Do you serve a local market? Are you focused on walk in customers and/or local sales? We specialize in Local Maps SEO for clients nationwide, such as moving companies, oil/C.O.D. delivery, restaurants, medical professionals, building supply and beauty care companies that target a local audience. These traditional brick-and-mortar businesses benefit from higher rankings and prominence in search results and even voice search results (i.e. “Siri, where can I find good sushi while in East Hampton?”).
Many companies (especially startups) will tackle this project on their own. Claiming your business on Google maps is free and extremely easy to populate and manage in order to represent your business in Google’s maps (and hopefully show in search results). But what happens when you’ve done what you can, read all you can, and still are not showing up in the “local 3-packs”?
The result of not showing in the ever-coveted local 3-pack will result in lower contact by phone, decreased walk in traffic and ultimately affect your bottom line.
Understanding the signals (on-page and off) that influence your positioning is imperative. With Google introducing the Pigeon algorithm in 2014, things are not as easy as they once were. If a business owner or their staff is not up-to-date on changes, suggestions, and best practices, that business will suffer from less exposure and not appearing on the map.