What is duplicate content and why is it bad?

What Is Duplicate Content and Why Is It Bad?

If you’ve looked into search engine optimization (SEO) at all, you’ve probably heard the term “duplicate content.” It also might have been mentioned during a website update. But do you know what it really is? Let’s dig into the topic and why it matters. What Is Duplicate Content? Duplicate Content is exactly what it sounds like – written material that appears on more than one URL. We’re not talking about content that is thematically the
Running an SEO Audit & Why It's Important

Running an SEO Audit & Why It’s Important

Search ranking algorithms are complex mathematical formulas that Google, Bing, and other search engines use to determine the relevance and importance of web pages – and determine their ranking in the search engine results pages (SERPs). These algorithms take into account a wide range of factors when evaluating a web page including page content, quality and relevance of backlinks, keywords and phrases on the page, usability and user experience, and many other factors. Search ranking


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