3 Secrets for Building an Engaging Audience
Likes and Followers mean nothing if your community is not engaging – period. Creating a Facebook, Twitter, and Instagram page for your brand is a great step into current day marketing; but they serve no purpose when your community is
3 Tips to Make Your Buyable Pins More Effective
It’s getting to be that time of year again. The holidays are around the corner and people are gearing up to get all of their shopping done. In the past, that used to mean a mad dash to the nearest
Winning Your Match in the Ring Against Facebook’s 20% Text Rule
Facebook ads allow you to reach your most interested customers, and send them to your website. In fact, on average, Facebook ads reach 89% of an advertiser’s intended audience. This means you’re only reaching the people who matter to you.
Tracking Your Instagram and Facebook Ads with Conversion Pixels
Getting the most out of your advertisements is crucial to success. With that in mind, how does one really measure the success of their ads? Facebook provides conversion pixels to ensure you’re getting your message across, and your business goals
How to Track Calls to Your Business from Facebook
You’re running an ad on Facebook and hoping it’ll result in phone calls to your office. The campaign is running, you’ve spent hundreds, and you’re still not sure how to measure the success of your campaign. You could send your
What’s up with Videos on Facebook?
The way we interact with content continues to change as technology and social networks evolve. Although each Facebook user experiences the same social network, their experience with content on the platform is tailored to their interactions and interests. Over the
Are You Using Emojis to Speak to Millennials Yet?
As marketers, we are always searching for the next best way to communicate to the coveted millennial generation. We jump on trends that are “cool” and we try to seamlessly stitch ourselves into our target audience’s culture. It’s what we
New on Twitter: Quote Tweets!
Twitter has just stepped up its game with revamping quote tweets! Quote tweets are tweets that are retweeted and have a comment attached. The updated quote tweet feature allows users to say more with each retweet comment. Small updates like
What the Houzz Is Houzz and Why Should My Company Be Using It?
Houzz is awesome. Seriously. If you’re in the home improvement industry, but don’t use Houzz yet, it’s time to sign up and create a profile for your business. What is Houzz? In short, Houzz is an online binder for all
Goodbye Facebook Like Box, Hello New Page Plugin
In case you missed it, Facebook quietly announced that they’d be getting rid of the old version of the Like Box plugin. This is the embedded Like Button that allows you to Like a Facebook page directly from a company’s
Why Your Facebook Business Page Could Lose Likes This Month
Last week Facebook announced in a blog post that they would be updating Page like counts. While some Page Admins may be upset to hear this news, any page that notices a dip in overall Likes shouldn’t be too concerned.
Instagram Announces Carousel Ads: 6 Instagram Facts You Care About
Last week Instagram announced a new way for brands and businesses to share images with their intended audience via carousel ads. As expected, following the announcement, many decided it was time to get active on Instagram in preparation for the
5 Snapchat Hacks to Help You Improve Your Content
It’s no secret that Snapchat is THE place for millennials right now. If your targeted audience includes them and you’re not there right now, you’re missing out big time! Below are five Snapchat tricks to help you build better creative
Your Monday Morning Social Media Checklist
Wake up! It’s Monday morning and it’s time to get the ball rolling again. Whether you’re a business owner who runs the show alone or a social media manager, these are six things you should be doing every Monday morning
How to Setup Your Business on Snapchat
With more than 100 million active users each month, it’s not shocking that Snapchat is quickly becoming one of the largest and most frequently used social networks. If you’re not thinking about signing up for Snapchat yet, especially if your
Three Reasons You Should Be Using Video on Twitter
Video is becoming more and more predominant in social media. When you think video, you think of YouTube, Vine, Instagram, Snapchat and now Facebook. Chances are, you don’t usually think about Twitter. Why? Because Twitter hasn’t allowed video uploads –
Your Non-mobile Friendly Website and SEO
Mobile usage has taken over as leader for total web usage. I remember hearing that prediction in 2008 and thinking, “That’s just insane!”. In 2008, Mary Meeker, an analyst at Kleiner Perkins Caufield & Byers said that mobile would surpass
What Pinterest Advertising Means for Businesses
Everyday social media giants like Facebook, Twitter, LinkedIn, and now Pinterest, are moving into the world of paid advertising, some with more success than others. It’s hard to monetize these websites because they’re social in nature. With no clear ROI,
3 Ways to Get Likes on Facebook Now That Like Gates Are Banned
As of November 5th Facebook has banned the like gates. This means businesses can no longer require people to “Like” a page before entering a contest or to receive a coupon. This was a common practice among marketers to gain
Why Your Business Should Use Instagram
In celebration of Efferent Media passing 1,000 followers on Instagram this week, we wanted to take the time and share with you why we believe your business should be using Instagram too! Small businesses are taking advantage of Social Media