Getting the most out of your advertisements is crucial to success. With that in mind, how does one really measure the success of their ads? Facebook provides conversion pixels to ensure you’re getting your message across, and your business goals are met. Conversion pixels allow you to track when users end up on the website page you want them to, like your purchase confirmation page.
So, what is a conversion pixel? In short, a conversion pixel is a bit of HTML code that presents a 1×1 pixel on the landing page of your choice on your website. When someone clicks on your ad and ends up on the page containing the code, it will show you the conversion on your Ads Manager page. [Read more…] about Tracking Your Instagram and Facebook Ads with Conversion Pixels