{
  "version": "https://jsonfeed.org/version/1.1",
  "title": "Efferent Media: Long Island",
  "home_page_url": "https://efferentmedia.com/blog/topic/long-island/",
  "feed_url": "https://efferentmedia.com/blog/topic/long-island/feed.json",
  "language": "en-US",
  "items": [
    {
      "id": "https://efferentmedia.com/blog/last-quarter-ad-budget-long-island/",
      "url": "https://efferentmedia.com/blog/last-quarter-ad-budget-long-island/",
      "title": "What Long Island Businesses Should Do With the Last Quarter of the Ad Budget",
      "summary": "The phone slows down in Q4 and most owners slow the spending with it. The auction slows down too, which is exactly why the last quarter is usually the cheapest work you will buy all year.",
      "date_published": "2026-09-24T09:00:00-05:00",
      "authors": [
        {
          "name": "Joe Garraffo",
          "url": "https://efferentmedia.com/author/jgarraffo/"
        }
      ],
      "tags": [
        "paid-media",
        "long-island",
        "running-a-business"
      ],
      "image": "https://efferentmedia.com/assets/blog/last-quarter-ad-budget-long-island.png"
    },
    {
      "id": "https://efferentmedia.com/blog/nassau-or-suffolk-one-budget/",
      "url": "https://efferentmedia.com/blog/nassau-or-suffolk-one-budget/",
      "title": "Nassau or Suffolk: Why One Ad Budget Should Not Cover Both",
      "summary": "Two counties, two costs per click, two competitive sets and two different customers. Running them under one budget hides which half is working and quietly funds the weaker one.",
      "date_published": "2026-09-17T09:00:00-05:00",
      "authors": [
        {
          "name": "Nicole Garraffo",
          "url": "https://efferentmedia.com/author/ngarraffo/"
        }
      ],
      "tags": [
        "paid-media",
        "long-island",
        "running-a-business"
      ],
      "image": "https://efferentmedia.com/assets/blog/nassau-or-suffolk-one-budget.png"
    },
    {
      "id": "https://efferentmedia.com/blog/storm-season-south-shore-readiness/",
      "url": "https://efferentmedia.com/blog/storm-season-south-shore-readiness/",
      "title": "Storm Season on the South Shore: What Roofing and Siding Companies Should Have Running First",
      "summary": "Emergency demand arrives in hours and is gone in days. Four things have to be live before the first nor'easter, because none of them can be built during one.",
      "date_published": "2026-09-03T09:00:00-05:00",
      "authors": [
        {
          "name": "Jennifer Marlowe",
          "url": "https://efferentmedia.com/author/jmarlowe/"
        }
      ],
      "tags": [
        "lead-follow-up",
        "paid-media",
        "long-island"
      ],
      "image": "https://efferentmedia.com/assets/blog/storm-season-south-shore-readiness.png"
    },
    {
      "id": "https://efferentmedia.com/blog/service-area-not-radius-long-island/",
      "url": "https://efferentmedia.com/blog/service-area-not-radius-long-island/",
      "title": "Service Area, Not Radius: How to Draw Your Map on Long Island",
      "summary": "A circle on a map includes water, parkland and towns you would never send a crew to. Long Island punishes radius targeting harder than almost any market in the country, and the fix is a list of towns rather than a number of miles.",
      "date_published": "2026-08-27T09:00:00-05:00",
      "authors": [
        {
          "name": "Mike Roberts",
          "url": "https://efferentmedia.com/author/mroberts/"
        }
      ],
      "tags": [
        "seo",
        "paid-media",
        "long-island"
      ],
      "image": "https://efferentmedia.com/assets/blog/service-area-not-radius-long-island.png"
    },
    {
      "id": "https://efferentmedia.com/blog/local-service-ads-cost-who-should-skip/",
      "url": "https://efferentmedia.com/blog/local-service-ads-cost-who-should-skip/",
      "title": "Local Service Ads: What They Cost, Who They Work For, and Who Should Skip Them",
      "summary": "Google Guaranteed sits above everything else in the results and charges per lead rather than per click. That is excellent for some trades and a tax on others, and which one you are is mostly decided by your average job value.",
      "date_published": "2026-08-13T09:00:00-05:00",
      "authors": [
        {
          "name": "Joe Garraffo",
          "url": "https://efferentmedia.com/author/jgarraffo/"
        }
      ],
      "tags": [
        "paid-media",
        "long-island"
      ],
      "image": "https://efferentmedia.com/assets/blog/local-service-ads-cost-who-should-skip.png"
    },
    {
      "id": "https://efferentmedia.com/blog/off-season-buying-search/",
      "url": "https://efferentmedia.com/blog/off-season-buying-search/",
      "title": "Your Off Season Is the Cheapest Search You Will Buy All Year",
      "summary": "Competitors pull back, clicks get cheaper, and the research happening now books work in March. The off season is not a time to stop spending, it is the cheapest time to buy the position you will need.",
      "date_published": "2026-07-30T09:00:00-05:00",
      "authors": [
        {
          "name": "Joe Garraffo",
          "url": "https://efferentmedia.com/author/jgarraffo/"
        }
      ],
      "tags": [
        "paid-media",
        "long-island"
      ],
      "image": "https://efferentmedia.com/assets/blog/off-season-buying-search.png"
    },
    {
      "id": "https://efferentmedia.com/blog/google-business-profile-winter-contractor/",
      "url": "https://efferentmedia.com/blog/google-business-profile-winter-contractor/",
      "title": "What Google Business Profile Actually Does for a Long Island Contractor",
      "summary": "The profile is a storefront that decides whether you appear in the map pack, and most contractor profiles here are half filled in. What to complete, what to post, what to ignore, and the three fields that only matter in winter.",
      "date_published": "2026-07-23T09:00:00-05:00",
      "authors": [
        {
          "name": "Mike Roberts",
          "url": "https://efferentmedia.com/author/mroberts/"
        }
      ],
      "tags": [
        "seo",
        "long-island"
      ],
      "image": "https://efferentmedia.com/assets/blog/google-business-profile-winter-contractor.png"
    }
  ]
}