Efferent Media Blog Posts
2021Jun
Online Reputation Management for the Healthcare Industry
Lindsey Boland
Jun 10
“Just Google It”. The most common three words heard around the world. What a prospective customer finds on Google will determine if they make the call, send the email, or walk through the door. This is because nearly 80% of people choose their doctor based on having 4 stars or
2021Apr
When Should My Business Start Advertising on LinkedIn?
joeczarniecki
Apr 29
Are you thinking about advertising on LinkedIn but you’re not sure whether it’s a good marketing channel for your business? We already know about other social media platforms that offer advertising like Facebook, Twitter, Instagram, Pinterest, Snapchat, and of course, the latest, TikTok. Let’s take a look at some of
Top Healthcare Digital Marketing Tips for 2021
Beth Rimmels
Apr 22
The past year was difficult for many. Yet here at Efferent Media, our healthcare clients had a good year, unlike many of their competitors. As circumstances change for 2021, here are marketing tips to make it the best year yet for your healthcare practice. 1. Social media is more important
2021 Google Algorithm Updates and Their Impact
Eileen McGovern
Apr 15
Google has rolled out an unusual number of algorithm updates during the past few months, with alarming regularity. Beginning in September, updates were issued every month, ranging from minor to significant. Since August, many glitches have also caused headaches for search engine optimization specialists, site owners, and developers. Let’s look
5 Tips for Spring Cleaning Your Digital Marketing Efforts
Serghie Faustin
Apr 08
With spring right around the corner, scheduling some spring cleaning for your digital marketing is just as crucial as sprucing up your house. Digital marketing encompasses many techniques and strategies to increase your product’s visibility or services, across a wide array of channels. Many online guides offer conflicting advice for
2021Mar
5 Ways To Improve Your Website
Beth Rimmels
Mar 25
Your website is your digital business card and the first impression many prospects get. Fancy animations are pretty but are not necessary to grow your business. Instead, you need a website that is clear, easy to navigate, and pleasing to the eye with descriptions of your products and services that
Google Guaranteed – Everything You Need to Know
Eileen McGovern
Mar 18
We explained how Google Guaranteed is part of the recipe for optimal local SEO efforts in a prior blog post. In this post, we will explain more about Google Guaranteed itself, how it works, and its relationship to Local Services ads. One of the many Google services and products introduced
Why is Inbound So Important During the Pandemic?
Beth Rimmels
Mar 11
COVID-19 has been brutal for a lot of businesses and some industries have been hit especially hard. The common response to revenue downturns is to stop or drastically curtail marketing. That is a big mistake and at Efferent Media we have the evidence to prove it. Our clients who have
Mixing Evergreen Content Into Your Blogging Schedule
Beth Rimmels
Mar 04
Evergreen content is an important part of any content marketing strategy. Yet people often misunderstand the meaning and purpose of “evergreen” content and accidentally sabotage their overall marketing strategy. So, let’s take a look at the right way to mix evergreen content into your blog schedule.
