Efferent Media Blog Posts
2021Sep
5 Local SEO Strategies For Your Business
Michael Roberts
Sep 10
In the age of instant information and smartphones in every pocket, Local SEO rose to become one of the more powerful tools for businesses of all sizes. Everyone sees and understands the importance of Maps Listings and “Near Me” searches… but we still get a lot of questions concerning where
2021Aug
UX and Healthcare Websites – Balancing Form and Function
Eileen McGovern
Aug 24
In digital marketing, when a new website design is proposed, a battle typically occurs between the internal departments of design, development, and SEO. The team must execute a design that will balance design and development or form and function. However, when a website is intended for medical purposes, the user
Marketing for Niche Medical Practices
Beth Rimmels
Aug 12
New patients are the lifeblood for any medical practice… and niche practices in particular. A doctor who maintains a full patient load and the daily needs of a busy practice can lack the time required for effective marketing.
2021Jul
Social Media Tips for Medical Marketing
Jillian Parisi
Jul 08
In today’s world, it seems as though everyone is on social media. From major corporations to small mom-and-pop shops… business owners are taking advantage of the opportunities social media provides their company to grow and prosper.
2021Jun
Continuing the Conversation: Creating Remarketing Campaigns To Close Window Shoppers
Beth Rimmels
Jun 24
While business owners always hope that prospective customers will see their name or product and buy immediately, that is rarely the case. The sales and marketing term “buyer’s journey” is accurate – most consumers go through a process when selecting a service, product, or business.
Online Reputation Management for the Healthcare Industry
Lindsey Boland
Jun 10
“Just Google It”. The most common three words heard around the world. What a prospective customer finds on Google will determine if they make the call, send the email, or walk through the door. This is because nearly 80% of people choose their doctor based on having 4 stars or
2021Apr
When Should My Business Start Advertising on LinkedIn?
joeczarniecki
Apr 29
Are you thinking about advertising on LinkedIn but you’re not sure whether it’s a good marketing channel for your business? We already know about other social media platforms that offer advertising like Facebook, Twitter, Instagram, Pinterest, Snapchat, and of course, the latest, TikTok. Let’s take a look at some of
Top Healthcare Digital Marketing Tips for 2021
Beth Rimmels
Apr 22
The past year was difficult for many. Yet here at Efferent Media, our healthcare clients had a good year, unlike many of their competitors. As circumstances change for 2021, here are marketing tips to make it the best year yet for your healthcare practice. 1. Social media is more important
2021 Google Algorithm Updates and Their Impact
Eileen McGovern
Apr 15
Google has rolled out an unusual number of algorithm updates during the past few months, with alarming regularity. Beginning in September, updates were issued every month, ranging from minor to significant. Since August, many glitches have also caused headaches for search engine optimization specialists, site owners, and developers. Let’s look
5 Tips for Spring Cleaning Your Digital Marketing Efforts
Serghie Faustin
Apr 08
With spring right around the corner, scheduling some spring cleaning for your digital marketing is just as crucial as sprucing up your house. Digital marketing encompasses many techniques and strategies to increase your product’s visibility or services, across a wide array of channels. Many online guides offer conflicting advice for
