{ "version": "https://jsonfeed.org/version/1.1", "title": "Efferent Media: Lead Follow-Up", "home_page_url": "https://efferentmedia.com/blog/topic/lead-follow-up/", "feed_url": "https://efferentmedia.com/blog/topic/lead-follow-up/feed.json", "language": "en-US", "items": [ { "id": "https://efferentmedia.com/blog/leads-you-did-not-call-back/", "url": "https://efferentmedia.com/blog/leads-you-did-not-call-back/", "title": "Every Lead You Did Not Call Back This Year Is Still a Lead", "summary": "Quotes that went quiet, last season's estimates, the week you were slammed. That list is the cheapest pipeline you own, and working it does not require hiring anybody.", "date_published": "2026-10-08T09:00:00-05:00", "authors": [ { "name": "Jennifer Marlowe", "url": "https://efferentmedia.com/author/jmarlowe/" } ], "tags": [ "lead-follow-up", "running-a-business" ], "image": "https://efferentmedia.com/assets/blog/leads-you-did-not-call-back.png" }, { "id": "https://efferentmedia.com/blog/holiday-hours-costing-you-calls/", "url": "https://efferentmedia.com/blog/holiday-hours-costing-you-calls/", "title": "Your Holiday Hours Are Costing You Calls", "summary": "Six weeks where your hours change twice and half the internet still shows the old ones. A customer who calls a number listed as open and gets nothing does not conclude you are closed.", "date_published": "2026-10-06T09:00:00-05:00", "authors": [ { "name": "Jennifer Marlowe", "url": "https://efferentmedia.com/author/jmarlowe/" } ], "tags": [ "lead-follow-up", "seo", "long-island" ], "image": "https://efferentmedia.com/assets/blog/holiday-hours-costing-you-calls.png" }, { "id": "https://efferentmedia.com/blog/storm-season-south-shore-readiness/", "url": "https://efferentmedia.com/blog/storm-season-south-shore-readiness/", "title": "Storm Season on the South Shore: What Roofing and Siding Companies Should Have Running First", "summary": "Emergency demand arrives in hours and is gone in days. Four things have to be live before the first nor'easter, because none of them can be built during one.", "date_published": "2026-09-03T09:00:00-05:00", "authors": [ { "name": "Jennifer Marlowe", "url": "https://efferentmedia.com/author/jmarlowe/" } ], "tags": [ "lead-follow-up", "paid-media", "long-island" ], "image": "https://efferentmedia.com/assets/blog/storm-season-south-shore-readiness.png" }, { "id": "https://efferentmedia.com/blog/five-minutes-lead-response-long-island/", "url": "https://efferentmedia.com/blog/five-minutes-lead-response-long-island/", "title": "Five Minutes: The Window Where Most Long Island Leads Are Won or Lost", "summary": "The chance of reaching a new lead falls steeply and early, and most of that loss happens before anyone in the office has seen the form. What a business can actually do about it without hiring.", "date_published": "2026-08-20T09:00:00-05:00", "authors": [ { "name": "Jennifer Marlowe", "url": "https://efferentmedia.com/author/jmarlowe/" } ], "tags": [ "lead-follow-up", "running-a-business" ], "image": "https://efferentmedia.com/assets/blog/five-minutes-lead-response-long-island.png" }, { "id": "https://efferentmedia.com/blog/design-tips-for-ppc-ads-and-landing-pages-in-2023/", "url": "https://efferentmedia.com/blog/design-tips-for-ppc-ads-and-landing-pages-in-2023/", "title": "Design Tips for PPC Ads and Landing Pages in 2023", "summary": "Designing PPC ads and landing pages can significantly impact your business, influencing the quantity and quality of leads. Your landing pages and PPC ads form the first impression potential clients have of your company. Creating designs that inspire confidence and comfort is essential, encouraging.", "date_published": "2023-08-10T09:00:00-05:00", "authors": [ { "name": "Staff Writer", "url": "https://efferentmedia.com/author/staff-writer/" } ], "tags": [ "branding", "content", "lead-follow-up" ], "image": "https://efferentmedia.com/assets/blog/design-tips-for-ppc-ads-and-landing-pages-in-2023.png" }, { "id": "https://efferentmedia.com/blog/9-ways-to-use-your-content-to-attract-leads/", "url": "https://efferentmedia.com/blog/9-ways-to-use-your-content-to-attract-leads/", "title": "9 Ways to Use Your Content to Attract Leads", "summary": "A good business website is more than just a digital Yellow Pages\u00ae listing. It provides information to help convert prospects into paying clients through lead nurturing. Good content can even attract customers through lead generation.", "date_published": "2021-11-25T09:00:00-05:00", "authors": [ { "name": "Staff Writer", "url": "https://efferentmedia.com/author/staff-writer/" } ], "tags": [ "content", "lead-follow-up" ], "image": "https://efferentmedia.com/assets/blog/9-ways-to-use-your-content-to-attract-leads.png" }, { "id": "https://efferentmedia.com/blog/why-is-inbound-so-important-during-the-pandemic/", "url": "https://efferentmedia.com/blog/why-is-inbound-so-important-during-the-pandemic/", "title": "Why is Inbound So Important During the Pandemic?", "summary": "COVID-19 has been brutal for a lot of businesses and some industries have been hit especially hard. The common response to revenue downturns is to stop or drastically curtail marketing. That is a big mistake and at Efferent Media we have the evidence to prove it. Our clients who have maintained and.", "date_published": "2021-03-11T09:00:00-05:00", "authors": [ { "name": "Staff Writer", "url": "https://efferentmedia.com/author/staff-writer/" } ], "tags": [ "content", "lead-follow-up", "paid-media", "social-media" ], "image": "https://efferentmedia.com/assets/blog/why-is-inbound-so-important-during-the-pandemic.png" }, { "id": "https://efferentmedia.com/blog/what-is-a-patient-persona/", "url": "https://efferentmedia.com/blog/what-is-a-patient-persona/", "title": "What Is a Patient Persona?", "summary": "Marketing personas are an essential part of a successful marketing strategy yet are frequently overlooked when companies handle marketing in-house. That is especially true in medical marketing, which often carries the mindset that patients with the right problem will find your practice. The truth.", "date_published": "2021-01-28T09:00:00-05:00", "authors": [ { "name": "Staff Writer", "url": "https://efferentmedia.com/author/staff-writer/" } ], "tags": [ "lead-follow-up", "paid-media", "social-media" ], "image": "https://efferentmedia.com/assets/blog/what-is-a-patient-persona.png" }, { "id": "https://efferentmedia.com/blog/why-you-need-to-write-p-s-in-your-marketing-emails/", "url": "https://efferentmedia.com/blog/why-you-need-to-write-p-s-in-your-marketing-emails/", "title": "Why You Need to Write P.S. in Your Marketing Emails", "summary": "You\u2019ve probably noticed \u201cP.S.\u201d at the end of many marketing materials. Is it a clich\u00e9? An old-fashioned writing habit? A tactic to improve your results? How about all of the above?", "date_published": "2021-01-14T09:00:00-05:00", "authors": [ { "name": "Staff Writer", "url": "https://efferentmedia.com/author/staff-writer/" } ], "tags": [ "lead-follow-up" ], "image": "https://efferentmedia.com/assets/blog/why-you-need-to-write-p-s-in-your-marketing-emails.png" } ] }