology in a technical manual. Website copy is no.",
      "date_published": "2019-02-15T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "content",
        "seo"
      ],
      "image": "https://efferentmedia.com/assets/blog/9-tips-for-creating-google-friendly-content.png"
    },
    {
      "id": "https://efferentmedia.com/blog/in-case-you-missed-it-facetime-bug-twitter-fail-more/",
      "url": "https://efferentmedia.com/blog/in-case-you-missed-it-facetime-bug-twitter-fail-more/",
      "title": "In Case You Missed It: Facetime Bug, Twitter Fail & More",
      "summary": "Facetime Bug Lets People Eavesdrop on Friends A bug in iOS 12.1 allows people to hear and possibly even see the people they call on Facetime even if the recipient doesn\u2019t accept the call. The recipient has no indication that the caller can hear or see them. The bug affects both iPhones and iPads.",
      "date_published": "2019-01-29T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "running-a-business"
      ],
      "image": "https://efferentmedia.com/assets/blog/in-case-you-missed-it-facetime-bug-twitter-fail-more.png"
    },
    {
      "id": "https://efferentmedia.com/blog/get-your-website-in-shape-for-2019/",
      "url": "https://efferentmedia.com/blog/get-your-website-in-shape-for-2019/",
      "title": "Get Your Website in Shape for 2019",
      "summary": "Happy New Year from Efferent Media! Now that the holidays are over, it\u2019s time to focus on your business goals for 2019. One of the first places that you should start is your website. It can be an expensive overhaul, there\u2019s no getting around it, but it\u2019s certainly an investment that will pay for.",
      "date_published": "2019-01-15T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "seo",
        "websites"
      ],
      "image": "https://efferentmedia.com/assets/blog/get-your-website-in-shape-for-2019.png"
    },
    {
      "id": "https://efferentmedia.com/blog/another-facebook-data-breach-orchestrated-by-facebook-and-its-partners/",
      "url": "https://efferentmedia.com/blog/another-facebook-data-breach-orchestrated-by-facebook-and-its-partners/",
      "title": "Another Facebook Data Breach, Orchestrated by Facebook and Its Partners",
      "summary": "A New York Times investigation shows that Facebook gave other tech giants access to users\u2019 personal data, exempting them from Facebook\u2019s publicly disclosed privacy policy. The special arrangements gave companies access to data without the users\u2019 knowledge and even, in some cases, allowed the.",
      "date_published": "2018-12-20T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "running-a-business",
        "social-media"
      ],
      "image": "https://efferentmedia.com/assets/blog/another-facebook-data-breach-orchestrated-by-facebook-and-its-partners.png"
    },
    {
      "id": "https://efferentmedia.com/blog/icymi-google-faces-congress-youtube-ad-paywall-changes-vidcon-hires-cmo-more/",
      "url": "https://efferentmedia.com/blog/icymi-google-faces-congress-youtube-ad-paywall-changes-vidcon-hires-cmo-more/",
      "title": "ICYMI: Google Faces Congress, YouTube Ad & Paywall Changes, VidCon Hires CMO & More",
      "summary": "Report Exposes Reach of Russian Campaign to Influence 2016 U.S. Election A U.S. Senate report exposing the wide reach of the Russian disinformation campaign to influence the 2016 election said that its reach was far beyond Facebook, Google, search results and Twitter. The Senate\u2019s report, which was.",
      "date_published": "2018-12-19T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "running-a-business",
        "social-media"
      ],
      "image": "https://efferentmedia.com/assets/blog/icymi-google-faces-congress-youtube-ad-paywall-changes-vidcon-hires-cmo-more.png"
    },
    {
      "id": "https://efferentmedia.com/blog/gutenberg-by-wordpress-what-you-need-to-know/",
      "url": "https://efferentmedia.com/blog/gutenberg-by-wordpress-what-you-need-to-know/",
      "title": "Gutenberg by WordPress \u2013 What You Need to Know",
      "summary": "With all of the usual madness around the beginning of the holiday season, it\u2019s understandable if you missed the most recent WordPress event. On November 27, WordPress officially unveiled the Gutenberg builder as part of the upcoming WordPress 5.0 core update.",
      "date_published": "2018-12-17T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "websites"
      ],
      "image": "https://efferentmedia.com/assets/blog/gutenberg-by-wordpress-what-you-need-to-know.png"
    },
    {
      "id": "https://efferentmedia.com/blog/in-case-you-missed-it-a-monthly-roundup-of-digital-marketing-news/",
      "url": "https://efferentmedia.com/blog/in-case-you-missed-it-a-monthly-roundup-of-digital-marketing-news/",
      "title": "In Case You Missed It: A Monthly Roundup of Digital Marketing News",
      "summary": "Pinterest Names Chief Marketing Officer Pinterest has named Andr\u00e9a Mallard as its first Chief Marketing Officer (CMO). Mallard was hired away from the Gap-owned Athleta, a line of athleisure clothing, where she also served as CMO. Mallard will report to COO Francoise Brougher, who joined Pinterest.",
      "date_published": "2018-11-27T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "running-a-business"
      ],
      "image": "https://efferentmedia.com/assets/blog/in-case-you-missed-it-a-monthly-roundup-of-digital-marketing-news.png"
    },
    {
      "id": "https://efferentmedia.com/blog/its-not-too-late-5-social-media-strategies-for-the-2018-holiday-season/",
      "url": "https://efferentmedia.com/blog/its-not-too-late-5-social-media-strategies-for-the-2018-holiday-season/",
      "title": "It\u2019s Not Too Late! 5 Social Media Strategies for the 2018 Holiday Season",
      "summary": "It\u2019s the most wonderful (and stressful) time of the year! As businesses of all sizes gear up for the 2018 holiday season, it\u2019s time to review your company\u2019s social media strategy for the holiday season. What? Your business doesn\u2019t have a plan? Don\u2019t worry! It\u2019s okay and it\u2019s not too late to.",
      "date_published": "2018-11-13T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "social-media"
      ],
      "image": "https://efferentmedia.com/assets/blog/its-not-too-late-5-social-media-strategies-for-the-2018-holiday-season.png"
    },
    {
      "id": "https://efferentmedia.com/blog/verifying-your-google-my-business-listing/",
      "url": "https://efferentmedia.com/blog/verifying-your-google-my-business-listing/",
      "title": "Verifying Your Google My Business Listing",
      "summary": "!!! Please note that an online marketing company in California is placing ads to recruit people to receive Google My Business verification postcards. When applicants ask questions, they\u2019re given the link to this article. Efferent Media is NOT associated with any such efforts, and we\u2019re based in New.",
      "date_published": "2018-11-02T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "seo"
      ],
      "image": "https://efferentmedia.com/assets/blog/verifying-your-google-my-business-listing.png"
    },
    {
      "id": "https://efferentmedia.com/blog/smx-east-recap/",
      "url": "https://efferentmedia.com/blog/smx-east-recap/",
      "title": "SMX East Recap",
      "summary": "On October 24 and 25th, members of the Efferent Media team headed into New York City, this time to the annual SMX East SEO/SEM Marketing Expo, whose programming is directed by Search Engine Land. At SMX East, representatives from over a dozen marketing companies were present, offering solutions for.",
      "date_published": "2018-10-29T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "running-a-business",
        "paid-media",
        "seo"
      ],
      "image": "https://efferentmedia.com/assets/blog/smx-east-recap.png"
    },
    {
      "id": "https://efferentmedia.com/blog/transformation-of-search-summit-recap/",
      "url": "https://efferentmedia.com/blog/transformation-of-search-summit-recap/",
      "title": "Transformation of Search Summit Recap",
      "summary": "On October 19, 2018, several members of the Efferent Media team headed into New York City for the inaugural Transformation of Search Summit, which was sponsored by Search Engine Watch, one of the leading sources of online information for all things search related, and its sister company Click Z.",
      "date_published": "2018-10-22T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "running-a-business",
        "seo"
      ],
      "image": "https://efferentmedia.com/assets/blog/transformation-of-search-summit-recap.png"
    },
    {
      "id": "https://efferentmedia.com/blog/gdpr-for-your-business/",
      "url": "https://efferentmedia.com/blog/gdpr-for-your-business/",
      "title": "GDPR For Your Business",
      "summary": "NOTE: The information in this document is for guidance only. It\u2019s not meant as a substitute for a consultation with an attorney for your specific business needs and circumstances. The General Data Protection Regulation (GDPR) takes effect May 25, 2018, and if you have a website that offers a.",
      "date_published": "2018-05-17T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "running-a-business"
      ],
      "image": "https://efferentmedia.com/assets/blog/gdpr-for-your-business.png"
    },
    {
      "id": "https://efferentmedia.com/blog/the-essentials-you-need-to-know-about-gdpr/",
      "url": "https://efferentmedia.com/blog/the-essentials-you-need-to-know-about-gdpr/",
      "title": "The Essentials You Need to Know About GDPR",
      "summary": "NOTE: The information in this document is for guidance only. It\u2019s not meant as a substitute for a consultation with an attorney for your specific business needs and circumstances. See our full breakdown of GDPR for additional information. What is GDPR? GDPR (General Data Protection Regulation) is a.",
      "date_published": "2018-05-17T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [],
      "image": "https://efferentmedia.com/assets/blog/the-essentials-you-need-to-know-about-gdpr.png"
    },
    {
      "id": "https://efferentmedia.com/blog/what-is-a-relevance-score-why-is-it-important/",
      "url": "https://efferentmedia.com/blog/what-is-a-relevance-score-why-is-it-important/",
      "title": "What Is a Relevance Score & Why Is It Important?",
      "summary": "Facebook marketing campaigns are more complicated than advertised. The plug-and-play interface in Facebook ads manager, which is designed to work without user intervention, makes running ads a quick and simple task, but understanding why or why not your ads are performing well is what makes or.",
      "date_published": "2017-05-15T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "social-media"
      ],
      "image": "https://efferentmedia.com/assets/blog/what-is-a-relevance-score-why-is-it-important.png"
    },
    {
      "id": "https://efferentmedia.com/blog/the-questions-to-ask-your-digital-marketing-company/",
      "url": "https://efferentmedia.com/blog/the-questions-to-ask-your-digital-marketing-company/",
      "title": "The Questions to Ask Your Digital Marketing Company",
      "summary": "There are many reasons why you need a digital marketing company for your business. Technology is constantly changing and algorithms on search engines and social media sites are often updated. Making sure your business ranks well on desktops and mobile while finding the target audience that leads to.",
      "date_published": "2017-05-08T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "paid-media"
      ],
      "image": "https://efferentmedia.com/assets/blog/the-questions-to-ask-your-digital-marketing-company.png"
    },
    {
      "id": "https://efferentmedia.com/blog/5-steps-to-building-an-online-community-as-a-community-manager/",
      "url": "https://efferentmedia.com/blog/5-steps-to-building-an-online-community-as-a-community-manager/",
      "title": "5 Steps to Building an Online Community as a Community Manager",
      "summary": "Community Management has quickly become an integral part of fostering successful, long-term relationships with your customers and a wonderful marketing strategy. According to Forbes, a study done by Bain & Company, hows that increasing customer retention rates by just 5% through community.",
      "date_published": "2017-04-24T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "social-media"
      ],
      "image": "https://efferentmedia.com/assets/blog/5-steps-to-building-an-online-community-as-a-community-manager.png"
    },
    {
      "id": "https://efferentmedia.com/blog/how-to-generate-a-direct-link-to-google-reviews/",
      "url": "https://efferentmedia.com/blog/how-to-generate-a-direct-link-to-google-reviews/",
      "title": "How to Generate a Direct Link to Google Reviews",
      "summary": "If you\u2019re a business owner, then its a good idea to have a Google My Business listing. It\u2019s here customers can leave their star ratings and written reviews that help Google to determine where you rank on the local spectrum. Google has a stellar reputation of their own to preserve and they want to.",
      "date_published": "2017-04-17T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "seo"
      ],
      "image": "https://efferentmedia.com/assets/blog/how-to-generate-a-direct-link-to-google-reviews.png"
    },
    {
      "id": "https://efferentmedia.com/blog/15-things-to-do-for-seo-before-launching-your-wordpress-site/",
      "url": "https://efferentmedia.com/blog/15-things-to-do-for-seo-before-launching-your-wordpress-site/",
      "title": "15 Things to Do for SEO Before Launching Your WordPress Site",
      "summary": "So you\u2019ve finally launched that site your web developers have been frantically working on for what seems like ages. As a Search Engine Optimization (SEO) Specialist what do you do to help? Here at Efferent we have an SEO site launch checklist that we like to use as a site is being launched. While.",
      "date_published": "2017-04-12T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "seo"
      ],
      "image": "https://efferentmedia.com/assets/blog/15-things-to-do-for-seo-before-launching-your-wordpress-site.png"
    },
    {
      "id": "https://efferentmedia.com/blog/what-is-quality-score-7-tips-on-how-to-improve-it-and-save-money/",
      "url": "https://efferentmedia.com/blog/what-is-quality-score-7-tips-on-how-to-improve-it-and-save-money/",
      "title": "What is Quality Score? 7 Tips on How to Improve It and Save Money",
      "summary": "Advertising on Google It\u2019s no secret that Google dominates the search engine market share. As their share continues to grow month over month, companies are buying more ads, and people are increasingly clicking on those ads. According to The Wall St. Journal, Google\u2019s revenue from advertising rose.",
      "date_published": "2017-04-04T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "paid-media"
      ],
      "image": "https://efferentmedia.com/assets/blog/what-is-quality-score-7-tips-on-how-to-improve-it-and-save-money.png"
    },
    {
      "id": "https://efferentmedia.com/blog/the-importance-of-filtering-spam-from-analytics/",
      "url": "https://efferentmedia.com/blog/the-importance-of-filtering-spam-from-analytics/",
      "title": "The Importance of Filtering Spam from Analytics",
      "summary": "Whether you call it referral spam, ghost spam, fake traffic, or just plain old spam; filtering out bogus traffic from your Google Analytics data will help ease a few headaches and give you a better idea of the legitimate traffic coming to your websites and/or your client sites. The technique by.",
      "date_published": "2017-03-27T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "seo"
      ],
      "image": "https://efferentmedia.com/assets/blog/the-importance-of-filtering-spam-from-analytics.png"
    },
    {
      "id": "https://efferentmedia.com/blog/why-branding-is-so-important-for-pay-per-click-campaigns/",
      "url": "https://efferentmedia.com/blog/why-branding-is-so-important-for-pay-per-click-campaigns/",
      "title": "Why Branding is So Important for Pay-Per-Click Campaigns",
      "summary": "How Branding Can Affect Your PPC Campaign Today, with a little organization and know-how, it\u2019s easier than ever to run a well-targeted PPC campaign online and land your ad right in front of your ideal buyer. And by leveraging the power of remarketing, the odds of landing a conversion are that much.",
      "date_published": "2017-03-21T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "branding",
        "paid-media"
      ],
      "image": "https://efferentmedia.com/assets/blog/why-branding-is-so-important-for-pay-per-click-campaigns.png"
    },
    {
      "id": "https://efferentmedia.com/blog/5-ways-to-boost-engagement-on-your-facebook-business-page/",
      "url": "https://efferentmedia.com/blog/5-ways-to-boost-engagement-on-your-facebook-business-page/",
      "title": "5 Ways to Boost Engagement on Your Facebook Business Page",
      "summary": "Are you not seeing the engagement numbers you\u2019d hoped for after putting your business on Facebook? If you\u2019re aiming to catapult your brand awareness, increase post likes, comments, and shares on your page, attracting the attention of your target audiences can be difficult. Facebook algorithms are.",
      "date_published": "2017-03-16T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "social-media"
      ],
      "image": "https://efferentmedia.com/assets/blog/5-ways-to-boost-engagement-on-your-facebook-business-page.png"
    },
    {
      "id": "https://efferentmedia.com/blog/what-you-need-to-know-about-website-accessibility-and-the-ada/",
      "url": "https://efferentmedia.com/blog/what-you-need-to-know-about-website-accessibility-and-the-ada/",
      "title": "What You Need to Know About Website Accessibility and the ADA",
      "summary": "Website Accessibility is an issue that\u2019s on the front lines for persons with disabilities, and it could effect how everyone, including Efferent, does business going forward. Businesses and other organizations around the country are addressing how to make their websites compliant with the Americans.",
      "date_published": "2017-03-09T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "websites"
      ],
      "image": "https://efferentmedia.com/assets/blog/what-you-need-to-know-about-website-accessibility-and-the-ada.png"
    },
    {
      "id": "https://efferentmedia.com/blog/efferents-social-media-campaign-earns-client-prestigious-award/",
      "url": "https://efferentmedia.com/blog/efferents-social-media-campaign-earns-client-prestigious-award/",
      "title": "Efferent\u2019s Social Media Campaign Earns Client Prestigious Award",
      "summary": "When Tragar Home Services asked Efferent to plan a social media campaign for them, they knew they were putting their marketing in the hands of a quality team. After all, Tragar has been a client since 2012. What they might not have known was that Efferent\u2019s first social media campaign for Tragar.",
      "date_published": "2017-02-03T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "running-a-business"
      ],
      "image": "https://efferentmedia.com/assets/blog/efferents-social-media-campaign-earns-client-prestigious-award.png"
    },
    {
      "id": "https://efferentmedia.com/blog/amped-about-amp-accelerated-mobile-pages/",
      "url": "https://efferentmedia.com/blog/amped-about-amp-accelerated-mobile-pages/",
      "title": "Amped about AMP: Accelerated Mobile Pages",
      "summary": "Nowadays, mobile is king. According to Search Engine Land, traffic on mobile devices surpassed desktop in 2015. If your page takes more than a couple seconds to load, chances are the viewer is going to get annoyed and give up, resulting a bad user experience. Google has recently come up with a way.",
      "date_published": "2016-07-12T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "seo",
        "websites"
      ],
      "image": "https://efferentmedia.com/assets/blog/amped-about-amp-accelerated-mobile-pages.png"
    },
    {
      "id": "https://efferentmedia.com/blog/how-to-use-your-newsletter-email-list-for-facebook-ads/",
      "url": "https://efferentmedia.com/blog/how-to-use-your-newsletter-email-list-for-facebook-ads/",
      "title": "How to Use Your Newsletter Email List for Facebook Ads",
      "summary": "You\u2019ve spent years building your email list, but the open rate just isn\u2019t as high as it used to be. What happened? The quick answer is over saturation. Over time, consumers have grown and shared their email address with more businesses. As a result, users are being sent dozens of promotional.",
      "date_published": "2016-03-11T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "social-media"
      ],
      "image": "https://efferentmedia.com/assets/blog/how-to-use-your-newsletter-email-list-for-facebook-ads.png"
    },
    {
      "id": "https://efferentmedia.com/blog/what-you-need-to-know-before-making-your-snapchat-on-demand-geofilters/",
      "url": "https://efferentmedia.com/blog/what-you-need-to-know-before-making-your-snapchat-on-demand-geofilters/",
      "title": "What You Need to Know Before Making Your Snapchat On-Demand Geofilters",
      "summary": "Last week Snapchat announced on-demand geofilters. This is huge news for marketers, especially those with smaller budgets that can\u2019t afford to shell out five or six figures on a 24-hour campaign.",
      "date_published": "2016-03-03T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "social-media"
      ],
      "image": "https://efferentmedia.com/assets/blog/what-you-need-to-know-before-making-your-snapchat-on-demand-geofilters.png"
    },
    {
      "id": "https://efferentmedia.com/blog/3-reasons-you-need-landing-pages/",
      "url": "https://efferentmedia.com/blog/3-reasons-you-need-landing-pages/",
      "title": "3 Reasons You Need Landing Pages",
      "summary": "After all the hard work that is put in to getting your clients to visit your webpage, how do you now convert them into leads? Landing pages are a great start! A landing page is a web page that allows you to capture a visitor\u2019s information through a conversion form. The pages are effective in",
      "date_published": "2016-02-18T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "paid-media"
      ],
      "image": "https://efferentmedia.com/assets/blog/3-reasons-you-need-landing-pages.png"
    },
    {
      "id": "https://efferentmedia.com/blog/the-snapchat-secret-you-need-to-understand/",
      "url": "https://efferentmedia.com/blog/the-snapchat-secret-you-need-to-understand/",
      "title": "The Snapchat \u201cSecret\u201d You Need to Understand",
      "summary": "Snapchat has gone from that \u201cinappropriate sexting app\u201d to one of the most engaging apps of 2016. It is fair to say you\u2019ve heard about Snapchat, but probably aren\u2019t doing anything about it at this time for your business. There\u2019s a lot of talk happening around the app, but many of us are failing to",
      "date_published": "2016-02-15T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "social-media"
      ],
      "image": "https://efferentmedia.com/assets/blog/the-snapchat-secret-you-need-to-understand.png"
    },
    {
      "id": "https://efferentmedia.com/blog/how-to-build-an-effective-like-campaign/",
      "url": "https://efferentmedia.com/blog/how-to-build-an-effective-like-campaign/",
      "title": "How to Build an Effective Like Campaign",
      "summary": "A common objective for all businesses on Facebook is to grow their Community. That doesn\u2019t mean businesses should try to get as many random Like\u2019s as possible. You still want to be strategic when building your Community. One of the best ways to still be strategic and gain Like\u2019s is to run a.",
      "date_published": "2016-02-12T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "social-media"
      ],
      "image": "https://efferentmedia.com/assets/blog/how-to-build-an-effective-like-campaign.png"
    },
    {
      "id": "https://efferentmedia.com/blog/how-to-strategically-create-content-for-your-facebook-page/",
      "url": "https://efferentmedia.com/blog/how-to-strategically-create-content-for-your-facebook-page/",
      "title": "How to Strategically Create Content for Your Facebook Page.",
      "summary": "The importance of posting content is often overlooked. Let me reword that: the importance of strategically posting content is often overlooked. It\u2019s important to remember that you\u2019re posting on behalf of a business \u2013 this isn\u2019t your personal Facebook Page. That means you have to take all bias out.",
      "date_published": "2015-12-24T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "content",
        "social-media"
      ],
      "image": "https://efferentmedia.com/assets/blog/how-to-strategically-create-content-for-your-facebook-page.png"
    },
    {
      "id": "https://efferentmedia.com/blog/run-last-minute-social-ads-this-holiday/",
      "url": "https://efferentmedia.com/blog/run-last-minute-social-ads-this-holiday/",
      "title": "Run Last Minute Social Ads This Holiday",
      "summary": "The Holiday season is here. Advertisers have saved a lot of their annual budgets for this very moment. Businesses of all shapes and sizes are looking for increased profit this very second. While many of them will turn to Social Media, not all of them will be successful. In fact, advertising on.",
      "date_published": "2015-12-11T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "paid-media",
        "social-media"
      ],
      "image": "https://efferentmedia.com/assets/blog/run-last-minute-social-ads-this-holiday.png"
    },
    {
      "id": "https://efferentmedia.com/blog/3-reasons-designers-love-carousel-ads/",
      "url": "https://efferentmedia.com/blog/3-reasons-designers-love-carousel-ads/",
      "title": "3 Reasons Designers Love Carousel Ads",
      "summary": "As a designer creating micro-content, it can be difficult to capture one\u2019s full artistic expression using just one advertisement or design. With the release of Facebook\u2019s new Carousel Ads, this now changes! Facebook released carousel Ads last year in order to allow advertisers to showcase both.",
      "date_published": "2015-11-20T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "social-media"
      ],
      "image": "https://efferentmedia.com/assets/blog/3-reasons-designers-love-carousel-ads.png"
    },
    {
      "id": "https://efferentmedia.com/blog/tips-for-strategically-using-hashtags-on-instagram/",
      "url": "https://efferentmedia.com/blog/tips-for-strategically-using-hashtags-on-instagram/",
      "title": "Tips for Strategically using Hashtags on Instagram",
      "summary": "The Instagram platform is arguably one of the most effective Social Media outlets for businesses to reach audiences and engage with their following. Without a set strategy, gaining the momentum and traffic you need to reach goals will be extremely difficult. The best way to achieve your goals as.",
      "date_published": "2015-11-13T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "social-media"
      ],
      "image": "https://efferentmedia.com/assets/blog/tips-for-strategically-using-hashtags-on-instagram.png"
    },
    {
      "id": "https://efferentmedia.com/blog/optimize-your-facebook-and-instagram-ads-with-3-tips/",
      "url": "https://efferentmedia.com/blog/optimize-your-facebook-and-instagram-ads-with-3-tips/",
      "title": "Optimize Your Facebook and Instagram Ads with 3 Tips",
      "summary": "So your business has started running ads on Facebook and Instagram \u2014 congratulations! That\u2019s a great first step; but as with any other marketing effort, you\u2019ll want to achieve the best Return on Investment that you can. When it comes down to it: this means optimizing. In laymen\u2019s terms, all.",
      "date_published": "2015-11-06T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "social-media"
      ],
      "image": "https://efferentmedia.com/assets/blog/optimize-your-facebook-and-instagram-ads-with-3-tips.png"
    },
    {
      "id": "https://efferentmedia.com/blog/four-reasons-to-be-excited-about-the-new-facebook-pixel/",
      "url": "https://efferentmedia.com/blog/four-reasons-to-be-excited-about-the-new-facebook-pixel/",
      "title": "Four Reasons to Be Excited About the New Facebook Pixel",
      "summary": "Conversion pixels can get messy \u2013 especially when you\u2019re tracking multiple conversion event types. Can you relate to this problem? Well, you\u2019re in luck: a few weeks ago, Facebook announced the new Facebook Pixel. The Facebook Pixel combines both the Custom Audience pixel and conversion pixel into.",
      "date_published": "2015-11-02T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "social-media"
      ],
      "image": "https://efferentmedia.com/assets/blog/four-reasons-to-be-excited-about-the-new-facebook-pixel.png"
    },
    {
      "id": "https://efferentmedia.com/blog/3-secrets-for-building-an-engaging-audience/",
      "url": "https://efferentmedia.com/blog/3-secrets-for-building-an-engaging-audience/",
      "title": "3 Secrets for Building an Engaging Audience",
      "summary": "Likes and Followers mean nothing if your community is not engaging \u2013 period. Creating a Facebook, Twitter, and Instagram page for your brand is a great step into current day marketing; but they serve no purpose when your community is silent. I\u2019ve put together three secrets to creating an engaging.",
      "date_published": "2015-10-23T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "social-media"
      ],
      "image": "https://efferentmedia.com/assets/blog/3-secrets-for-building-an-engaging-audience.png"
    },
    {
      "id": "https://efferentmedia.com/blog/3-tips-to-make-your-buyable-pins-more-effective/",
      "url": "https://efferentmedia.com/blog/3-tips-to-make-your-buyable-pins-more-effective/",
      "title": "3 Tips to Make Your Buyable Pins More Effective",
      "summary": "It\u2019s getting to be that time of year again. The holidays are around the corner and people are gearing up to get all of their shopping done. In the past, that used to mean a mad dash to the nearest department store to deal with the chaos of large crowds and long lines. Lucky for",
      "date_published": "2015-10-08T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "social-media"
      ],
      "image": "https://efferentmedia.com/assets/blog/3-tips-to-make-your-buyable-pins-more-effective.png"
    },
    {
      "id": "https://efferentmedia.com/blog/winning-your-match-in-the-ring-against-facebooks-20-text-rule/",
      "url": "https://efferentmedia.com/blog/winning-your-match-in-the-ring-against-facebooks-20-text-rule/",
      "title": "Winning Your Match in the Ring Against Facebook\u2019s 20% Text Rule",
      "summary": "Facebook ads allow you to reach your most interested customers, and send them to your website. In fact, on average, Facebook ads reach 89% of an advertiser\u2019s intended audience. This means you\u2019re only reaching the people who matter to you. Building a Facebook ad campaign can take a significant.",
      "date_published": "2015-10-06T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "social-media"
      ],
      "image": "https://efferentmedia.com/assets/blog/winning-your-match-in-the-ring-against-facebooks-20-text-rule.png"
    },
    {
      "id": "https://efferentmedia.com/blog/tracking-your-instagram-and-facebook-ads-with-conversion-pixels/",
      "url": "https://efferentmedia.com/blog/tracking-your-instagram-and-facebook-ads-with-conversion-pixels/",
      "title": "Tracking Your Instagram and Facebook Ads with Conversion Pixels",
      "summary": "Getting the most out of your advertisements is crucial to success. With that in mind, how does one really measure the success of their ads? Facebook provides conversion pixels to ensure you\u2019re getting your message across, and your business goals are met. Conversion pixels allow you to track when.",
      "date_published": "2015-09-18T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "paid-media",
        "social-media"
      ],
      "image": "https://efferentmedia.com/assets/blog/tracking-your-instagram-and-facebook-ads-with-conversion-pixels.png"
    },
    {
      "id": "https://efferentmedia.com/blog/how-to-track-calls-to-your-business-from-facebook/",
      "url": "https://efferentmedia.com/blog/how-to-track-calls-to-your-business-from-facebook/",
      "title": "How to Track Calls to Your Business from Facebook",
      "summary": "You\u2019re running an ad on Facebook and hoping it\u2019ll result in phone calls to your office. The campaign is running, you\u2019ve spent hundreds, and you\u2019re still not sure how to measure the success of your campaign. You could send your targeted customer to your website and hope they pick up the phone, but.",
      "date_published": "2015-06-09T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "social-media"
      ],
      "image": "https://efferentmedia.com/assets/blog/how-to-track-calls-to-your-business-from-facebook.png"
    },
    {
      "id": "https://efferentmedia.com/blog/whats-up-with-videos-on-facebook/",
      "url": "https://efferentmedia.com/blog/whats-up-with-videos-on-facebook/",
      "title": "What\u2019s up with Videos on Facebook?",
      "summary": "The way we interact with content continues to change as technology and social networks evolve. Although each Facebook user experiences the same social network, their experience with content on the platform is tailored to their interactions and interests. Over the past few months many have noticed.",
      "date_published": "2015-04-24T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "social-media",
        "content"
      ],
      "image": "https://efferentmedia.com/assets/blog/whats-up-with-videos-on-facebook.png"
    },
    {
      "id": "https://efferentmedia.com/blog/are-you-using-emojis-to-speak-to-millennials-yet/",
      "url": "https://efferentmedia.com/blog/are-you-using-emojis-to-speak-to-millennials-yet/",
      "title": "Are You Using Emojis to Speak to Millennials Yet?",
      "summary": "As marketers, we are always searching for the next best way to communicate to the coveted millennial generation. We jump on trends that are \u201ccool\u201d and we try to seamlessly stitch ourselves into our target audience\u2019s culture. It\u2019s what we do \u2014 it\u2019s our job. One massively important form of.",
      "date_published": "2015-04-15T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "content",
        "social-media"
      ],
      "image": "https://efferentmedia.com/assets/blog/are-you-using-emojis-to-speak-to-millennials-yet.png"
    },
    {
      "id": "https://efferentmedia.com/blog/new-on-twitter-quote-tweets/",
      "url": "https://efferentmedia.com/blog/new-on-twitter-quote-tweets/",
      "title": "New on Twitter: Quote Tweets!",
      "summary": "Twitter has just stepped up its game with revamping quote tweets! Quote tweets are tweets that are retweeted and have a comment attached. The updated quote tweet feature allows users to say more with each retweet comment. Small updates like this came have a major positive impact for many positive.",
      "date_published": "2015-04-13T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "social-media"
      ],
      "image": "https://efferentmedia.com/assets/blog/new-on-twitter-quote-tweets.png"
    },
    {
      "id": "https://efferentmedia.com/blog/what-the-houzz-is-houzz-and-why-should-my-company-be-using-it/",
      "url": "https://efferentmedia.com/blog/what-the-houzz-is-houzz-and-why-should-my-company-be-using-it/",
      "title": "What the Houzz Is Houzz and Why Should My Company Be Using It?",
      "summary": "Houzz is awesome. Seriously. If you\u2019re in the home improvement industry, but don\u2019t use Houzz yet, it\u2019s time to sign up and create a profile for your business. What is Houzz? In short, Houzz is an online binder for all of your home improvement ideas. With an easy to use search system, users can.",
      "date_published": "2015-03-13T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "social-media"
      ],
      "image": "https://efferentmedia.com/assets/blog/what-the-houzz-is-houzz-and-why-should-my-company-be-using-it.png"
    },
    {
      "id": "https://efferentmedia.com/blog/goodbye-facebook-like-box-hello-new-page-plugin/",
      "url": "https://efferentmedia.com/blog/goodbye-facebook-like-box-hello-new-page-plugin/",
      "title": "Goodbye Facebook Like Box, Hello New Page Plugin",
      "summary": "In case you missed it, Facebook quietly announced that they\u2019d be getting rid of the old version of the Like Box plugin. This is the embedded Like Button that allows you to Like a Facebook page directly from a company\u2019s website. Facebook suggests you start using the newer version of the plugin, the.",
      "date_published": "2015-03-12T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "social-media",
        "websites"
      ],
      "image": "https://efferentmedia.com/assets/blog/goodbye-facebook-like-box-hello-new-page-plugin.png"
    },
    {
      "id": "https://efferentmedia.com/blog/why-your-facebook-business-page-could-lose-likes-this-month/",
      "url": "https://efferentmedia.com/blog/why-your-facebook-business-page-could-lose-likes-this-month/",
      "title": "Why Your Facebook Business Page Could Lose Likes This Month",
      "summary": "Last week Facebook announced in a blog post that they would be updating Page like counts. While some Page Admins may be upset to hear this news, any page that notices a dip in overall Likes shouldn\u2019t be too concerned. The reason some Pages will see a dip in Likes over the coming weeks is",
      "date_published": "2015-03-10T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "social-media"
      ],
      "image": "https://efferentmedia.com/assets/blog/why-your-facebook-business-page-could-lose-likes-this-month.png"
    },
    {
      "id": "https://efferentmedia.com/blog/instagram-announces-carousel-ads-6-instagram-facts-you-care-about/",
      "url": "https://efferentmedia.com/blog/instagram-announces-carousel-ads-6-instagram-facts-you-care-about/",
      "title": "Instagram Announces Carousel Ads: 6 Instagram Facts You Care About",
      "summary": "Last week Instagram announced a new way for brands and businesses to share images with their intended audience via carousel ads. As expected, following the announcement, many decided it was time to get active on Instagram in preparation for the new roll out. Are you thinking about wiping the dust.",
      "date_published": "2015-03-09T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "social-media"
      ],
      "image": "https://efferentmedia.com/assets/blog/instagram-announces-carousel-ads-6-instagram-facts-you-care-about.png"
    },
    {
      "id": "https://efferentmedia.com/blog/5-snapchat-hacks-to-help-you-improve-your-content/",
      "url": "https://efferentmedia.com/blog/5-snapchat-hacks-to-help-you-improve-your-content/",
      "title": "5 Snapchat Hacks to Help You Improve Your Content",
      "summary": "It\u2019s no secret that Snapchat is THE place for millennials right now. If your targeted audience includes them and you\u2019re not there right now, you\u2019re missing out big time! Below are five Snapchat tricks to help you build better creative content on Snapchat.",
      "date_published": "2015-03-06T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "content",
        "social-media"
      ],
      "image": "https://efferentmedia.com/assets/blog/5-snapchat-hacks-to-help-you-improve-your-content.png"
    },
    {
      "id": "https://efferentmedia.com/blog/your-monday-morning-social-media-checklist/",
      "url": "https://efferentmedia.com/blog/your-monday-morning-social-media-checklist/",
      "title": "Your Monday Morning Social Media Checklist",
      "summary": "Wake up! It\u2019s Monday morning and it\u2019s time to get the ball rolling again. Whether you\u2019re a business owner who runs the show alone or a social media manager, these are six things you should be doing every Monday morning for your social media pages.",
      "date_published": "2015-03-02T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "social-media"
      ],
      "image": "https://efferentmedia.com/assets/blog/your-monday-morning-social-media-checklist.png"
    },
    {
      "id": "https://efferentmedia.com/blog/how-to-setup-your-business-on-snapchat/",
      "url": "https://efferentmedia.com/blog/how-to-setup-your-business-on-snapchat/",
      "title": "How to Setup Your Business on Snapchat",
      "summary": "With more than 100 million active users each month, it\u2019s not shocking that Snapchat is quickly becoming one of the largest and most frequently used social networks. If you\u2019re not thinking about signing up for Snapchat yet, especially if your targeted audience is millennials, now is the time.",
      "date_published": "2015-02-20T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "social-media"
      ],
      "image": "https://efferentmedia.com/assets/blog/how-to-setup-your-business-on-snapchat.png"
    },
    {
      "id": "https://efferentmedia.com/blog/three-reasons-you-should-be-using-video-on-twitter/",
      "url": "https://efferentmedia.com/blog/three-reasons-you-should-be-using-video-on-twitter/",
      "title": "Three Reasons You Should Be Using Video on Twitter",
      "summary": "Video is becoming more and more predominant in social media. When you think video, you think of YouTube, Vine, Instagram, Snapchat and now Facebook. Chances are, you don\u2019t usually think about Twitter. Why? Because Twitter hasn\u2019t allowed video uploads \u2013 until now. There are countless reasons to take.",
      "date_published": "2015-02-18T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "social-media",
        "content"
      ],
      "image": "https://efferentmedia.com/assets/blog/three-reasons-you-should-be-using-video-on-twitter.png"
    },
    {
      "id": "https://efferentmedia.com/blog/your-non-mobile-friendly-website-and-seo/",
      "url": "https://efferentmedia.com/blog/your-non-mobile-friendly-website-and-seo/",
      "title": "Your Non-mobile Friendly Website and SEO",
      "summary": "Mobile usage has taken over as leader for total web usage. I remember hearing that prediction in 2008 and thinking, \u201cThat\u2019s just insane!\u201d. In 2008, Mary Meeker, an analyst at Kleiner Perkins Caufield & Byers said that mobile would surpass desktop usage for online browsing. She couldn\u2019t have been.",
      "date_published": "2015-02-12T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "seo",
        "websites"
      ],
      "image": "https://efferentmedia.com/assets/blog/your-non-mobile-friendly-website-and-seo.png"
    },
    {
      "id": "https://efferentmedia.com/blog/what-pinterest-advertising-means-for-businesses/",
      "url": "https://efferentmedia.com/blog/what-pinterest-advertising-means-for-businesses/",
      "title": "What Pinterest Advertising Means for Businesses",
      "summary": "Everyday social media giants like Facebook, Twitter, LinkedIn, and now Pinterest, are moving into the world of paid advertising, some with more success than others. It\u2019s hard to monetize these websites because they\u2019re social in nature. With no clear ROI, some businesses are still hesitant to spend.",
      "date_published": "2015-01-14T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "paid-media",
        "social-media"
      ],
      "image": "https://efferentmedia.com/assets/blog/what-pinterest-advertising-means-for-businesses.png"
    },
    {
      "id": "https://efferentmedia.com/blog/3-ways-to-get-likes-on-facebook-now-that-like-gates-are-banned/",
      "url": "https://efferentmedia.com/blog/3-ways-to-get-likes-on-facebook-now-that-like-gates-are-banned/",
      "title": "3 Ways to Get Likes on Facebook Now That Like Gates Are Banned",
      "summary": "As of November 5th Facebook has banned the like gates. This means businesses can no longer require people to \u201cLike\u201d a page before entering a contest or to receive a coupon. This was a common practice among marketers to gain \u201cLikes\u201d on Facebook pages. All hope isn\u2019t lost there are still ways to get.",
      "date_published": "2015-01-12T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "social-media"
      ],
      "image": "https://efferentmedia.com/assets/blog/3-ways-to-get-likes-on-facebook-now-that-like-gates-are-banned.png"
    },
    {
      "id": "https://efferentmedia.com/blog/why-your-business-should-use-instagram/",
      "url": "https://efferentmedia.com/blog/why-your-business-should-use-instagram/",
      "title": "Why Your Business Should Use Instagram",
      "summary": "In celebration of Efferent Media passing 1,000 followers on Instagram this week, we wanted to take the time and share with you why we believe your business should be using Instagram too! Small businesses are taking advantage of Social Media more than ever before! They\u2019re updating their Facebook.",
      "date_published": "2014-07-17T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "social-media"
      ],
      "image": "https://efferentmedia.com/assets/blog/why-your-business-should-use-instagram.png"
    },
    {
      "id": "https://efferentmedia.com/blog/7-things-youre-doing-wrong-on-social-media/",
      "url": "https://efferentmedia.com/blog/7-things-youre-doing-wrong-on-social-media/",
      "title": "7 Things You\u2019re Doing Wrong on Social Media",
      "summary": "There isn\u2019t a strict formula or set of rules on how you use social media, but there are certain things that you should NOT be doing. If you\u2019re doing any of these things, you\u2019re doing it wrong.",
      "date_published": "2014-06-11T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "social-media"
      ],
      "image": "https://efferentmedia.com/assets/blog/7-things-youre-doing-wrong-on-social-media.png"
    },
    {
      "id": "https://efferentmedia.com/blog/lets-talk-twitter-stop-tweeting-boring-sht/",
      "url": "https://efferentmedia.com/blog/lets-talk-twitter-stop-tweeting-boring-sht/",
      "title": "Let\u2019s Talk Twitter: Stop Tweeting Boring Sh*t!",
      "summary": "As you may have noticed by now, the social media world never sleeps. Hope you have a coffee machine or energy drink nearby to keep up with the updates! With continuous updates lately, Facebook has been in the spotlight for all news related to social media. Today we\u2019re going to switch gears and put.",
      "date_published": "2014-06-02T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "social-media"
      ],
      "image": "https://efferentmedia.com/assets/blog/lets-talk-twitter-stop-tweeting-boring-sht.png"
    },
    {
      "id": "https://efferentmedia.com/blog/facebooks-organic-reach-ends-the-relationship/",
      "url": "https://efferentmedia.com/blog/facebooks-organic-reach-ends-the-relationship/",
      "title": "Facebook\u2019s Organic Reach Ends the Relationship",
      "summary": "As the largest social networking platform on the Web, Facebook has become the place to be for anyone and everyone involved with social media. Marketers are making their way to social media platforms overnight to reach their target audience\u2026 and it\u2019s been working great, especially on Facebook. It\u2019s.",
      "date_published": "2014-04-21T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "social-media"
      ],
      "image": "https://efferentmedia.com/assets/blog/facebooks-organic-reach-ends-the-relationship.png"
    },
    {
      "id": "https://efferentmedia.com/blog/organic-reach-for-brand-pages-on-facebook-down-to-1-2/",
      "url": "https://efferentmedia.com/blog/organic-reach-for-brand-pages-on-facebook-down-to-1-2/",
      "title": "Organic Reach for Brand Pages on Facebook Down to 1-2%",
      "summary": "It\u2019s been slowly decreasing for a while now. Long Island Marketing Agency; CGT Marketing reported on it in their December post, \u201cFacebook Tweak Means Less Traffic For Brand Pages\u201d. And now it\u2019s at the lowest ever: organic reach on Facebook brand pages.",
      "date_published": "2014-04-01T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "social-media"
      ],
      "image": "https://efferentmedia.com/assets/blog/organic-reach-for-brand-pages-on-facebook-down-to-1-2.png"
    },
    {
      "id": "https://efferentmedia.com/blog/will-spelling-errors-hurt-my-seo/",
      "url": "https://efferentmedia.com/blog/will-spelling-errors-hurt-my-seo/",
      "title": "Will Spelling Errors Hurt My SEO?",
      "summary": "This week, Matt Cutts (@mattcutts) released a quick 1-minute video on YouTube, answering the question, \u201cShould I correct the grammar of comments on my blog?\u201d While the focus of the video is about misspelled comments or comments that use bad grammar, the bigger takeaway was the acknowledgement that.",
      "date_published": "2014-02-13T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "seo"
      ],
      "image": "https://efferentmedia.com/assets/blog/will-spelling-errors-hurt-my-seo.png"
    },
    {
      "id": "https://efferentmedia.com/blog/should-i-register-my-web-address-under-my-name/",
      "url": "https://efferentmedia.com/blog/should-i-register-my-web-address-under-my-name/",
      "title": "Should I Register My Web Address Under My Name?",
      "summary": "OK, I know the title should be written: \u201cShould I register my domain name under my name?\u201d The answer is yes. It\u2019s always yes. Over the past fifteen plus years, I\u2019ve lived horror stories with clients and friends trying to get what\u2019s rightfully theirs back into their ownership. Your domain is your.",
      "date_published": "2013-12-10T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "websites"
      ],
      "image": "https://efferentmedia.com/assets/blog/should-i-register-my-web-address-under-my-name.png"
    },
    {
      "id": "https://efferentmedia.com/blog/efferent-media-local-seo-leader-expands-client-list/",
      "url": "https://efferentmedia.com/blog/efferent-media-local-seo-leader-expands-client-list/",
      "title": "Efferent Media, Local SEO Leader, Expands Client List",
      "summary": "FOR IMMEDIATE RELEASE Long Island, NY; November 27, 2013 Efferent Media, continuing to emerge as a leading Long Island Search Engine Optimization company, announces its move to new and larger offices to meet the needs of a growing client list and expanded staff. Efferent Media was incorporated in.",
      "date_published": "2013-11-27T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "running-a-business"
      ],
      "image": "https://efferentmedia.com/assets/blog/efferent-media-local-seo-leader-expands-client-list.png"
    }
  ]
}