{
  "version": "https://jsonfeed.org/version/1.1",
  "title": "Efferent Media: Measurement",
  "home_page_url": "https://efferentmedia.com/blog/topic/measurement/",
  "feed_url": "https://efferentmedia.com/blog/topic/measurement/feed.json",
  "language": "en-US",
  "items": [
    {
      "id": "https://efferentmedia.com/blog/what-we-would-fix-first/",
      "url": "https://efferentmedia.com/blog/what-we-would-fix-first/",
      "title": "What We Would Fix First If We Took Over Your Account in January",
      "summary": "The same handful of findings show up in nearly every account we inherit. Here they are in order, so you can fix them yourself without hiring anyone.",
      "date_published": "2026-10-13T09:00:00-05:00",
      "authors": [
        {
          "name": "Joe Garraffo",
          "url": "https://efferentmedia.com/author/jgarraffo/"
        }
      ],
      "tags": [
        "paid-media",
        "measurement",
        "running-a-business"
      ],
      "image": "https://efferentmedia.com/assets/blog/what-we-would-fix-first.png"
    },
    {
      "id": "https://efferentmedia.com/blog/clicks-or-customers-agency-reporting/",
      "url": "https://efferentmedia.com/blog/clicks-or-customers-agency-reporting/",
      "title": "Is Your Agency Reporting Clicks or Customers",
      "summary": "A report full of impressions and clicks is a report about the platform. Five questions that force it to be about your revenue instead, and what a straight answer to each one sounds like.",
      "date_published": "2026-09-10T09:00:00-05:00",
      "authors": [
        {
          "name": "Joshua Falken",
          "url": "https://efferentmedia.com/author/jfalken/"
        }
      ],
      "tags": [
        "measurement",
        "running-a-business"
      ],
      "image": "https://efferentmedia.com/assets/blog/clicks-or-customers-agency-reporting.png"
    },
    {
      "id": "https://efferentmedia.com/blog/next-year-budget-without-last-year-numbers/",
      "url": "https://efferentmedia.com/blog/next-year-budget-without-last-year-numbers/",
      "title": "Building Next Year's Budget When You Do Not Know What This Year Produced",
      "summary": "Most owners planning a year have spend by channel and revenue in total, and nothing connecting the two. You can build a defensible number from what you already have, this week, without waiting for better tracking.",
      "date_published": "2026-08-06T09:00:00-05:00",
      "authors": [
        {
          "name": "Nicole Garraffo",
          "url": "https://efferentmedia.com/author/ngarraffo/"
        }
      ],
      "tags": [
        "running-a-business",
        "measurement"
      ],
      "image": "https://efferentmedia.com/assets/blog/next-year-budget-without-last-year-numbers.png"
    }
  ]
}