We’ve all experienced a remarketing ad at one time or another. Remember that time you looked at shoes on Zappos and they followed you on weather.com or cnn.com? Or how about the time you looked at a Nissan Altima on cars.com and that exact car you were looking at was following you on your local newspaper’s website? That’s remarketing at work – and it’s amazing! In fact, remarketing has proven to be one of the most effective digital marketing strategies.
Combining the psychology of the buyer along with the buying cycle of the average consumer, remarketing allows brands and companies to tell their while answering questions along the way. This ultimately guides the visitor back to your site and finishes the sale or lead.
Why retargeting ads?
It doesn’t matter how great your website looks, or even how optimized it is – your analytics don’t lie. Your visitors aren’t buying or signing up on their first visit 100% of the time… they’re just not. Remarketing helps convey your story, answer questions, alleviate fears, and ultimately move them through the buying cycle.
There is no set amount of ads that should be created for remarketing. Each campaign is treated uniquely and strategized by our team. Even after it’s launched, we’re still learning from metrics and optimizing the ads until your prospects become customers.