https://efferentmedia.com/blog/topic/measurement/ Attribution, call tracking, conversion setup and reporting for businesses that close on the phone. en-us Tue, 13 Oct 2026 00:00:00 +0000 https://efferentmedia.com/blog/what-we-would-fix-first/ https://efferentmedia.com/blog/what-we-would-fix-first/ Tue, 13 Oct 2026 00:00:00 +0000 The same handful of findings show up in nearly every account we inherit. Here they are in order, so you can fix them yourself without hiring anyone. Joe Garraffo https://efferentmedia.com/blog/clicks-or-customers-agency-reporting/ https://efferentmedia.com/blog/clicks-or-customers-agency-reporting/ Thu, 10 Sep 2026 00:00:00 +0000 A report full of impressions and clicks is a report about the platform. Five questions that force it to be about your revenue instead, and what a straight answer to each one sounds like. Joshua Falken https://efferentmedia.com/blog/next-year-budget-without-last-year-numbers/ https://efferentmedia.com/blog/next-year-budget-without-last-year-numbers/ Thu, 06 Aug 2026 00:00:00 +0000 Most owners planning a year have spend by channel and revenue in total, and nothing connecting the two. You can build a defensible number from what you already have, this week, without waiting for better tracking. Nicole Garraffo