Being a lawyer is challenging enough without having to worry about how your practice is being marketed. You need a steady stream of clients – and that means maintaining a strong web presence so they can find you. In order to do this, you need skills that aren’t normally taught in law school; Efferent Media can help!
Efferent has the expertise you need to understand Internet marketing, search engine optimization (SEO), web content, web design and development, as well as video and social media. Efferent Media is a Google Partner; which means we’ve met their advanced AdWords product certification requirements and can help you connect with new clients adhering to these policies. We pride ourselves in upholding ethical standards, and we don’t take clients in a vertical or category if we already represent someone else. We understand law offices, we understand the internet, and we can help your practice grow. Here’s how:
- SEO: Whether your practice specializes in matrimonial law, trusts and estates, bankruptcy or anything else, our SEO team will find a way to get you noticed. We’ll start by doing a complete audit of your site and its content. We have the experience and knowledge to understand how Google and other search engines rank their searches and we keep up on trends and changes in their algorithms. We also know how to localize searches and will zero-in on the geographic areas you want to target.
- Web Design and Development: If you don’t have a web presence or are looking to improve it, Efferent can design a site that will attract clients and help them understand your services. We handle all types of sites, big or small and we focus on design, functionality, and usability in all of our projects. We always incorporate SEO best practices.
- Content: Lawyers are communicators and Efferent understands the value of telling your story to prospective clients. Our content is professional, informative, and authoritative, whether it’s a webpage, blog post, or service description. We pride ourselves in explaining difficult concepts to everyday people and we always optimize content for SEO.
- Social Media: Our social media team will find your practice’s unique voice. We’ll also develop opportunities to find target audiences by creating high-quality ad copy for social media campaign and monitoring it’s reach, engagement, click through, and conversion rates. Efferent will set up social media accounts, create content, and manage your online community by interacting with commenters, reviewers, and potential clients.
- Video: Efferent is dedicated to optimizing your practice. Our video content is done on-site and we’re committed to quality production values.
Like members of the legal profession, Efferent Media is dedicated to the zealous representation of our clients. If you want your practice to look professional, why not turn to the web-based SEO and marketing professionals? Contact Efferent today for a free quote.