https://efferentmedia.com/blog/topic/social-media/ Organic and paid social media for Long Island businesses: platform choice, posting cadence, advertising and what social can and cannot be measured on. en-us Thu, 24 Aug 2023 00:00:00 +0000 https://efferentmedia.com/blog/5-tips-for-advertising-on-linkedin/ https://efferentmedia.com/blog/5-tips-for-advertising-on-linkedin/ Thu, 24 Aug 2023 00:00:00 +0000 LinkedIn, known for its professional and business-oriented users, provides a unique opportunity for businesses and brands to target a niche audience. As with any platform, however, success on LinkedIn requires a hyper-focused strategy tailored to a specific audience. Here are five key tips for. Staff Writer https://efferentmedia.com/blog/difference-between-inbound-outbound-marketing/ https://efferentmedia.com/blog/difference-between-inbound-outbound-marketing/ Thu, 27 Jul 2023 00:00:00 +0000 A lot of marketing terms get tossed around as if everyone knows what they mean. If you’re a business owner (especially for a new or expanding business), being absolutely clear will help you make better decisions – including when it comes to expanding marketing to grow your business. Let’s start. Staff Writer https://efferentmedia.com/blog/top-5-social-media-platforms-for-businesses/ https://efferentmedia.com/blog/top-5-social-media-platforms-for-businesses/ Thu, 30 Mar 2023 00:00:00 +0000 Having a presence on the most popular and effective social media platforms has become crucial for companies to promote their products and services and connect with their customers. With an overwhelming number of choices available today, you may be asking yourself, “which social media platforms do I. Staff Writer https://efferentmedia.com/blog/how-to-market-in-a-downturn/ https://efferentmedia.com/blog/how-to-market-in-a-downturn/ Thu, 26 Jan 2023 00:00:00 +0000 Economists often disagree but 2023 is being especially thorny for predictions about the American economy, which makes business strategy more difficult than usual. While the global economy is troubled and some American economists are predicting a recession, U.S. inflation dropped in November to 7.1%. Staff Writer https://efferentmedia.com/blog/how-to-use-dynamic-creative-in-your-facebook-ads/ https://efferentmedia.com/blog/how-to-use-dynamic-creative-in-your-facebook-ads/ Thu, 24 Nov 2022 00:00:00 +0000 As many social media advertisers know, finding the most successful combinations of creative and messaging is essential to running an optimal Facebook campaign. Questions you might ask yourself include: which ad creative size will bring in the most video views? What headline will help increase. Staff Writer https://efferentmedia.com/blog/why-you-need-to-switch-to-ga4/ https://efferentmedia.com/blog/why-you-need-to-switch-to-ga4/ Thu, 29 Sep 2022 00:00:00 +0000 For as long as most people can remember, we’ve been using Google Analytics to track website data, visits, sessions, geolocation, demographics, and so on. Google Analytics has undergone various changes over the years… and GA4 is no different. In October 2020, GA4 (or Google Analytics 4) was. Staff Writer https://efferentmedia.com/blog/tips-for-marketing-your-dental-practice/ https://efferentmedia.com/blog/tips-for-marketing-your-dental-practice/ Thu, 11 Aug 2022 00:00:00 +0000 Your dental practice has a website, a Facebook page, and solid online reviews. You have invested in local advertising to attract and retain the patients you desire. You’ve done everything you’re supposed to do, but you know you could be doing more. So, how do you take your marketing to the next. Staff Writer https://efferentmedia.com/blog/how-to-use-hashtags-on-facebook-to-increase-your-organic-reach/ https://efferentmedia.com/blog/how-to-use-hashtags-on-facebook-to-increase-your-organic-reach/ Thu, 28 Jul 2022 00:00:00 +0000 In July 2020, Facebook started to push the use of hashtags in posts. In fact, Facebook sent out notifications to business owners saying that you can increase your organic reach by including popular hashtags in the copy of your posts. The notification looked like the one below: On platforms like. Staff Writer https://efferentmedia.com/blog/how-to-handle-negative-reviews/ https://efferentmedia.com/blog/how-to-handle-negative-reviews/ Thu, 14 Jul 2022 00:00:00 +0000 Negative reviews come and go for any business. But, it’s about how you handle them that makes the biggest impact on your business’s bottom line. Reviews and your responses to them play a major part in your online presence and can even do a few positive things for your business: Fun fact from Bright. Staff Writer https://efferentmedia.com/blog/what-you-need-to-know-about-facebook-protect/ https://efferentmedia.com/blog/what-you-need-to-know-about-facebook-protect/ Thu, 12 May 2022 00:00:00 +0000 Meta, Facebook’s parent company, accidentally scared a number of users recently by sending an email telling users to sign up for “Facebook Protect.” How? The problem was threefold: So, to say that Facebook Protect had an inauspicious debut is an understatement. Let’s dig into the new Facebook. Staff Writer https://efferentmedia.com/blog/why-you-must-establish-a-brand-voice-on-social-media-and-how/ https://efferentmedia.com/blog/why-you-must-establish-a-brand-voice-on-social-media-and-how/ Thu, 28 Apr 2022 00:00:00 +0000 One of the most crucial factors to being successful in business in today’s day and age is to build and maintain an authentic brand voice on social media. How does a brand ensure they are being authentic on social media? What is a brand voice and what does it mean to implement the same brand Staff Writer https://efferentmedia.com/blog/3-tips-for-using-tiktok-for-business/ https://efferentmedia.com/blog/3-tips-for-using-tiktok-for-business/ Fri, 07 Jan 2022 00:00:00 +0000 You might be wondering; why is TikTok so popular? It’s simple. In a world filled with increased professionalism behind every video to make social media posts appear more like mini movies, a lot of people are missing that real and raw feel that social media used to have. TikTok is refreshing since. Staff Writer https://efferentmedia.com/blog/how-to-keep-your-social-media-fans-engaged-and-attract-new-followers/ https://efferentmedia.com/blog/how-to-keep-your-social-media-fans-engaged-and-attract-new-followers/ Mon, 27 Dec 2021 00:00:00 +0000 Why is engagement on social media important? Having an engaged following on one or more social media platforms allows companies, brands, and organizations the ability to connect on a deeper level with their audiences, raise awareness, and ultimately drive leads and business. Staff Writer https://efferentmedia.com/blog/how-active-social-media-helped-medical-practices-during-the-pandemic/ https://efferentmedia.com/blog/how-active-social-media-helped-medical-practices-during-the-pandemic/ Thu, 11 Nov 2021 00:00:00 +0000 The COVID-19 pandemic hurt many businesses, and not knowing when circumstances would improve made it worse. As a result, many businesses stopped marketing during the pandemic. That was a mistake. Staff Writer https://efferentmedia.com/blog/how-to-keep-your-social-media-fans-engaged-and-attract-new-followers-2/ https://efferentmedia.com/blog/how-to-keep-your-social-media-fans-engaged-and-attract-new-followers-2/ Thu, 07 Oct 2021 00:00:00 +0000 Why is engagement on social media important? Having an engaged following on one or more social media platforms allows companies, brands, and organizations the ability to connect on a deeper level with their audiences, raise awareness, and ultimately drive leads and business. But how do you keep. Staff Writer https://efferentmedia.com/blog/google-ads-vs-facebook-ads-which-is-better-for-business/ https://efferentmedia.com/blog/google-ads-vs-facebook-ads-which-is-better-for-business/ Thu, 23 Sep 2021 00:00:00 +0000 As a business owner, you need to be careful about where to spend your money. Very few companies (especially small businesses) have the luxury of no holds barred spending. When it comes to spending your money on online advertising, there are hundreds of different platforms and programs to consider.. Staff Writer https://efferentmedia.com/blog/social-media-tips-for-medical-marketing/ https://efferentmedia.com/blog/social-media-tips-for-medical-marketing/ Thu, 08 Jul 2021 00:00:00 +0000 In today’s world, it seems as though everyone is on social media. From major corporations to small mom-and-pop shops… business owners are taking advantage of the opportunities social media provides their company to grow and prosper. Staff Writer https://efferentmedia.com/blog/online-reputation-management-for-the-healthcare-industry/ https://efferentmedia.com/blog/online-reputation-management-for-the-healthcare-industry/ Thu, 10 Jun 2021 00:00:00 +0000 “Just Google It”. The most common three words heard around the world. What a prospective customer finds on Google will determine if they make the call, send the email, or walk through the door. This is because nearly 80% of people choose their doctor based on having 4 stars or more on Google My. Staff Writer https://efferentmedia.com/blog/when-should-my-business-start-advertising-on-linkedin/ https://efferentmedia.com/blog/when-should-my-business-start-advertising-on-linkedin/ Thu, 29 Apr 2021 00:00:00 +0000 Are you thinking about advertising on LinkedIn but you’re not sure whether it’s a good marketing channel for your business? We already know about other social media platforms that offer advertising like Facebook, Twitter, Instagram, Pinterest, Snapchat, and of course, the latest, TikTok. Let’s take. Staff Writer https://efferentmedia.com/blog/top-healthcare-digital-marketing-tips-for-2021/ https://efferentmedia.com/blog/top-healthcare-digital-marketing-tips-for-2021/ Thu, 22 Apr 2021 00:00:00 +0000 The past year was difficult for many. Yet here at Efferent Media, our healthcare clients had a good year, unlike many of their competitors. As circumstances change for 2021, here are marketing tips to make it the best year yet for your healthcare practice. Staff Writer https://efferentmedia.com/blog/5-tips-for-spring-cleaning-your-digital-marketing-efforts/ https://efferentmedia.com/blog/5-tips-for-spring-cleaning-your-digital-marketing-efforts/ Thu, 08 Apr 2021 00:00:00 +0000 With spring right around the corner, scheduling some spring cleaning for your digital marketing is just as crucial as sprucing up your house. Digital marketing encompasses many techniques and strategies to increase your product’s visibility or services, across a wide array of channels. Many online. Staff Writer https://efferentmedia.com/blog/why-is-inbound-so-important-during-the-pandemic/ https://efferentmedia.com/blog/why-is-inbound-so-important-during-the-pandemic/ Thu, 11 Mar 2021 00:00:00 +0000 COVID-19 has been brutal for a lot of businesses and some industries have been hit especially hard. The common response to revenue downturns is to stop or drastically curtail marketing. That is a big mistake and at Efferent Media we have the evidence to prove it. Our clients who have maintained and. Staff Writer https://efferentmedia.com/blog/5-tips-to-enhance-website-traffic-for-medical-health-wellness-businesses/ https://efferentmedia.com/blog/5-tips-to-enhance-website-traffic-for-medical-health-wellness-businesses/ Thu, 25 Feb 2021 00:00:00 +0000 A website is essential for any business that wants to succeed and grow, and that includes medical, health and wellness businesses. While at one time such practices could rely on getting enough clients from medical directory referrals and having a website was even considered too trendy for a serious. Staff Writer https://efferentmedia.com/blog/what-is-a-patient-persona/ https://efferentmedia.com/blog/what-is-a-patient-persona/ Thu, 28 Jan 2021 00:00:00 +0000 Marketing personas are an essential part of a successful marketing strategy yet are frequently overlooked when companies handle marketing in-house. That is especially true in medical marketing, which often carries the mindset that patients with the right problem will find your practice. The truth. Staff Writer https://efferentmedia.com/blog/your-website-is-a-form-of-reputation-management/ https://efferentmedia.com/blog/your-website-is-a-form-of-reputation-management/ Thu, 07 Jan 2021 00:00:00 +0000 What is reputation management? Essentially, it’s making sure that your brand is squeaky clean (or as much as possible) in the eyes of your prospective customers. This doesn’t only involve your Google and Facebook reviews though; in fact, a major component to your brand’s online reputation is your. Staff Writer https://efferentmedia.com/blog/what-is-content-marketing/ https://efferentmedia.com/blog/what-is-content-marketing/ Fri, 13 Nov 2020 00:00:00 +0000 While the term may sound self-explanatory, many people are reluctant to admit that they’re not sure what content marketing actually is. Content marketing is defined as a form of marketing which focuses on creating, publishing, and distributing content for a targeted online audience. Seems simple. Staff Writer https://efferentmedia.com/blog/facebook-is-killing-its-less-than-20-text-in-image-rule-for-ads/ https://efferentmedia.com/blog/facebook-is-killing-its-less-than-20-text-in-image-rule-for-ads/ Fri, 16 Oct 2020 00:00:00 +0000 Facebook is notoriously secretive and that can even apply to rules and best practices for Facebook ads. The latest example of this is the Facebook 20% text rule, which appears to be dead – for the moment. Staff Writer https://efferentmedia.com/blog/tips-for-creating-your-brand-voice-on-social-media/ https://efferentmedia.com/blog/tips-for-creating-your-brand-voice-on-social-media/ Fri, 09 Oct 2020 00:00:00 +0000 In today’s day in age, the key for businesses to be successful on social media is to establish and maintain an authentic brand “voice.” What exactly does this mean and how do you go about implementing your own unique voice into your social media posts and responses? Read on for our tips and advice. Staff Writer https://efferentmedia.com/blog/does-social-media-matter-for-your-healthcare-practice/ https://efferentmedia.com/blog/does-social-media-matter-for-your-healthcare-practice/ Fri, 25 Sep 2020 00:00:00 +0000 Marketing a healthcare practice involves special considerations. That made many medical practitioners cautious about social media in the beginning, yet it’s where your target audience is. In fact, more than half of adults in the United States get their news from social media. This goes beyond the. Staff Writer https://efferentmedia.com/blog/how-to-optimize-your-facebook-page-for-business/ https://efferentmedia.com/blog/how-to-optimize-your-facebook-page-for-business/ Fri, 08 Mar 2019 00:00:00 +0000 If you have a business and you have a Facebook business page, congratulations! This is a vital step in ensuring your business is found when people search for your particular service or product. Just having a Facebook business page isn’t enough though. You need to make sure that your page is. Staff Writer https://efferentmedia.com/blog/another-facebook-data-breach-orchestrated-by-facebook-and-its-partners/ https://efferentmedia.com/blog/another-facebook-data-breach-orchestrated-by-facebook-and-its-partners/ Thu, 20 Dec 2018 00:00:00 +0000 A New York Times investigation shows that Facebook gave other tech giants access to users’ personal data, exempting them from Facebook’s publicly disclosed privacy policy. The special arrangements gave companies access to data without the users’ knowledge and even, in some cases, allowed the. Staff Writer https://efferentmedia.com/blog/icymi-google-faces-congress-youtube-ad-paywall-changes-vidcon-hires-cmo-more/ https://efferentmedia.com/blog/icymi-google-faces-congress-youtube-ad-paywall-changes-vidcon-hires-cmo-more/ Wed, 19 Dec 2018 00:00:00 +0000 Report Exposes Reach of Russian Campaign to Influence 2016 U.S. Election A U.S. Senate report exposing the wide reach of the Russian disinformation campaign to influence the 2016 election said that its reach was far beyond Facebook, Google, search results and Twitter. The Senate’s report, which was. Staff Writer https://efferentmedia.com/blog/its-not-too-late-5-social-media-strategies-for-the-2018-holiday-season/ https://efferentmedia.com/blog/its-not-too-late-5-social-media-strategies-for-the-2018-holiday-season/ Tue, 13 Nov 2018 00:00:00 +0000 It’s the most wonderful (and stressful) time of the year! As businesses of all sizes gear up for the 2018 holiday season, it’s time to review your company’s social media strategy for the holiday season. What? Your business doesn’t have a plan? Don’t worry! It’s okay and it’s not too late to. Staff Writer https://efferentmedia.com/blog/what-is-a-relevance-score-why-is-it-important/ https://efferentmedia.com/blog/what-is-a-relevance-score-why-is-it-important/ Mon, 15 May 2017 00:00:00 +0000 Facebook marketing campaigns are more complicated than advertised. The plug-and-play interface in Facebook ads manager, which is designed to work without user intervention, makes running ads a quick and simple task, but understanding why or why not your ads are performing well is what makes or. Staff Writer https://efferentmedia.com/blog/5-steps-to-building-an-online-community-as-a-community-manager/ https://efferentmedia.com/blog/5-steps-to-building-an-online-community-as-a-community-manager/ Mon, 24 Apr 2017 00:00:00 +0000 Community Management has quickly become an integral part of fostering successful, long-term relationships with your customers and a wonderful marketing strategy. According to Forbes, a study done by Bain & Company, hows that increasing customer retention rates by just 5% through community. Staff Writer https://efferentmedia.com/blog/5-ways-to-boost-engagement-on-your-facebook-business-page/ https://efferentmedia.com/blog/5-ways-to-boost-engagement-on-your-facebook-business-page/ Thu, 16 Mar 2017 00:00:00 +0000 Are you not seeing the engagement numbers you’d hoped for after putting your business on Facebook? If you’re aiming to catapult your brand awareness, increase post likes, comments, and shares on your page, attracting the attention of your target audiences can be difficult. Facebook algorithms are. Staff Writer https://efferentmedia.com/blog/how-to-use-your-newsletter-email-list-for-facebook-ads/ https://efferentmedia.com/blog/how-to-use-your-newsletter-email-list-for-facebook-ads/ Fri, 11 Mar 2016 00:00:00 +0000 You’ve spent years building your email list, but the open rate just isn’t as high as it used to be. What happened? The quick answer is over saturation. Over time, consumers have grown and shared their email address with more businesses. As a result, users are being sent dozens of promotional. Staff Writer https://efferentmedia.com/blog/what-you-need-to-know-before-making-your-snapchat-on-demand-geofilters/ https://efferentmedia.com/blog/what-you-need-to-know-before-making-your-snapchat-on-demand-geofilters/ Thu, 03 Mar 2016 00:00:00 +0000 Last week Snapchat announced on-demand geofilters. This is huge news for marketers, especially those with smaller budgets that can’t afford to shell out five or six figures on a 24-hour campaign. Staff Writer https://efferentmedia.com/blog/the-snapchat-secret-you-need-to-understand/ https://efferentmedia.com/blog/the-snapchat-secret-you-need-to-understand/ Mon, 15 Feb 2016 00:00:00 +0000 Snapchat has gone from that “inappropriate sexting app” to one of the most engaging apps of 2016. It is fair to say you’ve heard about Snapchat, but probably aren’t doing anything about it at this time for your business. There’s a lot of talk happening around the app, but many of us are failing to Staff Writer https://efferentmedia.com/blog/how-to-build-an-effective-like-campaign/ https://efferentmedia.com/blog/how-to-build-an-effective-like-campaign/ Fri, 12 Feb 2016 00:00:00 +0000 A common objective for all businesses on Facebook is to grow their Community. That doesn’t mean businesses should try to get as many random Like’s as possible. You still want to be strategic when building your Community. One of the best ways to still be strategic and gain Like’s is to run a. Staff Writer https://efferentmedia.com/blog/how-to-strategically-create-content-for-your-facebook-page/ https://efferentmedia.com/blog/how-to-strategically-create-content-for-your-facebook-page/ Thu, 24 Dec 2015 00:00:00 +0000 The importance of posting content is often overlooked. Let me reword that: the importance of strategically posting content is often overlooked. It’s important to remember that you’re posting on behalf of a business – this isn’t your personal Facebook Page. That means you have to take all bias out. Staff Writer https://efferentmedia.com/blog/run-last-minute-social-ads-this-holiday/ https://efferentmedia.com/blog/run-last-minute-social-ads-this-holiday/ Fri, 11 Dec 2015 00:00:00 +0000 The Holiday season is here. Advertisers have saved a lot of their annual budgets for this very moment. Businesses of all shapes and sizes are looking for increased profit this very second. While many of them will turn to Social Media, not all of them will be successful. In fact, advertising on. Staff Writer https://efferentmedia.com/blog/3-reasons-designers-love-carousel-ads/ https://efferentmedia.com/blog/3-reasons-designers-love-carousel-ads/ Fri, 20 Nov 2015 00:00:00 +0000 As a designer creating micro-content, it can be difficult to capture one’s full artistic expression using just one advertisement or design. With the release of Facebook’s new Carousel Ads, this now changes! Facebook released carousel Ads last year in order to allow advertisers to showcase both. Staff Writer https://efferentmedia.com/blog/tips-for-strategically-using-hashtags-on-instagram/ https://efferentmedia.com/blog/tips-for-strategically-using-hashtags-on-instagram/ Fri, 13 Nov 2015 00:00:00 +0000 The Instagram platform is arguably one of the most effective Social Media outlets for businesses to reach audiences and engage with their following. Without a set strategy, gaining the momentum and traffic you need to reach goals will be extremely difficult. The best way to achieve your goals as. Staff Writer https://efferentmedia.com/blog/optimize-your-facebook-and-instagram-ads-with-3-tips/ https://efferentmedia.com/blog/optimize-your-facebook-and-instagram-ads-with-3-tips/ Fri, 06 Nov 2015 00:00:00 +0000 So your business has started running ads on Facebook and Instagram — congratulations! That’s a great first step; but as with any other marketing effort, you’ll want to achieve the best Return on Investment that you can. When it comes down to it: this means optimizing. In laymen’s terms, all. Staff Writer https://efferentmedia.com/blog/four-reasons-to-be-excited-about-the-new-facebook-pixel/ https://efferentmedia.com/blog/four-reasons-to-be-excited-about-the-new-facebook-pixel/ Mon, 02 Nov 2015 00:00:00 +0000 Conversion pixels can get messy – especially when you’re tracking multiple conversion event types. Can you relate to this problem? Well, you’re in luck: a few weeks ago, Facebook announced the new Facebook Pixel. The Facebook Pixel combines both the Custom Audience pixel and conversion pixel into. Staff Writer https://efferentmedia.com/blog/3-secrets-for-building-an-engaging-audience/ https://efferentmedia.com/blog/3-secrets-for-building-an-engaging-audience/ Fri, 23 Oct 2015 00:00:00 +0000 Likes and Followers mean nothing if your community is not engaging – period. Creating a Facebook, Twitter, and Instagram page for your brand is a great step into current day marketing; but they serve no purpose when your community is silent. I’ve put together three secrets to creating an engaging. Staff Writer https://efferentmedia.com/blog/3-tips-to-make-your-buyable-pins-more-effective/ https://efferentmedia.com/blog/3-tips-to-make-your-buyable-pins-more-effective/ Thu, 08 Oct 2015 00:00:00 +0000 It’s getting to be that time of year again. The holidays are around the corner and people are gearing up to get all of their shopping done. In the past, that used to mean a mad dash to the nearest department store to deal with the chaos of large crowds and long lines. Lucky for Staff Writer https://efferentmedia.com/blog/winning-your-match-in-the-ring-against-facebooks-20-text-rule/ https://efferentmedia.com/blog/winning-your-match-in-the-ring-against-facebooks-20-text-rule/ Tue, 06 Oct 2015 00:00:00 +0000 Facebook ads allow you to reach your most interested customers, and send them to your website. In fact, on average, Facebook ads reach 89% of an advertiser’s intended audience. This means you’re only reaching the people who matter to you. Building a Facebook ad campaign can take a significant. Staff Writer https://efferentmedia.com/blog/tracking-your-instagram-and-facebook-ads-with-conversion-pixels/ https://efferentmedia.com/blog/tracking-your-instagram-and-facebook-ads-with-conversion-pixels/ Fri, 18 Sep 2015 00:00:00 +0000 Getting the most out of your advertisements is crucial to success. With that in mind, how does one really measure the success of their ads? Facebook provides conversion pixels to ensure you’re getting your message across, and your business goals are met. Conversion pixels allow you to track when. Staff Writer https://efferentmedia.com/blog/how-to-track-calls-to-your-business-from-facebook/ https://efferentmedia.com/blog/how-to-track-calls-to-your-business-from-facebook/ Tue, 09 Jun 2015 00:00:00 +0000 You’re running an ad on Facebook and hoping it’ll result in phone calls to your office. The campaign is running, you’ve spent hundreds, and you’re still not sure how to measure the success of your campaign. You could send your targeted customer to your website and hope they pick up the phone, but. Staff Writer https://efferentmedia.com/blog/whats-up-with-videos-on-facebook/ https://efferentmedia.com/blog/whats-up-with-videos-on-facebook/ Fri, 24 Apr 2015 00:00:00 +0000 The way we interact with content continues to change as technology and social networks evolve. Although each Facebook user experiences the same social network, their experience with content on the platform is tailored to their interactions and interests. Over the past few months many have noticed. Staff Writer https://efferentmedia.com/blog/are-you-using-emojis-to-speak-to-millennials-yet/ https://efferentmedia.com/blog/are-you-using-emojis-to-speak-to-millennials-yet/ Wed, 15 Apr 2015 00:00:00 +0000 As marketers, we are always searching for the next best way to communicate to the coveted millennial generation. We jump on trends that are “cool” and we try to seamlessly stitch ourselves into our target audience’s culture. It’s what we do — it’s our job. One massively important form of. Staff Writer https://efferentmedia.com/blog/new-on-twitter-quote-tweets/ https://efferentmedia.com/blog/new-on-twitter-quote-tweets/ Mon, 13 Apr 2015 00:00:00 +0000 Twitter has just stepped up its game with revamping quote tweets! Quote tweets are tweets that are retweeted and have a comment attached. The updated quote tweet feature allows users to say more with each retweet comment. Small updates like this came have a major positive impact for many positive. Staff Writer https://efferentmedia.com/blog/what-the-houzz-is-houzz-and-why-should-my-company-be-using-it/ https://efferentmedia.com/blog/what-the-houzz-is-houzz-and-why-should-my-company-be-using-it/ Fri, 13 Mar 2015 00:00:00 +0000 Houzz is awesome. Seriously. If you’re in the home improvement industry, but don’t use Houzz yet, it’s time to sign up and create a profile for your business. What is Houzz? In short, Houzz is an online binder for all of your home improvement ideas. With an easy to use search system, users can. Staff Writer https://efferentmedia.com/blog/goodbye-facebook-like-box-hello-new-page-plugin/ https://efferentmedia.com/blog/goodbye-facebook-like-box-hello-new-page-plugin/ Thu, 12 Mar 2015 00:00:00 +0000 In case you missed it, Facebook quietly announced that they’d be getting rid of the old version of the Like Box plugin. This is the embedded Like Button that allows you to Like a Facebook page directly from a company’s website. Facebook suggests you start using the newer version of the plugin, the. Staff Writer https://efferentmedia.com/blog/why-your-facebook-business-page-could-lose-likes-this-month/ https://efferentmedia.com/blog/why-your-facebook-business-page-could-lose-likes-this-month/ Tue, 10 Mar 2015 00:00:00 +0000 Last week Facebook announced in a blog post that they would be updating Page like counts. While some Page Admins may be upset to hear this news, any page that notices a dip in overall Likes shouldn’t be too concerned. The reason some Pages will see a dip in Likes over the coming weeks is Staff Writer https://efferentmedia.com/blog/instagram-announces-carousel-ads-6-instagram-facts-you-care-about/ https://efferentmedia.com/blog/instagram-announces-carousel-ads-6-instagram-facts-you-care-about/ Mon, 09 Mar 2015 00:00:00 +0000 Last week Instagram announced a new way for brands and businesses to share images with their intended audience via carousel ads. As expected, following the announcement, many decided it was time to get active on Instagram in preparation for the new roll out. Are you thinking about wiping the dust. Staff Writer https://efferentmedia.com/blog/5-snapchat-hacks-to-help-you-improve-your-content/ https://efferentmedia.com/blog/5-snapchat-hacks-to-help-you-improve-your-content/ Fri, 06 Mar 2015 00:00:00 +0000 It’s no secret that Snapchat is THE place for millennials right now. If your targeted audience includes them and you’re not there right now, you’re missing out big time! Below are five Snapchat tricks to help you build better creative content on Snapchat. Staff Writer https://efferentmedia.com/blog/your-monday-morning-social-media-checklist/ https://efferentmedia.com/blog/your-monday-morning-social-media-checklist/ Mon, 02 Mar 2015 00:00:00 +0000 Wake up! It’s Monday morning and it’s time to get the ball rolling again. Whether you’re a business owner who runs the show alone or a social media manager, these are six things you should be doing every Monday morning for your social media pages. Staff Writer https://efferentmedia.com/blog/how-to-setup-your-business-on-snapchat/ https://efferentmedia.com/blog/how-to-setup-your-business-on-snapchat/ Fri, 20 Feb 2015 00:00:00 +0000 With more than 100 million active users each month, it’s not shocking that Snapchat is quickly becoming one of the largest and most frequently used social networks. If you’re not thinking about signing up for Snapchat yet, especially if your targeted audience is millennials, now is the time. Staff Writer https://efferentmedia.com/blog/three-reasons-you-should-be-using-video-on-twitter/ https://efferentmedia.com/blog/three-reasons-you-should-be-using-video-on-twitter/ Wed, 18 Feb 2015 00:00:00 +0000 Video is becoming more and more predominant in social media. When you think video, you think of YouTube, Vine, Instagram, Snapchat and now Facebook. Chances are, you don’t usually think about Twitter. Why? Because Twitter hasn’t allowed video uploads – until now. There are countless reasons to take. Staff Writer https://efferentmedia.com/blog/what-pinterest-advertising-means-for-businesses/ https://efferentmedia.com/blog/what-pinterest-advertising-means-for-businesses/ Wed, 14 Jan 2015 00:00:00 +0000 Everyday social media giants like Facebook, Twitter, LinkedIn, and now Pinterest, are moving into the world of paid advertising, some with more success than others. It’s hard to monetize these websites because they’re social in nature. With no clear ROI, some businesses are still hesitant to spend. Staff Writer https://efferentmedia.com/blog/3-ways-to-get-likes-on-facebook-now-that-like-gates-are-banned/ https://efferentmedia.com/blog/3-ways-to-get-likes-on-facebook-now-that-like-gates-are-banned/ Mon, 12 Jan 2015 00:00:00 +0000 As of November 5th Facebook has banned the like gates. This means businesses can no longer require people to “Like” a page before entering a contest or to receive a coupon. This was a common practice among marketers to gain “Likes” on Facebook pages. All hope isn’t lost there are still ways to get. Staff Writer https://efferentmedia.com/blog/why-your-business-should-use-instagram/ https://efferentmedia.com/blog/why-your-business-should-use-instagram/ Thu, 17 Jul 2014 00:00:00 +0000 In celebration of Efferent Media passing 1,000 followers on Instagram this week, we wanted to take the time and share with you why we believe your business should be using Instagram too! Small businesses are taking advantage of Social Media more than ever before! They’re updating their Facebook. Staff Writer https://efferentmedia.com/blog/7-things-youre-doing-wrong-on-social-media/ https://efferentmedia.com/blog/7-things-youre-doing-wrong-on-social-media/ Wed, 11 Jun 2014 00:00:00 +0000 There isn’t a strict formula or set of rules on how you use social media, but there are certain things that you should NOT be doing. If you’re doing any of these things, you’re doing it wrong. Staff Writer https://efferentmedia.com/blog/lets-talk-twitter-stop-tweeting-boring-sht/ https://efferentmedia.com/blog/lets-talk-twitter-stop-tweeting-boring-sht/ Mon, 02 Jun 2014 00:00:00 +0000 As you may have noticed by now, the social media world never sleeps. Hope you have a coffee machine or energy drink nearby to keep up with the updates! With continuous updates lately, Facebook has been in the spotlight for all news related to social media. Today we’re going to switch gears and put. Staff Writer https://efferentmedia.com/blog/facebooks-organic-reach-ends-the-relationship/ https://efferentmedia.com/blog/facebooks-organic-reach-ends-the-relationship/ Mon, 21 Apr 2014 00:00:00 +0000 As the largest social networking platform on the Web, Facebook has become the place to be for anyone and everyone involved with social media. Marketers are making their way to social media platforms overnight to reach their target audience… and it’s been working great, especially on Facebook. It’s. Staff Writer https://efferentmedia.com/blog/organic-reach-for-brand-pages-on-facebook-down-to-1-2/ https://efferentmedia.com/blog/organic-reach-for-brand-pages-on-facebook-down-to-1-2/ Tue, 01 Apr 2014 00:00:00 +0000 It’s been slowly decreasing for a while now. Long Island Marketing Agency; CGT Marketing reported on it in their December post, “Facebook Tweak Means Less Traffic For Brand Pages”. And now it’s at the lowest ever: organic reach on Facebook brand pages. Staff Writer