{
  "version": "https://jsonfeed.org/version/1.1",
  "title": "Efferent Media: Social Media",
  "home_page_url": "https://efferentmedia.com/blog/topic/social-media/",
  "feed_url": "https://efferentmedia.com/blog/topic/social-media/feed.json",
  "language": "en-US",
  "items": [
    {
      "id": "https://efferentmedia.com/blog/5-tips-for-advertising-on-linkedin/",
      "url": "https://efferentmedia.com/blog/5-tips-for-advertising-on-linkedin/",
      "title": "5 Tips for Advertising on LinkedIn",
      "summary": "LinkedIn, known for its professional and business-oriented users, provides a unique opportunity for businesses and brands to target a niche audience. As with any platform, however, success on LinkedIn requires a hyper-focused strategy tailored to a specific audience. Here are five key tips for.",
      "date_published": "2023-08-24T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "social-media"
      ],
      "image": "https://efferentmedia.com/assets/blog/5-tips-for-advertising-on-linkedin.png"
    },
    {
      "id": "https://efferentmedia.com/blog/difference-between-inbound-outbound-marketing/",
      "url": "https://efferentmedia.com/blog/difference-between-inbound-outbound-marketing/",
      "title": "What Is the Difference Between Inbound and Outbound Marketing?",
      "summary": "A lot of marketing terms get tossed around as if everyone knows what they mean. If you\u2019re a business owner (especially for a new or expanding business), being absolutely clear will help you make better decisions \u2013 including when it comes to expanding marketing to grow your business. Let\u2019s start.",
      "date_published": "2023-07-27T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "branding",
        "content",
        "seo",
        "social-media"
      ],
      "image": "https://efferentmedia.com/assets/blog/difference-between-inbound-outbound-marketing.png"
    },
    {
      "id": "https://efferentmedia.com/blog/top-5-social-media-platforms-for-businesses/",
      "url": "https://efferentmedia.com/blog/top-5-social-media-platforms-for-businesses/",
      "title": "Top 5 Social Media Platforms for Businesses",
      "summary": "Having a presence on the most popular and effective social media platforms has become crucial for companies to promote their products and services and connect with their customers. With an overwhelming number of choices available today, you may be asking yourself, \u201cwhich social media platforms do I.",
      "date_published": "2023-03-30T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "social-media"
      ],
      "image": "https://efferentmedia.com/assets/blog/top-5-social-media-platforms-for-businesses.png"
    },
    {
      "id": "https://efferentmedia.com/blog/how-to-market-in-a-downturn/",
      "url": "https://efferentmedia.com/blog/how-to-market-in-a-downturn/",
      "title": "How to Market in a Downturn?",
      "summary": "Economists often disagree but 2023 is being especially thorny for predictions about the American economy, which makes business strategy more difficult than usual. While the global economy is troubled and some American economists are predicting a recession, U.S. inflation dropped in November to 7.1%.",
      "date_published": "2023-01-26T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "running-a-business",
        "paid-media",
        "seo",
        "social-media"
      ],
      "image": "https://efferentmedia.com/assets/blog/how-to-market-in-a-downturn.png"
    },
    {
      "id": "https://efferentmedia.com/blog/how-to-use-dynamic-creative-in-your-facebook-ads/",
      "url": "https://efferentmedia.com/blog/how-to-use-dynamic-creative-in-your-facebook-ads/",
      "title": "How to Use Dynamic Creative in Your Facebook Ads",
      "summary": "As many social media advertisers know, finding the most successful combinations of creative and messaging is essential to running an optimal Facebook campaign. Questions you might ask yourself include: which ad creative size will bring in the most video views? What headline will help increase.",
      "date_published": "2022-11-24T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "social-media"
      ],
      "image": "https://efferentmedia.com/assets/blog/how-to-use-dynamic-creative-in-your-facebook-ads.png"
    },
    {
      "id": "https://efferentmedia.com/blog/why-you-need-to-switch-to-ga4/",
      "url": "https://efferentmedia.com/blog/why-you-need-to-switch-to-ga4/",
      "title": "Why You Need to Switch to GA4",
      "summary": "For as long as most people can remember, we\u2019ve been using Google Analytics to track website data, visits, sessions, geolocation, demographics, and so on. Google Analytics has undergone various changes over the years\u2026 and GA4 is no different. In October 2020, GA4 (or Google Analytics 4) was.",
      "date_published": "2022-09-29T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "paid-media",
        "seo",
        "social-media"
      ],
      "image": "https://efferentmedia.com/assets/blog/why-you-need-to-switch-to-ga4.png"
    },
    {
      "id": "https://efferentmedia.com/blog/tips-for-marketing-your-dental-practice/",
      "url": "https://efferentmedia.com/blog/tips-for-marketing-your-dental-practice/",
      "title": "Tips For Marketing Your Dental Practice",
      "summary": "Your dental practice has a website, a Facebook page, and solid online reviews. You have invested in local advertising to attract and retain the patients you desire. You\u2019ve done everything you\u2019re supposed to do, but you know you could be doing more. So, how do you take your marketing to the next.",
      "date_published": "2022-08-11T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "seo",
        "social-media"
      ],
      "image": "https://efferentmedia.com/assets/blog/tips-for-marketing-your-dental-practice.png"
    },
    {
      "id": "https://efferentmedia.com/blog/how-to-use-hashtags-on-facebook-to-increase-your-organic-reach/",
      "url": "https://efferentmedia.com/blog/how-to-use-hashtags-on-facebook-to-increase-your-organic-reach/",
      "title": "How to Use Hashtags on Facebook to Increase Your Organic Reach",
      "summary": "In July 2020, Facebook started to push the use of hashtags in posts. In fact, Facebook sent out notifications to business owners saying that you can increase your organic reach by including popular hashtags in the copy of your posts. The notification looked like the one below: On platforms like.",
      "date_published": "2022-07-28T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "social-media"
      ],
      "image": "https://efferentmedia.com/assets/blog/how-to-use-hashtags-on-facebook-to-increase-your-organic-reach.png"
    },
    {
      "id": "https://efferentmedia.com/blog/how-to-handle-negative-reviews/",
      "url": "https://efferentmedia.com/blog/how-to-handle-negative-reviews/",
      "title": "How to Handle Negative Reviews",
      "summary": "Negative reviews come and go for any business. But, it\u2019s about how you handle them that makes the biggest impact on your business\u2019s bottom line. Reviews and your responses to them play a major part in your online presence and can even do a few positive things for your business: Fun fact from Bright.",
      "date_published": "2022-07-14T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "seo",
        "social-media"
      ],
      "image": "https://efferentmedia.com/assets/blog/how-to-handle-negative-reviews.png"
    },
    {
      "id": "https://efferentmedia.com/blog/what-you-need-to-know-about-facebook-protect/",
      "url": "https://efferentmedia.com/blog/what-you-need-to-know-about-facebook-protect/",
      "title": "What You Need to Know About Facebook Protect",
      "summary": "Meta, Facebook\u2019s parent company, accidentally scared a number of users recently by sending an email telling users to sign up for \u201cFacebook Protect.\u201d How? The problem was threefold: So, to say that Facebook Protect had an inauspicious debut is an understatement. Let\u2019s dig into the new Facebook.",
      "date_published": "2022-05-12T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "social-media"
      ],
      "image": "https://efferentmedia.com/assets/blog/what-you-need-to-know-about-facebook-protect.png"
    },
    {
      "id": "https://efferentmedia.com/blog/why-you-must-establish-a-brand-voice-on-social-media-and-how/",
      "url": "https://efferentmedia.com/blog/why-you-must-establish-a-brand-voice-on-social-media-and-how/",
      "title": "Why You Must Establish a Brand Voice on Social Media and How",
      "summary": "One of the most crucial factors to being successful in business in today\u2019s day and age is to build and maintain an authentic brand voice on social media. How does a brand ensure they are being authentic on social media? What is a brand voice and what does it mean to implement the same brand",
      "date_published": "2022-04-28T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "branding",
        "seo",
        "social-media"
      ],
      "image": "https://efferentmedia.com/assets/blog/why-you-must-establish-a-brand-voice-on-social-media-and-how.png"
    },
    {
      "id": "https://efferentmedia.com/blog/3-tips-for-using-tiktok-for-business/",
      "url": "https://efferentmedia.com/blog/3-tips-for-using-tiktok-for-business/",
      "title": "3 Tips for Using TikTok for Business",
      "summary": "You might be wondering; why is TikTok so popular? It\u2019s simple. In a world filled with increased professionalism behind every video to make social media posts appear more like mini movies, a lot of people are missing that real and raw feel that social media used to have. TikTok is refreshing since.",
      "date_published": "2022-01-07T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "social-media"
      ],
      "image": "https://efferentmedia.com/assets/blog/3-tips-for-using-tiktok-for-business.png"
    },
    {
      "id": "https://efferentmedia.com/blog/how-to-keep-your-social-media-fans-engaged-and-attract-new-followers/",
      "url": "https://efferentmedia.com/blog/how-to-keep-your-social-media-fans-engaged-and-attract-new-followers/",
      "title": "How to Keep Your Social Media Fans Engaged and Attract New Followers",
      "summary": "Why is engagement on social media important? Having an engaged following on one or more social media platforms allows companies, brands, and organizations the ability to connect on a deeper level with their audiences, raise awareness, and ultimately drive leads and business.",
      "date_published": "2021-12-27T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "social-media"
      ],
      "image": "https://efferentmedia.com/assets/blog/how-to-keep-your-social-media-fans-engaged-and-attract-new-followers.png"
    },
    {
      "id": "https://efferentmedia.com/blog/how-active-social-media-helped-medical-practices-during-the-pandemic/",
      "url": "https://efferentmedia.com/blog/how-active-social-media-helped-medical-practices-during-the-pandemic/",
      "title": "How Active Social Media Helped Medical Practices During the Pandemic",
      "summary": "The COVID-19 pandemic hurt many businesses, and not knowing when circumstances would improve made it worse. As a result, many businesses stopped marketing during the pandemic. That was a mistake.",
      "date_published": "2021-11-11T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "social-media"
      ],
      "image": "https://efferentmedia.com/assets/blog/how-active-social-media-helped-medical-practices-during-the-pandemic.png"
    },
    {
      "id": "https://efferentmedia.com/blog/how-to-keep-your-social-media-fans-engaged-and-attract-new-followers-2/",
      "url": "https://efferentmedia.com/blog/how-to-keep-your-social-media-fans-engaged-and-attract-new-followers-2/",
      "title": "How to Keep Your Social Media Fans Engaged and Attract New Followers",
      "summary": "Why is engagement on social media important? Having an engaged following on one or more social media platforms allows companies, brands, and organizations the ability to connect on a deeper level with their audiences, raise awareness, and ultimately drive leads and business. But how do you keep.",
      "date_published": "2021-10-07T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "social-media"
      ],
      "image": "https://efferentmedia.com/assets/blog/how-to-keep-your-social-media-fans-engaged-and-attract-new-followers-2.png"
    },
    {
      "id": "https://efferentmedia.com/blog/google-ads-vs-facebook-ads-which-is-better-for-business/",
      "url": "https://efferentmedia.com/blog/google-ads-vs-facebook-ads-which-is-better-for-business/",
      "title": "Google Ads vs. Facebook Ads \u2013 Which is Better for Business?",
      "summary": "As a business owner, you need to be careful about where to spend your money. Very few companies (especially small businesses) have the luxury of no holds barred spending. When it comes to spending your money on online advertising, there are hundreds of different platforms and programs to consider..",
      "date_published": "2021-09-23T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "paid-media",
        "social-media"
      ],
      "image": "https://efferentmedia.com/assets/blog/google-ads-vs-facebook-ads-which-is-better-for-business.png"
    },
    {
      "id": "https://efferentmedia.com/blog/social-media-tips-for-medical-marketing/",
      "url": "https://efferentmedia.com/blog/social-media-tips-for-medical-marketing/",
      "title": "Social Media Tips for Medical Marketing",
      "summary": "In today\u2019s world, it seems as though everyone is on social media. From major corporations to small mom-and-pop shops\u2026 business owners are taking advantage of the opportunities social media provides their company to grow and prosper.",
      "date_published": "2021-07-08T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "social-media"
      ],
      "image": "https://efferentmedia.com/assets/blog/social-media-tips-for-medical-marketing.png"
    },
    {
      "id": "https://efferentmedia.com/blog/online-reputation-management-for-the-healthcare-industry/",
      "url": "https://efferentmedia.com/blog/online-reputation-management-for-the-healthcare-industry/",
      "title": "Online Reputation Management for the Healthcare Industry",
      "summary": "\u201cJust Google It\u201d. The most common three words heard around the world. What a prospective customer finds on Google will determine if they make the call, send the email, or walk through the door. This is because nearly 80% of people choose their doctor based on having 4 stars or more on Google My.",
      "date_published": "2021-06-10T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "seo",
        "social-media"
      ],
      "image": "https://efferentmedia.com/assets/blog/online-reputation-management-for-the-healthcare-industry.png"
    },
    {
      "id": "https://efferentmedia.com/blog/when-should-my-business-start-advertising-on-linkedin/",
      "url": "https://efferentmedia.com/blog/when-should-my-business-start-advertising-on-linkedin/",
      "title": "When Should My Business Start Advertising on LinkedIn?",
      "summary": "Are you thinking about advertising on LinkedIn but you\u2019re not sure whether it\u2019s a good marketing channel for your business? We already know about other social media platforms that offer advertising like Facebook, Twitter, Instagram, Pinterest, Snapchat, and of course, the latest, TikTok. Let\u2019s take.",
      "date_published": "2021-04-29T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "paid-media",
        "social-media"
      ],
      "image": "https://efferentmedia.com/assets/blog/when-should-my-business-start-advertising-on-linkedin.png"
    },
    {
      "id": "https://efferentmedia.com/blog/top-healthcare-digital-marketing-tips-for-2021/",
      "url": "https://efferentmedia.com/blog/top-healthcare-digital-marketing-tips-for-2021/",
      "title": "Top Healthcare Digital Marketing Tips for 2021",
      "summary": "The past year was difficult for many. Yet here at Efferent Media, our healthcare clients had a good year, unlike many of their competitors. As circumstances change for 2021, here are marketing tips to make it the best year yet for your healthcare practice.",
      "date_published": "2021-04-22T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "seo",
        "social-media"
      ],
      "image": "https://efferentmedia.com/assets/blog/top-healthcare-digital-marketing-tips-for-2021.png"
    },
    {
      "id": "https://efferentmedia.com/blog/5-tips-for-spring-cleaning-your-digital-marketing-efforts/",
      "url": "https://efferentmedia.com/blog/5-tips-for-spring-cleaning-your-digital-marketing-efforts/",
      "title": "5 Tips for Spring Cleaning Your Digital Marketing Efforts",
      "summary": "With spring right around the corner, scheduling some spring cleaning for your digital marketing is just as crucial as sprucing up your house. Digital marketing encompasses many techniques and strategies to increase your product\u2019s visibility or services, across a wide array of channels. Many online.",
      "date_published": "2021-04-08T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "content",
        "paid-media",
        "seo",
        "social-media"
      ],
      "image": "https://efferentmedia.com/assets/blog/5-tips-for-spring-cleaning-your-digital-marketing-efforts.png"
    },
    {
      "id": "https://efferentmedia.com/blog/why-is-inbound-so-important-during-the-pandemic/",
      "url": "https://efferentmedia.com/blog/why-is-inbound-so-important-during-the-pandemic/",
      "title": "Why is Inbound So Important During the Pandemic?",
      "summary": "COVID-19 has been brutal for a lot of businesses and some industries have been hit especially hard. The common response to revenue downturns is to stop or drastically curtail marketing. That is a big mistake and at Efferent Media we have the evidence to prove it. Our clients who have maintained and.",
      "date_published": "2021-03-11T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "content",
        "lead-follow-up",
        "paid-media",
        "social-media"
      ],
      "image": "https://efferentmedia.com/assets/blog/why-is-inbound-so-important-during-the-pandemic.png"
    },
    {
      "id": "https://efferentmedia.com/blog/5-tips-to-enhance-website-traffic-for-medical-health-wellness-businesses/",
      "url": "https://efferentmedia.com/blog/5-tips-to-enhance-website-traffic-for-medical-health-wellness-businesses/",
      "title": "5 Tips to Enhance Website Traffic for Medical, Health, & Wellness Businesses",
      "summary": "A website is essential for any business that wants to succeed and grow, and that includes medical, health and wellness businesses. While at one time such practices could rely on getting enough clients from medical directory referrals and having a website was even considered too trendy for a serious.",
      "date_published": "2021-02-25T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "seo",
        "social-media"
      ],
      "image": "https://efferentmedia.com/assets/blog/5-tips-to-enhance-website-traffic-for-medical-health-wellness-businesses.png"
    },
    {
      "id": "https://efferentmedia.com/blog/what-is-a-patient-persona/",
      "url": "https://efferentmedia.com/blog/what-is-a-patient-persona/",
      "title": "What Is a Patient Persona?",
      "summary": "Marketing personas are an essential part of a successful marketing strategy yet are frequently overlooked when companies handle marketing in-house. That is especially true in medical marketing, which often carries the mindset that patients with the right problem will find your practice. The truth.",
      "date_published": "2021-01-28T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "lead-follow-up",
        "paid-media",
        "social-media"
      ],
      "image": "https://efferentmedia.com/assets/blog/what-is-a-patient-persona.png"
    },
    {
      "id": "https://efferentmedia.com/blog/your-website-is-a-form-of-reputation-management/",
      "url": "https://efferentmedia.com/blog/your-website-is-a-form-of-reputation-management/",
      "title": "Your Website is a Form of Reputation Management",
      "summary": "What is reputation management? Essentially, it\u2019s making sure that your brand is squeaky clean (or as much as possible) in the eyes of your prospective customers. This doesn\u2019t only involve your Google and Facebook reviews though; in fact, a major component to your brand\u2019s online reputation is your.",
      "date_published": "2021-01-07T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "seo",
        "social-media"
      ],
      "image": "https://efferentmedia.com/assets/blog/your-website-is-a-form-of-reputation-management.png"
    },
    {
      "id": "https://efferentmedia.com/blog/what-is-content-marketing/",
      "url": "https://efferentmedia.com/blog/what-is-content-marketing/",
      "title": "What is Content Marketing?",
      "summary": "While the term may sound self-explanatory, many people are reluctant to admit that they\u2019re not sure what content marketing actually is. Content marketing is defined as a form of marketing which focuses on creating, publishing, and distributing content for a targeted online audience. Seems simple.",
      "date_published": "2020-11-13T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "paid-media",
        "seo",
        "social-media"
      ],
      "image": "https://efferentmedia.com/assets/blog/what-is-content-marketing.png"
    },
    {
      "id": "https://efferentmedia.com/blog/facebook-is-killing-its-less-than-20-text-in-image-rule-for-ads/",
      "url": "https://efferentmedia.com/blog/facebook-is-killing-its-less-than-20-text-in-image-rule-for-ads/",
      "title": "Facebook Is Killing Its Less Than 20% Text in Image Rule for Ads",
      "summary": "Facebook is notoriously secretive and that can even apply to rules and best practices for Facebook ads. The latest example of this is the Facebook 20% text rule, which appears to be dead \u2013 for the moment.",
      "date_published": "2020-10-16T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "paid-media",
        "social-media"
      ],
      "image": "https://efferentmedia.com/assets/blog/facebook-is-killing-its-less-than-20-text-in-image-rule-for-ads.png"
    },
    {
      "id": "https://efferentmedia.com/blog/tips-for-creating-your-brand-voice-on-social-media/",
      "url": "https://efferentmedia.com/blog/tips-for-creating-your-brand-voice-on-social-media/",
      "title": "Tips for Creating your Brand \u201cVoice\u201d on Social Media",
      "summary": "In today\u2019s day in age, the key for businesses to be successful on social media is to establish and maintain an authentic brand \u201cvoice.\u201d What exactly does this mean and how do you go about implementing your own unique voice into your social media posts and responses? Read on for our tips and advice.",
      "date_published": "2020-10-09T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "social-media"
      ],
      "image": "https://efferentmedia.com/assets/blog/tips-for-creating-your-brand-voice-on-social-media.png"
    },
    {
      "id": "https://efferentmedia.com/blog/does-social-media-matter-for-your-healthcare-practice/",
      "url": "https://efferentmedia.com/blog/does-social-media-matter-for-your-healthcare-practice/",
      "title": "Does Social Media Matter For Your Healthcare Practice?",
      "summary": "Marketing a healthcare practice involves special considerations. That made many medical practitioners cautious about social media in the beginning, yet it\u2019s where your target audience is. In fact, more than half of adults in the United States get their news from social media. This goes beyond the.",
      "date_published": "2020-09-25T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "social-media"
      ],
      "image": "https://efferentmedia.com/assets/blog/does-social-media-matter-for-your-healthcare-practice.png"
    },
    {
      "id": "https://efferentmedia.com/blog/how-to-optimize-your-facebook-page-for-business/",
      "url": "https://efferentmedia.com/blog/how-to-optimize-your-facebook-page-for-business/",
      "title": "How to Optimize Your Facebook Page for Business",
      "summary": "If you have a business and you have a Facebook business page, congratulations! This is a vital step in ensuring your business is found when people search for your particular service or product. Just having a Facebook business page isn\u2019t enough though. You need to make sure that your page is.",
      "date_published": "2019-03-08T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "social-media"
      ],
      "image": "https://efferentmedia.com/assets/blog/how-to-optimize-your-facebook-page-for-business.png"
    },
    {
      "id": "https://efferentmedia.com/blog/another-facebook-data-breach-orchestrated-by-facebook-and-its-partners/",
      "url": "https://efferentmedia.com/blog/another-facebook-data-breach-orchestrated-by-facebook-and-its-partners/",
      "title": "Another Facebook Data Breach, Orchestrated by Facebook and Its Partners",
      "summary": "A New York Times investigation shows that Facebook gave other tech giants access to users\u2019 personal data, exempting them from Facebook\u2019s publicly disclosed privacy policy. The special arrangements gave companies access to data without the users\u2019 knowledge and even, in some cases, allowed the.",
      "date_published": "2018-12-20T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "running-a-business",
        "social-media"
      ],
      "image": "https://efferentmedia.com/assets/blog/another-facebook-data-breach-orchestrated-by-facebook-and-its-partners.png"
    },
    {
      "id": "https://efferentmedia.com/blog/icymi-google-faces-congress-youtube-ad-paywall-changes-vidcon-hires-cmo-more/",
      "url": "https://efferentmedia.com/blog/icymi-google-faces-congress-youtube-ad-paywall-changes-vidcon-hires-cmo-more/",
      "title": "ICYMI: Google Faces Congress, YouTube Ad & Paywall Changes, VidCon Hires CMO & More",
      "summary": "Report Exposes Reach of Russian Campaign to Influence 2016 U.S. Election A U.S. Senate report exposing the wide reach of the Russian disinformation campaign to influence the 2016 election said that its reach was far beyond Facebook, Google, search results and Twitter. The Senate\u2019s report, which was.",
      "date_published": "2018-12-19T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "running-a-business",
        "social-media"
      ],
      "image": "https://efferentmedia.com/assets/blog/icymi-google-faces-congress-youtube-ad-paywall-changes-vidcon-hires-cmo-more.png"
    },
    {
      "id": "https://efferentmedia.com/blog/its-not-too-late-5-social-media-strategies-for-the-2018-holiday-season/",
      "url": "https://efferentmedia.com/blog/its-not-too-late-5-social-media-strategies-for-the-2018-holiday-season/",
      "title": "It\u2019s Not Too Late! 5 Social Media Strategies for the 2018 Holiday Season",
      "summary": "It\u2019s the most wonderful (and stressful) time of the year! As businesses of all sizes gear up for the 2018 holiday season, it\u2019s time to review your company\u2019s social media strategy for the holiday season. What? Your business doesn\u2019t have a plan? Don\u2019t worry! It\u2019s okay and it\u2019s not too late to.",
      "date_published": "2018-11-13T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "social-media"
      ],
      "image": "https://efferentmedia.com/assets/blog/its-not-too-late-5-social-media-strategies-for-the-2018-holiday-season.png"
    },
    {
      "id": "https://efferentmedia.com/blog/what-is-a-relevance-score-why-is-it-important/",
      "url": "https://efferentmedia.com/blog/what-is-a-relevance-score-why-is-it-important/",
      "title": "What Is a Relevance Score & Why Is It Important?",
      "summary": "Facebook marketing campaigns are more complicated than advertised. The plug-and-play interface in Facebook ads manager, which is designed to work without user intervention, makes running ads a quick and simple task, but understanding why or why not your ads are performing well is what makes or.",
      "date_published": "2017-05-15T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "social-media"
      ],
      "image": "https://efferentmedia.com/assets/blog/what-is-a-relevance-score-why-is-it-important.png"
    },
    {
      "id": "https://efferentmedia.com/blog/5-steps-to-building-an-online-community-as-a-community-manager/",
      "url": "https://efferentmedia.com/blog/5-steps-to-building-an-online-community-as-a-community-manager/",
      "title": "5 Steps to Building an Online Community as a Community Manager",
      "summary": "Community Management has quickly become an integral part of fostering successful, long-term relationships with your customers and a wonderful marketing strategy. According to Forbes, a study done by Bain & Company, hows that increasing customer retention rates by just 5% through community.",
      "date_published": "2017-04-24T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "social-media"
      ],
      "image": "https://efferentmedia.com/assets/blog/5-steps-to-building-an-online-community-as-a-community-manager.png"
    },
    {
      "id": "https://efferentmedia.com/blog/5-ways-to-boost-engagement-on-your-facebook-business-page/",
      "url": "https://efferentmedia.com/blog/5-ways-to-boost-engagement-on-your-facebook-business-page/",
      "title": "5 Ways to Boost Engagement on Your Facebook Business Page",
      "summary": "Are you not seeing the engagement numbers you\u2019d hoped for after putting your business on Facebook? If you\u2019re aiming to catapult your brand awareness, increase post likes, comments, and shares on your page, attracting the attention of your target audiences can be difficult. Facebook algorithms are.",
      "date_published": "2017-03-16T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "social-media"
      ],
      "image": "https://efferentmedia.com/assets/blog/5-ways-to-boost-engagement-on-your-facebook-business-page.png"
    },
    {
      "id": "https://efferentmedia.com/blog/how-to-use-your-newsletter-email-list-for-facebook-ads/",
      "url": "https://efferentmedia.com/blog/how-to-use-your-newsletter-email-list-for-facebook-ads/",
      "title": "How to Use Your Newsletter Email List for Facebook Ads",
      "summary": "You\u2019ve spent years building your email list, but the open rate just isn\u2019t as high as it used to be. What happened? The quick answer is over saturation. Over time, consumers have grown and shared their email address with more businesses. As a result, users are being sent dozens of promotional.",
      "date_published": "2016-03-11T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "social-media"
      ],
      "image": "https://efferentmedia.com/assets/blog/how-to-use-your-newsletter-email-list-for-facebook-ads.png"
    },
    {
      "id": "https://efferentmedia.com/blog/what-you-need-to-know-before-making-your-snapchat-on-demand-geofilters/",
      "url": "https://efferentmedia.com/blog/what-you-need-to-know-before-making-your-snapchat-on-demand-geofilters/",
      "title": "What You Need to Know Before Making Your Snapchat On-Demand Geofilters",
      "summary": "Last week Snapchat announced on-demand geofilters. This is huge news for marketers, especially those with smaller budgets that can\u2019t afford to shell out five or six figures on a 24-hour campaign.",
      "date_published": "2016-03-03T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "social-media"
      ],
      "image": "https://efferentmedia.com/assets/blog/what-you-need-to-know-before-making-your-snapchat-on-demand-geofilters.png"
    },
    {
      "id": "https://efferentmedia.com/blog/the-snapchat-secret-you-need-to-understand/",
      "url": "https://efferentmedia.com/blog/the-snapchat-secret-you-need-to-understand/",
      "title": "The Snapchat \u201cSecret\u201d You Need to Understand",
      "summary": "Snapchat has gone from that \u201cinappropriate sexting app\u201d to one of the most engaging apps of 2016. It is fair to say you\u2019ve heard about Snapchat, but probably aren\u2019t doing anything about it at this time for your business. There\u2019s a lot of talk happening around the app, but many of us are failing to",
      "date_published": "2016-02-15T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "social-media"
      ],
      "image": "https://efferentmedia.com/assets/blog/the-snapchat-secret-you-need-to-understand.png"
    },
    {
      "id": "https://efferentmedia.com/blog/how-to-build-an-effective-like-campaign/",
      "url": "https://efferentmedia.com/blog/how-to-build-an-effective-like-campaign/",
      "title": "How to Build an Effective Like Campaign",
      "summary": "A common objective for all businesses on Facebook is to grow their Community. That doesn\u2019t mean businesses should try to get as many random Like\u2019s as possible. You still want to be strategic when building your Community. One of the best ways to still be strategic and gain Like\u2019s is to run a.",
      "date_published": "2016-02-12T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "social-media"
      ],
      "image": "https://efferentmedia.com/assets/blog/how-to-build-an-effective-like-campaign.png"
    },
    {
      "id": "https://efferentmedia.com/blog/how-to-strategically-create-content-for-your-facebook-page/",
      "url": "https://efferentmedia.com/blog/how-to-strategically-create-content-for-your-facebook-page/",
      "title": "How to Strategically Create Content for Your Facebook Page.",
      "summary": "The importance of posting content is often overlooked. Let me reword that: the importance of strategically posting content is often overlooked. It\u2019s important to remember that you\u2019re posting on behalf of a business \u2013 this isn\u2019t your personal Facebook Page. That means you have to take all bias out.",
      "date_published": "2015-12-24T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "content",
        "social-media"
      ],
      "image": "https://efferentmedia.com/assets/blog/how-to-strategically-create-content-for-your-facebook-page.png"
    },
    {
      "id": "https://efferentmedia.com/blog/run-last-minute-social-ads-this-holiday/",
      "url": "https://efferentmedia.com/blog/run-last-minute-social-ads-this-holiday/",
      "title": "Run Last Minute Social Ads This Holiday",
      "summary": "The Holiday season is here. Advertisers have saved a lot of their annual budgets for this very moment. Businesses of all shapes and sizes are looking for increased profit this very second. While many of them will turn to Social Media, not all of them will be successful. In fact, advertising on.",
      "date_published": "2015-12-11T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "paid-media",
        "social-media"
      ],
      "image": "https://efferentmedia.com/assets/blog/run-last-minute-social-ads-this-holiday.png"
    },
    {
      "id": "https://efferentmedia.com/blog/3-reasons-designers-love-carousel-ads/",
      "url": "https://efferentmedia.com/blog/3-reasons-designers-love-carousel-ads/",
      "title": "3 Reasons Designers Love Carousel Ads",
      "summary": "As a designer creating micro-content, it can be difficult to capture one\u2019s full artistic expression using just one advertisement or design. With the release of Facebook\u2019s new Carousel Ads, this now changes! Facebook released carousel Ads last year in order to allow advertisers to showcase both.",
      "date_published": "2015-11-20T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "social-media"
      ],
      "image": "https://efferentmedia.com/assets/blog/3-reasons-designers-love-carousel-ads.png"
    },
    {
      "id": "https://efferentmedia.com/blog/tips-for-strategically-using-hashtags-on-instagram/",
      "url": "https://efferentmedia.com/blog/tips-for-strategically-using-hashtags-on-instagram/",
      "title": "Tips for Strategically using Hashtags on Instagram",
      "summary": "The Instagram platform is arguably one of the most effective Social Media outlets for businesses to reach audiences and engage with their following. Without a set strategy, gaining the momentum and traffic you need to reach goals will be extremely difficult. The best way to achieve your goals as.",
      "date_published": "2015-11-13T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "social-media"
      ],
      "image": "https://efferentmedia.com/assets/blog/tips-for-strategically-using-hashtags-on-instagram.png"
    },
    {
      "id": "https://efferentmedia.com/blog/optimize-your-facebook-and-instagram-ads-with-3-tips/",
      "url": "https://efferentmedia.com/blog/optimize-your-facebook-and-instagram-ads-with-3-tips/",
      "title": "Optimize Your Facebook and Instagram Ads with 3 Tips",
      "summary": "So your business has started running ads on Facebook and Instagram \u2014 congratulations! That\u2019s a great first step; but as with any other marketing effort, you\u2019ll want to achieve the best Return on Investment that you can. When it comes down to it: this means optimizing. In laymen\u2019s terms, all.",
      "date_published": "2015-11-06T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "social-media"
      ],
      "image": "https://efferentmedia.com/assets/blog/optimize-your-facebook-and-instagram-ads-with-3-tips.png"
    },
    {
      "id": "https://efferentmedia.com/blog/four-reasons-to-be-excited-about-the-new-facebook-pixel/",
      "url": "https://efferentmedia.com/blog/four-reasons-to-be-excited-about-the-new-facebook-pixel/",
      "title": "Four Reasons to Be Excited About the New Facebook Pixel",
      "summary": "Conversion pixels can get messy \u2013 especially when you\u2019re tracking multiple conversion event types. Can you relate to this problem? Well, you\u2019re in luck: a few weeks ago, Facebook announced the new Facebook Pixel. The Facebook Pixel combines both the Custom Audience pixel and conversion pixel into.",
      "date_published": "2015-11-02T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "social-media"
      ],
      "image": "https://efferentmedia.com/assets/blog/four-reasons-to-be-excited-about-the-new-facebook-pixel.png"
    },
    {
      "id": "https://efferentmedia.com/blog/3-secrets-for-building-an-engaging-audience/",
      "url": "https://efferentmedia.com/blog/3-secrets-for-building-an-engaging-audience/",
      "title": "3 Secrets for Building an Engaging Audience",
      "summary": "Likes and Followers mean nothing if your community is not engaging \u2013 period. Creating a Facebook, Twitter, and Instagram page for your brand is a great step into current day marketing; but they serve no purpose when your community is silent. I\u2019ve put together three secrets to creating an engaging.",
      "date_published": "2015-10-23T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "social-media"
      ],
      "image": "https://efferentmedia.com/assets/blog/3-secrets-for-building-an-engaging-audience.png"
    },
    {
      "id": "https://efferentmedia.com/blog/3-tips-to-make-your-buyable-pins-more-effective/",
      "url": "https://efferentmedia.com/blog/3-tips-to-make-your-buyable-pins-more-effective/",
      "title": "3 Tips to Make Your Buyable Pins More Effective",
      "summary": "It\u2019s getting to be that time of year again. The holidays are around the corner and people are gearing up to get all of their shopping done. In the past, that used to mean a mad dash to the nearest department store to deal with the chaos of large crowds and long lines. Lucky for",
      "date_published": "2015-10-08T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "social-media"
      ],
      "image": "https://efferentmedia.com/assets/blog/3-tips-to-make-your-buyable-pins-more-effective.png"
    },
    {
      "id": "https://efferentmedia.com/blog/winning-your-match-in-the-ring-against-facebooks-20-text-rule/",
      "url": "https://efferentmedia.com/blog/winning-your-match-in-the-ring-against-facebooks-20-text-rule/",
      "title": "Winning Your Match in the Ring Against Facebook\u2019s 20% Text Rule",
      "summary": "Facebook ads allow you to reach your most interested customers, and send them to your website. In fact, on average, Facebook ads reach 89% of an advertiser\u2019s intended audience. This means you\u2019re only reaching the people who matter to you. Building a Facebook ad campaign can take a significant.",
      "date_published": "2015-10-06T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "social-media"
      ],
      "image": "https://efferentmedia.com/assets/blog/winning-your-match-in-the-ring-against-facebooks-20-text-rule.png"
    },
    {
      "id": "https://efferentmedia.com/blog/tracking-your-instagram-and-facebook-ads-with-conversion-pixels/",
      "url": "https://efferentmedia.com/blog/tracking-your-instagram-and-facebook-ads-with-conversion-pixels/",
      "title": "Tracking Your Instagram and Facebook Ads with Conversion Pixels",
      "summary": "Getting the most out of your advertisements is crucial to success. With that in mind, how does one really measure the success of their ads? Facebook provides conversion pixels to ensure you\u2019re getting your message across, and your business goals are met. Conversion pixels allow you to track when.",
      "date_published": "2015-09-18T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "paid-media",
        "social-media"
      ],
      "image": "https://efferentmedia.com/assets/blog/tracking-your-instagram-and-facebook-ads-with-conversion-pixels.png"
    },
    {
      "id": "https://efferentmedia.com/blog/how-to-track-calls-to-your-business-from-facebook/",
      "url": "https://efferentmedia.com/blog/how-to-track-calls-to-your-business-from-facebook/",
      "title": "How to Track Calls to Your Business from Facebook",
      "summary": "You\u2019re running an ad on Facebook and hoping it\u2019ll result in phone calls to your office. The campaign is running, you\u2019ve spent hundreds, and you\u2019re still not sure how to measure the success of your campaign. You could send your targeted customer to your website and hope they pick up the phone, but.",
      "date_published": "2015-06-09T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "social-media"
      ],
      "image": "https://efferentmedia.com/assets/blog/how-to-track-calls-to-your-business-from-facebook.png"
    },
    {
      "id": "https://efferentmedia.com/blog/whats-up-with-videos-on-facebook/",
      "url": "https://efferentmedia.com/blog/whats-up-with-videos-on-facebook/",
      "title": "What\u2019s up with Videos on Facebook?",
      "summary": "The way we interact with content continues to change as technology and social networks evolve. Although each Facebook user experiences the same social network, their experience with content on the platform is tailored to their interactions and interests. Over the past few months many have noticed.",
      "date_published": "2015-04-24T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "social-media",
        "content"
      ],
      "image": "https://efferentmedia.com/assets/blog/whats-up-with-videos-on-facebook.png"
    },
    {
      "id": "https://efferentmedia.com/blog/are-you-using-emojis-to-speak-to-millennials-yet/",
      "url": "https://efferentmedia.com/blog/are-you-using-emojis-to-speak-to-millennials-yet/",
      "title": "Are You Using Emojis to Speak to Millennials Yet?",
      "summary": "As marketers, we are always searching for the next best way to communicate to the coveted millennial generation. We jump on trends that are \u201ccool\u201d and we try to seamlessly stitch ourselves into our target audience\u2019s culture. It\u2019s what we do \u2014 it\u2019s our job. One massively important form of.",
      "date_published": "2015-04-15T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "content",
        "social-media"
      ],
      "image": "https://efferentmedia.com/assets/blog/are-you-using-emojis-to-speak-to-millennials-yet.png"
    },
    {
      "id": "https://efferentmedia.com/blog/new-on-twitter-quote-tweets/",
      "url": "https://efferentmedia.com/blog/new-on-twitter-quote-tweets/",
      "title": "New on Twitter: Quote Tweets!",
      "summary": "Twitter has just stepped up its game with revamping quote tweets! Quote tweets are tweets that are retweeted and have a comment attached. The updated quote tweet feature allows users to say more with each retweet comment. Small updates like this came have a major positive impact for many positive.",
      "date_published": "2015-04-13T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "social-media"
      ],
      "image": "https://efferentmedia.com/assets/blog/new-on-twitter-quote-tweets.png"
    },
    {
      "id": "https://efferentmedia.com/blog/what-the-houzz-is-houzz-and-why-should-my-company-be-using-it/",
      "url": "https://efferentmedia.com/blog/what-the-houzz-is-houzz-and-why-should-my-company-be-using-it/",
      "title": "What the Houzz Is Houzz and Why Should My Company Be Using It?",
      "summary": "Houzz is awesome. Seriously. If you\u2019re in the home improvement industry, but don\u2019t use Houzz yet, it\u2019s time to sign up and create a profile for your business. What is Houzz? In short, Houzz is an online binder for all of your home improvement ideas. With an easy to use search system, users can.",
      "date_published": "2015-03-13T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "social-media"
      ],
      "image": "https://efferentmedia.com/assets/blog/what-the-houzz-is-houzz-and-why-should-my-company-be-using-it.png"
    },
    {
      "id": "https://efferentmedia.com/blog/goodbye-facebook-like-box-hello-new-page-plugin/",
      "url": "https://efferentmedia.com/blog/goodbye-facebook-like-box-hello-new-page-plugin/",
      "title": "Goodbye Facebook Like Box, Hello New Page Plugin",
      "summary": "In case you missed it, Facebook quietly announced that they\u2019d be getting rid of the old version of the Like Box plugin. This is the embedded Like Button that allows you to Like a Facebook page directly from a company\u2019s website. Facebook suggests you start using the newer version of the plugin, the.",
      "date_published": "2015-03-12T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "social-media",
        "websites"
      ],
      "image": "https://efferentmedia.com/assets/blog/goodbye-facebook-like-box-hello-new-page-plugin.png"
    },
    {
      "id": "https://efferentmedia.com/blog/why-your-facebook-business-page-could-lose-likes-this-month/",
      "url": "https://efferentmedia.com/blog/why-your-facebook-business-page-could-lose-likes-this-month/",
      "title": "Why Your Facebook Business Page Could Lose Likes This Month",
      "summary": "Last week Facebook announced in a blog post that they would be updating Page like counts. While some Page Admins may be upset to hear this news, any page that notices a dip in overall Likes shouldn\u2019t be too concerned. The reason some Pages will see a dip in Likes over the coming weeks is",
      "date_published": "2015-03-10T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "social-media"
      ],
      "image": "https://efferentmedia.com/assets/blog/why-your-facebook-business-page-could-lose-likes-this-month.png"
    },
    {
      "id": "https://efferentmedia.com/blog/instagram-announces-carousel-ads-6-instagram-facts-you-care-about/",
      "url": "https://efferentmedia.com/blog/instagram-announces-carousel-ads-6-instagram-facts-you-care-about/",
      "title": "Instagram Announces Carousel Ads: 6 Instagram Facts You Care About",
      "summary": "Last week Instagram announced a new way for brands and businesses to share images with their intended audience via carousel ads. As expected, following the announcement, many decided it was time to get active on Instagram in preparation for the new roll out. Are you thinking about wiping the dust.",
      "date_published": "2015-03-09T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "social-media"
      ],
      "image": "https://efferentmedia.com/assets/blog/instagram-announces-carousel-ads-6-instagram-facts-you-care-about.png"
    },
    {
      "id": "https://efferentmedia.com/blog/5-snapchat-hacks-to-help-you-improve-your-content/",
      "url": "https://efferentmedia.com/blog/5-snapchat-hacks-to-help-you-improve-your-content/",
      "title": "5 Snapchat Hacks to Help You Improve Your Content",
      "summary": "It\u2019s no secret that Snapchat is THE place for millennials right now. If your targeted audience includes them and you\u2019re not there right now, you\u2019re missing out big time! Below are five Snapchat tricks to help you build better creative content on Snapchat.",
      "date_published": "2015-03-06T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "content",
        "social-media"
      ],
      "image": "https://efferentmedia.com/assets/blog/5-snapchat-hacks-to-help-you-improve-your-content.png"
    },
    {
      "id": "https://efferentmedia.com/blog/your-monday-morning-social-media-checklist/",
      "url": "https://efferentmedia.com/blog/your-monday-morning-social-media-checklist/",
      "title": "Your Monday Morning Social Media Checklist",
      "summary": "Wake up! It\u2019s Monday morning and it\u2019s time to get the ball rolling again. Whether you\u2019re a business owner who runs the show alone or a social media manager, these are six things you should be doing every Monday morning for your social media pages.",
      "date_published": "2015-03-02T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "social-media"
      ],
      "image": "https://efferentmedia.com/assets/blog/your-monday-morning-social-media-checklist.png"
    },
    {
      "id": "https://efferentmedia.com/blog/how-to-setup-your-business-on-snapchat/",
      "url": "https://efferentmedia.com/blog/how-to-setup-your-business-on-snapchat/",
      "title": "How to Setup Your Business on Snapchat",
      "summary": "With more than 100 million active users each month, it\u2019s not shocking that Snapchat is quickly becoming one of the largest and most frequently used social networks. If you\u2019re not thinking about signing up for Snapchat yet, especially if your targeted audience is millennials, now is the time.",
      "date_published": "2015-02-20T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "social-media"
      ],
      "image": "https://efferentmedia.com/assets/blog/how-to-setup-your-business-on-snapchat.png"
    },
    {
      "id": "https://efferentmedia.com/blog/three-reasons-you-should-be-using-video-on-twitter/",
      "url": "https://efferentmedia.com/blog/three-reasons-you-should-be-using-video-on-twitter/",
      "title": "Three Reasons You Should Be Using Video on Twitter",
      "summary": "Video is becoming more and more predominant in social media. When you think video, you think of YouTube, Vine, Instagram, Snapchat and now Facebook. Chances are, you don\u2019t usually think about Twitter. Why? Because Twitter hasn\u2019t allowed video uploads \u2013 until now. There are countless reasons to take.",
      "date_published": "2015-02-18T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "social-media",
        "content"
      ],
      "image": "https://efferentmedia.com/assets/blog/three-reasons-you-should-be-using-video-on-twitter.png"
    },
    {
      "id": "https://efferentmedia.com/blog/what-pinterest-advertising-means-for-businesses/",
      "url": "https://efferentmedia.com/blog/what-pinterest-advertising-means-for-businesses/",
      "title": "What Pinterest Advertising Means for Businesses",
      "summary": "Everyday social media giants like Facebook, Twitter, LinkedIn, and now Pinterest, are moving into the world of paid advertising, some with more success than others. It\u2019s hard to monetize these websites because they\u2019re social in nature. With no clear ROI, some businesses are still hesitant to spend.",
      "date_published": "2015-01-14T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "paid-media",
        "social-media"
      ],
      "image": "https://efferentmedia.com/assets/blog/what-pinterest-advertising-means-for-businesses.png"
    },
    {
      "id": "https://efferentmedia.com/blog/3-ways-to-get-likes-on-facebook-now-that-like-gates-are-banned/",
      "url": "https://efferentmedia.com/blog/3-ways-to-get-likes-on-facebook-now-that-like-gates-are-banned/",
      "title": "3 Ways to Get Likes on Facebook Now That Like Gates Are Banned",
      "summary": "As of November 5th Facebook has banned the like gates. This means businesses can no longer require people to \u201cLike\u201d a page before entering a contest or to receive a coupon. This was a common practice among marketers to gain \u201cLikes\u201d on Facebook pages. All hope isn\u2019t lost there are still ways to get.",
      "date_published": "2015-01-12T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "social-media"
      ],
      "image": "https://efferentmedia.com/assets/blog/3-ways-to-get-likes-on-facebook-now-that-like-gates-are-banned.png"
    },
    {
      "id": "https://efferentmedia.com/blog/why-your-business-should-use-instagram/",
      "url": "https://efferentmedia.com/blog/why-your-business-should-use-instagram/",
      "title": "Why Your Business Should Use Instagram",
      "summary": "In celebration of Efferent Media passing 1,000 followers on Instagram this week, we wanted to take the time and share with you why we believe your business should be using Instagram too! Small businesses are taking advantage of Social Media more than ever before! They\u2019re updating their Facebook.",
      "date_published": "2014-07-17T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "social-media"
      ],
      "image": "https://efferentmedia.com/assets/blog/why-your-business-should-use-instagram.png"
    },
    {
      "id": "https://efferentmedia.com/blog/7-things-youre-doing-wrong-on-social-media/",
      "url": "https://efferentmedia.com/blog/7-things-youre-doing-wrong-on-social-media/",
      "title": "7 Things You\u2019re Doing Wrong on Social Media",
      "summary": "There isn\u2019t a strict formula or set of rules on how you use social media, but there are certain things that you should NOT be doing. If you\u2019re doing any of these things, you\u2019re doing it wrong.",
      "date_published": "2014-06-11T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "social-media"
      ],
      "image": "https://efferentmedia.com/assets/blog/7-things-youre-doing-wrong-on-social-media.png"
    },
    {
      "id": "https://efferentmedia.com/blog/lets-talk-twitter-stop-tweeting-boring-sht/",
      "url": "https://efferentmedia.com/blog/lets-talk-twitter-stop-tweeting-boring-sht/",
      "title": "Let\u2019s Talk Twitter: Stop Tweeting Boring Sh*t!",
      "summary": "As you may have noticed by now, the social media world never sleeps. Hope you have a coffee machine or energy drink nearby to keep up with the updates! With continuous updates lately, Facebook has been in the spotlight for all news related to social media. Today we\u2019re going to switch gears and put.",
      "date_published": "2014-06-02T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "social-media"
      ],
      "image": "https://efferentmedia.com/assets/blog/lets-talk-twitter-stop-tweeting-boring-sht.png"
    },
    {
      "id": "https://efferentmedia.com/blog/facebooks-organic-reach-ends-the-relationship/",
      "url": "https://efferentmedia.com/blog/facebooks-organic-reach-ends-the-relationship/",
      "title": "Facebook\u2019s Organic Reach Ends the Relationship",
      "summary": "As the largest social networking platform on the Web, Facebook has become the place to be for anyone and everyone involved with social media. Marketers are making their way to social media platforms overnight to reach their target audience\u2026 and it\u2019s been working great, especially on Facebook. It\u2019s.",
      "date_published": "2014-04-21T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "social-media"
      ],
      "image": "https://efferentmedia.com/assets/blog/facebooks-organic-reach-ends-the-relationship.png"
    },
    {
      "id": "https://efferentmedia.com/blog/organic-reach-for-brand-pages-on-facebook-down-to-1-2/",
      "url": "https://efferentmedia.com/blog/organic-reach-for-brand-pages-on-facebook-down-to-1-2/",
      "title": "Organic Reach for Brand Pages on Facebook Down to 1-2%",
      "summary": "It\u2019s been slowly decreasing for a while now. Long Island Marketing Agency; CGT Marketing reported on it in their December post, \u201cFacebook Tweak Means Less Traffic For Brand Pages\u201d. And now it\u2019s at the lowest ever: organic reach on Facebook brand pages.",
      "date_published": "2014-04-01T09:00:00-05:00",
      "authors": [
        {
          "name": "Staff Writer",
          "url": "https://efferentmedia.com/author/staff-writer/"
        }
      ],
      "tags": [
        "social-media"
      ],
      "image": "https://efferentmedia.com/assets/blog/organic-reach-for-brand-pages-on-facebook-down-to-1-2.png"
    }
  ]
}