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Medical Professionals


2021
STARTUP
2/25

5 Tips to Enhance Website Traffic for Medical, Health, & Wellness Businesses

Medical Website on latop.
A website is essential for any business that wants to succeed and grow, and that includes medical, health and wellness businesses. While at one time such practices could rely on getting enough clients from medical directory referrals and having a
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2/11

What Makes a Website HIPAA Compliant?

HIPAA Compliance
HIPAA-compliant websites must have physical, network, and process security to safeguard protected health information. While that seems clear, HIPAA privacy and security rules involve many concerns and components. Here are some of the most common questions we get at Efferent
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1/28

What Is a Patient Persona?

Patient Personas
Marketing personas are an essential part of a successful marketing strategy yet are frequently overlooked when companies handle marketing in-house. That is especially true in medical marketing, which often carries the mindset that patients with the right problem will find
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2020
11/20

Google My Business Hijacking – What to Know and How to Prevent It

GMB Map Location Listing
Google My Business (GMB) pages are a vital component of local and overall SEO. When GMB pages are optimized, they provide critical information to customers including contact information, reviews, service catalog, and more. As the pandemic continues, the value of
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9/25

Does Social Media Matter For Your Healthcare Practice?

Doctor touching medical icon
Marketing a healthcare practice involves special considerations. That made many medical practitioners cautious about social media in the beginning, yet it’s where your target audience is. In fact, more than half of adults in the United States get their news
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Our Next Goals
9/11

Why Local Search is Critical for Health and Medical Sites

Medical Map Icon
The importance of website search engine optimization (SEO) is widely acknowledged, but the significance of local search still tends to be overlooked – especially for health and medical websites. Medium and large businesses can dedicate the resources for full-scale SEO
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