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Design Trends to Consider for Your Website Redesign

February 10, 2022 by Jefry Castro

Design trends change every year as both taste and technology evolve. Think about the evolution from left side navigation to ribbon nav bars at the top of a website to hidden menus revealed when the three “hamburger” lines are clicked. As trends change, designers can get creative with new and innovative ideas that help bring any website to life.

Your website is an integral part of your business, and a redesign every few years is important to keep your brand current and stay up to date with the current expectations for user experience (UX) and be ADA compliant. The way you present your website, is the way potential clients and customers will view your business, which is why trends help to keep your website modern and up-to-date.

This year is full of many amazing trends that will help your website attract these potential clients and keep your business at the top.

These are the top trends to consider for your website redesign:

  1. Parallax Scrolling

  2. Parallax animation is a timeless trend that adds depth to your website as users scroll down your content. This trend seems to always come back year by year and is likely to return this 2022 as a big contender.

    It allows for your website to be broken down into layers and – as you scroll – each layer comes in at different speeds. Nadya Lazurenko made an incredible architectural studio landing page for Fireart Studio on Dribbble that uses this concept.

  3. Minimalism

  4. Minimalism can be an important factor for efficiency and keeping your website organized and clutter-free. Minimalist websites improve loading times, which ultimately can lead to more people going through different pages thanks to easier navigation. Solomia Kravets created a beautiful example of minimalist design for Gecko Dynamics on Dribbble.

  5. Large Type

  6. Contrast is a design principle that will work on any website and is extremely important for legibility purposes. That being said… the bigger your type, the better.

    Having oversized type on your website is definitely a trend that will be seen popping up in 2022, especially since ADA compliance is a growing necessity. Luka Marr demonstrates how captivating a large type can be with this Nike & Stussy collaboration website. Even with a lot of white space, the large type really makes for an interesting composition.

  7. Hero Gradients

  8. Hero images are starting to become outdated. What’s taking their place? Well, Hero Gradients. When you want your website to stand out with a beautiful header, hero gradients can add a beautiful custom touch.

    The beautiful thing about hero gradients is that you can combine other trends like large type and parallax scrolling to make it more appealing. Also, because of the lack of images, your website will be more efficient and faster in loading times. This magnificent example of hero gradient by Kálmán Magyari demonstrates just how effective this element can be.

It seems that over the years, while trends always rotate and change, the purpose always stays the same — to help your website be more attractive and efficient. These trends will help build your brand to the next level and will maintain your website at the top.

Ultimately design is all about functionality and purpose, with these trends, one can only hope to see their website flourish and grow with each redesign.

Talk to Efferent Media About Your Website’s Redesign

Make sure your website makes a great first impression. Whether you offer products or services, our team at Efferent Media will create ADA-compliant websites, lead generation campaigns, community management, social media strategy, and more to grow your business. Contact us today and have the website your business deserves.

Filed Under: Branding, Web Development

Why Branding is So Important for Pay-Per-Click Campaigns

March 21, 2017 by efferent-2022

How Branding Can Affect Your PPC Campaign

Today, with a little organization and know-how, it’s easier than ever to run a well-targeted PPC campaign online and land your ad right in front of your ideal buyer. And by leveraging the power of remarketing, the odds of landing a conversion are that much higher. With all of that said, the best way to stack the odds in your favor comes down to utilizing the aforementioned tactics wisely. That means taking advantage of every pixel on your screen, and using each one to build a lasting impression.

Defining your branding is essential to the success of any impression. In the plainest of terms, it’s the reason that you can see golden arches — or even just the colors red and yellow — and suddenly want a cheeseburger. Billions of dollars have been spent making that response possible. By exposing you to that branding over the course of your life, McDonald’s has created a Pavlovian response to their logo. There’s something very fundamental about us seeing something and making an association. It’s also the same mechanism in our brains that helped our ancestors know which berries were okay to eat, and which ones were poisonous.

You might be asking, “What does my ancestors hunting for berries have to do with my remarketing?” Simple! By understanding and tapping into visual language and associations, you can have a highly effective campaign that works consciously and subconsciously. And you don’t need a supersized budget to put these principles to work!

Remarketing Berries

Famous last words: “Guys, it’s fine. These taste just like creamsicles. See? I’m totally fi—”

The Effect of Branding Over Time

In this case, we take “effective” to mean two different things:

1. The short game. You place your ads and the campaign runs. A person from your target demographic sees your ad, clicks through, and converts.

This is the goal of any good campaign, isn’t it? However, we propose a second scenario:

2. The long game. The campaign runs and targets your ideal demographic. Your ads are served, but the end user doesn’t convert. However, over the course of the campaign, the user has been exposed to your brand multiple times. If branded effectively, these ads can help this person to retain your name as an authority in your field, long after the life of this campaign.

Branding

This isn’t really the best attitude if you want visual recognition.

Maybe six months from now, you run a new campaign: new product, new message, but same branding. If the target demographic is the same, chances are the person who hasn’t converted is in that pool. Your branding will resonate with that person.Does this scenario sound familiar?

“Hey, nice [product]. Who make that?”
“It’s from [company].”
“Oh yeah, I think I’ve heard of those guys…”

That is the power of effective branding at work.

We’d like to help your brand achieve it maximum impact potential. Let the branding experts at Efferent Media help you establish — or refine — your company’s visual voice. Call 631-867-0900 today, or fill out our contact form here!

Filed Under: Branding, SEM

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