Customer Acquisition
Having a steady stream of new prospects is essential to the health and success of your business. However, since few people purchase on their first contact, the majority of those prospects can be lost. Lead generation and nurturing can turn that “leaky bucket” around to boost your company’s bottom line. That makes conventional lead acquisition so expensive.
68% of businesses struggle with lead generation
Not all leads are equal, though. You want high-quality prospects, which can often be expensive to acquire.
Efferent Media has the solution.
Business experts commonly talk about a “sales funnel.” The “top of the funnel” leads are people who are interested in a product or service you provide, but they’re probably not familiar with your brand. This prospect might find you through a social media ad or pay-per-click ad. Efferent Media’s team of experts can even determine how high a prospect’s purchase intent is based on the search terms used.
Ads are highly competitive, though, and prospects often delay buying for any number of reasons, from waiting for payday to needing more decision time. A Marketing Donut study found that 63% of prospects requesting information will wait at least three months to purchase.
An Efferent Media lead generation campaign can keep these prospects in your sales funnel and nurture them until they are ready to purchase as well as capturing prospects at the top of funnel just seeking information.