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2021
STARTUP
2/25

5 Tips to Enhance Website Traffic for Medical, Health, & Wellness Businesses

Medical Website on latop.
A website is essential for any business that wants to succeed and grow, and that includes medical, health and wellness businesses. While at one time such practices could rely on getting enough clients from medical directory referrals and having a
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2/18

What is White Hat SEO and Why Should You Care?

White Hat SEO motif
SEO and search engine marketing have existed in some fashion since the first website was published in the early 1990s. In its current form, SEO is a product of Google and how both it and smart phones have become ubiquitous
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2/11

What Makes a Website HIPAA Compliant?

HIPAA Compliance
HIPAA-compliant websites must have physical, network, and process security to safeguard protected health information. While that seems clear, HIPAA privacy and security rules involve many concerns and components. Here are some of the most common questions we get at Efferent
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2/4

Google Guaranteed + PPC + SEO = 100% Local Marketing

Google Guaranteed + PPC + SEO
Marketing a local business can be stressful and difficult. As a business owner, you need to ensure that every dollar you spend on marketing is invested wisely. Hundreds of services “guarantee” an unbelievable ROI (return on investment) and an unprecedented
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1/28

What Is a Patient Persona?

Patient Personas
Marketing personas are an essential part of a successful marketing strategy yet are frequently overlooked when companies handle marketing in-house. That is especially true in medical marketing, which often carries the mindset that patients with the right problem will find
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1/21

One Hour DIY SEO Audits for Busy People

SEO Audit
Do-it-yourself (DIY) projects are all the rage due to the current pandemic. For more people, these projects focus on organizing, cleaning, or building something to improve efficiency and maximize unused resources. The same approach can apply to your marketing. Instead
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1/14

Why You Need to Write P.S. in Your Marketing Emails

Email Marketing Strategy
You’ve probably noticed “P.S.” at the end of many marketing materials. Is it a cliché? An old-fashioned writing habit? A tactic to improve your results? How about all of the above? The term P.S. is an abbreviation for “postscript”, which
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1/7

Your Website is a Form of Reputation Management

Online Reputation Management
What is reputation management? Essentially, it’s making sure that your brand is squeaky clean (or as much as possible) in the eyes of your prospective customers. This doesn’t only involve your Google and Facebook reviews though; in fact, a major
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2020
11/20

Google My Business Hijacking – What to Know and How to Prevent It

GMB Map Location Listing
Google My Business (GMB) pages are a vital component of local and overall SEO. When GMB pages are optimized, they provide critical information to customers including contact information, reviews, service catalog, and more. As the pandemic continues, the value of
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11/13

What is Content Marketing?

Mobile Content
While the term may sound self-explanatory, many people are reluctant to admit that they’re not sure what content marketing actually is. Content marketing is defined as a form of marketing which focuses on creating, publishing, and distributing content for a
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11/6

PPC 101 – Introduction to Ad Buying

Intro to Pay-Per-Click
PPC campaigns can provide an excellent return on investment and generate high quality leads for your business. If you are considering a pay-per-click (PPC) campaign with either Google or Microsoft, it’s important to understand what you’re getting involved with before
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10/30

5(ish) Tips for SEO Blog Post Writing from an SEO Blogger

Blogging from the laptop desk
Blogs are a key component of a website’s overall SEO. A blog can be an integral component for link building, helpful when establishing authority and trust with Google and your website visitors, and can serve as a platform to discuss
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10/23

Is Lead Generation Considered Sales Or Marketing?

Glowing Generate Leads button
Lead generation is a multi-step process that is crucial to gain new customers and expand your company’s reach. While years ago lead generation was often considered solely the responsibility of the sales department, it has more recently been shown to
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10/16

Facebook Is Killing Its Less Than 20% Text in Image Rule for Ads

RULES
Facebook is notoriously secretive and that can even apply to rules and best practices for Facebook ads. The latest example of this is the Facebook 20% text rule, which appears to be dead – for the moment.
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10/9

Tips for Creating your Brand “Voice” on Social Media

Man in suit yelling into giant megaphone
In today’s day in age, the key for businesses to be successful on social media is to establish and maintain an authentic brand “voice.” What exactly does this mean and how do you go about implementing your own unique voice
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10/2

Should you install a Heatmap before a Redesign?

Redesign Word Cloud
Website heatmaps are an incredibly useful and often under-utilized tool when it comes to understanding your website and its traffic. While heatmapping is not a panacea for all the issues you might be having, it will improve your perception of
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9/25

Does Social Media Matter For Your Healthcare Practice?

Doctor touching medical icon
Marketing a healthcare practice involves special considerations. That made many medical practitioners cautious about social media in the beginning, yet it’s where your target audience is. In fact, more than half of adults in the United States get their news
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9/18

Major Changes Shake Up Google Ads and What They Mean

Changes at Google
Despite the ongoing turbulence currently engulfing the world, Google Ads has rolled out several new changes to the Internet’s largest ad distribution system in recent months.
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9/11

Why Local Search is Critical for Health and Medical Sites

Medical Map Icon
The importance of website search engine optimization (SEO) is widely acknowledged, but the significance of local search still tends to be overlooked – especially for health and medical websites. Medium and large businesses can dedicate the resources for full-scale SEO
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Our Next Goals
9/4

Local SEO Benefits of Google My Business Posts

"Act Local" Sign
Every business owner is looking for ways to show up higher in Google searches for relevant local search terms. For this reason, your local business’s posts on Google My Business are more important than ever.
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