{ "version": "https://jsonfeed.org/version/1.1", "title": "Efferent Media: Running a Business", "home_page_url": "https://efferentmedia.com/blog/topic/running-a-business/", "feed_url": "https://efferentmedia.com/blog/topic/running-a-business/feed.json", "language": "en-US", "items": [ { "id": "https://efferentmedia.com/blog/what-we-would-fix-first/", "url": "https://efferentmedia.com/blog/what-we-would-fix-first/", "title": "What We Would Fix First If We Took Over Your Account in January", "summary": "The same handful of findings show up in nearly every account we inherit. Here they are in order, so you can fix them yourself without hiring anyone.", "date_published": "2026-10-13T09:00:00-05:00", "authors": [ { "name": "Joe Garraffo", "url": "https://efferentmedia.com/author/jgarraffo/" } ], "tags": [ "paid-media", "measurement", "running-a-business" ], "image": "https://efferentmedia.com/assets/blog/what-we-would-fix-first.png" }, { "id": "https://efferentmedia.com/blog/leads-you-did-not-call-back/", "url": "https://efferentmedia.com/blog/leads-you-did-not-call-back/", "title": "Every Lead You Did Not Call Back This Year Is Still a Lead", "summary": "Quotes that went quiet, last season's estimates, the week you were slammed. That list is the cheapest pipeline you own, and working it does not require hiring anybody.", "date_published": "2026-10-08T09:00:00-05:00", "authors": [ { "name": "Jennifer Marlowe", "url": "https://efferentmedia.com/author/jmarlowe/" } ], "tags": [ "lead-follow-up", "running-a-business" ], "image": "https://efferentmedia.com/assets/blog/leads-you-did-not-call-back.png" }, { "id": "https://efferentmedia.com/blog/last-quarter-ad-budget-long-island/", "url": "https://efferentmedia.com/blog/last-quarter-ad-budget-long-island/", "title": "What Long Island Businesses Should Do With the Last Quarter of the Ad Budget", "summary": "The phone slows down in Q4 and most owners slow the spending with it. The auction slows down too, which is exactly why the last quarter is usually the cheapest work you will buy all year.", "date_published": "2026-09-24T09:00:00-05:00", "authors": [ { "name": "Joe Garraffo", "url": "https://efferentmedia.com/author/jgarraffo/" } ], "tags": [ "paid-media", "long-island", "running-a-business" ], "image": "https://efferentmedia.com/assets/blog/last-quarter-ad-budget-long-island.png" }, { "id": "https://efferentmedia.com/blog/nassau-or-suffolk-one-budget/", "url": "https://efferentmedia.com/blog/nassau-or-suffolk-one-budget/", "title": "Nassau or Suffolk: Why One Ad Budget Should Not Cover Both", "summary": "Two counties, two costs per click, two competitive sets and two different customers. Running them under one budget hides which half is working and quietly funds the weaker one.", "date_published": "2026-09-17T09:00:00-05:00", "authors": [ { "name": "Nicole Garraffo", "url": "https://efferentmedia.com/author/ngarraffo/" } ], "tags": [ "paid-media", "long-island", "running-a-business" ], "image": "https://efferentmedia.com/assets/blog/nassau-or-suffolk-one-budget.png" }, { "id": "https://efferentmedia.com/blog/clicks-or-customers-agency-reporting/", "url": "https://efferentmedia.com/blog/clicks-or-customers-agency-reporting/", "title": "Is Your Agency Reporting Clicks or Customers", "summary": "A report full of impressions and clicks is a report about the platform. Five questions that force it to be about your revenue instead, and what a straight answer to each one sounds like.", "date_published": "2026-09-10T09:00:00-05:00", "authors": [ { "name": "Joshua Falken", "url": "https://efferentmedia.com/author/jfalken/" } ], "tags": [ "measurement", "running-a-business" ], "image": "https://efferentmedia.com/assets/blog/clicks-or-customers-agency-reporting.png" }, { "id": "https://efferentmedia.com/blog/five-minutes-lead-response-long-island/", "url": "https://efferentmedia.com/blog/five-minutes-lead-response-long-island/", "title": "Five Minutes: The Window Where Most Long Island Leads Are Won or Lost", "summary": "The chance of reaching a new lead falls steeply and early, and most of that loss happens before anyone in the office has seen the form. What a business can actually do about it without hiring.", "date_published": "2026-08-20T09:00:00-05:00", "authors": [ { "name": "Jennifer Marlowe", "url": "https://efferentmedia.com/author/jmarlowe/" } ], "tags": [ "lead-follow-up", "running-a-business" ], "image": "https://efferentmedia.com/assets/blog/five-minutes-lead-response-long-island.png" }, { "id": "https://efferentmedia.com/blog/next-year-budget-without-last-year-numbers/", "url": "https://efferentmedia.com/blog/next-year-budget-without-last-year-numbers/", "title": "Building Next Year's Budget When You Do Not Know What This Year Produced", "summary": "Most owners planning a year have spend by channel and revenue in total, and nothing connecting the two. You can build a defensible number from what you already have, this week, without waiting for better tracking.", "date_published": "2026-08-06T09:00:00-05:00", "authors": [ { "name": "Nicole Garraffo", "url": "https://efferentmedia.com/author/ngarraffo/" } ], "tags": [ "running-a-business", "measurement" ], "image": "https://efferentmedia.com/assets/blog/next-year-budget-without-last-year-numbers.png" }, { "id": "https://efferentmedia.com/blog/no-one-can-guarantee-google-rankings/", "url": "https://efferentmedia.com/blog/no-one-can-guarantee-google-rankings/", "title": "Guaranteed Rankings: Why It Is a Red Flag and What to Ask Instead", "summary": "Nobody controls Google, so nobody can guarantee a position in it. The useful question is not whether a guarantee is real. It is what a company promises when it cannot promise rankings.", "date_published": "2023-05-11T09:00:00-05:00", "authors": [ { "name": "Staff Writer", "url": "https://efferentmedia.com/author/staff-writer/" } ], "tags": [ "seo", "running-a-business" ], "image": "https://efferentmedia.com/assets/blog/no-one-can-guarantee-google-rankings.png" }, { "id": "https://efferentmedia.com/blog/google-my-business-hijacking-what-to-know-and-how-to-prevent-it/", "url": "https://efferentmedia.com/blog/google-my-business-hijacking-what-to-know-and-how-to-prevent-it/", "title": "Google My Business Hijacking \u2013 What to Know and How to Prevent It", "summary": "Google My Business (GMB) pages are a vital component of local and overall SEO. When GMB pages are optimized, they provide critical information to customers including contact information, reviews, service catalog, and more. As the pandemic continues, the value of GMB pages has never been more vital.", "date_published": "2020-11-20T09:00:00-05:00", "authors": [ { "name": "Staff Writer", "url": "https://efferentmedia.com/author/staff-writer/" } ], "tags": [ "running-a-business", "seo" ], "image": "https://efferentmedia.com/assets/blog/google-my-business-hijacking-what-to-know-and-how-to-prevent-it.png" }, { "id": "https://efferentmedia.com/blog/how-to-boost-seo-using-schema-markup/", "url": "https://efferentmedia.com/blog/how-to-boost-seo-using-schema-markup/", "title": "Schema Markup for Local Service Businesses: What Is Worth Adding", "summary": "Most schema advice lists forty types you could add. For a local service business, four of them do the work and the rest are noise. Here is which, and what schema does not do.", "date_published": "2019-03-21T09:00:00-05:00", "authors": [ { "name": "Staff Writer", "url": "https://efferentmedia.com/author/staff-writer/" } ], "tags": [ "running-a-business", "paid-media", "seo", "websites" ], "image": "https://efferentmedia.com/assets/blog/how-to-boost-seo-using-schema-markup.png" }, { "id": "https://efferentmedia.com/blog/in-case-you-missed-it-facetime-bug-twitter-fail-more/", "url": "https://efferentmedia.com/blog/in-case-you-missed-it-facetime-bug-twitter-fail-more/", "title": "In Case You Missed It: Facetime Bug, Twitter Fail & More", "summary": "Facetime Bug Lets People Eavesdrop on Friends A bug in iOS 12.1 allows people to hear and possibly even see the people they call on Facetime even if the recipient doesn\u2019t accept the call. The recipient has no indication that the caller can hear or see them. The bug affects both iPhones and iPads.", "date_published": "2019-01-29T09:00:00-05:00", "authors": [ { "name": "Staff Writer", "url": "https://efferentmedia.com/author/staff-writer/" } ], "tags": [ "running-a-business" ], "image": "https://efferentmedia.com/assets/blog/in-case-you-missed-it-facetime-bug-twitter-fail-more.png" }, { "id": "https://efferentmedia.com/blog/in-case-you-missed-it-a-monthly-roundup-of-digital-marketing-news/", "url": "https://efferentmedia.com/blog/in-case-you-missed-it-a-monthly-roundup-of-digital-marketing-news/", "title": "In Case You Missed It: A Monthly Roundup of Digital Marketing News", "summary": "Pinterest Names Chief Marketing Officer Pinterest has named Andr\u00e9a Mallard as its first Chief Marketing Officer (CMO). Mallard was hired away from the Gap-owned Athleta, a line of athleisure clothing, where she also served as CMO. Mallard will report to COO Francoise Brougher, who joined Pinterest.", "date_published": "2018-11-27T09:00:00-05:00", "authors": [ { "name": "Staff Writer", "url": "https://efferentmedia.com/author/staff-writer/" } ], "tags": [ "running-a-business" ], "image": "https://efferentmedia.com/assets/blog/in-case-you-missed-it-a-monthly-roundup-of-digital-marketing-news.png" }, { "id": "https://efferentmedia.com/blog/efferent-media-local-seo-leader-expands-client-list/", "url": "https://efferentmedia.com/blog/efferent-media-local-seo-leader-expands-client-list/", "title": "Efferent Media, Local SEO Leader, Expands Client List", "summary": "FOR IMMEDIATE RELEASE Long Island, NY; November 27, 2013 Efferent Media, continuing to emerge as a leading Long Island Search Engine Optimization company, announces its move to new and larger offices to meet the needs of a growing client list and expanded staff. Efferent Media was incorporated in.", "date_published": "2013-11-27T09:00:00-05:00", "authors": [ { "name": "Staff Writer", "url": "https://efferentmedia.com/author/staff-writer/" } ], "tags": [ "running-a-business" ], "image": "https://efferentmedia.com/assets/blog/efferent-media-local-seo-leader-expands-client-list.png" } ] }