Social Media Advertising
How It Works
- An social media expert from Efferent Media will discuss your ideal customer, along with the customers you’d like to reach, and build a custom audience based on your needs. This will be your targeted audience. It can be reached by targeting specific demographics, locations, interests and behaviors. (Yes, this really means we can show an ad to people as good looking as you who drive an Audi and like to play miniature golf on the weekends.)
- Our team will create compelling, unique, high-quality content for ads that can be placed on leading social networking sites and served as advertisements in social news feeds such as Facebook’s to help your business reach your targeted audience. Using ads with well-written, high-quality content written for your distinct targeted audience will put your business in front of thousands of active social media users who are likely to convert.
- Once an ad is running, our team will carefully monitor and analyze statistics such as reach, engagement, click through and conversion rates. This information allows us to create new ads that are even more effective, and alter your current campaign as it’s running to maximize results. Each month we’ll continue to adjust your campaign to meet your specific goals and help you see the greatest ROI on your advertising spend.
At the end of each month, we’ll provide you with a report that shows you the effectiveness of your advertising campaigns. These reports will include:
Campaign Results (Specific to Your Goal).
Overall Campaign Performance.
CTR (Click Through Rate).
Suggestions for Next Campaign.
Think you’ll want to be updated more frequently? Ask and you shall receive.