{ "version": "https://jsonfeed.org/version/1.1", "title": "Efferent Media: SEO", "home_page_url": "https://efferentmedia.com/blog/topic/seo/", "feed_url": "https://efferentmedia.com/blog/topic/seo/feed.json", "language": "en-US", "items": [ { "id": "https://efferentmedia.com/blog/holiday-hours-costing-you-calls/", "url": "https://efferentmedia.com/blog/holiday-hours-costing-you-calls/", "title": "Your Holiday Hours Are Costing You Calls", "summary": "Six weeks where your hours change twice and half the internet still shows the old ones. A customer who calls a number listed as open and gets nothing does not conclude you are closed.", "date_published": "2026-10-06T09:00:00-05:00", "authors": [ { "name": "Jennifer Marlowe", "url": "https://efferentmedia.com/author/jmarlowe/" } ], "tags": [ "lead-follow-up", "seo", "long-island" ], "image": "https://efferentmedia.com/assets/blog/holiday-hours-costing-you-calls.png" }, { "id": "https://efferentmedia.com/blog/service-area-not-radius-long-island/", "url": "https://efferentmedia.com/blog/service-area-not-radius-long-island/", "title": "Service Area, Not Radius: How to Draw Your Map on Long Island", "summary": "A circle on a map includes water, parkland and towns you would never send a crew to. Long Island punishes radius targeting harder than almost any market in the country, and the fix is a list of towns rather than a number of miles.", "date_published": "2026-08-27T09:00:00-05:00", "authors": [ { "name": "Mike Roberts", "url": "https://efferentmedia.com/author/mroberts/" } ], "tags": [ "seo", "paid-media", "long-island" ], "image": "https://efferentmedia.com/assets/blog/service-area-not-radius-long-island.png" }, { "id": "https://efferentmedia.com/blog/google-business-profile-winter-contractor/", "url": "https://efferentmedia.com/blog/google-business-profile-winter-contractor/", "title": "What Google Business Profile Actually Does for a Long Island Contractor", "summary": "The profile is a storefront that decides whether you appear in the map pack, and most contractor profiles here are half filled in. What to complete, what to post, what to ignore, and the three fields that only matter in winter.", "date_published": "2026-07-23T09:00:00-05:00", "authors": [ { "name": "Mike Roberts", "url": "https://efferentmedia.com/author/mroberts/" } ], "tags": [ "seo", "long-island" ], "image": "https://efferentmedia.com/assets/blog/google-business-profile-winter-contractor.png" }, { "id": "https://efferentmedia.com/blog/debunking-seo-myths/", "url": "https://efferentmedia.com/blog/debunking-seo-myths/", "title": "Debunking SEO Myths", "summary": "Search Engine Optimization and Digital Marketing are industries that have spawned their fair share of misinterpretations and myths. Years of interacting with esoteric rules, invisible algorithms, and surface explanations for website ranking phenomena\u2026 it has led to various beliefs and answers for.", "date_published": "2023-09-28T09:00:00-05:00", "authors": [ { "name": "Staff Writer", "url": "https://efferentmedia.com/author/staff-writer/" } ], "tags": [ "content", "seo" ], "image": "https://efferentmedia.com/assets/blog/debunking-seo-myths.png" }, { "id": "https://efferentmedia.com/blog/google-changes-e-a-t-to-e-e-a-t/", "url": "https://efferentmedia.com/blog/google-changes-e-a-t-to-e-e-a-t/", "title": "Google Changes E.A.T. to E.E.A.T.", "summary": "In SEO, E.A.T. isn\u2019t about food. It\u2019s Google\u2019s guidelines for quality content and website ranking factors. However, Google recently updated its guidelines and the name so now its \u201cE.E.A.T.\u201d. Besides making the term more distinctive, it\u2019s also adding additional considerations and nuance to how.", "date_published": "2023-05-25T09:00:00-05:00", "authors": [ { "name": "Staff Writer", "url": "https://efferentmedia.com/author/staff-writer/" } ], "tags": [ "seo" ], "image": "https://efferentmedia.com/assets/blog/google-changes-e-a-t-to-e-e-a-t.png" }, { "id": "https://efferentmedia.com/blog/no-one-can-guarantee-google-rankings/", "url": "https://efferentmedia.com/blog/no-one-can-guarantee-google-rankings/", "title": "Guaranteed Rankings: Why It Is a Red Flag and What to Ask Instead", "summary": "Nobody controls Google, so nobody can guarantee a position in it. The useful question is not whether a guarantee is real. It is what a company promises when it cannot promise rankings.", "date_published": "2023-05-11T09:00:00-05:00", "authors": [ { "name": "Staff Writer", "url": "https://efferentmedia.com/author/staff-writer/" } ], "tags": [ "seo", "running-a-business" ], "image": "https://efferentmedia.com/assets/blog/no-one-can-guarantee-google-rankings.png" }, { "id": "https://efferentmedia.com/blog/what-is-duplicate-content-and-why-is-it-bad/", "url": "https://efferentmedia.com/blog/what-is-duplicate-content-and-why-is-it-bad/", "title": "Duplicate Content on a Service Area Website", "summary": "The duplicate content problem that actually costs local service businesses money is not plagiarism. It is fifteen town pages that differ by one word, and it is self-inflicted.", "date_published": "2023-03-16T09:00:00-05:00", "authors": [ { "name": "Staff Writer", "url": "https://efferentmedia.com/author/staff-writer/" } ], "tags": [ "seo", "websites" ], "image": "https://efferentmedia.com/assets/blog/what-is-duplicate-content-and-why-is-it-bad.png" }, { "id": "https://efferentmedia.com/blog/why-do-you-need-google-ads/", "url": "https://efferentmedia.com/blog/why-do-you-need-google-ads/", "title": "Why Do You Need Google Ads?", "summary": "You want to promote your business\u2026 but with ads everywhere, it\u2019s hard to decide what to use. Not only are there Google Ads, Facebook ads, and conventional print and TV ads \u2013 but you can also find ads inside apps of all kinds and even at the pump while getting gas. With all of these", "date_published": "2023-02-23T09:00:00-05:00", "authors": [ { "name": "Staff Writer", "url": "https://efferentmedia.com/author/staff-writer/" } ], "tags": [ "paid-media", "seo" ], "image": "https://efferentmedia.com/assets/blog/why-do-you-need-google-ads.png" }, { "id": "https://efferentmedia.com/blog/navigating-the-google-business-profile-dashboard/", "url": "https://efferentmedia.com/blog/navigating-the-google-business-profile-dashboard/", "title": "Navigating the Google Business Profile Dashboard", "summary": "One of Google\u2019s best-known tools for businesses across the world and local marketing efforts is Google Business Profiles. But you might better remember this as \u201cGoogle My Business.\u201d Though, in actuality, this tool has changed its name numerous times\u2026 starting out as Google Local Business Center.", "date_published": "2022-12-01T09:00:00-05:00", "authors": [ { "name": "Staff Writer", "url": "https://efferentmedia.com/author/staff-writer/" } ], "tags": [ "seo" ], "image": "https://efferentmedia.com/assets/blog/navigating-the-google-business-profile-dashboard.png" }, { "id": "https://efferentmedia.com/blog/google-loosens-restrictions-for-some-medical-ads/", "url": "https://efferentmedia.com/blog/google-loosens-restrictions-for-some-medical-ads/", "title": "Google Loosens Restrictions for Some Medical Ads", "summary": "In recent months, Google Ads has implemented substantial changes to its platform and policies. The advertising juggernaut eliminated Expanded Text Ads, updated Smart Shopping campaigns to Performance Max, updated ad accounts to data-driven attribution, and announced that the much-feared, often.", "date_published": "2022-10-13T09:00:00-05:00", "authors": [ { "name": "Staff Writer", "url": "https://efferentmedia.com/author/staff-writer/" } ], "tags": [ "paid-media", "seo" ], "image": "https://efferentmedia.com/assets/blog/google-loosens-restrictions-for-some-medical-ads.png" }, { "id": "https://efferentmedia.com/blog/tips-for-marketing-your-dental-practice/", "url": "https://efferentmedia.com/blog/tips-for-marketing-your-dental-practice/", "title": "Dental Practice Marketing: What Actually Fills the Schedule", "summary": "Most dental marketing advice optimizes for new patient volume. The practices that grow optimize for chair time, case acceptance and the patients who come back. Here is the difference, and what to change first.", "date_published": "2022-08-11T09:00:00-05:00", "authors": [ { "name": "Staff Writer", "url": "https://efferentmedia.com/author/staff-writer/" } ], "tags": [ "seo", "social-media" ], "image": "https://efferentmedia.com/assets/blog/tips-for-marketing-your-dental-practice.png" }, { "id": "https://efferentmedia.com/blog/featured-snippets-3-things-that-digital-marketers-need-to-know/", "url": "https://efferentmedia.com/blog/featured-snippets-3-things-that-digital-marketers-need-to-know/", "title": "Featured Snippets: 3 Things that Digital Marketers Need to Know", "summary": "Featured snippets have become an essential SEO factor in increasing traffic to your website without having to pay for ads. This helps businesses stand out as an authority and leader in their industry. If you\u2019ve never heard of a featured snippet, don\u2019t worry. We\u2019ll dive into this more for you below.", "date_published": "2022-03-10T09:00:00-05:00", "authors": [ { "name": "Staff Writer", "url": "https://efferentmedia.com/author/staff-writer/" } ], "tags": [ "seo" ], "image": "https://efferentmedia.com/assets/blog/featured-snippets-3-things-that-digital-marketers-need-to-know.png" }, { "id": "https://efferentmedia.com/blog/why-cant-i-find-myself-ads-site-on-google-a-quick-faq/", "url": "https://efferentmedia.com/blog/why-cant-i-find-myself-ads-site-on-google-a-quick-faq/", "title": "Why Can\u2019t I Find Myself/Ads/Site on Google? A Quick FAQ\u2026", "summary": "As a Search Engine Optimization team, we spend most of our time improving a client\u2019s profile so users can find it for specific keywords on search engines \u2013 and by search engines, we mean Google. As the default browser for most Internet users, Google controls the lion\u2019s share of search traffic.", "date_published": "2021-12-23T09:00:00-05:00", "authors": [ { "name": "Staff Writer", "url": "https://efferentmedia.com/author/staff-writer/" } ], "tags": [ "paid-media", "seo" ], "image": "https://efferentmedia.com/assets/blog/why-cant-i-find-myself-ads-site-on-google-a-quick-faq.png" }, { "id": "https://efferentmedia.com/blog/online-reputation-management-for-the-healthcare-industry/", "url": "https://efferentmedia.com/blog/online-reputation-management-for-the-healthcare-industry/", "title": "Reputation Management for Medical Practices, Without a HIPAA Violation", "summary": "Responding to a patient review is the one reputation task where the obvious reply is the dangerous one. Acknowledging that someone is your patient is itself a disclosure.", "date_published": "2021-06-10T09:00:00-05:00", "authors": [ { "name": "Staff Writer", "url": "https://efferentmedia.com/author/staff-writer/" } ], "tags": [ "seo", "social-media" ], "image": "https://efferentmedia.com/assets/blog/online-reputation-management-for-the-healthcare-industry.png" }, { "id": "https://efferentmedia.com/blog/top-healthcare-digital-marketing-tips-for-2021/", "url": "https://efferentmedia.com/blog/top-healthcare-digital-marketing-tips-for-2021/", "title": "Top Healthcare Digital Marketing Tips for 2021", "summary": "The past year was difficult for many. Yet here at Efferent Media, our healthcare clients had a good year, unlike many of their competitors. As circumstances change for 2021, here are marketing tips to make it the best year yet for your healthcare practice.", "date_published": "2021-04-22T09:00:00-05:00", "authors": [ { "name": "Staff Writer", "url": "https://efferentmedia.com/author/staff-writer/" } ], "tags": [ "seo", "social-media" ], "image": "https://efferentmedia.com/assets/blog/top-healthcare-digital-marketing-tips-for-2021.png" }, { "id": "https://efferentmedia.com/blog/google-guaranteed-everything-you-need-to-know/", "url": "https://efferentmedia.com/blog/google-guaranteed-everything-you-need-to-know/", "title": "Google Guaranteed and Local Service Ads: What They Cost and Who They Work For", "summary": "Local Service Ads sit above every other result, charge per lead instead of per click, and carry a Google-backed guarantee. They are the best first dollar for some businesses and a poor fit for others. Here is which is which.", "date_published": "2021-03-18T09:00:00-05:00", "authors": [ { "name": "Staff Writer", "url": "https://efferentmedia.com/author/staff-writer/" } ], "tags": [ "paid-media", "seo" ], "image": "https://efferentmedia.com/assets/blog/google-guaranteed-everything-you-need-to-know.png" }, { "id": "https://efferentmedia.com/blog/what-is-white-hat-seo-and-why-should-you-care/", "url": "https://efferentmedia.com/blog/what-is-white-hat-seo-and-why-should-you-care/", "title": "What Cheap SEO Actually Does to a Contractor Website", "summary": "The difference between legitimate SEO and the cheap version is not ethics in the abstract. It is whether the work survives contact with an algorithm update, and who is left holding the damage.", "date_published": "2021-02-18T09:00:00-05:00", "authors": [ { "name": "Staff Writer", "url": "https://efferentmedia.com/author/staff-writer/" } ], "tags": [ "seo" ], "image": "https://efferentmedia.com/assets/blog/what-is-white-hat-seo-and-why-should-you-care.png" }, { "id": "https://efferentmedia.com/blog/google-guaranteed-ppc-seo-100-local-marketing/", "url": "https://efferentmedia.com/blog/google-guaranteed-ppc-seo-100-local-marketing/", "title": "Google Guaranteed + PPC + SEO = 100% Local Marketing", "summary": "Marketing a local business can be stressful and difficult. As a business owner, you need to ensure that every dollar you spend on marketing is invested wisely. Hundreds of services \u201cguarantee\u201d an unbelievable ROI (return on investment) and an unprecedented new business volume. We would advise.", "date_published": "2021-02-04T09:00:00-05:00", "authors": [ { "name": "Staff Writer", "url": "https://efferentmedia.com/author/staff-writer/" } ], "tags": [ "paid-media", "seo" ], "image": "https://efferentmedia.com/assets/blog/google-guaranteed-ppc-seo-100-local-marketing.png" }, { "id": "https://efferentmedia.com/blog/your-website-is-a-form-of-reputation-management/", "url": "https://efferentmedia.com/blog/your-website-is-a-form-of-reputation-management/", "title": "Your Website is a Form of Reputation Management", "summary": "What is reputation management? Essentially, it\u2019s making sure that your brand is squeaky clean (or as much as possible) in the eyes of your prospective customers. This doesn\u2019t only involve your Google and Facebook reviews though; in fact, a major component to your brand\u2019s online reputation is your.", "date_published": "2021-01-07T09:00:00-05:00", "authors": [ { "name": "Staff Writer", "url": "https://efferentmedia.com/author/staff-writer/" } ], "tags": [ "seo", "social-media" ], "image": "https://efferentmedia.com/assets/blog/your-website-is-a-form-of-reputation-management.png" }, { "id": "https://efferentmedia.com/blog/google-my-business-hijacking-what-to-know-and-how-to-prevent-it/", "url": "https://efferentmedia.com/blog/google-my-business-hijacking-what-to-know-and-how-to-prevent-it/", "title": "Google My Business Hijacking \u2013 What to Know and How to Prevent It", "summary": "Google My Business (GMB) pages are a vital component of local and overall SEO. When GMB pages are optimized, they provide critical information to customers including contact information, reviews, service catalog, and more. As the pandemic continues, the value of GMB pages has never been more vital.", "date_published": "2020-11-20T09:00:00-05:00", "authors": [ { "name": "Staff Writer", "url": "https://efferentmedia.com/author/staff-writer/" } ], "tags": [ "running-a-business", "seo" ], "image": "https://efferentmedia.com/assets/blog/google-my-business-hijacking-what-to-know-and-how-to-prevent-it.png" }, { "id": "https://efferentmedia.com/blog/what-is-content-marketing/", "url": "https://efferentmedia.com/blog/what-is-content-marketing/", "title": "What is Content Marketing?", "summary": "While the term may sound self-explanatory, many people are reluctant to admit that they\u2019re not sure what content marketing actually is. Content marketing is defined as a form of marketing which focuses on creating, publishing, and distributing content for a targeted online audience. Seems simple.", "date_published": "2020-11-13T09:00:00-05:00", "authors": [ { "name": "Staff Writer", "url": "https://efferentmedia.com/author/staff-writer/" } ], "tags": [ "paid-media", "seo", "social-media" ], "image": "https://efferentmedia.com/assets/blog/what-is-content-marketing.png" }, { "id": "https://efferentmedia.com/blog/5ish-tips-for-seo-blog-post-writing-from-an-seo-blogger/", "url": "https://efferentmedia.com/blog/5ish-tips-for-seo-blog-post-writing-from-an-seo-blogger/", "title": "Should a Contractor Bother Blogging?", "summary": "Most contractor blogs are an expense with no return. A few are the cheapest lead source the business has. The difference is entirely in what the posts are about.", "date_published": "2020-10-30T09:00:00-05:00", "authors": [ { "name": "Staff Writer", "url": "https://efferentmedia.com/author/staff-writer/" } ], "tags": [ "content", "seo" ], "image": "https://efferentmedia.com/assets/blog/5ish-tips-for-seo-blog-post-writing-from-an-seo-blogger.png" }, { "id": "https://efferentmedia.com/blog/major-changes-shake-up-google-ads-and-what-they-mean/", "url": "https://efferentmedia.com/blog/major-changes-shake-up-google-ads-and-what-they-mean/", "title": "Major Changes Shake Up Google Ads and What They Mean", "summary": "Despite the ongoing turbulence currently engulfing the world, Google Ads has rolled out several new changes to the Internet\u2019s largest ad distribution system in recent months.", "date_published": "2020-09-18T09:00:00-05:00", "authors": [ { "name": "Staff Writer", "url": "https://efferentmedia.com/author/staff-writer/" } ], "tags": [ "paid-media", "seo" ], "image": "https://efferentmedia.com/assets/blog/major-changes-shake-up-google-ads-and-what-they-mean.png" }, { "id": "https://efferentmedia.com/blog/e-a-t-what-is-it-and-why-is-it-so-important-for-seo/", "url": "https://efferentmedia.com/blog/e-a-t-what-is-it-and-why-is-it-so-important-for-seo/", "title": "E-A-T: What Is It and Why Is It So Important For SEO?", "summary": "For SEO, staying up to date with Google\u2019s recommendations is the name of the game, and while the EAT guidelines aren\u2019t new, they\u2019re taking on increased importance. In regards to SEO, EAT stands for Expertise, Authoritativeness, and Trustworthiness. It was first referenced in leaked documents from.", "date_published": "2019-06-24T09:00:00-05:00", "authors": [ { "name": "Staff Writer", "url": "https://efferentmedia.com/author/staff-writer/" } ], "tags": [ "seo" ], "image": "https://efferentmedia.com/assets/blog/e-a-t-what-is-it-and-why-is-it-so-important-for-seo.png" }, { "id": "https://efferentmedia.com/blog/how-to-boost-seo-using-schema-markup/", "url": "https://efferentmedia.com/blog/how-to-boost-seo-using-schema-markup/", "title": "Schema Markup for Local Service Businesses: What Is Worth Adding", "summary": "Most schema advice lists forty types you could add. For a local service business, four of them do the work and the rest are noise. Here is which, and what schema does not do.", "date_published": "2019-03-21T09:00:00-05:00", "authors": [ { "name": "Staff Writer", "url": "https://efferentmedia.com/author/staff-writer/" } ], "tags": [ "running-a-business", "paid-media", "seo", "websites" ], "image": "https://efferentmedia.com/assets/blog/how-to-boost-seo-using-schema-markup.png" }, { "id": "https://efferentmedia.com/blog/verifying-your-google-my-business-listing/", "url": "https://efferentmedia.com/blog/verifying-your-google-my-business-listing/", "title": "Verifying Your Google My Business Listing", "summary": "!!! Please note that an online marketing company in California is placing ads to recruit people to receive Google My Business verification postcards. When applicants ask questions, they\u2019re given the link to this article. Efferent Media is NOT associated with any such efforts, and we\u2019re based in New.", "date_published": "2018-11-02T09:00:00-05:00", "authors": [ { "name": "Staff Writer", "url": "https://efferentmedia.com/author/staff-writer/" } ], "tags": [ "seo" ], "image": "https://efferentmedia.com/assets/blog/verifying-your-google-my-business-listing.png" }, { "id": "https://efferentmedia.com/blog/your-non-mobile-friendly-website-and-seo/", "url": "https://efferentmedia.com/blog/your-non-mobile-friendly-website-and-seo/", "title": "Your Non-mobile Friendly Website and SEO", "summary": "Mobile usage has taken over as leader for total web usage. I remember hearing that prediction in 2008 and thinking, \u201cThat\u2019s just insane!\u201d. In 2008, Mary Meeker, an analyst at Kleiner Perkins Caufield & Byers said that mobile would surpass desktop usage for online browsing. She couldn\u2019t have been.", "date_published": "2015-02-12T09:00:00-05:00", "authors": [ { "name": "Staff Writer", "url": "https://efferentmedia.com/author/staff-writer/" } ], "tags": [ "seo", "websites" ], "image": "https://efferentmedia.com/assets/blog/your-non-mobile-friendly-website-and-seo.png" }, { "id": "https://efferentmedia.com/blog/will-spelling-errors-hurt-my-seo/", "url": "https://efferentmedia.com/blog/will-spelling-errors-hurt-my-seo/", "title": "Will Spelling Errors Hurt My SEO?", "summary": "This week, Matt Cutts (@mattcutts) released a quick 1-minute video on YouTube, answering the question, \u201cShould I correct the grammar of comments on my blog?\u201d While the focus of the video is about misspelled comments or comments that use bad grammar, the bigger takeaway was the acknowledgement that.", "date_published": "2014-02-13T09:00:00-05:00", "authors": [ { "name": "Staff Writer", "url": "https://efferentmedia.com/author/staff-writer/" } ], "tags": [ "seo" ], "image": "https://efferentmedia.com/assets/blog/will-spelling-errors-hurt-my-seo.png" } ] }