Search Engine Marketing Services
Whether you know it as Search Engine Marketing, Paid Search, or PPC, paid ads are a crucial part of any well-rounded digital marketing campaign.
When executed correctly, paid advertising can offer the best Return on Investment (ROI) of any other marketing channel.
What is Search Engine Marketing Services
Not getting the desired results from your current PPC campaign? Not seeing an acceptable Return on Ad Spend (ROAS)? Don’t just turn the ad campaigns off. Talk to us and learn how our paid ad specialists improve client ad campaigns, drive qualified traffic, and acquire conversions that make sense.
Whether you have an existing ad account or are beginning a new paid campaign, your dedicated paid media specialist will develop ad strategies that draw upon on comprehensive reviews of any existing ad campaigns and your website, keyword research, and extensive competitor analysis. We will develop a detailed target persona for your product or service. Efferent Media utilizes Google and Microsoft’s advertising networks in addition to AdRoll, a premier ad retargeting platform, in order to deliver sales and leads.
The primary network for paid ads is, of course, Google. With 76% of the overall market share, Google is certainly the place to start when running a paid ads campaign. Google Ads has four campaign types – Search, Display, Video, and Shopping. The most common campaign types among our clients are Search and Display.
Search ads target users who are actively looking for your product or service. These ads utilize keyword-based targeting and are shown on Google’s Search Engine Results Pages (SERPs). As there are approximately 5.5 billion Google searches done per day (63,000 searches per second!), there are plenty of opportunities to target users with these ads. Your dedicated paid ads specialist will create contextual ads that will show up when a user types in search phrases that are relevant to your business.
Display ads target a passive audience who may not realize yet that they want to buy your product or engage your services. How is this accomplished? Your dedicated paid ads specialist will target users based on data including demographic details, users who are already looking for your industry’s services, and users who fit your company’s target persona qualifications.
Display ads are shown across Google’s Display Network, which is comprised of over 2 million websites, videos, and mobile apps. According to Google, the Display Network reaches over 90% of worldwide Internet users.
Google Display Network websites where Efferent clients have had their ads appear include –
Our Google Certified Ads Specialist will custom craft a Google Ads campaign that brings in quality traffic and acquires conversions that make sense for your business and match up with your business goals. Contact us today to get started!
Microsoft (Bing) Ads
Microsoft ads target users who perform keyword searches on the vast network that includes Yahoo!, Bing, and AOL. A vastly underrated platform, the Microsoft network reaches 127 million unique PC users (partially due to Bing’s inclusion in Windows 10) and processes 6.4 billion monthly searches. Thanks to products including Xbox, Microsoft Office, and Skype, Microsoft has a significant foothold in voice search.
Users on this network are comprised of different demographics than Google’s users.
• They are generally older (55% are under the age of 45).
• They are more educated (37% have a college degree).
• They are better off financially (22% have a household income in the top 25%).
Still not convinced? Microsoft ads outperform Google Ads in several key metrics –
• Microsoft Ads has a higher overall average click-through rate (CTR) than Google at 2.88%. This is about 50% higher than Google’s overall average CTR.
• Microsoft Ads has a lower overall average cost per click (CPC) than Google at $1.54. This is about 33% lower than Google’s overall average CPC.
• Microsoft Ads has a lower overall average cost per action (CPA) than Google at $41.44. This is about 30% lower than Google’s overall average CPA.
Our Microsoft Advertising Certified Professional will custom craft a paid ad campaign that makes sense for your company, bringing in high-quality traffic and driving conversions that match your goals. Contact us today and let’s get started!
The proverb “out of sight, out of mind” is especially resonant in digital marketing. A user who is searching for a product or service may visit dozens of websites while trying to find their perfect match. Retargeting ads keep your brand visible to users who have visited your site as they browse other sites. These ads are a crucial part of paid advertising and to assist in this effort, Efferent Media utilizes AdRoll, a premier retargeting ad platform that operates outside of Google’s networks for maximum audience reach and campaign flexibility.
Some conversions can take weeks or months to complete from the initial search date so keeping your company visible throughout the funnel steps is crucial for long-term success. Retargeting ads help ensure this visibility and drive conversions.
AdRoll network websites where Efferent clients have had their ads appear include –
Your dedicated paid ads specialist will custom create a retargeting campaign that ensures your company stays visible to qualified traffic. Contact Efferent Media today to get started!
Why Choose Efferent Media for PPC?
A recent statistic indicated that 72% of companies haven’t looked at their ad campaigns in over a month. At Efferent Media, we don’t just “set it and forget it.” We engage in continuous ad campaign monitoring and optimization. Regular maintenance includes Ad Variation Testing, Conversion and ROI Analysis, Campaign Optimizations (including keywords, ads, and landing pages), and Landscape Review/Competitor Analysis. We work hand in hand with our SEO team to create comprehensive, unified strategies that complement each other. If you have a non-performing campaign or are ready to start a brand new ad campaign, then contact Efferent Media today to get started!
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