https://efferentmedia.com/blog/topic/content/ Blog strategy, video, email and website copy for local businesses, written around the questions customers actually ask. en-us Thu, 28 Sep 2023 00:00:00 +0000 https://efferentmedia.com/blog/debunking-seo-myths/ https://efferentmedia.com/blog/debunking-seo-myths/ Thu, 28 Sep 2023 00:00:00 +0000 Search Engine Optimization and Digital Marketing are industries that have spawned their fair share of misinterpretations and myths. Years of interacting with esoteric rules, invisible algorithms, and surface explanations for website ranking phenomena… it has led to various beliefs and answers for. Staff Writer https://efferentmedia.com/blog/design-tips-for-ppc-ads-and-landing-pages-in-2023/ https://efferentmedia.com/blog/design-tips-for-ppc-ads-and-landing-pages-in-2023/ Thu, 10 Aug 2023 00:00:00 +0000 Designing PPC ads and landing pages can significantly impact your business, influencing the quantity and quality of leads. Your landing pages and PPC ads form the first impression potential clients have of your company. Creating designs that inspire confidence and comfort is essential, encouraging. Staff Writer https://efferentmedia.com/blog/9-ways-to-use-your-content-to-attract-leads/ https://efferentmedia.com/blog/9-ways-to-use-your-content-to-attract-leads/ Thu, 25 Nov 2021 00:00:00 +0000 A good business website is more than just a digital Yellow Pages® listing. It provides information to help convert prospects into paying clients through lead nurturing. Good content can even attract customers through lead generation. Staff Writer https://efferentmedia.com/blog/why-is-inbound-so-important-during-the-pandemic/ https://efferentmedia.com/blog/why-is-inbound-so-important-during-the-pandemic/ Thu, 11 Mar 2021 00:00:00 +0000 COVID-19 has been brutal for a lot of businesses and some industries have been hit especially hard. The common response to revenue downturns is to stop or drastically curtail marketing. That is a big mistake and at Efferent Media we have the evidence to prove it. Our clients who have maintained and. Staff Writer https://efferentmedia.com/blog/5ish-tips-for-seo-blog-post-writing-from-an-seo-blogger/ https://efferentmedia.com/blog/5ish-tips-for-seo-blog-post-writing-from-an-seo-blogger/ Fri, 30 Oct 2020 00:00:00 +0000 Most contractor blogs are an expense with no return. A few are the cheapest lead source the business has. The difference is entirely in what the posts are about. Staff Writer https://efferentmedia.com/blog/how-to-strategically-create-content-for-your-facebook-page/ https://efferentmedia.com/blog/how-to-strategically-create-content-for-your-facebook-page/ Thu, 24 Dec 2015 00:00:00 +0000 The importance of posting content is often overlooked. Let me reword that: the importance of strategically posting content is often overlooked. It’s important to remember that you’re posting on behalf of a business – this isn’t your personal Facebook Page. That means you have to take all bias out. Staff Writer https://efferentmedia.com/blog/three-reasons-you-should-be-using-video-on-twitter/ https://efferentmedia.com/blog/three-reasons-you-should-be-using-video-on-twitter/ Wed, 18 Feb 2015 00:00:00 +0000 Video is becoming more and more predominant in social media. When you think video, you think of YouTube, Vine, Instagram, Snapchat and now Facebook. Chances are, you don’t usually think about Twitter. Why? Because Twitter hasn’t allowed video uploads – until now. There are countless reasons to take. Staff Writer