Efferent Media Blog Posts
2022Jan
SEO Tips for 2022
Michael Roberts
Jan 21
Search Engine Optimization is an ever-changing landscape… but the more things change, the more they stay the same. With that in mind, we will look at a few tips for SEO in 2022. Some are tried and true methods that many of us have been implementing (or at least watching)
3 Tips for Using TikTok for Business
Lindsey Boland
Jan 06
You might be wondering… why is TikTok so popular? It’s simple. In a world filled with increased professionalism behind every video to make social media posts appear more like mini movies… a lot of people are missing that real and raw feel that social media used to have. TikTok is
2021Dec
Why Can’t I Find Myself/Ads/Site on Google? A Quick FAQ…
Eileen McGovern
Dec 23
As a Search Engine Optimization team, we spend most of our time improving a client’s profile so users can find it for specific keywords on search engines – and by search engines, we mean Google. As the default browser for most Internet users, Google controls the lion’s share of search
Why Google Marketing Is Important for Your Medical Practice
Eileen McGovern
Dec 09
When looking to expand your medical practice, there are many possible avenues to take for your marketing efforts. The most obvious and common option is Google, incorporating two primary channels – paid advertising using Google Ads and local SEO using Google Business Profile (formerly known as Google My Business). Most
2021Nov
9 Ways to Use Your Content to Attract Leads
Beth Rimmels
Nov 25
A good business website is more than just a digital Yellow Pages® listing. It provides information to help convert prospects into paying clients through lead nurturing. Good content can even attract customers through lead generation. What Is Content Marketing? Content Marketing is a strategy that involves creating and distributing (which
How Active Social Media Helped Medical Practices During the Pandemic
Beth Rimmels
Nov 11
The COVID-19 pandemic hurt many businesses, and not knowing when circumstances would improve made it worse. As a result, many businesses stopped marketing during the pandemic. That was a mistake.
2021Oct
Digital Marketing Tips for Chiropractors
Beth Rimmels
Oct 21
Marketing a chiropractic business requires special knowledge and consideration. HIPAA regulations alone are a concern since the minimum fine for a violation is $50,000.
How to Keep Your Social Media Fans Engaged and Attract New Followers
Jillian Parisi
Oct 07
Why is engagement on social media important? Having an engaged following on one or more social media platforms allows companies, brands, and organizations the ability to connect on a deeper level with their audiences, raise awareness, and ultimately drive leads and business. But how do you keep your fans on
2021Sep
Google Ads vs. Facebook Ads – Which is Better for Business?
Efferent Media
Sep 23
As a business owner, you need to be careful about where to spend your money. Very few companies (especially small businesses) have the luxury of no holds barred spending. When it comes to spending your money on online advertising, there are hundreds of different platforms and programs to consider. The
5 Local SEO Strategies For Your Business
Michael Roberts
Sep 10
In the age of instant information and smartphones in every pocket, Local SEO rose to become one of the more powerful tools for businesses of all sizes. Everyone sees and understands the importance of Maps Listings and “Near Me” searches… but we still get a lot of questions concerning where
