https://efferentmedia.com/blog/topic/lead-follow-up/ Speed to lead, follow-up sequences, phone handling and the handoff from inquiry to estimate for local service businesses. en-us Thu, 08 Oct 2026 00:00:00 +0000 https://efferentmedia.com/blog/leads-you-did-not-call-back/ https://efferentmedia.com/blog/leads-you-did-not-call-back/ Thu, 08 Oct 2026 00:00:00 +0000 Quotes that went quiet, last season's estimates, the week you were slammed. That list is the cheapest pipeline you own, and working it does not require hiring anybody. Jennifer Marlowe https://efferentmedia.com/blog/holiday-hours-costing-you-calls/ https://efferentmedia.com/blog/holiday-hours-costing-you-calls/ Tue, 06 Oct 2026 00:00:00 +0000 Six weeks where your hours change twice and half the internet still shows the old ones. A customer who calls a number listed as open and gets nothing does not conclude you are closed. Jennifer Marlowe https://efferentmedia.com/blog/storm-season-south-shore-readiness/ https://efferentmedia.com/blog/storm-season-south-shore-readiness/ Thu, 03 Sep 2026 00:00:00 +0000 Emergency demand arrives in hours and is gone in days. Four things have to be live before the first nor'easter, because none of them can be built during one. Jennifer Marlowe https://efferentmedia.com/blog/five-minutes-lead-response-long-island/ https://efferentmedia.com/blog/five-minutes-lead-response-long-island/ Thu, 20 Aug 2026 00:00:00 +0000 The chance of reaching a new lead falls steeply and early, and most of that loss happens before anyone in the office has seen the form. What a business can actually do about it without hiring. Jennifer Marlowe https://efferentmedia.com/blog/design-tips-for-ppc-ads-and-landing-pages-in-2023/ https://efferentmedia.com/blog/design-tips-for-ppc-ads-and-landing-pages-in-2023/ Thu, 10 Aug 2023 00:00:00 +0000 Designing PPC ads and landing pages can significantly impact your business, influencing the quantity and quality of leads. Your landing pages and PPC ads form the first impression potential clients have of your company. Creating designs that inspire confidence and comfort is essential, encouraging. Staff Writer https://efferentmedia.com/blog/9-ways-to-use-your-content-to-attract-leads/ https://efferentmedia.com/blog/9-ways-to-use-your-content-to-attract-leads/ Thu, 25 Nov 2021 00:00:00 +0000 A good business website is more than just a digital Yellow Pages® listing. It provides information to help convert prospects into paying clients through lead nurturing. Good content can even attract customers through lead generation. Staff Writer https://efferentmedia.com/blog/why-is-inbound-so-important-during-the-pandemic/ https://efferentmedia.com/blog/why-is-inbound-so-important-during-the-pandemic/ Thu, 11 Mar 2021 00:00:00 +0000 COVID-19 has been brutal for a lot of businesses and some industries have been hit especially hard. The common response to revenue downturns is to stop or drastically curtail marketing. That is a big mistake and at Efferent Media we have the evidence to prove it. Our clients who have maintained and. Staff Writer https://efferentmedia.com/blog/what-is-a-patient-persona/ https://efferentmedia.com/blog/what-is-a-patient-persona/ Thu, 28 Jan 2021 00:00:00 +0000 Marketing personas are an essential part of a successful marketing strategy yet are frequently overlooked when companies handle marketing in-house. That is especially true in medical marketing, which often carries the mindset that patients with the right problem will find your practice. The truth. Staff Writer https://efferentmedia.com/blog/why-you-need-to-write-p-s-in-your-marketing-emails/ https://efferentmedia.com/blog/why-you-need-to-write-p-s-in-your-marketing-emails/ Thu, 14 Jan 2021 00:00:00 +0000 You’ve probably noticed “P.S.” at the end of many marketing materials. Is it a cliché? An old-fashioned writing habit? A tactic to improve your results? How about all of the above? Staff Writer