https://efferentmedia.com/blog/for/healthcare-wellness/ Advertising policy, patient attribution and front desk conversion for chiropractic, wellness and specialty practices on Long Island. en-us Tue, 13 Oct 2026 00:00:00 +0000 https://efferentmedia.com/blog/what-we-would-fix-first/ https://efferentmedia.com/blog/what-we-would-fix-first/ Tue, 13 Oct 2026 00:00:00 +0000 The same handful of findings show up in nearly every account we inherit. Here they are in order, so you can fix them yourself without hiring anyone. Joe Garraffo https://efferentmedia.com/blog/leads-you-did-not-call-back/ https://efferentmedia.com/blog/leads-you-did-not-call-back/ Thu, 08 Oct 2026 00:00:00 +0000 Quotes that went quiet, last season's estimates, the week you were slammed. That list is the cheapest pipeline you own, and working it does not require hiring anybody. Jennifer Marlowe https://efferentmedia.com/blog/holiday-hours-costing-you-calls/ https://efferentmedia.com/blog/holiday-hours-costing-you-calls/ Tue, 06 Oct 2026 00:00:00 +0000 Six weeks where your hours change twice and half the internet still shows the old ones. A customer who calls a number listed as open and gets nothing does not conclude you are closed. Jennifer Marlowe https://efferentmedia.com/blog/last-quarter-ad-budget-long-island/ https://efferentmedia.com/blog/last-quarter-ad-budget-long-island/ Thu, 24 Sep 2026 00:00:00 +0000 The phone slows down in Q4 and most owners slow the spending with it. The auction slows down too, which is exactly why the last quarter is usually the cheapest work you will buy all year. Joe Garraffo https://efferentmedia.com/blog/nassau-or-suffolk-one-budget/ https://efferentmedia.com/blog/nassau-or-suffolk-one-budget/ Thu, 17 Sep 2026 00:00:00 +0000 Two counties, two costs per click, two competitive sets and two different customers. Running them under one budget hides which half is working and quietly funds the weaker one. Nicole Garraffo https://efferentmedia.com/blog/clicks-or-customers-agency-reporting/ https://efferentmedia.com/blog/clicks-or-customers-agency-reporting/ Thu, 10 Sep 2026 00:00:00 +0000 A report full of impressions and clicks is a report about the platform. Five questions that force it to be about your revenue instead, and what a straight answer to each one sounds like. Joshua Falken https://efferentmedia.com/blog/five-minutes-lead-response-long-island/ https://efferentmedia.com/blog/five-minutes-lead-response-long-island/ Thu, 20 Aug 2026 00:00:00 +0000 The chance of reaching a new lead falls steeply and early, and most of that loss happens before anyone in the office has seen the form. What a business can actually do about it without hiring. Jennifer Marlowe https://efferentmedia.com/blog/local-service-ads-cost-who-should-skip/ https://efferentmedia.com/blog/local-service-ads-cost-who-should-skip/ Thu, 13 Aug 2026 00:00:00 +0000 Google Guaranteed sits above everything else in the results and charges per lead rather than per click. That is excellent for some trades and a tax on others, and which one you are is mostly decided by your average job value. Joe Garraffo https://efferentmedia.com/blog/next-year-budget-without-last-year-numbers/ https://efferentmedia.com/blog/next-year-budget-without-last-year-numbers/ Thu, 06 Aug 2026 00:00:00 +0000 Most owners planning a year have spend by channel and revenue in total, and nothing connecting the two. You can build a defensible number from what you already have, this week, without waiting for better tracking. Nicole Garraffo https://efferentmedia.com/blog/debunking-seo-myths/ https://efferentmedia.com/blog/debunking-seo-myths/ Thu, 28 Sep 2023 00:00:00 +0000 Search Engine Optimization and Digital Marketing are industries that have spawned their fair share of misinterpretations and myths. Years of interacting with esoteric rules, invisible algorithms, and surface explanations for website ranking phenomena… it has led to various beliefs and answers for. Staff Writer https://efferentmedia.com/blog/5-tips-for-advertising-on-linkedin/ https://efferentmedia.com/blog/5-tips-for-advertising-on-linkedin/ Thu, 24 Aug 2023 00:00:00 +0000 LinkedIn, known for its professional and business-oriented users, provides a unique opportunity for businesses and brands to target a niche audience. As with any platform, however, success on LinkedIn requires a hyper-focused strategy tailored to a specific audience. Here are five key tips for. Staff Writer https://efferentmedia.com/blog/design-tips-for-ppc-ads-and-landing-pages-in-2023/ https://efferentmedia.com/blog/design-tips-for-ppc-ads-and-landing-pages-in-2023/ Thu, 10 Aug 2023 00:00:00 +0000 Designing PPC ads and landing pages can significantly impact your business, influencing the quantity and quality of leads. Your landing pages and PPC ads form the first impression potential clients have of your company. Creating designs that inspire confidence and comfort is essential, encouraging. Staff Writer https://efferentmedia.com/blog/google-changes-e-a-t-to-e-e-a-t/ https://efferentmedia.com/blog/google-changes-e-a-t-to-e-e-a-t/ Thu, 25 May 2023 00:00:00 +0000 In SEO, E.A.T. isn’t about food. It’s Google’s guidelines for quality content and website ranking factors. However, Google recently updated its guidelines and the name so now its “E.E.A.T.”. Besides making the term more distinctive, it’s also adding additional considerations and nuance to how. Staff Writer https://efferentmedia.com/blog/top-5-social-media-platforms-for-businesses/ https://efferentmedia.com/blog/top-5-social-media-platforms-for-businesses/ Thu, 30 Mar 2023 00:00:00 +0000 Having a presence on the most popular and effective social media platforms has become crucial for companies to promote their products and services and connect with their customers. With an overwhelming number of choices available today, you may be asking yourself, “which social media platforms do I. Staff Writer https://efferentmedia.com/blog/why-do-you-need-google-ads/ https://efferentmedia.com/blog/why-do-you-need-google-ads/ Thu, 23 Feb 2023 00:00:00 +0000 You want to promote your business… but with ads everywhere, it’s hard to decide what to use. Not only are there Google Ads, Facebook ads, and conventional print and TV ads – but you can also find ads inside apps of all kinds and even at the pump while getting gas. With all of these Staff Writer https://efferentmedia.com/blog/navigating-the-google-business-profile-dashboard/ https://efferentmedia.com/blog/navigating-the-google-business-profile-dashboard/ Thu, 01 Dec 2022 00:00:00 +0000 One of Google’s best-known tools for businesses across the world and local marketing efforts is Google Business Profiles. But you might better remember this as “Google My Business.” Though, in actuality, this tool has changed its name numerous times… starting out as Google Local Business Center. Staff Writer https://efferentmedia.com/blog/how-to-use-dynamic-creative-in-your-facebook-ads/ https://efferentmedia.com/blog/how-to-use-dynamic-creative-in-your-facebook-ads/ Thu, 24 Nov 2022 00:00:00 +0000 As many social media advertisers know, finding the most successful combinations of creative and messaging is essential to running an optimal Facebook campaign. Questions you might ask yourself include: which ad creative size will bring in the most video views? What headline will help increase. Staff Writer https://efferentmedia.com/blog/google-loosens-restrictions-for-some-medical-ads/ https://efferentmedia.com/blog/google-loosens-restrictions-for-some-medical-ads/ Thu, 13 Oct 2022 00:00:00 +0000 In recent months, Google Ads has implemented substantial changes to its platform and policies. The advertising juggernaut eliminated Expanded Text Ads, updated Smart Shopping campaigns to Performance Max, updated ad accounts to data-driven attribution, and announced that the much-feared, often. Staff Writer https://efferentmedia.com/blog/tips-for-marketing-your-dental-practice/ https://efferentmedia.com/blog/tips-for-marketing-your-dental-practice/ Thu, 11 Aug 2022 00:00:00 +0000 Most dental marketing advice optimizes for new patient volume. The practices that grow optimize for chair time, case acceptance and the patients who come back. Here is the difference, and what to change first. Staff Writer https://efferentmedia.com/blog/hipaa-and-before-after-photos/ https://efferentmedia.com/blog/hipaa-and-before-after-photos/ Thu, 16 Jun 2022 00:00:00 +0000 If you have a hair restoration, dermatology, medispa, dental, or weight loss medical practice; before-and-after photos are crucial to your marketing plans. However, you are also legally required to follow HIPAA regulations… which affects your marketing. HIPAA is the acronym for Health Insurance. Staff Writer https://efferentmedia.com/blog/the-pros-and-cons-of-plugins/ https://efferentmedia.com/blog/the-pros-and-cons-of-plugins/ Thu, 26 May 2022 00:00:00 +0000 Over the years, WordPress has evolved from a structure for blogging websites to a full-blown content management system (CMS) that can be used for virtually any type of website – including ecommerce websites. Plugins are a key component that improve the functionality of WordPress websites and. Staff Writer https://efferentmedia.com/blog/featured-snippets-3-things-that-digital-marketers-need-to-know/ https://efferentmedia.com/blog/featured-snippets-3-things-that-digital-marketers-need-to-know/ Thu, 10 Mar 2022 00:00:00 +0000 Featured snippets have become an essential SEO factor in increasing traffic to your website without having to pay for ads. This helps businesses stand out as an authority and leader in their industry. If you’ve never heard of a featured snippet, don’t worry. We’ll dive into this more for you below. Staff Writer https://efferentmedia.com/blog/why-cant-i-find-myself-ads-site-on-google-a-quick-faq/ https://efferentmedia.com/blog/why-cant-i-find-myself-ads-site-on-google-a-quick-faq/ Thu, 23 Dec 2021 00:00:00 +0000 As a Search Engine Optimization team, we spend most of our time improving a client’s profile so users can find it for specific keywords on search engines – and by search engines, we mean Google. As the default browser for most Internet users, Google controls the lion’s share of search traffic. Staff Writer https://efferentmedia.com/blog/9-ways-to-use-your-content-to-attract-leads/ https://efferentmedia.com/blog/9-ways-to-use-your-content-to-attract-leads/ Thu, 25 Nov 2021 00:00:00 +0000 A good business website is more than just a digital Yellow Pages® listing. It provides information to help convert prospects into paying clients through lead nurturing. Good content can even attract customers through lead generation. Staff Writer https://efferentmedia.com/blog/how-active-social-media-helped-medical-practices-during-the-pandemic/ https://efferentmedia.com/blog/how-active-social-media-helped-medical-practices-during-the-pandemic/ Thu, 11 Nov 2021 00:00:00 +0000 The COVID-19 pandemic hurt many businesses, and not knowing when circumstances would improve made it worse. As a result, many businesses stopped marketing during the pandemic. That was a mistake. Staff Writer https://efferentmedia.com/blog/marketing-for-niche-medical-practices/ https://efferentmedia.com/blog/marketing-for-niche-medical-practices/ Thu, 12 Aug 2021 00:00:00 +0000 New patients are the lifeblood for any medical practice… and niche practices in particular. A doctor who maintains a full patient load and the daily needs of a busy practice can lack the time required for effective marketing. Staff Writer https://efferentmedia.com/blog/social-media-tips-for-medical-marketing/ https://efferentmedia.com/blog/social-media-tips-for-medical-marketing/ Thu, 08 Jul 2021 00:00:00 +0000 In today’s world, it seems as though everyone is on social media. From major corporations to small mom-and-pop shops… business owners are taking advantage of the opportunities social media provides their company to grow and prosper. Staff Writer https://efferentmedia.com/blog/online-reputation-management-for-the-healthcare-industry/ https://efferentmedia.com/blog/online-reputation-management-for-the-healthcare-industry/ Thu, 10 Jun 2021 00:00:00 +0000 Responding to a patient review is the one reputation task where the obvious reply is the dangerous one. Acknowledging that someone is your patient is itself a disclosure. Staff Writer https://efferentmedia.com/blog/when-should-my-business-start-advertising-on-linkedin/ https://efferentmedia.com/blog/when-should-my-business-start-advertising-on-linkedin/ Thu, 29 Apr 2021 00:00:00 +0000 Are you thinking about advertising on LinkedIn but you’re not sure whether it’s a good marketing channel for your business? We already know about other social media platforms that offer advertising like Facebook, Twitter, Instagram, Pinterest, Snapchat, and of course, the latest, TikTok. Let’s take. Staff Writer https://efferentmedia.com/blog/top-healthcare-digital-marketing-tips-for-2021/ https://efferentmedia.com/blog/top-healthcare-digital-marketing-tips-for-2021/ Thu, 22 Apr 2021 00:00:00 +0000 The past year was difficult for many. Yet here at Efferent Media, our healthcare clients had a good year, unlike many of their competitors. As circumstances change for 2021, here are marketing tips to make it the best year yet for your healthcare practice. Staff Writer https://efferentmedia.com/blog/google-guaranteed-everything-you-need-to-know/ https://efferentmedia.com/blog/google-guaranteed-everything-you-need-to-know/ Thu, 18 Mar 2021 00:00:00 +0000 Local Service Ads sit above every other result, charge per lead instead of per click, and carry a Google-backed guarantee. They are the best first dollar for some businesses and a poor fit for others. Here is which is which. Staff Writer https://efferentmedia.com/blog/why-is-inbound-so-important-during-the-pandemic/ https://efferentmedia.com/blog/why-is-inbound-so-important-during-the-pandemic/ Thu, 11 Mar 2021 00:00:00 +0000 COVID-19 has been brutal for a lot of businesses and some industries have been hit especially hard. The common response to revenue downturns is to stop or drastically curtail marketing. That is a big mistake and at Efferent Media we have the evidence to prove it. Our clients who have maintained and. Staff Writer https://efferentmedia.com/blog/what-makes-a-website-hipaa-compliant/ https://efferentmedia.com/blog/what-makes-a-website-hipaa-compliant/ Thu, 11 Feb 2021 00:00:00 +0000 A HIPAA problem on a practice website is almost never the website. It is the tracking, the forms and the vendors behind it. Here is where the exposure actually sits. Staff Writer https://efferentmedia.com/blog/google-guaranteed-ppc-seo-100-local-marketing/ https://efferentmedia.com/blog/google-guaranteed-ppc-seo-100-local-marketing/ Thu, 04 Feb 2021 00:00:00 +0000 Marketing a local business can be stressful and difficult. As a business owner, you need to ensure that every dollar you spend on marketing is invested wisely. Hundreds of services “guarantee” an unbelievable ROI (return on investment) and an unprecedented new business volume. We would advise. Staff Writer https://efferentmedia.com/blog/what-is-a-patient-persona/ https://efferentmedia.com/blog/what-is-a-patient-persona/ Thu, 28 Jan 2021 00:00:00 +0000 Marketing personas are an essential part of a successful marketing strategy yet are frequently overlooked when companies handle marketing in-house. That is especially true in medical marketing, which often carries the mindset that patients with the right problem will find your practice. The truth. Staff Writer https://efferentmedia.com/blog/why-you-need-to-write-p-s-in-your-marketing-emails/ https://efferentmedia.com/blog/why-you-need-to-write-p-s-in-your-marketing-emails/ Thu, 14 Jan 2021 00:00:00 +0000 You’ve probably noticed “P.S.” at the end of many marketing materials. Is it a cliché? An old-fashioned writing habit? A tactic to improve your results? How about all of the above? Staff Writer https://efferentmedia.com/blog/your-website-is-a-form-of-reputation-management/ https://efferentmedia.com/blog/your-website-is-a-form-of-reputation-management/ Thu, 07 Jan 2021 00:00:00 +0000 What is reputation management? Essentially, it’s making sure that your brand is squeaky clean (or as much as possible) in the eyes of your prospective customers. This doesn’t only involve your Google and Facebook reviews though; in fact, a major component to your brand’s online reputation is your. Staff Writer https://efferentmedia.com/blog/google-my-business-hijacking-what-to-know-and-how-to-prevent-it/ https://efferentmedia.com/blog/google-my-business-hijacking-what-to-know-and-how-to-prevent-it/ Fri, 20 Nov 2020 00:00:00 +0000 Google My Business (GMB) pages are a vital component of local and overall SEO. When GMB pages are optimized, they provide critical information to customers including contact information, reviews, service catalog, and more. As the pandemic continues, the value of GMB pages has never been more vital. Staff Writer https://efferentmedia.com/blog/what-is-content-marketing/ https://efferentmedia.com/blog/what-is-content-marketing/ Fri, 13 Nov 2020 00:00:00 +0000 While the term may sound self-explanatory, many people are reluctant to admit that they’re not sure what content marketing actually is. Content marketing is defined as a form of marketing which focuses on creating, publishing, and distributing content for a targeted online audience. Seems simple. Staff Writer https://efferentmedia.com/blog/facebook-is-killing-its-less-than-20-text-in-image-rule-for-ads/ https://efferentmedia.com/blog/facebook-is-killing-its-less-than-20-text-in-image-rule-for-ads/ Fri, 16 Oct 2020 00:00:00 +0000 Facebook is notoriously secretive and that can even apply to rules and best practices for Facebook ads. The latest example of this is the Facebook 20% text rule, which appears to be dead – for the moment. Staff Writer https://efferentmedia.com/blog/does-social-media-matter-for-your-healthcare-practice/ https://efferentmedia.com/blog/does-social-media-matter-for-your-healthcare-practice/ Fri, 25 Sep 2020 00:00:00 +0000 Marketing a healthcare practice involves special considerations. That made many medical practitioners cautious about social media in the beginning, yet it’s where your target audience is. In fact, more than half of adults in the United States get their news from social media. This goes beyond the. Staff Writer https://efferentmedia.com/blog/major-changes-shake-up-google-ads-and-what-they-mean/ https://efferentmedia.com/blog/major-changes-shake-up-google-ads-and-what-they-mean/ Fri, 18 Sep 2020 00:00:00 +0000 Despite the ongoing turbulence currently engulfing the world, Google Ads has rolled out several new changes to the Internet’s largest ad distribution system in recent months. Staff Writer https://efferentmedia.com/blog/e-a-t-what-is-it-and-why-is-it-so-important-for-seo/ https://efferentmedia.com/blog/e-a-t-what-is-it-and-why-is-it-so-important-for-seo/ Mon, 24 Jun 2019 00:00:00 +0000 For SEO, staying up to date with Google’s recommendations is the name of the game, and while the EAT guidelines aren’t new, they’re taking on increased importance. In regards to SEO, EAT stands for Expertise, Authoritativeness, and Trustworthiness. It was first referenced in leaked documents from. Staff Writer https://efferentmedia.com/blog/how-to-boost-seo-using-schema-markup/ https://efferentmedia.com/blog/how-to-boost-seo-using-schema-markup/ Thu, 21 Mar 2019 00:00:00 +0000 Most schema advice lists forty types you could add. For a local service business, four of them do the work and the rest are noise. Here is which, and what schema does not do. Staff Writer https://efferentmedia.com/blog/in-case-you-missed-it-facetime-bug-twitter-fail-more/ https://efferentmedia.com/blog/in-case-you-missed-it-facetime-bug-twitter-fail-more/ Tue, 29 Jan 2019 00:00:00 +0000 Facetime Bug Lets People Eavesdrop on Friends A bug in iOS 12.1 allows people to hear and possibly even see the people they call on Facetime even if the recipient doesn’t accept the call. The recipient has no indication that the caller can hear or see them. The bug affects both iPhones and iPads. Staff Writer https://efferentmedia.com/blog/in-case-you-missed-it-a-monthly-roundup-of-digital-marketing-news/ https://efferentmedia.com/blog/in-case-you-missed-it-a-monthly-roundup-of-digital-marketing-news/ Tue, 27 Nov 2018 00:00:00 +0000 Pinterest Names Chief Marketing Officer Pinterest has named Andréa Mallard as its first Chief Marketing Officer (CMO). Mallard was hired away from the Gap-owned Athleta, a line of athleisure clothing, where she also served as CMO. Mallard will report to COO Francoise Brougher, who joined Pinterest. Staff Writer https://efferentmedia.com/blog/verifying-your-google-my-business-listing/ https://efferentmedia.com/blog/verifying-your-google-my-business-listing/ Fri, 02 Nov 2018 00:00:00 +0000 !!! Please note that an online marketing company in California is placing ads to recruit people to receive Google My Business verification postcards. When applicants ask questions, they’re given the link to this article. Efferent Media is NOT associated with any such efforts, and we’re based in New. Staff Writer https://efferentmedia.com/blog/what-you-need-to-know-about-website-accessibility-and-the-ada/ https://efferentmedia.com/blog/what-you-need-to-know-about-website-accessibility-and-the-ada/ Thu, 09 Mar 2017 00:00:00 +0000 Website Accessibility is an issue that’s on the front lines for persons with disabilities, and it could effect how everyone, including Efferent, does business going forward. Businesses and other organizations around the country are addressing how to make their websites compliant with the Americans. Staff Writer https://efferentmedia.com/blog/how-to-strategically-create-content-for-your-facebook-page/ https://efferentmedia.com/blog/how-to-strategically-create-content-for-your-facebook-page/ Thu, 24 Dec 2015 00:00:00 +0000 The importance of posting content is often overlooked. Let me reword that: the importance of strategically posting content is often overlooked. It’s important to remember that you’re posting on behalf of a business – this isn’t your personal Facebook Page. That means you have to take all bias out. Staff Writer https://efferentmedia.com/blog/3-reasons-designers-love-carousel-ads/ https://efferentmedia.com/blog/3-reasons-designers-love-carousel-ads/ Fri, 20 Nov 2015 00:00:00 +0000 As a designer creating micro-content, it can be difficult to capture one’s full artistic expression using just one advertisement or design. With the release of Facebook’s new Carousel Ads, this now changes! Facebook released carousel Ads last year in order to allow advertisers to showcase both. Staff Writer https://efferentmedia.com/blog/three-reasons-you-should-be-using-video-on-twitter/ https://efferentmedia.com/blog/three-reasons-you-should-be-using-video-on-twitter/ Wed, 18 Feb 2015 00:00:00 +0000 Video is becoming more and more predominant in social media. When you think video, you think of YouTube, Vine, Instagram, Snapchat and now Facebook. Chances are, you don’t usually think about Twitter. Why? Because Twitter hasn’t allowed video uploads – until now. There are countless reasons to take. Staff Writer https://efferentmedia.com/blog/your-non-mobile-friendly-website-and-seo/ https://efferentmedia.com/blog/your-non-mobile-friendly-website-and-seo/ Thu, 12 Feb 2015 00:00:00 +0000 Mobile usage has taken over as leader for total web usage. I remember hearing that prediction in 2008 and thinking, “That’s just insane!”. In 2008, Mary Meeker, an analyst at Kleiner Perkins Caufield & Byers said that mobile would surpass desktop usage for online browsing. She couldn’t have been. Staff Writer https://efferentmedia.com/blog/will-spelling-errors-hurt-my-seo/ https://efferentmedia.com/blog/will-spelling-errors-hurt-my-seo/ Thu, 13 Feb 2014 00:00:00 +0000 This week, Matt Cutts (@mattcutts) released a quick 1-minute video on YouTube, answering the question, “Should I correct the grammar of comments on my blog?” While the focus of the video is about misspelled comments or comments that use bad grammar, the bigger takeaway was the acknowledgement that. Staff Writer https://efferentmedia.com/blog/efferent-media-local-seo-leader-expands-client-list/ https://efferentmedia.com/blog/efferent-media-local-seo-leader-expands-client-list/ Wed, 27 Nov 2013 00:00:00 +0000 FOR IMMEDIATE RELEASE Long Island, NY; November 27, 2013 Efferent Media, continuing to emerge as a leading Long Island Search Engine Optimization company, announces its move to new and larger offices to meet the needs of a growing client list and expanded staff. Efferent Media was incorporated in. Staff Writer