{
  "version": "https://jsonfeed.org/version/1.1",
  "title": "Efferent Media: Healthcare & Wellness",
  "home_page_url": "https://efferentmedia.com/blog/for/healthcare-wellness/",
  "feed_url": "https://efferentmedia.com/blog/for/healthcare-wellness/feed.json",
  "language": "en-US",
  "items": [
    {
      "id": "https://efferentmedia.com/blog/what-we-would-fix-first/",
      "url": "https://efferentmedia.com/blog/what-we-would-fix-first/",
      "title": "What We Would Fix First If We Took Over Your Account in January",
      "summary": "The same handful of findings show up in nearly every account we inherit. Here they are in order, so you can fix them yourself without hiring anyone.",
      "date_published": "2026-10-13T09:00:00-05:00",
      "authors": [
        {
          "name": "Joe Garraffo",
          "url": "https://efferentmedia.com/author/jgarraffo/"
        }
      ],
      "tags": [
        "paid-media",
        "measurement",
        "running-a-business"
      ],
      "image": "https://efferentmedia.com/assets/blog/what-we-would-fix-first.png"
    },
    {
      "id": "https://efferentmedia.com/blog/leads-you-did-not-call-back/",
      "url": "https://efferentmedia.com/blog/leads-you-did-not-call-back/",
      "title": "Every Lead You Did Not Call Back This Year Is Still a Lead",
      "summary": "Quotes that went quiet, last season's estimates, the week you were slammed. That list is the cheapest pipeline you own, and working it does not require hiring anybody.",
      "date_published": "2026-10-08T09:00:00-05:00",
      "authors": [
        {
          "name": "Jennifer Marlowe",
          "url": "https://efferentmedia.com/author/jmarlowe/"
        }
      ],
      "tags": [
        "lead-follow-up",
        "running-a-business"
      ],
      "image": "https://efferentmedia.com/assets/blog/leads-you-did-not-call-back.png"
    },
    {
      "id": "https://efferentmedia.com/blog/holiday-hours-costing-you-calls/",
      "url": "https://efferentmedia.com/blog/holiday-hours-costing-you-calls/",
      "title": "Your Holiday Hours Are Costing You Calls",
      "summary": "Six weeks where your hours change twice and half the internet still shows the old ones. A customer who calls a number listed as open and gets nothing does not conclude you are closed.",
      "date_published": "2026-10-06T09:00:00-05:00",
      "authors": [
        {
          "name": "Jennifer Marlowe",
          "url": "https://efferentmedia.com/author/jmarlowe/"
        }
      ],
      "tags": [
        "lead-follow-up",
        "seo",
        "long-island"
      ],
      "image": "https://efferentmedia.com/assets/blog/holiday-hours-costing-you-calls.png"
    },
    {
      "id": "https://efferentmedia.com/blog/last-quarter-ad-budget-long-island/",
      "url": "https://efferentmedia.com/blog/last-quarter-ad-budget-long-island/",
      "title": "What Long Island Businesses Should Do With the Last Quarter of the Ad Budget",
      "summary": "The phone slows down in Q4 and most owners slow the spending with it. The auction slows down too, which is exactly why the last quarter is usually the cheapest work you will buy all year.",
      "date_published": "2026-09-24T09:00:00-05:00",
      "authors": [
        {
          "name": "Joe Garraffo",
          "url": "https://efferentmedia.com/author/jgarraffo/"
        }
      ],
      "tags": [
        "paid-media",
        "long-island",
        "running-a-business"
      ],
      "image": "https://efferentmedia.com/assets/blog/last-quarter-ad-budget-long-island.png"
    },
    {
      "id": "https://efferentmedia.com/blog/nassau-or-suffolk-one-budget/",
      "url": "https://efferentmedia.com/blog/nassau-or-suffolk-one-budget/",
      "title": "Nassau or Suffolk: Why One Ad Budget Should Not Cover Both",
      "summary": "Two counties, two costs per click, two competitive sets and two different customers. Running them under one budget hides which half is working and quietly funds the weaker one.",
      "date_published": "2026-09-17T09:00:00-05:00",
      "authors": [
        {
          "name": "Nicole Garraffo",
          "url": "https://efferentmedia.com/author/ngarraffo/"
        }
      ],
      "tags": [
        "paid-media",
        "long-island",
        "running-a-business"
      ],
      "image": "https://efferentmedia.com/assets/blog/nassau-or-suffolk-one-budget.png"
    },
    {
      "id": "https://efferentmedia.com/blog/clicks-or-customers-agency-reporting/",
      "url": "https://efferentmedia.com/blog/clicks-or-customers-agency-reporting/",
      "title": "Is Your Agency Reporting Clicks or Customers",
      "summary": "A report full of impressions and clicks is a report about the platform. Five questions that force it to be about your revenue instead, and what a straight answer to each one sounds like.",
      "date_published": "2026-09-10T09:00:00-05:00",
      "authors": [
        {
          "name": "Joshua Falken",
          "url": "https://efferentmedia.com/author/jfalken/"
        }
      ],
      "tags": [
        "measurement",
        "running-a-business"
      ],
      "image": "https://efferentmedia.com/assets/blog/clicks-or-customers-agency-reporting.png"
    },
    {
      "id": "https://efferentmedia.com/blog/five-minutes-lead-response-long-island/",
      "url": "https://efferentmedia.com/blog/five-minutes-lead-response-long-island/",
      "title": "Five Minutes: The Window Where Most Long Island Leads Are Won or Lost",
      "summary": "The chance of reaching a new lead falls steeply and early, and most of that loss happens before anyone in the office has seen the form. What a business can actually do about it without hiring.",
      "date_published": "2026-08-20T09:00:00-05:00",
      "authors": [
        {
          "name": "Jennifer Marlowe",
          "url": "https://efferentmedia.com/author/jmarlowe/"
        }
      ],
      "tags": [
        "lead-follow-up",
        "running-a-business"
      ],
      "image": "https://efferentmedia.com/assets/blog/five-minutes-lead-response-long-island.png"
    },
    {
      "id": "https://efferentmedia.com/blog/local-service-ads-cost-who-should-skip/",
      "url": "https://efferentmedia.com/blog/local-service-ads-cost-who-should-skip/",
      "title": "Local Service Ads: What They Cost, Who They Work For, and Who Should Skip Them",
      "summary": "Google Guaranteed sits above everything else in the results and charges per lead rather than per click. That is excellent for some trades and a tax on others, and which one you are is mostly decided by your average job value.",
      "date_published": "2026-08-13T09:00:00-05:00",
      "authors": [
        {
          "name": "Joe Garraffo",
          "url": "https://efferentmedia.com/author/jgarraffo/"
        }
      ],
      "tags": [
        "paid-media",
        "long-island"
      ],
      "image": "https://efferentmedia.com/assets/blog/local-service-ads-cost-who-should-skip.png"
    },
    {
      "id": "https://efferentmedia.com/blog/next-year-budget-without-last-year-numbers/",
      "url": "https://efferentmedia.com/blog/next-year-budget-without-last-year-numbers/",
      "title": "Building Next Year's Budget When You Do Not Know What This Year Produced",
      "summary": "Most owners planning a year have spend by channel and revenue in total, and nothing connecting the two. You can build a defensible number from what you already have, this week, without waiting for better tracking.",
      "date_published": "2026-08-06T09:00:00-05:00",
      "authors": [
        {
          "name": "Nicole Garraffo",
          "url": "https://efferentmedia.com/author/ngarraffo/"
        }
      ],
      "tags": [
        "running-a-business",
        "measurement"
      ],
      "image": "https://efferentmedia.com/assets/blog/next-year-budget-without-last-year-numbers.png"
    },
    {
      "id": "https://efferentmedia.com/blog/debunking-seo-myths/",
      "url": "https://efferentmedia.com/blog/debunking-seo-myths/",
      "title": "Debunking SEO Myths",
      "summary": "Search Engine Optimization and Digital Marketing are industries that have spawned their fair share of misinterpretations and myths. Years of interacting with esoteric rules, invisible algorithms, and surface explanations for website ranking phenomena\u2026 it has led to various beliefs and answers for.",
      "date_published": "2023-09-28T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "content",
        "seo"
      ],
      "image": "https://efferentmedia.com/assets/blog/debunking-seo-myths.png"
    },
    {
      "id": "https://efferentmedia.com/blog/5-tips-for-advertising-on-linkedin/",
      "url": "https://efferentmedia.com/blog/5-tips-for-advertising-on-linkedin/",
      "title": "5 Tips for Advertising on LinkedIn",
      "summary": "LinkedIn, known for its professional and business-oriented users, provides a unique opportunity for businesses and brands to target a niche audience. As with any platform, however, success on LinkedIn requires a hyper-focused strategy tailored to a specific audience. Here are five key tips for.",
      "date_published": "2023-08-24T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "social-media"
      ],
      "image": "https://efferentmedia.com/assets/blog/5-tips-for-advertising-on-linkedin.png"
    },
    {
      "id": "https://efferentmedia.com/blog/design-tips-for-ppc-ads-and-landing-pages-in-2023/",
      "url": "https://efferentmedia.com/blog/design-tips-for-ppc-ads-and-landing-pages-in-2023/",
      "title": "Design Tips for PPC Ads and Landing Pages in 2023",
      "summary": "Designing PPC ads and landing pages can significantly impact your business, influencing the quantity and quality of leads. Your landing pages and PPC ads form the first impression potential clients have of your company. Creating designs that inspire confidence and comfort is essential, encouraging.",
      "date_published": "2023-08-10T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "branding",
        "content",
        "lead-follow-up"
      ],
      "image": "https://efferentmedia.com/assets/blog/design-tips-for-ppc-ads-and-landing-pages-in-2023.png"
    },
    {
      "id": "https://efferentmedia.com/blog/google-changes-e-a-t-to-e-e-a-t/",
      "url": "https://efferentmedia.com/blog/google-changes-e-a-t-to-e-e-a-t/",
      "title": "Google Changes E.A.T. to E.E.A.T.",
      "summary": "In SEO, E.A.T. isn\u2019t about food. It\u2019s Google\u2019s guidelines for quality content and website ranking factors. However, Google recently updated its guidelines and the name so now its \u201cE.E.A.T.\u201d. Besides making the term more distinctive, it\u2019s also adding additional considerations and nuance to how.",
      "date_published": "2023-05-25T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "seo"
      ],
      "image": "https://efferentmedia.com/assets/blog/google-changes-e-a-t-to-e-e-a-t.png"
    },
    {
      "id": "https://efferentmedia.com/blog/top-5-social-media-platforms-for-businesses/",
      "url": "https://efferentmedia.com/blog/top-5-social-media-platforms-for-businesses/",
      "title": "Top 5 Social Media Platforms for Businesses",
      "summary": "Having a presence on the most popular and effective social media platforms has become crucial for companies to promote their products and services and connect with their customers. With an overwhelming number of choices available today, you may be asking yourself, \u201cwhich social media platforms do I.",
      "date_published": "2023-03-30T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "social-media"
      ],
      "image": "https://efferentmedia.com/assets/blog/top-5-social-media-platforms-for-businesses.png"
    },
    {
      "id": "https://efferentmedia.com/blog/why-do-you-need-google-ads/",
      "url": "https://efferentmedia.com/blog/why-do-you-need-google-ads/",
      "title": "Why Do You Need Google Ads?",
      "summary": "You want to promote your business\u2026 but with ads everywhere, it\u2019s hard to decide what to use. Not only are there Google Ads, Facebook ads, and conventional print and TV ads \u2013 but you can also find ads inside apps of all kinds and even at the pump while getting gas. With all of these",
      "date_published": "2023-02-23T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "paid-media",
        "seo"
      ],
      "image": "https://efferentmedia.com/assets/blog/why-do-you-need-google-ads.png"
    },
    {
      "id": "https://efferentmedia.com/blog/navigating-the-google-business-profile-dashboard/",
      "url": "https://efferentmedia.com/blog/navigating-the-google-business-profile-dashboard/",
      "title": "Navigating the Google Business Profile Dashboard",
      "summary": "One of Google\u2019s best-known tools for businesses across the world and local marketing efforts is Google Business Profiles. But you might better remember this as \u201cGoogle My Business.\u201d Though, in actuality, this tool has changed its name numerous times\u2026 starting out as Google Local Business Center.",
      "date_published": "2022-12-01T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "seo"
      ],
      "image": "https://efferentmedia.com/assets/blog/navigating-the-google-business-profile-dashboard.png"
    },
    {
      "id": "https://efferentmedia.com/blog/how-to-use-dynamic-creative-in-your-facebook-ads/",
      "url": "https://efferentmedia.com/blog/how-to-use-dynamic-creative-in-your-facebook-ads/",
      "title": "How to Use Dynamic Creative in Your Facebook Ads",
      "summary": "As many social media advertisers know, finding the most successful combinations of creative and messaging is essential to running an optimal Facebook campaign. Questions you might ask yourself include: which ad creative size will bring in the most video views? What headline will help increase.",
      "date_published": "2022-11-24T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "social-media"
      ],
      "image": "https://efferentmedia.com/assets/blog/how-to-use-dynamic-creative-in-your-facebook-ads.png"
    },
    {
      "id": "https://efferentmedia.com/blog/google-loosens-restrictions-for-some-medical-ads/",
      "url": "https://efferentmedia.com/blog/google-loosens-restrictions-for-some-medical-ads/",
      "title": "Google Loosens Restrictions for Some Medical Ads",
      "summary": "In recent months, Google Ads has implemented substantial changes to its platform and policies. The advertising juggernaut eliminated Expanded Text Ads, updated Smart Shopping campaigns to Performance Max, updated ad accounts to data-driven attribution, and announced that the much-feared, often.",
      "date_published": "2022-10-13T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "paid-media",
        "seo"
      ],
      "image": "https://efferentmedia.com/assets/blog/google-loosens-restrictions-for-some-medical-ads.png"
    },
    {
      "id": "https://efferentmedia.com/blog/tips-for-marketing-your-dental-practice/",
      "url": "https://efferentmedia.com/blog/tips-for-marketing-your-dental-practice/",
      "title": "Dental Practice Marketing: What Actually Fills the Schedule",
      "summary": "Most dental marketing advice optimizes for new patient volume. The practices that grow optimize for chair time, case acceptance and the patients who come back. Here is the difference, and what to change first.",
      "date_published": "2022-08-11T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "seo",
        "social-media"
      ],
      "image": "https://efferentmedia.com/assets/blog/tips-for-marketing-your-dental-practice.png"
    },
    {
      "id": "https://efferentmedia.com/blog/hipaa-and-before-after-photos/",
      "url": "https://efferentmedia.com/blog/hipaa-and-before-after-photos/",
      "title": "HIPAA and Before & After Photos",
      "summary": "If you have a hair restoration, dermatology, medispa, dental, or weight loss medical practice; before-and-after photos are crucial to your marketing plans. However, you are also legally required to follow HIPAA regulations\u2026 which affects your marketing. HIPAA is the acronym for Health Insurance.",
      "date_published": "2022-06-16T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [],
      "image": "https://efferentmedia.com/assets/blog/hipaa-and-before-after-photos.png"
    },
    {
      "id": "https://efferentmedia.com/blog/the-pros-and-cons-of-plugins/",
      "url": "https://efferentmedia.com/blog/the-pros-and-cons-of-plugins/",
      "title": "The Pros and Cons of Plugins",
      "summary": "Over the years, WordPress has evolved from a structure for blogging websites to a full-blown content management system (CMS) that can be used for virtually any type of website \u2013 including ecommerce websites. Plugins are a key component that improve the functionality of WordPress websites and.",
      "date_published": "2022-05-26T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "websites"
      ],
      "image": "https://efferentmedia.com/assets/blog/the-pros-and-cons-of-plugins.png"
    },
    {
      "id": "https://efferentmedia.com/blog/featured-snippets-3-things-that-digital-marketers-need-to-know/",
      "url": "https://efferentmedia.com/blog/featured-snippets-3-things-that-digital-marketers-need-to-know/",
      "title": "Featured Snippets: 3 Things that Digital Marketers Need to Know",
      "summary": "Featured snippets have become an essential SEO factor in increasing traffic to your website without having to pay for ads. This helps businesses stand out as an authority and leader in their industry. If you\u2019ve never heard of a featured snippet, don\u2019t worry. We\u2019ll dive into this more for you below.",
      "date_published": "2022-03-10T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "seo"
      ],
      "image": "https://efferentmedia.com/assets/blog/featured-snippets-3-things-that-digital-marketers-need-to-know.png"
    },
    {
      "id": "https://efferentmedia.com/blog/why-cant-i-find-myself-ads-site-on-google-a-quick-faq/",
      "url": "https://efferentmedia.com/blog/why-cant-i-find-myself-ads-site-on-google-a-quick-faq/",
      "title": "Why Can\u2019t I Find Myself/Ads/Site on Google? A Quick FAQ\u2026",
      "summary": "As a Search Engine Optimization team, we spend most of our time improving a client\u2019s profile so users can find it for specific keywords on search engines \u2013 and by search engines, we mean Google. As the default browser for most Internet users, Google controls the lion\u2019s share of search traffic.",
      "date_published": "2021-12-23T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "paid-media",
        "seo"
      ],
      "image": "https://efferentmedia.com/assets/blog/why-cant-i-find-myself-ads-site-on-google-a-quick-faq.png"
    },
    {
      "id": "https://efferentmedia.com/blog/9-ways-to-use-your-content-to-attract-leads/",
      "url": "https://efferentmedia.com/blog/9-ways-to-use-your-content-to-attract-leads/",
      "title": "9 Ways to Use Your Content to Attract Leads",
      "summary": "A good business website is more than just a digital Yellow Pages\u00ae listing. It provides information to help convert prospects into paying clients through lead nurturing. Good content can even attract customers through lead generation.",
      "date_published": "2021-11-25T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "content",
        "lead-follow-up"
      ],
      "image": "https://efferentmedia.com/assets/blog/9-ways-to-use-your-content-to-attract-leads.png"
    },
    {
      "id": "https://efferentmedia.com/blog/how-active-social-media-helped-medical-practices-during-the-pandemic/",
      "url": "https://efferentmedia.com/blog/how-active-social-media-helped-medical-practices-during-the-pandemic/",
      "title": "How Active Social Media Helped Medical Practices During the Pandemic",
      "summary": "The COVID-19 pandemic hurt many businesses, and not knowing when circumstances would improve made it worse. As a result, many businesses stopped marketing during the pandemic. That was a mistake.",
      "date_published": "2021-11-11T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "social-media"
      ],
      "image": "https://efferentmedia.com/assets/blog/how-active-social-media-helped-medical-practices-during-the-pandemic.png"
    },
    {
      "id": "https://efferentmedia.com/blog/marketing-for-niche-medical-practices/",
      "url": "https://efferentmedia.com/blog/marketing-for-niche-medical-practices/",
      "title": "Marketing for Niche Medical Practices",
      "summary": "New patients are the lifeblood for any medical practice\u2026 and niche practices in particular. A doctor who maintains a full patient load and the daily needs of a busy practice can lack the time required for effective marketing.",
      "date_published": "2021-08-12T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [],
      "image": "https://efferentmedia.com/assets/blog/marketing-for-niche-medical-practices.png"
    },
    {
      "id": "https://efferentmedia.com/blog/social-media-tips-for-medical-marketing/",
      "url": "https://efferentmedia.com/blog/social-media-tips-for-medical-marketing/",
      "title": "Social Media Tips for Medical Marketing",
      "summary": "In today\u2019s world, it seems as though everyone is on social media. From major corporations to small mom-and-pop shops\u2026 business owners are taking advantage of the opportunities social media provides their company to grow and prosper.",
      "date_published": "2021-07-08T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "social-media"
      ],
      "image": "https://efferentmedia.com/assets/blog/social-media-tips-for-medical-marketing.png"
    },
    {
      "id": "https://efferentmedia.com/blog/online-reputation-management-for-the-healthcare-industry/",
      "url": "https://efferentmedia.com/blog/online-reputation-management-for-the-healthcare-industry/",
      "title": "Reputation Management for Medical Practices, Without a HIPAA Violation",
      "summary": "Responding to a patient review is the one reputation task where the obvious reply is the dangerous one. Acknowledging that someone is your patient is itself a disclosure.",
      "date_published": "2021-06-10T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "seo",
        "social-media"
      ],
      "image": "https://efferentmedia.com/assets/blog/online-reputation-management-for-the-healthcare-industry.png"
    },
    {
      "id": "https://efferentmedia.com/blog/when-should-my-business-start-advertising-on-linkedin/",
      "url": "https://efferentmedia.com/blog/when-should-my-business-start-advertising-on-linkedin/",
      "title": "When Should My Business Start Advertising on LinkedIn?",
      "summary": "Are you thinking about advertising on LinkedIn but you\u2019re not sure whether it\u2019s a good marketing channel for your business? We already know about other social media platforms that offer advertising like Facebook, Twitter, Instagram, Pinterest, Snapchat, and of course, the latest, TikTok. Let\u2019s take.",
      "date_published": "2021-04-29T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "paid-media",
        "social-media"
      ],
      "image": "https://efferentmedia.com/assets/blog/when-should-my-business-start-advertising-on-linkedin.png"
    },
    {
      "id": "https://efferentmedia.com/blog/top-healthcare-digital-marketing-tips-for-2021/",
      "url": "https://efferentmedia.com/blog/top-healthcare-digital-marketing-tips-for-2021/",
      "title": "Top Healthcare Digital Marketing Tips for 2021",
      "summary": "The past year was difficult for many. Yet here at Efferent Media, our healthcare clients had a good year, unlike many of their competitors. As circumstances change for 2021, here are marketing tips to make it the best year yet for your healthcare practice.",
      "date_published": "2021-04-22T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "seo",
        "social-media"
      ],
      "image": "https://efferentmedia.com/assets/blog/top-healthcare-digital-marketing-tips-for-2021.png"
    },
    {
      "id": "https://efferentmedia.com/blog/google-guaranteed-everything-you-need-to-know/",
      "url": "https://efferentmedia.com/blog/google-guaranteed-everything-you-need-to-know/",
      "title": "Google Guaranteed and Local Service Ads: What They Cost and Who They Work For",
      "summary": "Local Service Ads sit above every other result, charge per lead instead of per click, and carry a Google-backed guarantee. They are the best first dollar for some businesses and a poor fit for others. Here is which is which.",
      "date_published": "2021-03-18T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "paid-media",
        "seo"
      ],
      "image": "https://efferentmedia.com/assets/blog/google-guaranteed-everything-you-need-to-know.png"
    },
    {
      "id": "https://efferentmedia.com/blog/why-is-inbound-so-important-during-the-pandemic/",
      "url": "https://efferentmedia.com/blog/why-is-inbound-so-important-during-the-pandemic/",
      "title": "Why is Inbound So Important During the Pandemic?",
      "summary": "COVID-19 has been brutal for a lot of businesses and some industries have been hit especially hard. The common response to revenue downturns is to stop or drastically curtail marketing. That is a big mistake and at Efferent Media we have the evidence to prove it. Our clients who have maintained and.",
      "date_published": "2021-03-11T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "content",
        "lead-follow-up",
        "paid-media",
        "social-media"
      ],
      "image": "https://efferentmedia.com/assets/blog/why-is-inbound-so-important-during-the-pandemic.png"
    },
    {
      "id": "https://efferentmedia.com/blog/what-makes-a-website-hipaa-compliant/",
      "url": "https://efferentmedia.com/blog/what-makes-a-website-hipaa-compliant/",
      "title": "What Makes a Medical Website HIPAA Compliant",
      "summary": "A HIPAA problem on a practice website is almost never the website. It is the tracking, the forms and the vendors behind it. Here is where the exposure actually sits.",
      "date_published": "2021-02-11T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [],
      "image": "https://efferentmedia.com/assets/blog/what-makes-a-website-hipaa-compliant.png"
    },
    {
      "id": "https://efferentmedia.com/blog/google-guaranteed-ppc-seo-100-local-marketing/",
      "url": "https://efferentmedia.com/blog/google-guaranteed-ppc-seo-100-local-marketing/",
      "title": "Google Guaranteed + PPC + SEO = 100% Local Marketing",
      "summary": "Marketing a local business can be stressful and difficult. As a business owner, you need to ensure that every dollar you spend on marketing is invested wisely. Hundreds of services \u201cguarantee\u201d an unbelievable ROI (return on investment) and an unprecedented new business volume. We would advise.",
      "date_published": "2021-02-04T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "paid-media",
        "seo"
      ],
      "image": "https://efferentmedia.com/assets/blog/google-guaranteed-ppc-seo-100-local-marketing.png"
    },
    {
      "id": "https://efferentmedia.com/blog/what-is-a-patient-persona/",
      "url": "https://efferentmedia.com/blog/what-is-a-patient-persona/",
      "title": "What Is a Patient Persona?",
      "summary": "Marketing personas are an essential part of a successful marketing strategy yet are frequently overlooked when companies handle marketing in-house. That is especially true in medical marketing, which often carries the mindset that patients with the right problem will find your practice. The truth.",
      "date_published": "2021-01-28T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "lead-follow-up",
        "paid-media",
        "social-media"
      ],
      "image": "https://efferentmedia.com/assets/blog/what-is-a-patient-persona.png"
    },
    {
      "id": "https://efferentmedia.com/blog/why-you-need-to-write-p-s-in-your-marketing-emails/",
      "url": "https://efferentmedia.com/blog/why-you-need-to-write-p-s-in-your-marketing-emails/",
      "title": "Why You Need to Write P.S. in Your Marketing Emails",
      "summary": "You\u2019ve probably noticed \u201cP.S.\u201d at the end of many marketing materials. Is it a clich\u00e9? An old-fashioned writing habit? A tactic to improve your results? How about all of the above?",
      "date_published": "2021-01-14T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "lead-follow-up"
      ],
      "image": "https://efferentmedia.com/assets/blog/why-you-need-to-write-p-s-in-your-marketing-emails.png"
    },
    {
      "id": "https://efferentmedia.com/blog/your-website-is-a-form-of-reputation-management/",
      "url": "https://efferentmedia.com/blog/your-website-is-a-form-of-reputation-management/",
      "title": "Your Website is a Form of Reputation Management",
      "summary": "What is reputation management? Essentially, it\u2019s making sure that your brand is squeaky clean (or as much as possible) in the eyes of your prospective customers. This doesn\u2019t only involve your Google and Facebook reviews though; in fact, a major component to your brand\u2019s online reputation is your.",
      "date_published": "2021-01-07T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "seo",
        "social-media"
      ],
      "image": "https://efferentmedia.com/assets/blog/your-website-is-a-form-of-reputation-management.png"
    },
    {
      "id": "https://efferentmedia.com/blog/google-my-business-hijacking-what-to-know-and-how-to-prevent-it/",
      "url": "https://efferentmedia.com/blog/google-my-business-hijacking-what-to-know-and-how-to-prevent-it/",
      "title": "Google My Business Hijacking \u2013 What to Know and How to Prevent It",
      "summary": "Google My Business (GMB) pages are a vital component of local and overall SEO. When GMB pages are optimized, they provide critical information to customers including contact information, reviews, service catalog, and more. As the pandemic continues, the value of GMB pages has never been more vital.",
      "date_published": "2020-11-20T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "running-a-business",
        "seo"
      ],
      "image": "https://efferentmedia.com/assets/blog/google-my-business-hijacking-what-to-know-and-how-to-prevent-it.png"
    },
    {
      "id": "https://efferentmedia.com/blog/what-is-content-marketing/",
      "url": "https://efferentmedia.com/blog/what-is-content-marketing/",
      "title": "What is Content Marketing?",
      "summary": "While the term may sound self-explanatory, many people are reluctant to admit that they\u2019re not sure what content marketing actually is. Content marketing is defined as a form of marketing which focuses on creating, publishing, and distributing content for a targeted online audience. Seems simple.",
      "date_published": "2020-11-13T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "paid-media",
        "seo",
        "social-media"
      ],
      "image": "https://efferentmedia.com/assets/blog/what-is-content-marketing.png"
    },
    {
      "id": "https://efferentmedia.com/blog/facebook-is-killing-its-less-than-20-text-in-image-rule-for-ads/",
      "url": "https://efferentmedia.com/blog/facebook-is-killing-its-less-than-20-text-in-image-rule-for-ads/",
      "title": "Facebook Is Killing Its Less Than 20% Text in Image Rule for Ads",
      "summary": "Facebook is notoriously secretive and that can even apply to rules and best practices for Facebook ads. The latest example of this is the Facebook 20% text rule, which appears to be dead \u2013 for the moment.",
      "date_published": "2020-10-16T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "paid-media",
        "social-media"
      ],
      "image": "https://efferentmedia.com/assets/blog/facebook-is-killing-its-less-than-20-text-in-image-rule-for-ads.png"
    },
    {
      "id": "https://efferentmedia.com/blog/does-social-media-matter-for-your-healthcare-practice/",
      "url": "https://efferentmedia.com/blog/does-social-media-matter-for-your-healthcare-practice/",
      "title": "Does Social Media Matter For Your Healthcare Practice?",
      "summary": "Marketing a healthcare practice involves special considerations. That made many medical practitioners cautious about social media in the beginning, yet it\u2019s where your target audience is. In fact, more than half of adults in the United States get their news from social media. This goes beyond the.",
      "date_published": "2020-09-25T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "social-media"
      ],
      "image": "https://efferentmedia.com/assets/blog/does-social-media-matter-for-your-healthcare-practice.png"
    },
    {
      "id": "https://efferentmedia.com/blog/major-changes-shake-up-google-ads-and-what-they-mean/",
      "url": "https://efferentmedia.com/blog/major-changes-shake-up-google-ads-and-what-they-mean/",
      "title": "Major Changes Shake Up Google Ads and What They Mean",
      "summary": "Despite the ongoing turbulence currently engulfing the world, Google Ads has rolled out several new changes to the Internet\u2019s largest ad distribution system in recent months.",
      "date_published": "2020-09-18T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "paid-media",
        "seo"
      ],
      "image": "https://efferentmedia.com/assets/blog/major-changes-shake-up-google-ads-and-what-they-mean.png"
    },
    {
      "id": "https://efferentmedia.com/blog/e-a-t-what-is-it-and-why-is-it-so-important-for-seo/",
      "url": "https://efferentmedia.com/blog/e-a-t-what-is-it-and-why-is-it-so-important-for-seo/",
      "title": "E-A-T: What Is It and Why Is It So Important For SEO?",
      "summary": "For SEO, staying up to date with Google\u2019s recommendations is the name of the game, and while the EAT guidelines aren\u2019t new, they\u2019re taking on increased importance. In regards to SEO, EAT stands for Expertise, Authoritativeness, and Trustworthiness. It was first referenced in leaked documents from.",
      "date_published": "2019-06-24T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "seo"
      ],
      "image": "https://efferentmedia.com/assets/blog/e-a-t-what-is-it-and-why-is-it-so-important-for-seo.png"
    },
    {
      "id": "https://efferentmedia.com/blog/how-to-boost-seo-using-schema-markup/",
      "url": "https://efferentmedia.com/blog/how-to-boost-seo-using-schema-markup/",
      "title": "Schema Markup for Local Service Businesses: What Is Worth Adding",
      "summary": "Most schema advice lists forty types you could add. For a local service business, four of them do the work and the rest are noise. Here is which, and what schema does not do.",
      "date_published": "2019-03-21T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "running-a-business",
        "paid-media",
        "seo",
        "websites"
      ],
      "image": "https://efferentmedia.com/assets/blog/how-to-boost-seo-using-schema-markup.png"
    },
    {
      "id": "https://efferentmedia.com/blog/in-case-you-missed-it-facetime-bug-twitter-fail-more/",
      "url": "https://efferentmedia.com/blog/in-case-you-missed-it-facetime-bug-twitter-fail-more/",
      "title": "In Case You Missed It: Facetime Bug, Twitter Fail & More",
      "summary": "Facetime Bug Lets People Eavesdrop on Friends A bug in iOS 12.1 allows people to hear and possibly even see the people they call on Facetime even if the recipient doesn\u2019t accept the call. The recipient has no indication that the caller can hear or see them. The bug affects both iPhones and iPads.",
      "date_published": "2019-01-29T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "running-a-business"
      ],
      "image": "https://efferentmedia.com/assets/blog/in-case-you-missed-it-facetime-bug-twitter-fail-more.png"
    },
    {
      "id": "https://efferentmedia.com/blog/in-case-you-missed-it-a-monthly-roundup-of-digital-marketing-news/",
      "url": "https://efferentmedia.com/blog/in-case-you-missed-it-a-monthly-roundup-of-digital-marketing-news/",
      "title": "In Case You Missed It: A Monthly Roundup of Digital Marketing News",
      "summary": "Pinterest Names Chief Marketing Officer Pinterest has named Andr\u00e9a Mallard as its first Chief Marketing Officer (CMO). Mallard was hired away from the Gap-owned Athleta, a line of athleisure clothing, where she also served as CMO. Mallard will report to COO Francoise Brougher, who joined Pinterest.",
      "date_published": "2018-11-27T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "running-a-business"
      ],
      "image": "https://efferentmedia.com/assets/blog/in-case-you-missed-it-a-monthly-roundup-of-digital-marketing-news.png"
    },
    {
      "id": "https://efferentmedia.com/blog/verifying-your-google-my-business-listing/",
      "url": "https://efferentmedia.com/blog/verifying-your-google-my-business-listing/",
      "title": "Verifying Your Google My Business Listing",
      "summary": "!!! Please note that an online marketing company in California is placing ads to recruit people to receive Google My Business verification postcards. When applicants ask questions, they\u2019re given the link to this article. Efferent Media is NOT associated with any such efforts, and we\u2019re based in New.",
      "date_published": "2018-11-02T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "seo"
      ],
      "image": "https://efferentmedia.com/assets/blog/verifying-your-google-my-business-listing.png"
    },
    {
      "id": "https://efferentmedia.com/blog/what-you-need-to-know-about-website-accessibility-and-the-ada/",
      "url": "https://efferentmedia.com/blog/what-you-need-to-know-about-website-accessibility-and-the-ada/",
      "title": "What You Need to Know About Website Accessibility and the ADA",
      "summary": "Website Accessibility is an issue that\u2019s on the front lines for persons with disabilities, and it could effect how everyone, including Efferent, does business going forward. Businesses and other organizations around the country are addressing how to make their websites compliant with the Americans.",
      "date_published": "2017-03-09T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "websites"
      ],
      "image": "https://efferentmedia.com/assets/blog/what-you-need-to-know-about-website-accessibility-and-the-ada.png"
    },
    {
      "id": "https://efferentmedia.com/blog/how-to-strategically-create-content-for-your-facebook-page/",
      "url": "https://efferentmedia.com/blog/how-to-strategically-create-content-for-your-facebook-page/",
      "title": "How to Strategically Create Content for Your Facebook Page.",
      "summary": "The importance of posting content is often overlooked. Let me reword that: the importance of strategically posting content is often overlooked. It\u2019s important to remember that you\u2019re posting on behalf of a business \u2013 this isn\u2019t your personal Facebook Page. That means you have to take all bias out.",
      "date_published": "2015-12-24T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "content",
        "social-media"
      ],
      "image": "https://efferentmedia.com/assets/blog/how-to-strategically-create-content-for-your-facebook-page.png"
    },
    {
      "id": "https://efferentmedia.com/blog/3-reasons-designers-love-carousel-ads/",
      "url": "https://efferentmedia.com/blog/3-reasons-designers-love-carousel-ads/",
      "title": "3 Reasons Designers Love Carousel Ads",
      "summary": "As a designer creating micro-content, it can be difficult to capture one\u2019s full artistic expression using just one advertisement or design. With the release of Facebook\u2019s new Carousel Ads, this now changes! Facebook released carousel Ads last year in order to allow advertisers to showcase both.",
      "date_published": "2015-11-20T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "social-media"
      ],
      "image": "https://efferentmedia.com/assets/blog/3-reasons-designers-love-carousel-ads.png"
    },
    {
      "id": "https://efferentmedia.com/blog/three-reasons-you-should-be-using-video-on-twitter/",
      "url": "https://efferentmedia.com/blog/three-reasons-you-should-be-using-video-on-twitter/",
      "title": "Three Reasons You Should Be Using Video on Twitter",
      "summary": "Video is becoming more and more predominant in social media. When you think video, you think of YouTube, Vine, Instagram, Snapchat and now Facebook. Chances are, you don\u2019t usually think about Twitter. Why? Because Twitter hasn\u2019t allowed video uploads \u2013 until now. There are countless reasons to take.",
      "date_published": "2015-02-18T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "social-media",
        "content"
      ],
      "image": "https://efferentmedia.com/assets/blog/three-reasons-you-should-be-using-video-on-twitter.png"
    },
    {
      "id": "https://efferentmedia.com/blog/your-non-mobile-friendly-website-and-seo/",
      "url": "https://efferentmedia.com/blog/your-non-mobile-friendly-website-and-seo/",
      "title": "Your Non-mobile Friendly Website and SEO",
      "summary": "Mobile usage has taken over as leader for total web usage. I remember hearing that prediction in 2008 and thinking, \u201cThat\u2019s just insane!\u201d. In 2008, Mary Meeker, an analyst at Kleiner Perkins Caufield & Byers said that mobile would surpass desktop usage for online browsing. She couldn\u2019t have been.",
      "date_published": "2015-02-12T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "seo",
        "websites"
      ],
      "image": "https://efferentmedia.com/assets/blog/your-non-mobile-friendly-website-and-seo.png"
    },
    {
      "id": "https://efferentmedia.com/blog/will-spelling-errors-hurt-my-seo/",
      "url": "https://efferentmedia.com/blog/will-spelling-errors-hurt-my-seo/",
      "title": "Will Spelling Errors Hurt My SEO?",
      "summary": "This week, Matt Cutts (@mattcutts) released a quick 1-minute video on YouTube, answering the question, \u201cShould I correct the grammar of comments on my blog?\u201d While the focus of the video is about misspelled comments or comments that use bad grammar, the bigger takeaway was the acknowledgement that.",
      "date_published": "2014-02-13T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "seo"
      ],
      "image": "https://efferentmedia.com/assets/blog/will-spelling-errors-hurt-my-seo.png"
    },
    {
      "id": "https://efferentmedia.com/blog/efferent-media-local-seo-leader-expands-client-list/",
      "url": "https://efferentmedia.com/blog/efferent-media-local-seo-leader-expands-client-list/",
      "title": "Efferent Media, Local SEO Leader, Expands Client List",
      "summary": "FOR IMMEDIATE RELEASE Long Island, NY; November 27, 2013 Efferent Media, continuing to emerge as a leading Long Island Search Engine Optimization company, announces its move to new and larger offices to meet the needs of a growing client list and expanded staff. Efferent Media was incorporated in.",
      "date_published": "2013-11-27T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "running-a-business"
      ],
      "image": "https://efferentmedia.com/assets/blog/efferent-media-local-seo-leader-expands-client-list.png"
    }
  ]
}