Has traffic to your website been down? Have you seen your rankings dropping and your competition now showing higher than you? Have you received a notification from Google Search Console?
Tactics executed years ago could now be putting your website at a higher risk and ultimately be the cause of your traffic loss.
Matt Cutts, Google’s previous head of Google’s Web spam team, said in 2014 that his team takes more than 400,000 manual actions every month. At the same time, they process around 20,000 reconsideration requests. That statement in itself is a telling sign that business owners aren’t on top of what might be happening, or what has happened to their websites.
For website owners enamored with sales pitches from companies offering to “revive” expired domains to business owners losing revenue and not understanding why – we’re proud to offer our penalty recovery services.
The most common cause we’ve seen for this is unnatural links to their websites. This is not the only factor that can cause a penalization. In the Google Webmaster support forum, they are listed as follows:
- Unnatural links to your site—impacts links
- Hacked website
- User-generated spam (aka blog posts)
- Spam-free Hosts
- Unnatural links to your site
- Thin content with little or no added value
- Cloaking and/or sneaky redirects
- Unnatural links from your site
- Pure and obvious spam
- Hidden text and/or keyword stuffing
In its traditional way, Google starts this list with a simple, but powerful statement: “Manual actions that may be listed include…” So while you can click on the links on the page (theirs or ours – they both go to Google Support pages) and feel that this is a job you can send to your in-house IT team or Web designer, think again! This is not everything. This is just what they want to share. Your only option, then, is to have an experienced company unravel the issues and ethically address and correct them to get you back to where you were. If this process is done incorrectly, it could worsen the effect or prolong the time you’re missing out on those new leads, sales, or readers.