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How content marketing creates rapport and builds more qualified leads for medical professionals

How Content Marketing Creates Rapport and Builds More Qualified Leads for Medical Professionals

Your medical practice is still a business, and competition can be fierce. You need to distinguish your practice by demonstrating your expertise and building rapport before they even make an appointment – that’s what medical marketing and healthcare content marketing can do.
Google loosens restrictions for some Medical Ads

Google Loosens Restrictions for Some Medical Ads

In recent months, Google Ads has implemented substantial changes to its platform and policies. The advertising juggernaut eliminated Expanded Text Ads, updated Smart Shopping campaigns to Performance Max, updated ad accounts to data-driven attribution, and announced that the much-feared, often talked about cookie-less browsing world won’t arrive until 2024. One of the less-talked-about changes was the May 9th announcement that Google would alter the Healthcare and Medical policy and that beginning on July 11, 2022,


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