5 Local SEO Strategies For Your Business
In the age of instant information and smartphones in every pocket, Local SEO rose to become one of the more powerful tools for businesses of all sizes. Everyone sees and understands the importance of Maps Listings and “Near Me” searches…
UX and Healthcare Websites – Balancing Form and Function
In digital marketing, when a new website design is proposed, a battle typically occurs between the internal departments of design, development, and SEO. The team must execute a design that will balance design and development or form and function. However,
Marketing for Niche Medical Practices
New patients are the lifeblood for any medical practice… and niche practices in particular. A doctor who maintains a full patient load and the daily needs of a busy practice can lack the time required for effective marketing.
Continuing the Conversation: Creating Remarketing Campaigns To Close Window Shoppers
While business owners always hope that prospective customers will see their name or product and buy immediately, that is rarely the case. The sales and marketing term “buyer’s journey” is accurate – most consumers go through a process when selecting
2021 Google Algorithm Updates and Their Impact
Google has rolled out an unusual number of algorithm updates during the past few months, with alarming regularity. Beginning in September, updates were issued every month, ranging from minor to significant. Since August, many glitches have also caused headaches for
5 Ways To Improve Your Website
Your website is your digital business card and the first impression many prospects get. Fancy animations are pretty but are not necessary to grow your business. Instead, you need a website that is clear, easy to navigate, and pleasing to
Google Guaranteed – Everything You Need to Know
We explained how Google Guaranteed is part of the recipe for optimal local SEO efforts in a prior blog post. In this post, we will explain more about Google Guaranteed itself, how it works, and its relationship to Local Services
Mixing Evergreen Content Into Your Blogging Schedule
Evergreen content is an important part of any content marketing strategy. Yet people often misunderstand the meaning and purpose of “evergreen” content and accidentally sabotage their overall marketing strategy. So, let’s take a look at the right way to mix
What is White Hat SEO and Why Should You Care?
SEO and search engine marketing have existed in some fashion since the first website was published in the early 1990s. In its current form, SEO is a product of Google and how both it and smart phones have become ubiquitous
What Makes a Website HIPAA Compliant?
HIPAA-compliant websites must have physical, network, and process security to safeguard protected health information. While that seems clear, HIPAA privacy and security rules involve many concerns and components. Here are some of the most common questions we get at Efferent