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Design Trends to Consider for Your Website Redesign

February 10, 2022 by Jefry Castro

Design trends change every year as both taste and technology evolve. Think about the evolution from left side navigation to ribbon nav bars at the top of a website to hidden menus revealed when the three “hamburger” lines are clicked. As trends change, designers can get creative with new and innovative ideas that help bring any website to life.

Your website is an integral part of your business, and a redesign every few years is important to keep your brand current and stay up to date with the current expectations for user experience (UX) and be ADA compliant. The way you present your website, is the way potential clients and customers will view your business, which is why trends help to keep your website modern and up-to-date.

This year is full of many amazing trends that will help your website attract these potential clients and keep your business at the top.

These are the top trends to consider for your website redesign:

  1. Parallax Scrolling

  2. Parallax animation is a timeless trend that adds depth to your website as users scroll down your content. This trend seems to always come back year by year and is likely to return this 2022 as a big contender.

    It allows for your website to be broken down into layers and – as you scroll – each layer comes in at different speeds. Nadya Lazurenko made an incredible architectural studio landing page for Fireart Studio on Dribbble that uses this concept.

  3. Minimalism

  4. Minimalism can be an important factor for efficiency and keeping your website organized and clutter-free. Minimalist websites improve loading times, which ultimately can lead to more people going through different pages thanks to easier navigation. Solomia Kravets created a beautiful example of minimalist design for Gecko Dynamics on Dribbble.

  5. Large Type

  6. Contrast is a design principle that will work on any website and is extremely important for legibility purposes. That being said… the bigger your type, the better.

    Having oversized type on your website is definitely a trend that will be seen popping up in 2022, especially since ADA compliance is a growing necessity. Luka Marr demonstrates how captivating a large type can be with this Nike & Stussy collaboration website. Even with a lot of white space, the large type really makes for an interesting composition.

  7. Hero Gradients

  8. Hero images are starting to become outdated. What’s taking their place? Well, Hero Gradients. When you want your website to stand out with a beautiful header, hero gradients can add a beautiful custom touch.

    The beautiful thing about hero gradients is that you can combine other trends like large type and parallax scrolling to make it more appealing. Also, because of the lack of images, your website will be more efficient and faster in loading times. This magnificent example of hero gradient by Kálmán Magyari demonstrates just how effective this element can be.

It seems that over the years, while trends always rotate and change, the purpose always stays the same — to help your website be more attractive and efficient. These trends will help build your brand to the next level and will maintain your website at the top.

Ultimately design is all about functionality and purpose, with these trends, one can only hope to see their website flourish and grow with each redesign.

Talk to Efferent Media About Your Website’s Redesign

Make sure your website makes a great first impression. Whether you offer products or services, our team at Efferent Media will create ADA-compliant websites, lead generation campaigns, community management, social media strategy, and more to grow your business. Contact us today and have the website your business deserves.

Filed Under: Branding, Web Development

UX and Healthcare Websites – Balancing Form and Function

August 24, 2021 by efferent-2022

In digital marketing, when a new website design is proposed, a battle typically occurs between the internal departments of design, development, and SEO. The team must execute a design that will balance design and development or form and function. However, when a website is intended for medical purposes, the user experience needs to change, and the design now has a different set of objectives.

[Read more…]

Filed Under: Medical Professionals, Web Development

5 Ways To Improve Your Website

March 25, 2021 by Beth Rimmels

Your website is your digital business card and the first impression many prospects get. Fancy animations are pretty but are not necessary to grow your business. Instead, you need a website that is clear, easy to navigate, and pleasing to the eye with descriptions of your products and services that encourage sales. Fortunately, simple changes can improve your website.

[Read more…]

Filed Under: SEO, Web Development

Should you install a Heatmap before a Redesign?

October 2, 2020 by efferent-2022

Redesign Word CloudWebsite heatmaps are an incredibly useful and often under-utilized tool when it comes to understanding your website and its traffic. While heatmapping is not a panacea for all the issues you might be having, it will improve your perception of how individuals are interacting with your content and links.

[Read more…]

Filed Under: SEM, SEO, Web Development

How To Boost SEO Using Schema Markup

March 21, 2019 by efferent-2022

people building a computerSchema markup has been in existence for years. Yet it’s still one of the least used optimization techniques in SEO. Search engines understand it, but do you? If not, we’re here to explain how incorporating schema into your SEO processes will benefit your website. Marked up pages have shown direct correlations for higher rankings on the search engine results pages. Once you read this article, you will have a basic understanding of what schema is. [Read more…]

Filed Under: Efferent News, SEM, SEO, Web Development

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