https://efferentmedia.com/blog/topic/websites/ Site speed, landing page structure and conversion for local service businesses. en-us Thu, 16 Mar 2023 00:00:00 +0000 https://efferentmedia.com/blog/what-is-duplicate-content-and-why-is-it-bad/ https://efferentmedia.com/blog/what-is-duplicate-content-and-why-is-it-bad/ Thu, 16 Mar 2023 00:00:00 +0000 The duplicate content problem that actually costs local service businesses money is not plagiarism. It is fifteen town pages that differ by one word, and it is self-inflicted. Staff Writer https://efferentmedia.com/blog/the-pros-and-cons-of-plugins/ https://efferentmedia.com/blog/the-pros-and-cons-of-plugins/ Thu, 26 May 2022 00:00:00 +0000 Over the years, WordPress has evolved from a structure for blogging websites to a full-blown content management system (CMS) that can be used for virtually any type of website – including ecommerce websites. Plugins are a key component that improve the functionality of WordPress websites and. Staff Writer https://efferentmedia.com/blog/how-to-boost-seo-using-schema-markup/ https://efferentmedia.com/blog/how-to-boost-seo-using-schema-markup/ Thu, 21 Mar 2019 00:00:00 +0000 Most schema advice lists forty types you could add. For a local service business, four of them do the work and the rest are noise. Here is which, and what schema does not do. Staff Writer https://efferentmedia.com/blog/what-you-need-to-know-about-website-accessibility-and-the-ada/ https://efferentmedia.com/blog/what-you-need-to-know-about-website-accessibility-and-the-ada/ Thu, 09 Mar 2017 00:00:00 +0000 Website Accessibility is an issue that’s on the front lines for persons with disabilities, and it could effect how everyone, including Efferent, does business going forward. Businesses and other organizations around the country are addressing how to make their websites compliant with the Americans. Staff Writer https://efferentmedia.com/blog/your-non-mobile-friendly-website-and-seo/ https://efferentmedia.com/blog/your-non-mobile-friendly-website-and-seo/ Thu, 12 Feb 2015 00:00:00 +0000 Mobile usage has taken over as leader for total web usage. I remember hearing that prediction in 2008 and thinking, “That’s just insane!”. In 2008, Mary Meeker, an analyst at Kleiner Perkins Caufield & Byers said that mobile would surpass desktop usage for online browsing. She couldn’t have been. Staff Writer