Design trends change every year as both taste and technology evolve. Think about the evolution from left side navigation to ribbon nav bars at the top of a website to hidden menus revealed when the three “hamburger” lines are clicked. As trends change, designers can get creative with new and innovative ideas that help bring any website to life.
Your website is an integral part of your business, and a redesign every few years is important to keep your brand current and stay up to date with the current expectations for user experience (UX) and be ADA compliant. The way you present your website, is the way potential clients and customers will view your business, which is why trends help to keep your website modern and up-to-date.
This year is full of many amazing trends that will help your website attract these potential clients and keep your business at the top.
These are the top trends to consider for your website redesign:
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Parallax Scrolling
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Minimalism
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Large Type
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Hero Gradients
Parallax animation is a timeless trend that adds depth to your website as users scroll down your content. This trend seems to always come back year by year and is likely to return this 2022 as a big contender.
It allows for your website to be broken down into layers and – as you scroll – each layer comes in at different speeds. Nadya Lazurenko made an incredible architectural studio landing page for Fireart Studio on Dribbble that uses this concept.
Minimalism can be an important factor for efficiency and keeping your website organized and clutter-free. Minimalist websites improve loading times, which ultimately can lead to more people going through different pages thanks to easier navigation. Solomia Kravets created a beautiful example of minimalist design for Gecko Dynamics on Dribbble.
Contrast is a design principle that will work on any website and is extremely important for legibility purposes. That being said… the bigger your type, the better.
Having oversized type on your website is definitely a trend that will be seen popping up in 2022, especially since ADA compliance is a growing necessity. Luka Marr demonstrates how captivating a large type can be with this Nike & Stussy collaboration website. Even with a lot of white space, the large type really makes for an interesting composition.
Hero images are starting to become outdated. What’s taking their place? Well, Hero Gradients. When you want your website to stand out with a beautiful header, hero gradients can add a beautiful custom touch.
The beautiful thing about hero gradients is that you can combine other trends like large type and parallax scrolling to make it more appealing. Also, because of the lack of images, your website will be more efficient and faster in loading times. This magnificent example of hero gradient by Kálmán Magyari demonstrates just how effective this element can be.
It seems that over the years, while trends always rotate and change, the purpose always stays the same — to help your website be more attractive and efficient. These trends will help build your brand to the next level and will maintain your website at the top.
Ultimately design is all about functionality and purpose, with these trends, one can only hope to see their website flourish and grow with each redesign.
Talk to Efferent Media About Your Website’s Redesign
Make sure your website makes a great first impression. Whether you offer products or services, our team at Efferent Media will create ADA-compliant websites, lead generation campaigns, community management, social media strategy, and more to grow your business. Contact us today and have the website your business deserves.
