Wake up! It’s Monday morning and it’s time to get the ball rolling again. Whether you’re a business owner who runs the show alone or a social media manager, these are six things you should be doing every Monday morning for your social media pages. [Read more…] about Your Monday Morning Social Media Checklist
With more than 100 million active users each month, it’s not shocking that Snapchat is quickly becoming one of the largest and most frequently used social networks. If you’re not thinking about signing up for Snapchat yet, especially if your targeted audience is millennials, now is the time. [Read more…] about How to Setup Your Business on Snapchat
Video is becoming more and more predominant in social media. When you think video, you think of YouTube, Vine, Instagram, Snapchat and now Facebook. Chances are, you don’t usually think about Twitter. Why? Because Twitter hasn’t allowed video uploads – until now.
There are countless reasons to take advantage of Twitter’s new video feature. Here’s three reasons that stand out the most to us: [Read more…] about Three Reasons You Should Be Using Video on Twitter
Everyday social media giants like Facebook, Twitter, LinkedIn, and now Pinterest, are moving into the world of paid advertising, some with more success than others. It’s hard to monetize these websites because they’re social in nature. With no clear ROI, some businesses are still hesitant to spend marketing dollars on them. There’s one site planning to launch ads that may change all of that. Pinterest may be able to monetize it’s service in a way that no other social media website has been able to accomplish yet. [Read more…] about What Pinterest Advertising Means for Businesses
As of November 5th Facebook has banned the like gates. This means businesses can no longer require people to “Like” a page before entering a contest or to receive a coupon. This was a common practice among marketers to gain “Likes” on Facebook pages. All hope isn’t lost there are still ways to get “Likes” on your business Facebook page. You’ll just have to be a bit more creative. These three tactics should get you going in the right direction. [Read more…] about 3 Ways to Get Likes on Facebook Now That Like Gates Are Banned
In celebration of Efferent Media passing 1,000 followers on Instagram this week, we wanted to take the time and share with you why we believe your business should be using Instagram too!
Small businesses are taking advantage of Social Media more than ever before! They’re updating their Facebook pages regularly, using clever hashtags on Twitter to join conversations, but there’s a red headed step child when it comes to Social Platforms, Instagram. It’s not getting as much love as it should from businesses, and we can’t figure out why after looking at the numbers! [Read more…] about Why Your Business Should Use Instagram
There isn’t a strict formula or set of rules on how you use social media, but there are certain things that you should NOT be doing. If you’re doing any of these things, you’re doing it wrong. [Read more…] about 7 Things You’re Doing Wrong on Social Media
As you may have noticed by now, the social media world never sleeps. Hope you have a coffee machine or energy drink nearby to keep up with the updates!
With continuous updates lately, Facebook has been in the spotlight for all news related to social media. Today we’re going to switch gears and put the spotlight on Twitter and discuss the new profile design, the mute button feature and why you should stay active on the platform. [Read more…] about Let’s Talk Twitter: Stop Tweeting Boring Sh*t!
As the largest social networking platform on the Web, Facebook has become the place to be for anyone and everyone involved with social media. Marketers are making their way to social media platforms overnight to reach their target audience… and it’s been working great, especially on Facebook. It’s brilliant. They’re able to see results while they connect with their current customers and reach potential customers. What’s better than that? It’s the perfect relationship. [Read more…] about Facebook’s Organic Reach Ends the Relationship
It’s been slowly decreasing for a while now. Long Island Marketing Agency; CGT Marketing reported on it in their December post, “Facebook Tweak Means Less Traffic For Brand Pages”. And now it’s at the lowest ever: organic reach on Facebook brand pages.
Last week several sources reported that only 1-2 percent of Facebook fans will see posts from brand pages they like. As ValleyWag puts it: “Facebook pulled the best practical joke of the internet age: the company convinced countless celebrities, bands, and ‘brands’ that its service was the best way to reach people with eyeballs and money… now that companies have taken the bait, Facebook is holding the whole operation hostage.”
From a business perspective, it’s pretty genius. Facebook has spent the past 10 years creating a product that no brand can live without, in the online space. Facebook is ubiquitous. And after creating the demand, they’ve made it impossible for their service to be effective without brands shelling out cash at every turn.
However, from the perspective of the social media marketer, it’s devastating. Take a look at your own Facebook page. How many likes do you have? 500? 1,000? If you’ve got 500, only 5-10 of them will organically see each link, photo or video you post. It’s a pretty depressing, low number, considering the work it took to get those fans in the first place.
Of course, Facebook has a solution to get your posts visible to more than 1 or 2 percent of your fans: money. You can pay $5, $10, $20, or any amount of money, to increase the reach of your Facebook posts. Of course, the more you pay, the farther reach you’ll get.
So what’s the solution here? Leaving Facebook? We wish we could recommend that to you. While Google+ is becoming an important and beneficial place to be in terms of social media, Facebook is still king.
CGT Marketing recommends staying on Facebook and boosting important posts for your brand. We also recommend diversifying your social media presence. If you’re only on Facebook now, branch out. Establish a brand presence on Google+, Twitter, Pinterest and of course LinkedIn.