Your logo is important. It’s the cornerstone of your company’s visual identity. That said, having a nice logo is one thing; building a cohesive and trustworthy brand identity is another.
Let’s pretend you’re waiting to meet a blind date, and the person shows up with a tophat, a nehru jacket, swim trunks, and patent leather shoes. Regardless of how nice, smart, or charming they reveal themselves to be, you’re probably not going to be able to shake that first impression – and more than likely not in a good way. While these things might look good independent of one another, and certainly grab your attention, they’re ultimately distracting from the message.
Your visual identity is your business’ first impression on potential customers.
Your visual identity is your business’ first impression on potential customers. When a consumer sees a logo on a website or business card accompanied with a cocktail of different fonts, colors, and graphic styles that don’t match up, it’s disorienting. It sends a message of unprofessionalism that is very hard to recover from. This is where our branding specialists step in.
If you don’t have a logo for your brand, our seasoned design team can help you develop something that embodies the true nature and intent of your company. If you have your logo set in stone already, great! We’ll search for the appropriate color palettes, typefaces, and graphic elements to ensure that your potential client sees you as nothing short of a true professional, while keeping things interesting enough to keep them scrolling on.
What does “Branding” encompass?
That’s pretty obvious. Every brand should have a logo that’s easy to recognize. It needs to convey not only the type of work the company does, but also the attitude that the company has.
Just saying “red” isn’t necessarily enough. Brick red? Bright red? Paler? Darker? The key is to establish the colors to the letter, by establishing your brand’s hex codes and Pantone colors, so your content doesn’t send the wrong message.
Commonly called fonts, a typeface is a huge (and often overlooked) part of your visual voice. The right font pairings can unify all of the different moving parts of your brand, from digital to print and whatever may come. Plus, it gives your brand “character!” #typejokes
From icons to infographics, graphics and illustration can help to explain abstract ideas. But too many styles can quickly make your PDF look like a first-grader’s collage. Lay out a few ground rules, but allow some room for deviation when you really need to make a point.
Your subject is important, but it’s more than that. When you shoot, it’s the lighting and the angles. In post, it’s the filters, the saturation… the list goes on. All of these parts working together help make an emotional connection between your brand and the audience.