{ "version": "https://jsonfeed.org/version/1.1", "title": "Efferent Media: Content", "home_page_url": "https://efferentmedia.com/blog/topic/content/", "feed_url": "https://efferentmedia.com/blog/topic/content/feed.json", "language": "en-US", "items": [ { "id": "https://efferentmedia.com/blog/debunking-seo-myths/", "url": "https://efferentmedia.com/blog/debunking-seo-myths/", "title": "Debunking SEO Myths", "summary": "Search Engine Optimization and Digital Marketing are industries that have spawned their fair share of misinterpretations and myths. Years of interacting with esoteric rules, invisible algorithms, and surface explanations for website ranking phenomena\u2026 it has led to various beliefs and answers for.", "date_published": "2023-09-28T09:00:00-05:00", "authors": [ { "name": "Staff Writer", "url": "https://efferentmedia.com/author/staff-writer/" } ], "tags": [ "content", "seo" ], "image": "https://efferentmedia.com/assets/blog/debunking-seo-myths.png" }, { "id": "https://efferentmedia.com/blog/design-tips-for-ppc-ads-and-landing-pages-in-2023/", "url": "https://efferentmedia.com/blog/design-tips-for-ppc-ads-and-landing-pages-in-2023/", "title": "Design Tips for PPC Ads and Landing Pages in 2023", "summary": "Designing PPC ads and landing pages can significantly impact your business, influencing the quantity and quality of leads. Your landing pages and PPC ads form the first impression potential clients have of your company. Creating designs that inspire confidence and comfort is essential, encouraging.", "date_published": "2023-08-10T09:00:00-05:00", "authors": [ { "name": "Staff Writer", "url": "https://efferentmedia.com/author/staff-writer/" } ], "tags": [ "branding", "content", "lead-follow-up" ], "image": "https://efferentmedia.com/assets/blog/design-tips-for-ppc-ads-and-landing-pages-in-2023.png" }, { "id": "https://efferentmedia.com/blog/9-ways-to-use-your-content-to-attract-leads/", "url": "https://efferentmedia.com/blog/9-ways-to-use-your-content-to-attract-leads/", "title": "9 Ways to Use Your Content to Attract Leads", "summary": "A good business website is more than just a digital Yellow Pages\u00ae listing. It provides information to help convert prospects into paying clients through lead nurturing. Good content can even attract customers through lead generation.", "date_published": "2021-11-25T09:00:00-05:00", "authors": [ { "name": "Staff Writer", "url": "https://efferentmedia.com/author/staff-writer/" } ], "tags": [ "content", "lead-follow-up" ], "image": "https://efferentmedia.com/assets/blog/9-ways-to-use-your-content-to-attract-leads.png" }, { "id": "https://efferentmedia.com/blog/why-is-inbound-so-important-during-the-pandemic/", "url": "https://efferentmedia.com/blog/why-is-inbound-so-important-during-the-pandemic/", "title": "Why is Inbound So Important During the Pandemic?", "summary": "COVID-19 has been brutal for a lot of businesses and some industries have been hit especially hard. The common response to revenue downturns is to stop or drastically curtail marketing. That is a big mistake and at Efferent Media we have the evidence to prove it. Our clients who have maintained and.", "date_published": "2021-03-11T09:00:00-05:00", "authors": [ { "name": "Staff Writer", "url": "https://efferentmedia.com/author/staff-writer/" } ], "tags": [ "content", "lead-follow-up", "paid-media", "social-media" ], "image": "https://efferentmedia.com/assets/blog/why-is-inbound-so-important-during-the-pandemic.png" }, { "id": "https://efferentmedia.com/blog/5ish-tips-for-seo-blog-post-writing-from-an-seo-blogger/", "url": "https://efferentmedia.com/blog/5ish-tips-for-seo-blog-post-writing-from-an-seo-blogger/", "title": "Should a Contractor Bother Blogging?", "summary": "Most contractor blogs are an expense with no return. A few are the cheapest lead source the business has. The difference is entirely in what the posts are about.", "date_published": "2020-10-30T09:00:00-05:00", "authors": [ { "name": "Staff Writer", "url": "https://efferentmedia.com/author/staff-writer/" } ], "tags": [ "content", "seo" ], "image": "https://efferentmedia.com/assets/blog/5ish-tips-for-seo-blog-post-writing-from-an-seo-blogger.png" }, { "id": "https://efferentmedia.com/blog/how-to-strategically-create-content-for-your-facebook-page/", "url": "https://efferentmedia.com/blog/how-to-strategically-create-content-for-your-facebook-page/", "title": "How to Strategically Create Content for Your Facebook Page.", "summary": "The importance of posting content is often overlooked. Let me reword that: the importance of strategically posting content is often overlooked. It\u2019s important to remember that you\u2019re posting on behalf of a business \u2013 this isn\u2019t your personal Facebook Page. That means you have to take all bias out.", "date_published": "2015-12-24T09:00:00-05:00", "authors": [ { "name": "Staff Writer", "url": "https://efferentmedia.com/author/staff-writer/" } ], "tags": [ "content", "social-media" ], "image": "https://efferentmedia.com/assets/blog/how-to-strategically-create-content-for-your-facebook-page.png" }, { "id": "https://efferentmedia.com/blog/three-reasons-you-should-be-using-video-on-twitter/", "url": "https://efferentmedia.com/blog/three-reasons-you-should-be-using-video-on-twitter/", "title": "Three Reasons You Should Be Using Video on Twitter", "summary": "Video is becoming more and more predominant in social media. When you think video, you think of YouTube, Vine, Instagram, Snapchat and now Facebook. Chances are, you don\u2019t usually think about Twitter. Why? Because Twitter hasn\u2019t allowed video uploads \u2013 until now. There are countless reasons to take.", "date_published": "2015-02-18T09:00:00-05:00", "authors": [ { "name": "Staff Writer", "url": "https://efferentmedia.com/author/staff-writer/" } ], "tags": [ "social-media", "content" ], "image": "https://efferentmedia.com/assets/blog/three-reasons-you-should-be-using-video-on-twitter.png" } ] }