{
  "version": "https://jsonfeed.org/version/1.1",
  "title": "Efferent Media: Paid Media",
  "home_page_url": "https://efferentmedia.com/blog/topic/paid-media/",
  "feed_url": "https://efferentmedia.com/blog/topic/paid-media/feed.json",
  "language": "en-US",
  "items": [
    {
      "id": "https://efferentmedia.com/blog/last-quarter-ad-budget-long-island/",
      "url": "https://efferentmedia.com/blog/last-quarter-ad-budget-long-island/",
      "title": "What Long Island Businesses Should Do With the Last Quarter of the Ad Budget",
      "summary": "The phone slows down in Q4 and most owners slow the spending with it. The auction slows down too, which is exactly why the last quarter is usually the cheapest work you will buy all year.",
      "date_published": "2026-09-24T09:00:00-05:00",
      "authors": [
        {
          "name": "Joe Garraffo",
          "url": "https://efferentmedia.com/author/jgarraffo/"
        }
      ],
      "tags": [
        "paid-media",
        "long-island",
        "running-a-business"
      ],
      "image": "https://efferentmedia.com/assets/blog/last-quarter-ad-budget-long-island.png"
    },
    {
      "id": "https://efferentmedia.com/blog/nassau-or-suffolk-one-budget/",
      "url": "https://efferentmedia.com/blog/nassau-or-suffolk-one-budget/",
      "title": "Nassau or Suffolk: Why One Ad Budget Should Not Cover Both",
      "summary": "Two counties, two costs per click, two competitive sets and two different customers. Running them under one budget hides which half is working and quietly funds the weaker one.",
      "date_published": "2026-09-17T09:00:00-05:00",
      "authors": [
        {
          "name": "Nicole Garraffo",
          "url": "https://efferentmedia.com/author/ngarraffo/"
        }
      ],
      "tags": [
        "paid-media",
        "long-island",
        "running-a-business"
      ],
      "image": "https://efferentmedia.com/assets/blog/nassau-or-suffolk-one-budget.png"
    },
    {
      "id": "https://efferentmedia.com/blog/storm-season-south-shore-readiness/",
      "url": "https://efferentmedia.com/blog/storm-season-south-shore-readiness/",
      "title": "Storm Season on the South Shore: What Roofing and Siding Companies Should Have Running First",
      "summary": "Emergency demand arrives in hours and is gone in days. Four things have to be live before the first nor'easter, because none of them can be built during one.",
      "date_published": "2026-09-03T09:00:00-05:00",
      "authors": [
        {
          "name": "Jennifer Marlowe",
          "url": "https://efferentmedia.com/author/jmarlowe/"
        }
      ],
      "tags": [
        "lead-follow-up",
        "paid-media",
        "long-island"
      ],
      "image": "https://efferentmedia.com/assets/blog/storm-season-south-shore-readiness.png"
    },
    {
      "id": "https://efferentmedia.com/blog/service-area-not-radius-long-island/",
      "url": "https://efferentmedia.com/blog/service-area-not-radius-long-island/",
      "title": "Service Area, Not Radius: How to Draw Your Map on Long Island",
      "summary": "A circle on a map includes water, parkland and towns you would never send a crew to. Long Island punishes radius targeting harder than almost any market in the country, and the fix is a list of towns rather than a number of miles.",
      "date_published": "2026-08-27T09:00:00-05:00",
      "authors": [
        {
          "name": "Mike Roberts",
          "url": "https://efferentmedia.com/author/mroberts/"
        }
      ],
      "tags": [
        "seo",
        "paid-media",
        "long-island"
      ],
      "image": "https://efferentmedia.com/assets/blog/service-area-not-radius-long-island.png"
    },
    {
      "id": "https://efferentmedia.com/blog/local-service-ads-cost-who-should-skip/",
      "url": "https://efferentmedia.com/blog/local-service-ads-cost-who-should-skip/",
      "title": "Local Service Ads: What They Cost, Who They Work For, and Who Should Skip Them",
      "summary": "Google Guaranteed sits above everything else in the results and charges per lead rather than per click. That is excellent for some trades and a tax on others, and which one you are is mostly decided by your average job value.",
      "date_published": "2026-08-13T09:00:00-05:00",
      "authors": [
        {
          "name": "Joe Garraffo",
          "url": "https://efferentmedia.com/author/jgarraffo/"
        }
      ],
      "tags": [
        "paid-media",
        "long-island"
      ],
      "image": "https://efferentmedia.com/assets/blog/local-service-ads-cost-who-should-skip.png"
    },
    {
      "id": "https://efferentmedia.com/blog/off-season-buying-search/",
      "url": "https://efferentmedia.com/blog/off-season-buying-search/",
      "title": "Your Off Season Is the Cheapest Search You Will Buy All Year",
      "summary": "Competitors pull back, clicks get cheaper, and the research happening now books work in March. The off season is not a time to stop spending, it is the cheapest time to buy the position you will need.",
      "date_published": "2026-07-30T09:00:00-05:00",
      "authors": [
        {
          "name": "Joe Garraffo",
          "url": "https://efferentmedia.com/author/jgarraffo/"
        }
      ],
      "tags": [
        "paid-media",
        "long-island"
      ],
      "image": "https://efferentmedia.com/assets/blog/off-season-buying-search.png"
    },
    {
      "id": "https://efferentmedia.com/blog/why-do-you-need-google-ads/",
      "url": "https://efferentmedia.com/blog/why-do-you-need-google-ads/",
      "title": "Why Do You Need Google Ads?",
      "summary": "You want to promote your business\u2026 but with ads everywhere, it\u2019s hard to decide what to use. Not only are there Google Ads, Facebook ads, and conventional print and TV ads \u2013 but you can also find ads inside apps of all kinds and even at the pump while getting gas. With all of these",
      "date_published": "2023-02-23T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "paid-media",
        "seo"
      ],
      "image": "https://efferentmedia.com/assets/blog/why-do-you-need-google-ads.png"
    },
    {
      "id": "https://efferentmedia.com/blog/how-to-market-in-a-downturn/",
      "url": "https://efferentmedia.com/blog/how-to-market-in-a-downturn/",
      "title": "How to Market in a Downturn?",
      "summary": "Economists often disagree but 2023 is being especially thorny for predictions about the American economy, which makes business strategy more difficult than usual. While the global economy is troubled and some American economists are predicting a recession, U.S. inflation dropped in November to 7.1%.",
      "date_published": "2023-01-26T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "running-a-business",
        "paid-media",
        "seo",
        "social-media"
      ],
      "image": "https://efferentmedia.com/assets/blog/how-to-market-in-a-downturn.png"
    },
    {
      "id": "https://efferentmedia.com/blog/google-loosens-restrictions-for-some-medical-ads/",
      "url": "https://efferentmedia.com/blog/google-loosens-restrictions-for-some-medical-ads/",
      "title": "Google Loosens Restrictions for Some Medical Ads",
      "summary": "In recent months, Google Ads has implemented substantial changes to its platform and policies. The advertising juggernaut eliminated Expanded Text Ads, updated Smart Shopping campaigns to Performance Max, updated ad accounts to data-driven attribution, and announced that the much-feared, often.",
      "date_published": "2022-10-13T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "paid-media",
        "seo"
      ],
      "image": "https://efferentmedia.com/assets/blog/google-loosens-restrictions-for-some-medical-ads.png"
    },
    {
      "id": "https://efferentmedia.com/blog/why-you-need-to-switch-to-ga4/",
      "url": "https://efferentmedia.com/blog/why-you-need-to-switch-to-ga4/",
      "title": "Why You Need to Switch to GA4",
      "summary": "For as long as most people can remember, we\u2019ve been using Google Analytics to track website data, visits, sessions, geolocation, demographics, and so on. Google Analytics has undergone various changes over the years\u2026 and GA4 is no different. In October 2020, GA4 (or Google Analytics 4) was.",
      "date_published": "2022-09-29T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "paid-media",
        "seo",
        "social-media"
      ],
      "image": "https://efferentmedia.com/assets/blog/why-you-need-to-switch-to-ga4.png"
    },
    {
      "id": "https://efferentmedia.com/blog/googles-helpful-content-update/",
      "url": "https://efferentmedia.com/blog/googles-helpful-content-update/",
      "title": "Google\u2019s Helpful Content Update",
      "summary": "In Mid-August 2022, Google announced that they would be rolling out the \u201cHelpful Content\u201d update. This appeared to be a reasonably positive idea based on the name alone. But what is \u201cHelpful Content,\u201d and how will it affect the internet landscape? In Danny Sullivan\u2019s Google blog post, he expressed.",
      "date_published": "2022-09-22T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "content",
        "paid-media",
        "seo"
      ],
      "image": "https://efferentmedia.com/assets/blog/googles-helpful-content-update.png"
    },
    {
      "id": "https://efferentmedia.com/blog/buyer-persona-and-the-ideal-customer-profile-how-they-help-your-sales/",
      "url": "https://efferentmedia.com/blog/buyer-persona-and-the-ideal-customer-profile-how-they-help-your-sales/",
      "title": "Buyer Persona and the Ideal Customer Profile: How They Help Your Sales",
      "summary": "\u201cYou can\u2019t understand someone until you\u2019ve walked a mile in their shoes.\u201d To connect with your potential customer base, it\u2019s a smart move to step into their shoes to understand who they are and what they want. But how do you understand the perspective and needs of someone you haven\u2019t even met\u2026 yet?.",
      "date_published": "2022-06-30T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "lead-follow-up",
        "paid-media"
      ],
      "image": "https://efferentmedia.com/assets/blog/buyer-persona-and-the-ideal-customer-profile-how-they-help-your-sales.png"
    },
    {
      "id": "https://efferentmedia.com/blog/google-display-advertising-is-it-right-for-you-reasons-why/",
      "url": "https://efferentmedia.com/blog/google-display-advertising-is-it-right-for-you-reasons-why/",
      "title": "Google Display Advertising \u2013 Is It Right for You? Reasons Why",
      "summary": "Google uses several different networks to distribute its ads. There are two overall primary networks \u2013 Search and Display, and each network has a particular way of targeting an end-user. Knowing which network to use for your campaign goals can make your financial investment go further, be more.",
      "date_published": "2022-04-14T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "paid-media"
      ],
      "image": "https://efferentmedia.com/assets/blog/google-display-advertising-is-it-right-for-you-reasons-why.png"
    },
    {
      "id": "https://efferentmedia.com/blog/why-cant-i-find-myself-ads-site-on-google-a-quick-faq/",
      "url": "https://efferentmedia.com/blog/why-cant-i-find-myself-ads-site-on-google-a-quick-faq/",
      "title": "Why Can\u2019t I Find Myself/Ads/Site on Google? A Quick FAQ\u2026",
      "summary": "As a Search Engine Optimization team, we spend most of our time improving a client\u2019s profile so users can find it for specific keywords on search engines \u2013 and by search engines, we mean Google. As the default browser for most Internet users, Google controls the lion\u2019s share of search traffic.",
      "date_published": "2021-12-23T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "paid-media",
        "seo"
      ],
      "image": "https://efferentmedia.com/assets/blog/why-cant-i-find-myself-ads-site-on-google-a-quick-faq.png"
    },
    {
      "id": "https://efferentmedia.com/blog/google-ads-vs-facebook-ads-which-is-better-for-business/",
      "url": "https://efferentmedia.com/blog/google-ads-vs-facebook-ads-which-is-better-for-business/",
      "title": "Google Ads vs. Facebook Ads \u2013 Which is Better for Business?",
      "summary": "As a business owner, you need to be careful about where to spend your money. Very few companies (especially small businesses) have the luxury of no holds barred spending. When it comes to spending your money on online advertising, there are hundreds of different platforms and programs to consider..",
      "date_published": "2021-09-23T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "paid-media",
        "social-media"
      ],
      "image": "https://efferentmedia.com/assets/blog/google-ads-vs-facebook-ads-which-is-better-for-business.png"
    },
    {
      "id": "https://efferentmedia.com/blog/continuing-the-conversation-creating-remarketing-campaigns-to-close-window-shoppers/",
      "url": "https://efferentmedia.com/blog/continuing-the-conversation-creating-remarketing-campaigns-to-close-window-shoppers/",
      "title": "Continuing the Conversation: Creating Remarketing Campaigns To Close Window Shoppers",
      "summary": "While business owners always hope that prospective customers will see their name or product and buy immediately, that is rarely the case. The sales and marketing term \u201cbuyer\u2019s journey\u201d is accurate \u2013 most consumers go through a process when selecting a service, product, or business.",
      "date_published": "2021-06-24T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "paid-media"
      ],
      "image": "https://efferentmedia.com/assets/blog/continuing-the-conversation-creating-remarketing-campaigns-to-close-window-shoppers.png"
    },
    {
      "id": "https://efferentmedia.com/blog/when-should-my-business-start-advertising-on-linkedin/",
      "url": "https://efferentmedia.com/blog/when-should-my-business-start-advertising-on-linkedin/",
      "title": "When Should My Business Start Advertising on LinkedIn?",
      "summary": "Are you thinking about advertising on LinkedIn but you\u2019re not sure whether it\u2019s a good marketing channel for your business? We already know about other social media platforms that offer advertising like Facebook, Twitter, Instagram, Pinterest, Snapchat, and of course, the latest, TikTok. Let\u2019s take.",
      "date_published": "2021-04-29T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "paid-media",
        "social-media"
      ],
      "image": "https://efferentmedia.com/assets/blog/when-should-my-business-start-advertising-on-linkedin.png"
    },
    {
      "id": "https://efferentmedia.com/blog/5-tips-for-spring-cleaning-your-digital-marketing-efforts/",
      "url": "https://efferentmedia.com/blog/5-tips-for-spring-cleaning-your-digital-marketing-efforts/",
      "title": "5 Tips for Spring Cleaning Your Digital Marketing Efforts",
      "summary": "With spring right around the corner, scheduling some spring cleaning for your digital marketing is just as crucial as sprucing up your house. Digital marketing encompasses many techniques and strategies to increase your product\u2019s visibility or services, across a wide array of channels. Many online.",
      "date_published": "2021-04-08T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "content",
        "paid-media",
        "seo",
        "social-media"
      ],
      "image": "https://efferentmedia.com/assets/blog/5-tips-for-spring-cleaning-your-digital-marketing-efforts.png"
    },
    {
      "id": "https://efferentmedia.com/blog/google-guaranteed-everything-you-need-to-know/",
      "url": "https://efferentmedia.com/blog/google-guaranteed-everything-you-need-to-know/",
      "title": "Google Guaranteed \u2013 Everything You Need to Know",
      "summary": "We explained how Google Guaranteed is part of the recipe for optimal local SEO efforts in a prior blog post. In this post, we will explain more about Google Guaranteed itself, how it works, and its relationship to Local Services ads. One of the many Google services and products introduced over the.",
      "date_published": "2021-03-18T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "paid-media",
        "seo"
      ],
      "image": "https://efferentmedia.com/assets/blog/google-guaranteed-everything-you-need-to-know.png"
    },
    {
      "id": "https://efferentmedia.com/blog/why-is-inbound-so-important-during-the-pandemic/",
      "url": "https://efferentmedia.com/blog/why-is-inbound-so-important-during-the-pandemic/",
      "title": "Why is Inbound So Important During the Pandemic?",
      "summary": "COVID-19 has been brutal for a lot of businesses and some industries have been hit especially hard. The common response to revenue downturns is to stop or drastically curtail marketing. That is a big mistake and at Efferent Media we have the evidence to prove it. Our clients who have maintained and.",
      "date_published": "2021-03-11T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "content",
        "lead-follow-up",
        "paid-media",
        "social-media"
      ],
      "image": "https://efferentmedia.com/assets/blog/why-is-inbound-so-important-during-the-pandemic.png"
    },
    {
      "id": "https://efferentmedia.com/blog/mixing-evergreen-content-into-your-blogging-schedule/",
      "url": "https://efferentmedia.com/blog/mixing-evergreen-content-into-your-blogging-schedule/",
      "title": "Mixing Evergreen Content Into Your Blogging Schedule",
      "summary": "Evergreen content is an important part of any content marketing strategy. Yet people often misunderstand the meaning and purpose of \u201cevergreen\u201d content and accidentally sabotage their overall marketing strategy. So, let\u2019s take a look at the right way to mix evergreen content into your blog schedule.",
      "date_published": "2021-03-04T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "content",
        "paid-media",
        "seo"
      ],
      "image": "https://efferentmedia.com/assets/blog/mixing-evergreen-content-into-your-blogging-schedule.png"
    },
    {
      "id": "https://efferentmedia.com/blog/google-guaranteed-ppc-seo-100-local-marketing/",
      "url": "https://efferentmedia.com/blog/google-guaranteed-ppc-seo-100-local-marketing/",
      "title": "Google Guaranteed + PPC + SEO = 100% Local Marketing",
      "summary": "Marketing a local business can be stressful and difficult. As a business owner, you need to ensure that every dollar you spend on marketing is invested wisely. Hundreds of services \u201cguarantee\u201d an unbelievable ROI (return on investment) and an unprecedented new business volume. We would advise.",
      "date_published": "2021-02-04T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "paid-media",
        "seo"
      ],
      "image": "https://efferentmedia.com/assets/blog/google-guaranteed-ppc-seo-100-local-marketing.png"
    },
    {
      "id": "https://efferentmedia.com/blog/what-is-a-patient-persona/",
      "url": "https://efferentmedia.com/blog/what-is-a-patient-persona/",
      "title": "What Is a Patient Persona?",
      "summary": "Marketing personas are an essential part of a successful marketing strategy yet are frequently overlooked when companies handle marketing in-house. That is especially true in medical marketing, which often carries the mindset that patients with the right problem will find your practice. The truth.",
      "date_published": "2021-01-28T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "lead-follow-up",
        "paid-media",
        "social-media"
      ],
      "image": "https://efferentmedia.com/assets/blog/what-is-a-patient-persona.png"
    },
    {
      "id": "https://efferentmedia.com/blog/what-is-content-marketing/",
      "url": "https://efferentmedia.com/blog/what-is-content-marketing/",
      "title": "What is Content Marketing?",
      "summary": "While the term may sound self-explanatory, many people are reluctant to admit that they\u2019re not sure what content marketing actually is. Content marketing is defined as a form of marketing which focuses on creating, publishing, and distributing content for a targeted online audience. Seems simple.",
      "date_published": "2020-11-13T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "paid-media",
        "seo",
        "social-media"
      ],
      "image": "https://efferentmedia.com/assets/blog/what-is-content-marketing.png"
    },
    {
      "id": "https://efferentmedia.com/blog/ppc-101-introduction-to-ad-buying/",
      "url": "https://efferentmedia.com/blog/ppc-101-introduction-to-ad-buying/",
      "title": "PPC 101 \u2013 Introduction to Ad Buying",
      "summary": "PPC campaigns can provide an excellent return on investment and generate high quality leads for your business. If you are considering a pay-per-click (PPC) campaign with either Google or Microsoft, it\u2019s important to understand what you\u2019re getting involved with before you spend a single dollar..",
      "date_published": "2020-11-06T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "paid-media"
      ],
      "image": "https://efferentmedia.com/assets/blog/ppc-101-introduction-to-ad-buying.png"
    },
    {
      "id": "https://efferentmedia.com/blog/facebook-is-killing-its-less-than-20-text-in-image-rule-for-ads/",
      "url": "https://efferentmedia.com/blog/facebook-is-killing-its-less-than-20-text-in-image-rule-for-ads/",
      "title": "Facebook Is Killing Its Less Than 20% Text in Image Rule for Ads",
      "summary": "Facebook is notoriously secretive and that can even apply to rules and best practices for Facebook ads. The latest example of this is the Facebook 20% text rule, which appears to be dead \u2013 for the moment.",
      "date_published": "2020-10-16T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "paid-media",
        "social-media"
      ],
      "image": "https://efferentmedia.com/assets/blog/facebook-is-killing-its-less-than-20-text-in-image-rule-for-ads.png"
    },
    {
      "id": "https://efferentmedia.com/blog/should-you-install-a-heatmap-before-a-redesign/",
      "url": "https://efferentmedia.com/blog/should-you-install-a-heatmap-before-a-redesign/",
      "title": "Should you install a Heatmap before a Redesign?",
      "summary": "Website heatmaps are an incredibly useful and often under-utilized tool when it comes to understanding your website and its traffic. While heatmapping is not a panacea for all the issues you might be having, it will improve your perception of how individuals are interacting with your content and.",
      "date_published": "2020-10-02T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "paid-media",
        "seo",
        "websites"
      ],
      "image": "https://efferentmedia.com/assets/blog/should-you-install-a-heatmap-before-a-redesign.png"
    },
    {
      "id": "https://efferentmedia.com/blog/major-changes-shake-up-google-ads-and-what-they-mean/",
      "url": "https://efferentmedia.com/blog/major-changes-shake-up-google-ads-and-what-they-mean/",
      "title": "Major Changes Shake Up Google Ads and What They Mean",
      "summary": "Despite the ongoing turbulence currently engulfing the world, Google Ads has rolled out several new changes to the Internet\u2019s largest ad distribution system in recent months.",
      "date_published": "2020-09-18T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "paid-media",
        "seo"
      ],
      "image": "https://efferentmedia.com/assets/blog/major-changes-shake-up-google-ads-and-what-they-mean.png"
    },
    {
      "id": "https://efferentmedia.com/blog/how-to-boost-seo-using-schema-markup/",
      "url": "https://efferentmedia.com/blog/how-to-boost-seo-using-schema-markup/",
      "title": "How To Boost SEO Using Schema Markup",
      "summary": "Schema markup has been in existence for years. Yet it\u2019s still one of the least used optimization techniques in SEO. Search engines understand it, but do you? If not, we\u2019re here to explain how incorporating schema into your SEO processes will benefit your website. Marked up pages have shown direct.",
      "date_published": "2019-03-21T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "running-a-business",
        "paid-media",
        "seo",
        "websites"
      ],
      "image": "https://efferentmedia.com/assets/blog/how-to-boost-seo-using-schema-markup.png"
    },
    {
      "id": "https://efferentmedia.com/blog/smx-east-recap/",
      "url": "https://efferentmedia.com/blog/smx-east-recap/",
      "title": "SMX East Recap",
      "summary": "On October 24 and 25th, members of the Efferent Media team headed into New York City, this time to the annual SMX East SEO/SEM Marketing Expo, whose programming is directed by Search Engine Land. At SMX East, representatives from over a dozen marketing companies were present, offering solutions for.",
      "date_published": "2018-10-29T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "running-a-business",
        "paid-media",
        "seo"
      ],
      "image": "https://efferentmedia.com/assets/blog/smx-east-recap.png"
    },
    {
      "id": "https://efferentmedia.com/blog/the-questions-to-ask-your-digital-marketing-company/",
      "url": "https://efferentmedia.com/blog/the-questions-to-ask-your-digital-marketing-company/",
      "title": "The Questions to Ask Your Digital Marketing Company",
      "summary": "There are many reasons why you need a digital marketing company for your business. Technology is constantly changing and algorithms on search engines and social media sites are often updated. Making sure your business ranks well on desktops and mobile while finding the target audience that leads to.",
      "date_published": "2017-05-08T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "paid-media"
      ],
      "image": "https://efferentmedia.com/assets/blog/the-questions-to-ask-your-digital-marketing-company.png"
    },
    {
      "id": "https://efferentmedia.com/blog/what-is-quality-score-7-tips-on-how-to-improve-it-and-save-money/",
      "url": "https://efferentmedia.com/blog/what-is-quality-score-7-tips-on-how-to-improve-it-and-save-money/",
      "title": "What is Quality Score? 7 Tips on How to Improve It and Save Money",
      "summary": "Advertising on Google It\u2019s no secret that Google dominates the search engine market share. As their share continues to grow month over month, companies are buying more ads, and people are increasingly clicking on those ads. According to The Wall St. Journal, Google\u2019s revenue from advertising rose.",
      "date_published": "2017-04-04T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "paid-media"
      ],
      "image": "https://efferentmedia.com/assets/blog/what-is-quality-score-7-tips-on-how-to-improve-it-and-save-money.png"
    },
    {
      "id": "https://efferentmedia.com/blog/why-branding-is-so-important-for-pay-per-click-campaigns/",
      "url": "https://efferentmedia.com/blog/why-branding-is-so-important-for-pay-per-click-campaigns/",
      "title": "Why Branding is So Important for Pay-Per-Click Campaigns",
      "summary": "How Branding Can Affect Your PPC Campaign Today, with a little organization and know-how, it\u2019s easier than ever to run a well-targeted PPC campaign online and land your ad right in front of your ideal buyer. And by leveraging the power of remarketing, the odds of landing a conversion are that much.",
      "date_published": "2017-03-21T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "branding",
        "paid-media"
      ],
      "image": "https://efferentmedia.com/assets/blog/why-branding-is-so-important-for-pay-per-click-campaigns.png"
    },
    {
      "id": "https://efferentmedia.com/blog/3-reasons-you-need-landing-pages/",
      "url": "https://efferentmedia.com/blog/3-reasons-you-need-landing-pages/",
      "title": "3 Reasons You Need Landing Pages",
      "summary": "After all the hard work that is put in to getting your clients to visit your webpage, how do you now convert them into leads? Landing pages are a great start! A landing page is a web page that allows you to capture a visitor\u2019s information through a conversion form. The pages are effective in",
      "date_published": "2016-02-18T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "paid-media"
      ],
      "image": "https://efferentmedia.com/assets/blog/3-reasons-you-need-landing-pages.png"
    },
    {
      "id": "https://efferentmedia.com/blog/run-last-minute-social-ads-this-holiday/",
      "url": "https://efferentmedia.com/blog/run-last-minute-social-ads-this-holiday/",
      "title": "Run Last Minute Social Ads This Holiday",
      "summary": "The Holiday season is here. Advertisers have saved a lot of their annual budgets for this very moment. Businesses of all shapes and sizes are looking for increased profit this very second. While many of them will turn to Social Media, not all of them will be successful. In fact, advertising on.",
      "date_published": "2015-12-11T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "paid-media",
        "social-media"
      ],
      "image": "https://efferentmedia.com/assets/blog/run-last-minute-social-ads-this-holiday.png"
    },
    {
      "id": "https://efferentmedia.com/blog/tracking-your-instagram-and-facebook-ads-with-conversion-pixels/",
      "url": "https://efferentmedia.com/blog/tracking-your-instagram-and-facebook-ads-with-conversion-pixels/",
      "title": "Tracking Your Instagram and Facebook Ads with Conversion Pixels",
      "summary": "Getting the most out of your advertisements is crucial to success. With that in mind, how does one really measure the success of their ads? Facebook provides conversion pixels to ensure you\u2019re getting your message across, and your business goals are met. Conversion pixels allow you to track when.",
      "date_published": "2015-09-18T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "paid-media",
        "social-media"
      ],
      "image": "https://efferentmedia.com/assets/blog/tracking-your-instagram-and-facebook-ads-with-conversion-pixels.png"
    },
    {
      "id": "https://efferentmedia.com/blog/what-pinterest-advertising-means-for-businesses/",
      "url": "https://efferentmedia.com/blog/what-pinterest-advertising-means-for-businesses/",
      "title": "What Pinterest Advertising Means for Businesses",
      "summary": "Everyday social media giants like Facebook, Twitter, LinkedIn, and now Pinterest, are moving into the world of paid advertising, some with more success than others. It\u2019s hard to monetize these websites because they\u2019re social in nature. With no clear ROI, some businesses are still hesitant to spend.",
      "date_published": "2015-01-14T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "paid-media",
        "social-media"
      ],
      "image": "https://efferentmedia.com/assets/blog/what-pinterest-advertising-means-for-businesses.png"
    }
  ]
}