https://efferentmedia.com/blog/for/hardscape/ Dealer network marketing, specification demand and homeowner research for hardscape manufacturers and building products brands. en-us Thu, 24 Sep 2026 00:00:00 +0000 https://efferentmedia.com/blog/last-quarter-ad-budget-long-island/ https://efferentmedia.com/blog/last-quarter-ad-budget-long-island/ Thu, 24 Sep 2026 00:00:00 +0000 The phone slows down in Q4 and most owners slow the spending with it. The auction slows down too, which is exactly why the last quarter is usually the cheapest work you will buy all year. Joe Garraffo https://efferentmedia.com/blog/nassau-or-suffolk-one-budget/ https://efferentmedia.com/blog/nassau-or-suffolk-one-budget/ Thu, 17 Sep 2026 00:00:00 +0000 Two counties, two costs per click, two competitive sets and two different customers. Running them under one budget hides which half is working and quietly funds the weaker one. Nicole Garraffo https://efferentmedia.com/blog/clicks-or-customers-agency-reporting/ https://efferentmedia.com/blog/clicks-or-customers-agency-reporting/ Thu, 10 Sep 2026 00:00:00 +0000 A report full of impressions and clicks is a report about the platform. Five questions that force it to be about your revenue instead, and what a straight answer to each one sounds like. Joshua Falken https://efferentmedia.com/blog/service-area-not-radius-long-island/ https://efferentmedia.com/blog/service-area-not-radius-long-island/ Thu, 27 Aug 2026 00:00:00 +0000 A circle on a map includes water, parkland and towns you would never send a crew to. Long Island punishes radius targeting harder than almost any market in the country, and the fix is a list of towns rather than a number of miles. Mike Roberts https://efferentmedia.com/blog/five-minutes-lead-response-long-island/ https://efferentmedia.com/blog/five-minutes-lead-response-long-island/ Thu, 20 Aug 2026 00:00:00 +0000 The chance of reaching a new lead falls steeply and early, and most of that loss happens before anyone in the office has seen the form. What a business can actually do about it without hiring. Jennifer Marlowe https://efferentmedia.com/blog/next-year-budget-without-last-year-numbers/ https://efferentmedia.com/blog/next-year-budget-without-last-year-numbers/ Thu, 06 Aug 2026 00:00:00 +0000 Most owners planning a year have spend by channel and revenue in total, and nothing connecting the two. You can build a defensible number from what you already have, this week, without waiting for better tracking. Nicole Garraffo https://efferentmedia.com/blog/off-season-buying-search/ https://efferentmedia.com/blog/off-season-buying-search/ Thu, 30 Jul 2026 00:00:00 +0000 Competitors pull back, clicks get cheaper, and the research happening now books work in March. The off season is not a time to stop spending, it is the cheapest time to buy the position you will need. Joe Garraffo https://efferentmedia.com/blog/google-business-profile-winter-contractor/ https://efferentmedia.com/blog/google-business-profile-winter-contractor/ Thu, 23 Jul 2026 00:00:00 +0000 The profile is a storefront that decides whether you appear in the map pack, and most contractor profiles here are half filled in. What to complete, what to post, what to ignore, and the three fields that only matter in winter. Mike Roberts https://efferentmedia.com/blog/debunking-seo-myths/ https://efferentmedia.com/blog/debunking-seo-myths/ Thu, 28 Sep 2023 00:00:00 +0000 Search Engine Optimization and Digital Marketing are industries that have spawned their fair share of misinterpretations and myths. Years of interacting with esoteric rules, invisible algorithms, and surface explanations for website ranking phenomena… it has led to various beliefs and answers for. Staff Writer https://efferentmedia.com/blog/what-you-should-know-about-company-branding/ https://efferentmedia.com/blog/what-you-should-know-about-company-branding/ Thu, 14 Sep 2023 00:00:00 +0000 Company branding is the process of creating a unique name, tone of voice, and image for a company that identifies and differentiates it from its competitors. A strong brand can help a company attract customers, build loyalty, and increase sales. Famous examples are McDonald’s golden arches and the. Staff Writer https://efferentmedia.com/blog/5-tips-for-advertising-on-linkedin/ https://efferentmedia.com/blog/5-tips-for-advertising-on-linkedin/ Thu, 24 Aug 2023 00:00:00 +0000 LinkedIn, known for its professional and business-oriented users, provides a unique opportunity for businesses and brands to target a niche audience. As with any platform, however, success on LinkedIn requires a hyper-focused strategy tailored to a specific audience. Here are five key tips for. Staff Writer https://efferentmedia.com/blog/design-tips-for-ppc-ads-and-landing-pages-in-2023/ https://efferentmedia.com/blog/design-tips-for-ppc-ads-and-landing-pages-in-2023/ Thu, 10 Aug 2023 00:00:00 +0000 Designing PPC ads and landing pages can significantly impact your business, influencing the quantity and quality of leads. Your landing pages and PPC ads form the first impression potential clients have of your company. Creating designs that inspire confidence and comfort is essential, encouraging. Staff Writer https://efferentmedia.com/blog/difference-between-inbound-outbound-marketing/ https://efferentmedia.com/blog/difference-between-inbound-outbound-marketing/ Thu, 27 Jul 2023 00:00:00 +0000 A lot of marketing terms get tossed around as if everyone knows what they mean. If you’re a business owner (especially for a new or expanding business), being absolutely clear will help you make better decisions – including when it comes to expanding marketing to grow your business. Let’s start. Staff Writer https://efferentmedia.com/blog/where-did-my-google-analytics-go/ https://efferentmedia.com/blog/where-did-my-google-analytics-go/ Thu, 13 Jul 2023 00:00:00 +0000 Its July 1st, 2023… do you know where your analytics are? By now, if you follow any Google industry news, marketing & SEO channels, blogging platforms, or a variety of other industries… then you have likely seen the continual reminders that Universal Analytics is going away. And if you’ve had a UA. Staff Writer https://efferentmedia.com/blog/google-changes-e-a-t-to-e-e-a-t/ https://efferentmedia.com/blog/google-changes-e-a-t-to-e-e-a-t/ Thu, 25 May 2023 00:00:00 +0000 In SEO, E.A.T. isn’t about food. It’s Google’s guidelines for quality content and website ranking factors. However, Google recently updated its guidelines and the name so now its “E.E.A.T.”. Besides making the term more distinctive, it’s also adding additional considerations and nuance to how. Staff Writer https://efferentmedia.com/blog/no-one-can-guarantee-google-rankings/ https://efferentmedia.com/blog/no-one-can-guarantee-google-rankings/ Thu, 11 May 2023 00:00:00 +0000 If you’re a business owner, you might be looking for ways to improve your website presence and search engine rankings. With many companies promising guaranteed SEO results, it’s important to understand that no one can truly guarantee keyword rankings. Let’s explore why you should be wary of anyone. Staff Writer https://efferentmedia.com/blog/top-5-social-media-platforms-for-businesses/ https://efferentmedia.com/blog/top-5-social-media-platforms-for-businesses/ Thu, 30 Mar 2023 00:00:00 +0000 Having a presence on the most popular and effective social media platforms has become crucial for companies to promote their products and services and connect with their customers. With an overwhelming number of choices available today, you may be asking yourself, “which social media platforms do I. Staff Writer https://efferentmedia.com/blog/what-is-duplicate-content-and-why-is-it-bad/ https://efferentmedia.com/blog/what-is-duplicate-content-and-why-is-it-bad/ Thu, 16 Mar 2023 00:00:00 +0000 If you’ve looked into search engine optimization (SEO) at all, you’ve probably heard the term “duplicate content.” It also might have been mentioned during a website update. But do you know what it really is? Let’s dig into the topic and why it matters. What Is Duplicate Content? Duplicate Content. Staff Writer https://efferentmedia.com/blog/why-do-you-need-google-ads/ https://efferentmedia.com/blog/why-do-you-need-google-ads/ Thu, 23 Feb 2023 00:00:00 +0000 You want to promote your business… but with ads everywhere, it’s hard to decide what to use. Not only are there Google Ads, Facebook ads, and conventional print and TV ads – but you can also find ads inside apps of all kinds and even at the pump while getting gas. With all of these Staff Writer https://efferentmedia.com/blog/running-an-seo-audit-why-its-important/ https://efferentmedia.com/blog/running-an-seo-audit-why-its-important/ Thu, 09 Feb 2023 00:00:00 +0000 Search ranking algorithms are complex mathematical formulas that Google, Bing, and other search engines use to determine the relevance and importance of web pages – and determine their ranking in the search engine results pages (SERPs). These algorithms take into account a wide range of factors. Staff Writer https://efferentmedia.com/blog/how-to-market-in-a-downturn/ https://efferentmedia.com/blog/how-to-market-in-a-downturn/ Thu, 26 Jan 2023 00:00:00 +0000 Economists often disagree but 2023 is being especially thorny for predictions about the American economy, which makes business strategy more difficult than usual. While the global economy is troubled and some American economists are predicting a recession, U.S. inflation dropped in November to 7.1%. Staff Writer https://efferentmedia.com/blog/top-5-tips-on-website-design-for-2023/ https://efferentmedia.com/blog/top-5-tips-on-website-design-for-2023/ Thu, 12 Jan 2023 00:00:00 +0000 Website design is one of the most important aspects for your growing business. From presenting who you are to a potential client to supplying important information that can convert a potential lead, making sure that your website is fully functional and visually pleasing can make or break your. Staff Writer https://efferentmedia.com/blog/what-are-backlinks-and-how-do-they-work/ https://efferentmedia.com/blog/what-are-backlinks-and-how-do-they-work/ Thu, 22 Dec 2022 00:00:00 +0000 Simply put, backlinks are links from one website to another. They are generally used for supplemental information purposes and to support written content. As an important ranking factor on the search engine results pages (Google, Bing, etc.), you’ll want to gain as many high-quality, genuine links. Staff Writer https://efferentmedia.com/blog/navigating-the-google-business-profile-dashboard/ https://efferentmedia.com/blog/navigating-the-google-business-profile-dashboard/ Thu, 01 Dec 2022 00:00:00 +0000 One of Google’s best-known tools for businesses across the world and local marketing efforts is Google Business Profiles. But you might better remember this as “Google My Business.” Though, in actuality, this tool has changed its name numerous times… starting out as Google Local Business Center. Staff Writer https://efferentmedia.com/blog/how-to-use-dynamic-creative-in-your-facebook-ads/ https://efferentmedia.com/blog/how-to-use-dynamic-creative-in-your-facebook-ads/ Thu, 24 Nov 2022 00:00:00 +0000 As many social media advertisers know, finding the most successful combinations of creative and messaging is essential to running an optimal Facebook campaign. Questions you might ask yourself include: which ad creative size will bring in the most video views? What headline will help increase. Staff Writer https://efferentmedia.com/blog/why-is-digital-marketing-essential-to-your-pest-control-business/ https://efferentmedia.com/blog/why-is-digital-marketing-essential-to-your-pest-control-business/ Thu, 10 Nov 2022 00:00:00 +0000 Pest control marketing used to be very different. You bought the biggest Yellow Pages ad that you can afford. Maybe you bought a billboard ad. If you were very successful, you made a TV ad. Modern pest control marketing can deliver more effective, targeted results for the same or less money than. Staff Writer https://efferentmedia.com/blog/why-you-need-to-switch-to-ga4/ https://efferentmedia.com/blog/why-you-need-to-switch-to-ga4/ Thu, 29 Sep 2022 00:00:00 +0000 For as long as most people can remember, we’ve been using Google Analytics to track website data, visits, sessions, geolocation, demographics, and so on. Google Analytics has undergone various changes over the years… and GA4 is no different. In October 2020, GA4 (or Google Analytics 4) was. Staff Writer https://efferentmedia.com/blog/googles-helpful-content-update/ https://efferentmedia.com/blog/googles-helpful-content-update/ Thu, 22 Sep 2022 00:00:00 +0000 In Mid-August 2022, Google announced that they would be rolling out the “Helpful Content” update. This appeared to be a reasonably positive idea based on the name alone. But what is “Helpful Content,” and how will it affect the internet landscape? In Danny Sullivan’s Google blog post, he expressed. Staff Writer https://efferentmedia.com/blog/how-to-use-hashtags-on-facebook-to-increase-your-organic-reach/ https://efferentmedia.com/blog/how-to-use-hashtags-on-facebook-to-increase-your-organic-reach/ Thu, 28 Jul 2022 00:00:00 +0000 In July 2020, Facebook started to push the use of hashtags in posts. In fact, Facebook sent out notifications to business owners saying that you can increase your organic reach by including popular hashtags in the copy of your posts. The notification looked like the one below: On platforms like. Staff Writer https://efferentmedia.com/blog/how-to-handle-negative-reviews/ https://efferentmedia.com/blog/how-to-handle-negative-reviews/ Thu, 14 Jul 2022 00:00:00 +0000 Negative reviews come and go for any business. But, it’s about how you handle them that makes the biggest impact on your business’s bottom line. Reviews and your responses to them play a major part in your online presence and can even do a few positive things for your business: Fun fact from Bright. Staff Writer https://efferentmedia.com/blog/buyer-persona-and-the-ideal-customer-profile-how-they-help-your-sales/ https://efferentmedia.com/blog/buyer-persona-and-the-ideal-customer-profile-how-they-help-your-sales/ Thu, 30 Jun 2022 00:00:00 +0000 “You can’t understand someone until you’ve walked a mile in their shoes.” To connect with your potential customer base, it’s a smart move to step into their shoes to understand who they are and what they want. But how do you understand the perspective and needs of someone you haven’t even met… yet?. Staff Writer https://efferentmedia.com/blog/the-pros-and-cons-of-plugins/ https://efferentmedia.com/blog/the-pros-and-cons-of-plugins/ Thu, 26 May 2022 00:00:00 +0000 Over the years, WordPress has evolved from a structure for blogging websites to a full-blown content management system (CMS) that can be used for virtually any type of website – including ecommerce websites. Plugins are a key component that improve the functionality of WordPress websites and. Staff Writer https://efferentmedia.com/blog/what-you-need-to-know-about-facebook-protect/ https://efferentmedia.com/blog/what-you-need-to-know-about-facebook-protect/ Thu, 12 May 2022 00:00:00 +0000 Meta, Facebook’s parent company, accidentally scared a number of users recently by sending an email telling users to sign up for “Facebook Protect.” How? The problem was threefold: So, to say that Facebook Protect had an inauspicious debut is an understatement. Let’s dig into the new Facebook. Staff Writer https://efferentmedia.com/blog/why-you-must-establish-a-brand-voice-on-social-media-and-how/ https://efferentmedia.com/blog/why-you-must-establish-a-brand-voice-on-social-media-and-how/ Thu, 28 Apr 2022 00:00:00 +0000 One of the most crucial factors to being successful in business in today’s day and age is to build and maintain an authentic brand voice on social media. How does a brand ensure they are being authentic on social media? What is a brand voice and what does it mean to implement the same brand Staff Writer https://efferentmedia.com/blog/google-display-advertising-is-it-right-for-you-reasons-why/ https://efferentmedia.com/blog/google-display-advertising-is-it-right-for-you-reasons-why/ Thu, 14 Apr 2022 00:00:00 +0000 Google uses several different networks to distribute its ads. There are two overall primary networks – Search and Display, and each network has a particular way of targeting an end-user. Knowing which network to use for your campaign goals can make your financial investment go further, be more. Staff Writer https://efferentmedia.com/blog/featured-snippets-3-things-that-digital-marketers-need-to-know/ https://efferentmedia.com/blog/featured-snippets-3-things-that-digital-marketers-need-to-know/ Thu, 10 Mar 2022 00:00:00 +0000 Featured snippets have become an essential SEO factor in increasing traffic to your website without having to pay for ads. This helps businesses stand out as an authority and leader in their industry. If you’ve never heard of a featured snippet, don’t worry. We’ll dive into this more for you below. Staff Writer https://efferentmedia.com/blog/5-reasons-a-blog-is-still-important/ https://efferentmedia.com/blog/5-reasons-a-blog-is-still-important/ Tue, 22 Feb 2022 00:00:00 +0000 Marketing trends change constantly, so it’s reasonable to wonder, “are blogs still relevant”. The short answer is yes, absolutely. In fact, blogging is one of the best marketing initiatives to grow your business and build your brand. Staff Writer https://efferentmedia.com/blog/design-trends-to-consider-for-your-website-redesign/ https://efferentmedia.com/blog/design-trends-to-consider-for-your-website-redesign/ Thu, 10 Feb 2022 00:00:00 +0000 Design trends change every year as both taste and technology evolve. Think about the evolution from left side navigation to ribbon nav bars at the top of a website to hidden menus revealed when the three “hamburger” lines are clicked. As trends change, designers can get creative with new and. Staff Writer https://efferentmedia.com/blog/seo-tips-for-2022/ https://efferentmedia.com/blog/seo-tips-for-2022/ Fri, 21 Jan 2022 00:00:00 +0000 Search Engine Optimization is an ever-changing landscape… but the more things change, the more they stay the same. With that in mind, we will look at a few tips for SEO in 2022. Some are tried and true methods that many of us have been implementing (or at least watching) for – potentially – years. Staff Writer https://efferentmedia.com/blog/3-tips-for-using-tiktok-for-business/ https://efferentmedia.com/blog/3-tips-for-using-tiktok-for-business/ Fri, 07 Jan 2022 00:00:00 +0000 You might be wondering; why is TikTok so popular? It’s simple. In a world filled with increased professionalism behind every video to make social media posts appear more like mini movies, a lot of people are missing that real and raw feel that social media used to have. TikTok is refreshing since. Staff Writer https://efferentmedia.com/blog/how-to-keep-your-social-media-fans-engaged-and-attract-new-followers/ https://efferentmedia.com/blog/how-to-keep-your-social-media-fans-engaged-and-attract-new-followers/ Mon, 27 Dec 2021 00:00:00 +0000 Why is engagement on social media important? Having an engaged following on one or more social media platforms allows companies, brands, and organizations the ability to connect on a deeper level with their audiences, raise awareness, and ultimately drive leads and business. Staff Writer https://efferentmedia.com/blog/why-cant-i-find-myself-ads-site-on-google-a-quick-faq/ https://efferentmedia.com/blog/why-cant-i-find-myself-ads-site-on-google-a-quick-faq/ Thu, 23 Dec 2021 00:00:00 +0000 As a Search Engine Optimization team, we spend most of our time improving a client’s profile so users can find it for specific keywords on search engines – and by search engines, we mean Google. As the default browser for most Internet users, Google controls the lion’s share of search traffic. Staff Writer https://efferentmedia.com/blog/9-ways-to-use-your-content-to-attract-leads/ https://efferentmedia.com/blog/9-ways-to-use-your-content-to-attract-leads/ Thu, 25 Nov 2021 00:00:00 +0000 A good business website is more than just a digital Yellow Pages® listing. It provides information to help convert prospects into paying clients through lead nurturing. Good content can even attract customers through lead generation. Staff Writer https://efferentmedia.com/blog/how-to-keep-your-social-media-fans-engaged-and-attract-new-followers-2/ https://efferentmedia.com/blog/how-to-keep-your-social-media-fans-engaged-and-attract-new-followers-2/ Thu, 07 Oct 2021 00:00:00 +0000 Why is engagement on social media important? Having an engaged following on one or more social media platforms allows companies, brands, and organizations the ability to connect on a deeper level with their audiences, raise awareness, and ultimately drive leads and business. But how do you keep. Staff Writer https://efferentmedia.com/blog/google-ads-vs-facebook-ads-which-is-better-for-business/ https://efferentmedia.com/blog/google-ads-vs-facebook-ads-which-is-better-for-business/ Thu, 23 Sep 2021 00:00:00 +0000 As a business owner, you need to be careful about where to spend your money. Very few companies (especially small businesses) have the luxury of no holds barred spending. When it comes to spending your money on online advertising, there are hundreds of different platforms and programs to consider.. Staff Writer https://efferentmedia.com/blog/5-local-seo-strategies-for-your-business/ https://efferentmedia.com/blog/5-local-seo-strategies-for-your-business/ Fri, 10 Sep 2021 00:00:00 +0000 In the age of instant information and smartphones in every pocket, Local SEO rose to become one of the more powerful tools for businesses of all sizes. Everyone sees and understands the importance of Maps Listings and “Near Me” searches… but we still get a lot of questions concerning where to start. Staff Writer https://efferentmedia.com/blog/continuing-the-conversation-creating-remarketing-campaigns-to-close-window-shoppers/ https://efferentmedia.com/blog/continuing-the-conversation-creating-remarketing-campaigns-to-close-window-shoppers/ Thu, 24 Jun 2021 00:00:00 +0000 While business owners always hope that prospective customers will see their name or product and buy immediately, that is rarely the case. The sales and marketing term “buyer’s journey” is accurate – most consumers go through a process when selecting a service, product, or business. Staff Writer https://efferentmedia.com/blog/when-should-my-business-start-advertising-on-linkedin/ https://efferentmedia.com/blog/when-should-my-business-start-advertising-on-linkedin/ Thu, 29 Apr 2021 00:00:00 +0000 Are you thinking about advertising on LinkedIn but you’re not sure whether it’s a good marketing channel for your business? We already know about other social media platforms that offer advertising like Facebook, Twitter, Instagram, Pinterest, Snapchat, and of course, the latest, TikTok. Let’s take. Staff Writer https://efferentmedia.com/blog/2021-google-algorithm-updates-and-their-impact/ https://efferentmedia.com/blog/2021-google-algorithm-updates-and-their-impact/ Thu, 15 Apr 2021 00:00:00 +0000 Google has rolled out an unusual number of algorithm updates during the past few months, with alarming regularity. Beginning in September, updates were issued every month, ranging from minor to significant. Since August, many glitches have also caused headaches for search engine optimization. Staff Writer https://efferentmedia.com/blog/5-tips-for-spring-cleaning-your-digital-marketing-efforts/ https://efferentmedia.com/blog/5-tips-for-spring-cleaning-your-digital-marketing-efforts/ Thu, 08 Apr 2021 00:00:00 +0000 With spring right around the corner, scheduling some spring cleaning for your digital marketing is just as crucial as sprucing up your house. Digital marketing encompasses many techniques and strategies to increase your product’s visibility or services, across a wide array of channels. Many online. Staff Writer https://efferentmedia.com/blog/5-ways-to-improve-your-website/ https://efferentmedia.com/blog/5-ways-to-improve-your-website/ Thu, 25 Mar 2021 00:00:00 +0000 Your website is your digital business card and the first impression many prospects get. Fancy animations are pretty but are not necessary to grow your business. Instead, you need a website that is clear, easy to navigate, and pleasing to the eye with descriptions of your products and services that. Staff Writer https://efferentmedia.com/blog/google-guaranteed-everything-you-need-to-know/ https://efferentmedia.com/blog/google-guaranteed-everything-you-need-to-know/ Thu, 18 Mar 2021 00:00:00 +0000 We explained how Google Guaranteed is part of the recipe for optimal local SEO efforts in a prior blog post. In this post, we will explain more about Google Guaranteed itself, how it works, and its relationship to Local Services ads. One of the many Google services and products introduced over the. Staff Writer https://efferentmedia.com/blog/why-is-inbound-so-important-during-the-pandemic/ https://efferentmedia.com/blog/why-is-inbound-so-important-during-the-pandemic/ Thu, 11 Mar 2021 00:00:00 +0000 COVID-19 has been brutal for a lot of businesses and some industries have been hit especially hard. The common response to revenue downturns is to stop or drastically curtail marketing. That is a big mistake and at Efferent Media we have the evidence to prove it. Our clients who have maintained and. Staff Writer https://efferentmedia.com/blog/mixing-evergreen-content-into-your-blogging-schedule/ https://efferentmedia.com/blog/mixing-evergreen-content-into-your-blogging-schedule/ Thu, 04 Mar 2021 00:00:00 +0000 Evergreen content is an important part of any content marketing strategy. Yet people often misunderstand the meaning and purpose of “evergreen” content and accidentally sabotage their overall marketing strategy. So, let’s take a look at the right way to mix evergreen content into your blog schedule. Staff Writer https://efferentmedia.com/blog/what-is-white-hat-seo-and-why-should-you-care/ https://efferentmedia.com/blog/what-is-white-hat-seo-and-why-should-you-care/ Thu, 18 Feb 2021 00:00:00 +0000 SEO and search engine marketing have existed in some fashion since the first website was published in the early 1990s. In its current form, SEO is a product of Google and how both it and smart phones have become ubiquitous in daily life. And, whether you know a lot or a little about SEO, you’ve Staff Writer https://efferentmedia.com/blog/google-guaranteed-ppc-seo-100-local-marketing/ https://efferentmedia.com/blog/google-guaranteed-ppc-seo-100-local-marketing/ Thu, 04 Feb 2021 00:00:00 +0000 Marketing a local business can be stressful and difficult. As a business owner, you need to ensure that every dollar you spend on marketing is invested wisely. Hundreds of services “guarantee” an unbelievable ROI (return on investment) and an unprecedented new business volume. We would advise. Staff Writer https://efferentmedia.com/blog/one-hour-diy-seo-audits-for-busy-people/ https://efferentmedia.com/blog/one-hour-diy-seo-audits-for-busy-people/ Thu, 21 Jan 2021 00:00:00 +0000 Do-it-yourself (DIY) projects are all the rage due to the current pandemic. For more people, these projects focus on organizing, cleaning, or building something to improve efficiency and maximize unused resources. The same approach can apply to your marketing. Instead of constructing a planter or. Staff Writer https://efferentmedia.com/blog/why-you-need-to-write-p-s-in-your-marketing-emails/ https://efferentmedia.com/blog/why-you-need-to-write-p-s-in-your-marketing-emails/ Thu, 14 Jan 2021 00:00:00 +0000 You’ve probably noticed “P.S.” at the end of many marketing materials. Is it a cliché? An old-fashioned writing habit? A tactic to improve your results? How about all of the above? Staff Writer https://efferentmedia.com/blog/your-website-is-a-form-of-reputation-management/ https://efferentmedia.com/blog/your-website-is-a-form-of-reputation-management/ Thu, 07 Jan 2021 00:00:00 +0000 What is reputation management? Essentially, it’s making sure that your brand is squeaky clean (or as much as possible) in the eyes of your prospective customers. This doesn’t only involve your Google and Facebook reviews though; in fact, a major component to your brand’s online reputation is your. Staff Writer https://efferentmedia.com/blog/what-is-content-marketing/ https://efferentmedia.com/blog/what-is-content-marketing/ Fri, 13 Nov 2020 00:00:00 +0000 While the term may sound self-explanatory, many people are reluctant to admit that they’re not sure what content marketing actually is. Content marketing is defined as a form of marketing which focuses on creating, publishing, and distributing content for a targeted online audience. Seems simple. Staff Writer https://efferentmedia.com/blog/ppc-101-introduction-to-ad-buying/ https://efferentmedia.com/blog/ppc-101-introduction-to-ad-buying/ Fri, 06 Nov 2020 00:00:00 +0000 PPC campaigns can provide an excellent return on investment and generate high quality leads for your business. If you are considering a pay-per-click (PPC) campaign with either Google or Microsoft, it’s important to understand what you’re getting involved with before you spend a single dollar.. Staff Writer https://efferentmedia.com/blog/5ish-tips-for-seo-blog-post-writing-from-an-seo-blogger/ https://efferentmedia.com/blog/5ish-tips-for-seo-blog-post-writing-from-an-seo-blogger/ Fri, 30 Oct 2020 00:00:00 +0000 Blogs are a key component of a website’s overall SEO. A blog can be an integral component for link building, helpful when establishing authority and trust with Google and your website visitors, and can serve as a platform to discuss company products, provide company or industry updates, and serve. Staff Writer https://efferentmedia.com/blog/is-lead-generation-considered-sales-or-marketing/ https://efferentmedia.com/blog/is-lead-generation-considered-sales-or-marketing/ Fri, 23 Oct 2020 00:00:00 +0000 Lead generation is a multi-step process that is crucial to gain new customers and expand your company’s reach. While years ago lead generation was often considered solely the responsibility of the sales department, it has more recently been shown to work best when sales and marketing are working. Staff Writer https://efferentmedia.com/blog/facebook-is-killing-its-less-than-20-text-in-image-rule-for-ads/ https://efferentmedia.com/blog/facebook-is-killing-its-less-than-20-text-in-image-rule-for-ads/ Fri, 16 Oct 2020 00:00:00 +0000 Facebook is notoriously secretive and that can even apply to rules and best practices for Facebook ads. The latest example of this is the Facebook 20% text rule, which appears to be dead – for the moment. Staff Writer https://efferentmedia.com/blog/tips-for-creating-your-brand-voice-on-social-media/ https://efferentmedia.com/blog/tips-for-creating-your-brand-voice-on-social-media/ Fri, 09 Oct 2020 00:00:00 +0000 In today’s day in age, the key for businesses to be successful on social media is to establish and maintain an authentic brand “voice.” What exactly does this mean and how do you go about implementing your own unique voice into your social media posts and responses? Read on for our tips and advice. Staff Writer https://efferentmedia.com/blog/should-you-install-a-heatmap-before-a-redesign/ https://efferentmedia.com/blog/should-you-install-a-heatmap-before-a-redesign/ Fri, 02 Oct 2020 00:00:00 +0000 Website heatmaps are an incredibly useful and often under-utilized tool when it comes to understanding your website and its traffic. While heatmapping is not a panacea for all the issues you might be having, it will improve your perception of how individuals are interacting with your content and. Staff Writer https://efferentmedia.com/blog/major-changes-shake-up-google-ads-and-what-they-mean/ https://efferentmedia.com/blog/major-changes-shake-up-google-ads-and-what-they-mean/ Fri, 18 Sep 2020 00:00:00 +0000 Despite the ongoing turbulence currently engulfing the world, Google Ads has rolled out several new changes to the Internet’s largest ad distribution system in recent months. Staff Writer https://efferentmedia.com/blog/local-seo-benefits-of-google-my-business-posts/ https://efferentmedia.com/blog/local-seo-benefits-of-google-my-business-posts/ Fri, 04 Sep 2020 00:00:00 +0000 Every business owner is looking for ways to show up higher in Google searches for relevant local search terms. For this reason, your local business’s posts on Google My Business are more important than ever. Staff Writer https://efferentmedia.com/blog/10-tips-for-successfully-working-from-home/ https://efferentmedia.com/blog/10-tips-for-successfully-working-from-home/ Thu, 26 Mar 2020 00:00:00 +0000 Switching to remote work because of the Covid-19 outbreak was probably a bit of a shock. Typical office camaraderie may have disappeared with social distancing, everyone is worried, and your usual discipline and focus might be lagging. Here at Efferent Media, we have experience with remote work. Staff Writer https://efferentmedia.com/blog/e-a-t-what-is-it-and-why-is-it-so-important-for-seo/ https://efferentmedia.com/blog/e-a-t-what-is-it-and-why-is-it-so-important-for-seo/ Mon, 24 Jun 2019 00:00:00 +0000 For SEO, staying up to date with Google’s recommendations is the name of the game, and while the EAT guidelines aren’t new, they’re taking on increased importance. In regards to SEO, EAT stands for Expertise, Authoritativeness, and Trustworthiness. It was first referenced in leaked documents from. Staff Writer https://efferentmedia.com/blog/favicons-and-changes-to-googles-search-results-page/ https://efferentmedia.com/blog/favicons-and-changes-to-googles-search-results-page/ Fri, 14 Jun 2019 00:00:00 +0000 The Internet Has Come a Long Way Remember the dial-up days when your internet connection was a continuous phone call between the internet company and your computer? Dropped connections, downloads taking several hours, and picking up the phone only to hear those roaring staticky “bleep-bloop” sounds. Staff Writer https://efferentmedia.com/blog/in-case-you-missed-it-pressure-on-facebook-monetizing-gmb-and-italian-regulators-look-at-google/ https://efferentmedia.com/blog/in-case-you-missed-it-pressure-on-facebook-monetizing-gmb-and-italian-regulators-look-at-google/ Fri, 24 May 2019 00:00:00 +0000 Pressure on Facebook Grows Facebook co-founder Chris Hughes wrote a long opinion piece in the New York Times calling for Facebook to be broken into smaller, separate companies. Hughes is far from the first to do so. Presidential candidate Senator Elizabeth Warren also has a proposal for breaking up. Staff Writer https://efferentmedia.com/blog/in-case-you-missed-it-instagram-hiding-likes-pinterests-ipo-and-more/ https://efferentmedia.com/blog/in-case-you-missed-it-instagram-hiding-likes-pinterests-ipo-and-more/ Wed, 24 Apr 2019 00:00:00 +0000 TechCrunch tipster and reverse engineering expert Jane Manchun Wong discovered a design change test in Instagram’s code for Android that would hide likes on Instagram posts. TechCrunch asked Instagram about the test and a spokesperson confirmed it. “We want your followers to focus on what you. Staff Writer https://efferentmedia.com/blog/how-to-boost-seo-using-schema-markup/ https://efferentmedia.com/blog/how-to-boost-seo-using-schema-markup/ Thu, 21 Mar 2019 00:00:00 +0000 Schema markup has been in existence for years. Yet it’s still one of the least used optimization techniques in SEO. Search engines understand it, but do you? If not, we’re here to explain how incorporating schema into your SEO processes will benefit your website. Marked up pages have shown direct. Staff Writer https://efferentmedia.com/blog/in-case-you-missed-it-instagram-adds-in-app-checkout-facebook-agrees-to-change-targeting-system-and-more/ https://efferentmedia.com/blog/in-case-you-missed-it-instagram-adds-in-app-checkout-facebook-agrees-to-change-targeting-system-and-more/ Wed, 20 Mar 2019 00:00:00 +0000 Instagram Adds In-App Checkout for Brands Instagram has added a “Checkout on Instagram” button on the product page for certain retailers, allowing customers to purchase items without ever leaving the Instagram app. Checkout is currently being viewed as an attempt to challenge Amazon, which is. Staff Writer https://efferentmedia.com/blog/how-to-optimize-your-facebook-page-for-business/ https://efferentmedia.com/blog/how-to-optimize-your-facebook-page-for-business/ Fri, 08 Mar 2019 00:00:00 +0000 If you have a business and you have a Facebook business page, congratulations! This is a vital step in ensuring your business is found when people search for your particular service or product. Just having a Facebook business page isn’t enough though. You need to make sure that your page is. Staff Writer https://efferentmedia.com/blog/in-case-you-missed-it-facebook-hiring-google-ad-testing-and-more/ https://efferentmedia.com/blog/in-case-you-missed-it-facebook-hiring-google-ad-testing-and-more/ Thu, 28 Feb 2019 00:00:00 +0000 Facebook Sets Its Sights on Washington, D.C. Facebook is on a hiring spree in the nation’s capital and it appears to be directly geared to fighting off privacy legislation, and possible fines and antitrust actions against the company. Facebook is hiring Beltway insiders with deep knowledge of and. Staff Writer https://efferentmedia.com/blog/9-tips-for-creating-google-friendly-content/ https://efferentmedia.com/blog/9-tips-for-creating-google-friendly-content/ Fri, 15 Feb 2019 00:00:00 +0000 As anyone who makes any part of their living by writing will tell you, it’s imperative that you write for your intended audience. You wouldn’t write at a doctoral level for a children’s book, and you wouldn’t leave out industry-specific terminology in a technical manual. Website copy is no. Staff Writer https://efferentmedia.com/blog/in-case-you-missed-it-facetime-bug-twitter-fail-more/ https://efferentmedia.com/blog/in-case-you-missed-it-facetime-bug-twitter-fail-more/ Tue, 29 Jan 2019 00:00:00 +0000 Facetime Bug Lets People Eavesdrop on Friends A bug in iOS 12.1 allows people to hear and possibly even see the people they call on Facetime even if the recipient doesn’t accept the call. The recipient has no indication that the caller can hear or see them. The bug affects both iPhones and iPads. Staff Writer https://efferentmedia.com/blog/get-your-website-in-shape-for-2019/ https://efferentmedia.com/blog/get-your-website-in-shape-for-2019/ Tue, 15 Jan 2019 00:00:00 +0000 Happy New Year from Efferent Media! Now that the holidays are over, it’s time to focus on your business goals for 2019. One of the first places that you should start is your website. It can be an expensive overhaul, there’s no getting around it, but it’s certainly an investment that will pay for. Staff Writer https://efferentmedia.com/blog/another-facebook-data-breach-orchestrated-by-facebook-and-its-partners/ https://efferentmedia.com/blog/another-facebook-data-breach-orchestrated-by-facebook-and-its-partners/ Thu, 20 Dec 2018 00:00:00 +0000 A New York Times investigation shows that Facebook gave other tech giants access to users’ personal data, exempting them from Facebook’s publicly disclosed privacy policy. The special arrangements gave companies access to data without the users’ knowledge and even, in some cases, allowed the. Staff Writer https://efferentmedia.com/blog/icymi-google-faces-congress-youtube-ad-paywall-changes-vidcon-hires-cmo-more/ https://efferentmedia.com/blog/icymi-google-faces-congress-youtube-ad-paywall-changes-vidcon-hires-cmo-more/ Wed, 19 Dec 2018 00:00:00 +0000 Report Exposes Reach of Russian Campaign to Influence 2016 U.S. Election A U.S. Senate report exposing the wide reach of the Russian disinformation campaign to influence the 2016 election said that its reach was far beyond Facebook, Google, search results and Twitter. The Senate’s report, which was. Staff Writer https://efferentmedia.com/blog/gutenberg-by-wordpress-what-you-need-to-know/ https://efferentmedia.com/blog/gutenberg-by-wordpress-what-you-need-to-know/ Mon, 17 Dec 2018 00:00:00 +0000 With all of the usual madness around the beginning of the holiday season, it’s understandable if you missed the most recent WordPress event. On November 27, WordPress officially unveiled the Gutenberg builder as part of the upcoming WordPress 5.0 core update. Staff Writer https://efferentmedia.com/blog/in-case-you-missed-it-a-monthly-roundup-of-digital-marketing-news/ https://efferentmedia.com/blog/in-case-you-missed-it-a-monthly-roundup-of-digital-marketing-news/ Tue, 27 Nov 2018 00:00:00 +0000 Pinterest Names Chief Marketing Officer Pinterest has named Andréa Mallard as its first Chief Marketing Officer (CMO). Mallard was hired away from the Gap-owned Athleta, a line of athleisure clothing, where she also served as CMO. Mallard will report to COO Francoise Brougher, who joined Pinterest. Staff Writer https://efferentmedia.com/blog/its-not-too-late-5-social-media-strategies-for-the-2018-holiday-season/ https://efferentmedia.com/blog/its-not-too-late-5-social-media-strategies-for-the-2018-holiday-season/ Tue, 13 Nov 2018 00:00:00 +0000 It’s the most wonderful (and stressful) time of the year! As businesses of all sizes gear up for the 2018 holiday season, it’s time to review your company’s social media strategy for the holiday season. What? Your business doesn’t have a plan? Don’t worry! It’s okay and it’s not too late to. Staff Writer https://efferentmedia.com/blog/verifying-your-google-my-business-listing/ https://efferentmedia.com/blog/verifying-your-google-my-business-listing/ Fri, 02 Nov 2018 00:00:00 +0000 !!! Please note that an online marketing company in California is placing ads to recruit people to receive Google My Business verification postcards. When applicants ask questions, they’re given the link to this article. Efferent Media is NOT associated with any such efforts, and we’re based in New. Staff Writer https://efferentmedia.com/blog/smx-east-recap/ https://efferentmedia.com/blog/smx-east-recap/ Mon, 29 Oct 2018 00:00:00 +0000 On October 24 and 25th, members of the Efferent Media team headed into New York City, this time to the annual SMX East SEO/SEM Marketing Expo, whose programming is directed by Search Engine Land. At SMX East, representatives from over a dozen marketing companies were present, offering solutions for. Staff Writer https://efferentmedia.com/blog/transformation-of-search-summit-recap/ https://efferentmedia.com/blog/transformation-of-search-summit-recap/ Mon, 22 Oct 2018 00:00:00 +0000 On October 19, 2018, several members of the Efferent Media team headed into New York City for the inaugural Transformation of Search Summit, which was sponsored by Search Engine Watch, one of the leading sources of online information for all things search related, and its sister company Click Z. Staff Writer https://efferentmedia.com/blog/gdpr-for-your-business/ https://efferentmedia.com/blog/gdpr-for-your-business/ Thu, 17 May 2018 00:00:00 +0000 NOTE: The information in this document is for guidance only. It’s not meant as a substitute for a consultation with an attorney for your specific business needs and circumstances. The General Data Protection Regulation (GDPR) takes effect May 25, 2018, and if you have a website that offers a. Staff Writer https://efferentmedia.com/blog/the-essentials-you-need-to-know-about-gdpr/ https://efferentmedia.com/blog/the-essentials-you-need-to-know-about-gdpr/ Thu, 17 May 2018 00:00:00 +0000 NOTE: The information in this document is for guidance only. It’s not meant as a substitute for a consultation with an attorney for your specific business needs and circumstances. See our full breakdown of GDPR for additional information. What is GDPR? GDPR (General Data Protection Regulation) is a. Staff Writer https://efferentmedia.com/blog/what-is-a-relevance-score-why-is-it-important/ https://efferentmedia.com/blog/what-is-a-relevance-score-why-is-it-important/ Mon, 15 May 2017 00:00:00 +0000 Facebook marketing campaigns are more complicated than advertised. The plug-and-play interface in Facebook ads manager, which is designed to work without user intervention, makes running ads a quick and simple task, but understanding why or why not your ads are performing well is what makes or. Staff Writer https://efferentmedia.com/blog/the-questions-to-ask-your-digital-marketing-company/ https://efferentmedia.com/blog/the-questions-to-ask-your-digital-marketing-company/ Mon, 08 May 2017 00:00:00 +0000 There are many reasons why you need a digital marketing company for your business. Technology is constantly changing and algorithms on search engines and social media sites are often updated. Making sure your business ranks well on desktops and mobile while finding the target audience that leads to. Staff Writer https://efferentmedia.com/blog/5-steps-to-building-an-online-community-as-a-community-manager/ https://efferentmedia.com/blog/5-steps-to-building-an-online-community-as-a-community-manager/ Mon, 24 Apr 2017 00:00:00 +0000 Community Management has quickly become an integral part of fostering successful, long-term relationships with your customers and a wonderful marketing strategy. According to Forbes, a study done by Bain & Company, hows that increasing customer retention rates by just 5% through community. Staff Writer https://efferentmedia.com/blog/how-to-generate-a-direct-link-to-google-reviews/ https://efferentmedia.com/blog/how-to-generate-a-direct-link-to-google-reviews/ Mon, 17 Apr 2017 00:00:00 +0000 If you’re a business owner, then its a good idea to have a Google My Business listing. It’s here customers can leave their star ratings and written reviews that help Google to determine where you rank on the local spectrum. Google has a stellar reputation of their own to preserve and they want to. Staff Writer https://efferentmedia.com/blog/15-things-to-do-for-seo-before-launching-your-wordpress-site/ https://efferentmedia.com/blog/15-things-to-do-for-seo-before-launching-your-wordpress-site/ Wed, 12 Apr 2017 00:00:00 +0000 So you’ve finally launched that site your web developers have been frantically working on for what seems like ages. As a Search Engine Optimization (SEO) Specialist what do you do to help? Here at Efferent we have an SEO site launch checklist that we like to use as a site is being launched. While. Staff Writer https://efferentmedia.com/blog/what-is-quality-score-7-tips-on-how-to-improve-it-and-save-money/ https://efferentmedia.com/blog/what-is-quality-score-7-tips-on-how-to-improve-it-and-save-money/ Tue, 04 Apr 2017 00:00:00 +0000 Advertising on Google It’s no secret that Google dominates the search engine market share. As their share continues to grow month over month, companies are buying more ads, and people are increasingly clicking on those ads. According to The Wall St. Journal, Google’s revenue from advertising rose. Staff Writer https://efferentmedia.com/blog/the-importance-of-filtering-spam-from-analytics/ https://efferentmedia.com/blog/the-importance-of-filtering-spam-from-analytics/ Mon, 27 Mar 2017 00:00:00 +0000 Whether you call it referral spam, ghost spam, fake traffic, or just plain old spam; filtering out bogus traffic from your Google Analytics data will help ease a few headaches and give you a better idea of the legitimate traffic coming to your websites and/or your client sites. The technique by. Staff Writer https://efferentmedia.com/blog/why-branding-is-so-important-for-pay-per-click-campaigns/ https://efferentmedia.com/blog/why-branding-is-so-important-for-pay-per-click-campaigns/ Tue, 21 Mar 2017 00:00:00 +0000 How Branding Can Affect Your PPC Campaign Today, with a little organization and know-how, it’s easier than ever to run a well-targeted PPC campaign online and land your ad right in front of your ideal buyer. And by leveraging the power of remarketing, the odds of landing a conversion are that much. Staff Writer https://efferentmedia.com/blog/5-ways-to-boost-engagement-on-your-facebook-business-page/ https://efferentmedia.com/blog/5-ways-to-boost-engagement-on-your-facebook-business-page/ Thu, 16 Mar 2017 00:00:00 +0000 Are you not seeing the engagement numbers you’d hoped for after putting your business on Facebook? If you’re aiming to catapult your brand awareness, increase post likes, comments, and shares on your page, attracting the attention of your target audiences can be difficult. Facebook algorithms are. Staff Writer https://efferentmedia.com/blog/what-you-need-to-know-about-website-accessibility-and-the-ada/ https://efferentmedia.com/blog/what-you-need-to-know-about-website-accessibility-and-the-ada/ Thu, 09 Mar 2017 00:00:00 +0000 Website Accessibility is an issue that’s on the front lines for persons with disabilities, and it could effect how everyone, including Efferent, does business going forward. Businesses and other organizations around the country are addressing how to make their websites compliant with the Americans. Staff Writer https://efferentmedia.com/blog/efferents-social-media-campaign-earns-client-prestigious-award/ https://efferentmedia.com/blog/efferents-social-media-campaign-earns-client-prestigious-award/ Fri, 03 Feb 2017 00:00:00 +0000 When Tragar Home Services asked Efferent to plan a social media campaign for them, they knew they were putting their marketing in the hands of a quality team. After all, Tragar has been a client since 2012. What they might not have known was that Efferent’s first social media campaign for Tragar. Staff Writer https://efferentmedia.com/blog/amped-about-amp-accelerated-mobile-pages/ https://efferentmedia.com/blog/amped-about-amp-accelerated-mobile-pages/ Tue, 12 Jul 2016 00:00:00 +0000 Nowadays, mobile is king. According to Search Engine Land, traffic on mobile devices surpassed desktop in 2015. If your page takes more than a couple seconds to load, chances are the viewer is going to get annoyed and give up, resulting a bad user experience. Google has recently come up with a way. Staff Writer https://efferentmedia.com/blog/how-to-use-your-newsletter-email-list-for-facebook-ads/ https://efferentmedia.com/blog/how-to-use-your-newsletter-email-list-for-facebook-ads/ Fri, 11 Mar 2016 00:00:00 +0000 You’ve spent years building your email list, but the open rate just isn’t as high as it used to be. What happened? The quick answer is over saturation. Over time, consumers have grown and shared their email address with more businesses. As a result, users are being sent dozens of promotional. Staff Writer https://efferentmedia.com/blog/what-you-need-to-know-before-making-your-snapchat-on-demand-geofilters/ https://efferentmedia.com/blog/what-you-need-to-know-before-making-your-snapchat-on-demand-geofilters/ Thu, 03 Mar 2016 00:00:00 +0000 Last week Snapchat announced on-demand geofilters. This is huge news for marketers, especially those with smaller budgets that can’t afford to shell out five or six figures on a 24-hour campaign. Staff Writer https://efferentmedia.com/blog/3-reasons-you-need-landing-pages/ https://efferentmedia.com/blog/3-reasons-you-need-landing-pages/ Thu, 18 Feb 2016 00:00:00 +0000 After all the hard work that is put in to getting your clients to visit your webpage, how do you now convert them into leads? Landing pages are a great start! A landing page is a web page that allows you to capture a visitor’s information through a conversion form. The pages are effective in Staff Writer https://efferentmedia.com/blog/the-snapchat-secret-you-need-to-understand/ https://efferentmedia.com/blog/the-snapchat-secret-you-need-to-understand/ Mon, 15 Feb 2016 00:00:00 +0000 Snapchat has gone from that “inappropriate sexting app” to one of the most engaging apps of 2016. It is fair to say you’ve heard about Snapchat, but probably aren’t doing anything about it at this time for your business. There’s a lot of talk happening around the app, but many of us are failing to Staff Writer https://efferentmedia.com/blog/how-to-build-an-effective-like-campaign/ https://efferentmedia.com/blog/how-to-build-an-effective-like-campaign/ Fri, 12 Feb 2016 00:00:00 +0000 A common objective for all businesses on Facebook is to grow their Community. That doesn’t mean businesses should try to get as many random Like’s as possible. You still want to be strategic when building your Community. One of the best ways to still be strategic and gain Like’s is to run a. Staff Writer https://efferentmedia.com/blog/how-to-strategically-create-content-for-your-facebook-page/ https://efferentmedia.com/blog/how-to-strategically-create-content-for-your-facebook-page/ Thu, 24 Dec 2015 00:00:00 +0000 The importance of posting content is often overlooked. Let me reword that: the importance of strategically posting content is often overlooked. It’s important to remember that you’re posting on behalf of a business – this isn’t your personal Facebook Page. That means you have to take all bias out. Staff Writer https://efferentmedia.com/blog/run-last-minute-social-ads-this-holiday/ https://efferentmedia.com/blog/run-last-minute-social-ads-this-holiday/ Fri, 11 Dec 2015 00:00:00 +0000 The Holiday season is here. Advertisers have saved a lot of their annual budgets for this very moment. Businesses of all shapes and sizes are looking for increased profit this very second. While many of them will turn to Social Media, not all of them will be successful. In fact, advertising on. Staff Writer https://efferentmedia.com/blog/3-reasons-designers-love-carousel-ads/ https://efferentmedia.com/blog/3-reasons-designers-love-carousel-ads/ Fri, 20 Nov 2015 00:00:00 +0000 As a designer creating micro-content, it can be difficult to capture one’s full artistic expression using just one advertisement or design. With the release of Facebook’s new Carousel Ads, this now changes! Facebook released carousel Ads last year in order to allow advertisers to showcase both. Staff Writer https://efferentmedia.com/blog/tips-for-strategically-using-hashtags-on-instagram/ https://efferentmedia.com/blog/tips-for-strategically-using-hashtags-on-instagram/ Fri, 13 Nov 2015 00:00:00 +0000 The Instagram platform is arguably one of the most effective Social Media outlets for businesses to reach audiences and engage with their following. Without a set strategy, gaining the momentum and traffic you need to reach goals will be extremely difficult. The best way to achieve your goals as. Staff Writer https://efferentmedia.com/blog/optimize-your-facebook-and-instagram-ads-with-3-tips/ https://efferentmedia.com/blog/optimize-your-facebook-and-instagram-ads-with-3-tips/ Fri, 06 Nov 2015 00:00:00 +0000 So your business has started running ads on Facebook and Instagram — congratulations! That’s a great first step; but as with any other marketing effort, you’ll want to achieve the best Return on Investment that you can. When it comes down to it: this means optimizing. In laymen’s terms, all. Staff Writer https://efferentmedia.com/blog/four-reasons-to-be-excited-about-the-new-facebook-pixel/ https://efferentmedia.com/blog/four-reasons-to-be-excited-about-the-new-facebook-pixel/ Mon, 02 Nov 2015 00:00:00 +0000 Conversion pixels can get messy – especially when you’re tracking multiple conversion event types. Can you relate to this problem? Well, you’re in luck: a few weeks ago, Facebook announced the new Facebook Pixel. The Facebook Pixel combines both the Custom Audience pixel and conversion pixel into. Staff Writer https://efferentmedia.com/blog/3-secrets-for-building-an-engaging-audience/ https://efferentmedia.com/blog/3-secrets-for-building-an-engaging-audience/ Fri, 23 Oct 2015 00:00:00 +0000 Likes and Followers mean nothing if your community is not engaging – period. Creating a Facebook, Twitter, and Instagram page for your brand is a great step into current day marketing; but they serve no purpose when your community is silent. I’ve put together three secrets to creating an engaging. Staff Writer https://efferentmedia.com/blog/3-tips-to-make-your-buyable-pins-more-effective/ https://efferentmedia.com/blog/3-tips-to-make-your-buyable-pins-more-effective/ Thu, 08 Oct 2015 00:00:00 +0000 It’s getting to be that time of year again. The holidays are around the corner and people are gearing up to get all of their shopping done. In the past, that used to mean a mad dash to the nearest department store to deal with the chaos of large crowds and long lines. Lucky for Staff Writer https://efferentmedia.com/blog/winning-your-match-in-the-ring-against-facebooks-20-text-rule/ https://efferentmedia.com/blog/winning-your-match-in-the-ring-against-facebooks-20-text-rule/ Tue, 06 Oct 2015 00:00:00 +0000 Facebook ads allow you to reach your most interested customers, and send them to your website. In fact, on average, Facebook ads reach 89% of an advertiser’s intended audience. This means you’re only reaching the people who matter to you. Building a Facebook ad campaign can take a significant. Staff Writer https://efferentmedia.com/blog/tracking-your-instagram-and-facebook-ads-with-conversion-pixels/ https://efferentmedia.com/blog/tracking-your-instagram-and-facebook-ads-with-conversion-pixels/ Fri, 18 Sep 2015 00:00:00 +0000 Getting the most out of your advertisements is crucial to success. With that in mind, how does one really measure the success of their ads? Facebook provides conversion pixels to ensure you’re getting your message across, and your business goals are met. Conversion pixels allow you to track when. Staff Writer https://efferentmedia.com/blog/how-to-track-calls-to-your-business-from-facebook/ https://efferentmedia.com/blog/how-to-track-calls-to-your-business-from-facebook/ Tue, 09 Jun 2015 00:00:00 +0000 You’re running an ad on Facebook and hoping it’ll result in phone calls to your office. The campaign is running, you’ve spent hundreds, and you’re still not sure how to measure the success of your campaign. You could send your targeted customer to your website and hope they pick up the phone, but. Staff Writer https://efferentmedia.com/blog/whats-up-with-videos-on-facebook/ https://efferentmedia.com/blog/whats-up-with-videos-on-facebook/ Fri, 24 Apr 2015 00:00:00 +0000 The way we interact with content continues to change as technology and social networks evolve. Although each Facebook user experiences the same social network, their experience with content on the platform is tailored to their interactions and interests. Over the past few months many have noticed. Staff Writer https://efferentmedia.com/blog/are-you-using-emojis-to-speak-to-millennials-yet/ https://efferentmedia.com/blog/are-you-using-emojis-to-speak-to-millennials-yet/ Wed, 15 Apr 2015 00:00:00 +0000 As marketers, we are always searching for the next best way to communicate to the coveted millennial generation. We jump on trends that are “cool” and we try to seamlessly stitch ourselves into our target audience’s culture. It’s what we do — it’s our job. One massively important form of. Staff Writer https://efferentmedia.com/blog/new-on-twitter-quote-tweets/ https://efferentmedia.com/blog/new-on-twitter-quote-tweets/ Mon, 13 Apr 2015 00:00:00 +0000 Twitter has just stepped up its game with revamping quote tweets! Quote tweets are tweets that are retweeted and have a comment attached. The updated quote tweet feature allows users to say more with each retweet comment. Small updates like this came have a major positive impact for many positive. Staff Writer https://efferentmedia.com/blog/what-the-houzz-is-houzz-and-why-should-my-company-be-using-it/ https://efferentmedia.com/blog/what-the-houzz-is-houzz-and-why-should-my-company-be-using-it/ Fri, 13 Mar 2015 00:00:00 +0000 Houzz is awesome. Seriously. If you’re in the home improvement industry, but don’t use Houzz yet, it’s time to sign up and create a profile for your business. What is Houzz? In short, Houzz is an online binder for all of your home improvement ideas. With an easy to use search system, users can. Staff Writer https://efferentmedia.com/blog/goodbye-facebook-like-box-hello-new-page-plugin/ https://efferentmedia.com/blog/goodbye-facebook-like-box-hello-new-page-plugin/ Thu, 12 Mar 2015 00:00:00 +0000 In case you missed it, Facebook quietly announced that they’d be getting rid of the old version of the Like Box plugin. This is the embedded Like Button that allows you to Like a Facebook page directly from a company’s website. Facebook suggests you start using the newer version of the plugin, the. Staff Writer https://efferentmedia.com/blog/why-your-facebook-business-page-could-lose-likes-this-month/ https://efferentmedia.com/blog/why-your-facebook-business-page-could-lose-likes-this-month/ Tue, 10 Mar 2015 00:00:00 +0000 Last week Facebook announced in a blog post that they would be updating Page like counts. While some Page Admins may be upset to hear this news, any page that notices a dip in overall Likes shouldn’t be too concerned. The reason some Pages will see a dip in Likes over the coming weeks is Staff Writer https://efferentmedia.com/blog/instagram-announces-carousel-ads-6-instagram-facts-you-care-about/ https://efferentmedia.com/blog/instagram-announces-carousel-ads-6-instagram-facts-you-care-about/ Mon, 09 Mar 2015 00:00:00 +0000 Last week Instagram announced a new way for brands and businesses to share images with their intended audience via carousel ads. As expected, following the announcement, many decided it was time to get active on Instagram in preparation for the new roll out. Are you thinking about wiping the dust. Staff Writer https://efferentmedia.com/blog/5-snapchat-hacks-to-help-you-improve-your-content/ https://efferentmedia.com/blog/5-snapchat-hacks-to-help-you-improve-your-content/ Fri, 06 Mar 2015 00:00:00 +0000 It’s no secret that Snapchat is THE place for millennials right now. If your targeted audience includes them and you’re not there right now, you’re missing out big time! Below are five Snapchat tricks to help you build better creative content on Snapchat. Staff Writer https://efferentmedia.com/blog/your-monday-morning-social-media-checklist/ https://efferentmedia.com/blog/your-monday-morning-social-media-checklist/ Mon, 02 Mar 2015 00:00:00 +0000 Wake up! It’s Monday morning and it’s time to get the ball rolling again. Whether you’re a business owner who runs the show alone or a social media manager, these are six things you should be doing every Monday morning for your social media pages. Staff Writer https://efferentmedia.com/blog/how-to-setup-your-business-on-snapchat/ https://efferentmedia.com/blog/how-to-setup-your-business-on-snapchat/ Fri, 20 Feb 2015 00:00:00 +0000 With more than 100 million active users each month, it’s not shocking that Snapchat is quickly becoming one of the largest and most frequently used social networks. If you’re not thinking about signing up for Snapchat yet, especially if your targeted audience is millennials, now is the time. Staff Writer https://efferentmedia.com/blog/three-reasons-you-should-be-using-video-on-twitter/ https://efferentmedia.com/blog/three-reasons-you-should-be-using-video-on-twitter/ Wed, 18 Feb 2015 00:00:00 +0000 Video is becoming more and more predominant in social media. When you think video, you think of YouTube, Vine, Instagram, Snapchat and now Facebook. Chances are, you don’t usually think about Twitter. Why? Because Twitter hasn’t allowed video uploads – until now. There are countless reasons to take. Staff Writer https://efferentmedia.com/blog/your-non-mobile-friendly-website-and-seo/ https://efferentmedia.com/blog/your-non-mobile-friendly-website-and-seo/ Thu, 12 Feb 2015 00:00:00 +0000 Mobile usage has taken over as leader for total web usage. I remember hearing that prediction in 2008 and thinking, “That’s just insane!”. In 2008, Mary Meeker, an analyst at Kleiner Perkins Caufield & Byers said that mobile would surpass desktop usage for online browsing. She couldn’t have been. Staff Writer https://efferentmedia.com/blog/what-pinterest-advertising-means-for-businesses/ https://efferentmedia.com/blog/what-pinterest-advertising-means-for-businesses/ Wed, 14 Jan 2015 00:00:00 +0000 Everyday social media giants like Facebook, Twitter, LinkedIn, and now Pinterest, are moving into the world of paid advertising, some with more success than others. It’s hard to monetize these websites because they’re social in nature. With no clear ROI, some businesses are still hesitant to spend. Staff Writer https://efferentmedia.com/blog/3-ways-to-get-likes-on-facebook-now-that-like-gates-are-banned/ https://efferentmedia.com/blog/3-ways-to-get-likes-on-facebook-now-that-like-gates-are-banned/ Mon, 12 Jan 2015 00:00:00 +0000 As of November 5th Facebook has banned the like gates. This means businesses can no longer require people to “Like” a page before entering a contest or to receive a coupon. This was a common practice among marketers to gain “Likes” on Facebook pages. All hope isn’t lost there are still ways to get. Staff Writer https://efferentmedia.com/blog/why-your-business-should-use-instagram/ https://efferentmedia.com/blog/why-your-business-should-use-instagram/ Thu, 17 Jul 2014 00:00:00 +0000 In celebration of Efferent Media passing 1,000 followers on Instagram this week, we wanted to take the time and share with you why we believe your business should be using Instagram too! Small businesses are taking advantage of Social Media more than ever before! They’re updating their Facebook. Staff Writer https://efferentmedia.com/blog/7-things-youre-doing-wrong-on-social-media/ https://efferentmedia.com/blog/7-things-youre-doing-wrong-on-social-media/ Wed, 11 Jun 2014 00:00:00 +0000 There isn’t a strict formula or set of rules on how you use social media, but there are certain things that you should NOT be doing. If you’re doing any of these things, you’re doing it wrong. Staff Writer https://efferentmedia.com/blog/lets-talk-twitter-stop-tweeting-boring-sht/ https://efferentmedia.com/blog/lets-talk-twitter-stop-tweeting-boring-sht/ Mon, 02 Jun 2014 00:00:00 +0000 As you may have noticed by now, the social media world never sleeps. Hope you have a coffee machine or energy drink nearby to keep up with the updates! With continuous updates lately, Facebook has been in the spotlight for all news related to social media. Today we’re going to switch gears and put. Staff Writer https://efferentmedia.com/blog/facebooks-organic-reach-ends-the-relationship/ https://efferentmedia.com/blog/facebooks-organic-reach-ends-the-relationship/ Mon, 21 Apr 2014 00:00:00 +0000 As the largest social networking platform on the Web, Facebook has become the place to be for anyone and everyone involved with social media. Marketers are making their way to social media platforms overnight to reach their target audience… and it’s been working great, especially on Facebook. It’s. Staff Writer https://efferentmedia.com/blog/organic-reach-for-brand-pages-on-facebook-down-to-1-2/ https://efferentmedia.com/blog/organic-reach-for-brand-pages-on-facebook-down-to-1-2/ Tue, 01 Apr 2014 00:00:00 +0000 It’s been slowly decreasing for a while now. Long Island Marketing Agency; CGT Marketing reported on it in their December post, “Facebook Tweak Means Less Traffic For Brand Pages”. And now it’s at the lowest ever: organic reach on Facebook brand pages. Staff Writer https://efferentmedia.com/blog/will-spelling-errors-hurt-my-seo/ https://efferentmedia.com/blog/will-spelling-errors-hurt-my-seo/ Thu, 13 Feb 2014 00:00:00 +0000 This week, Matt Cutts (@mattcutts) released a quick 1-minute video on YouTube, answering the question, “Should I correct the grammar of comments on my blog?” While the focus of the video is about misspelled comments or comments that use bad grammar, the bigger takeaway was the acknowledgement that. Staff Writer https://efferentmedia.com/blog/should-i-register-my-web-address-under-my-name/ https://efferentmedia.com/blog/should-i-register-my-web-address-under-my-name/ Tue, 10 Dec 2013 00:00:00 +0000 OK, I know the title should be written: “Should I register my domain name under my name?” The answer is yes. It’s always yes. Over the past fifteen plus years, I’ve lived horror stories with clients and friends trying to get what’s rightfully theirs back into their ownership. Your domain is your. Staff Writer https://efferentmedia.com/blog/efferent-media-local-seo-leader-expands-client-list/ https://efferentmedia.com/blog/efferent-media-local-seo-leader-expands-client-list/ Wed, 27 Nov 2013 00:00:00 +0000 FOR IMMEDIATE RELEASE Long Island, NY; November 27, 2013 Efferent Media, continuing to emerge as a leading Long Island Search Engine Optimization company, announces its move to new and larger offices to meet the needs of a growing client list and expanded staff. Efferent Media was incorporated in. Staff Writer