OVERVIEW — 1999Implant.com is a directory service for promoting discount dental implants and associated providers. The campaign focuses on one geographic region, driving potential patients to a single dental practice. The client wished to white-label Efferent Media’s paid ad management services upon termination of their previous marketing contract.
BACKGROUND — Efferent Media has a nine-year track record for successful paid search management. Our paid search specialists are Google and Microsoft certified. They can optimize new or existing accounts, developing custom strategies for each client’s needs. As with all accounts, our paid search team conducted in-depth market and competitor research before beginning 1999’s campaign to understand the landscape.
Efferent Media set up a new Google Ads campaign as the previous PPC management company set up the campaign under their name and management account, not under the client’s name. As a result, campaign history was lost. Several website modifications were required before the new ad campaign launch. The new campaign ad creation focused on a potential patient’s emotional response and need for cosmetic dental work
Acquire conversions at the lowest possible cost per click (CPC)
Improve long-term ROI of lead acquisition
Establish client reputation and increase brand awareness
Reinforce client reputationas an authority